Heeled Sandals product research and customer review analysis

In today's rapidly growing and highly competitive e-commerce industry, it is becoming increasingly important for sellers to effectively select products, improve customer experience, and ultimately be able to increase their market sales and strengthen their brand. Amazon review analysis and consumer research can provide key insights into customer sentiment, preferences and behaviors that can help sellers make informed decisions on product selection and marketing strategies. By utilizing tools such as sentiment analysis, voice of customer, feedback analysis, product research, audience research, competitor analysis and Amazon ratings & reviews data to gain a better understanding of the customer base it becomes possible to create more targeted campaigns that meet customer needs and drive customer satisfaction.

Total ASIN: 129
Top 1
Average Ratings
Total Reviews
This insight is based on the data from the best seller products. The top 5 of them are:
DREAM PAIRS Women's Chunk Low Heel Pump Sandals

Sales, a key metric of costs and profits for any business, is the most intuitive and accessible data. With established social media platforms and advertising channels providing detailed insight in regards to website traffic, understanding consumer sentiment--i.e., volume--is one of the more challenging areas to analyze. Volume refers how people express their opinions on our brand's products/services/marketing efforts via various touchpoints; these voices come together as an aggregate that can tell us what consumers need or expect from us – why consumers make purchases with us over others.

Based on the data provided, it appears that the Heeled Sandals in question have a relatively high customer satisfaction rating of 4.13 out of 5, based on a total of 57,183 reviews on Amazon. This suggests that the product is generally well-liked by customers who have purchased and used it. However, it's important to note that customer satisfaction can be influenced by a variety of factors, such as price, quality, comfort, and style. Therefore, it's important to consider these factors when making a purchasing decision. If you're considering purchasing these Heeled Sandals, it may be helpful to read through some of the reviews to get a better sense of what customers like and dislike about the product. Additionally, you may want to compare the price and features of these sandals to other similar products in the same category to ensure that you're getting the best value for your money. Overall, based on the high customer satisfaction rating and large number of reviews, these Heeled Sandals appear to be a popular and well-regarded product on Amazon.

Target your customers through customer profile

Voice of customer analysis and audience research are key elements when targeting customers through customer profile. By leveraging Amazon review analysis and other data sources, sellers can gain insights into their customers preferences and behaviors, which can be used to craft targeted solutions and develop a successful product profile. Additionally, this data can also be used to create more effective campaigns that attract the right customers and boost sales.

Customer Profile
The consumer group most commonly mentioned is daughter, the most commonly moment of use is night, the most common location is church, the most common behavior is wedding . By focusing on these key consumer characteristics, it is possible to identify pain points associated with consumer usage scenarios.
X-axis:topic. Y-axis:mentions. Red:reviews of 1-3 stars. Green:reviews of 4-5 stars

Based on the data provided, it seems that the Heeled Sandals product is most popularly used by daughters, followed by nieces and fiancés. The top three places where the product is used are churches, offices, and grassy areas. The most common usage of the product is for weddings, followed by walks. From this data, we can infer that the customer profile for this product is likely to be women who are attending formal events such as weddings or working in professional settings such as offices. They may also enjoy spending time outdoors, as indicated by the mentions of grassy areas. The fact that daughters are the most frequent users suggests that this product may be popular among younger women as well. Based on these findings, some suggestions for the customer profile could include targeting women who are attending formal events or working in professional settings, as well as those who enjoy spending time outdoors. Additionally, marketing efforts could be focused on younger women, particularly daughters, who seem to be frequent users of the product. By tailoring marketing efforts to these specific groups, the product may be more likely to resonate with potential customers and drive sales.

Ship products your customers love through sentiment analysis

Through sentiment analysis, businesses can uncover consumer dissatisfaction with products, automatically decompose NR and PR, and present product quality issues, packaging suggestions, marketing loopholes, and inadequate service in a digitalized format. By finding problems in VOC and combining them with a set of quality problem solving processes (CTQs), businesses can form a closed loop from problem to action, thereby achieving continuous iteration and optimization of product quality. In addition, analyzing customer emotion data can help companies foresee emerging trends ahead of competitors and tailor their products to meet customers' needs.

Customer Sentiment
The top 5 negative reviews are shoe, strap, ankle strap, material, back. The most mentioned elements about shoe are uncomfortable(5.25%), run small(0.81%).
The top 5 positive reviews are shoe, heel, fit, color, print. The most mentioned elements about shoe are cute little(11.86%), comfortable(11.13%).
Clothing, Shoes & Jewelry > Women > Shoes > Sandals > Heeled Sandals
run small0.81%
are not the most comfortable0.69%
rub the back of my ankle0.09%
do not have any cushion0.03%
ankle strap6.15%
cute little11.86%
look good7.94%
pretty . they2.77%
good quality1.74%
Product pros and cons based on Amazon reviews. Consumers' sentiments which represent their opinions are identified using AI.

Based on the data provided, it seems that the shoe aspect is the most important factor for consumers when it comes to heeled sandals. The top 1 con and pro aspect mentioned most both relate to the shoe, indicating that the design and comfort of the shoe is crucial for consumers. The top 5 cons mentioned for heeled sandals include shoe, strap, ankle strap, material, and back. This suggests that consumers are concerned about the overall fit and comfort of the shoe, as well as the quality of the materials used. The ankle strap and back of the shoe may also be areas of concern for consumers. On the other hand, the top 1 pro aspect mentioned most is also the shoe, indicating that consumers appreciate a well-designed and comfortable shoe. Other pros of heeled sandals may include their stylish appearance and versatility for different occasions. To improve product development and selection, it may be beneficial for companies to focus on improving the fit and comfort of their heeled sandals, particularly in the areas of the ankle strap and back of the shoe. Additionally, using high-quality materials and incorporating stylish designs may also be important factors for consumers. By addressing these concerns and preferences, companies can better meet the needs and desires of their target audience.

Make the smartest sales decisions through Buyers Motivation

Making the smartest sales decisions requires understanding and responding to the voice of customer. This can be achieved by leveraging buyer motivation data, conducting competitor analysis, and engaging in thorough product research. Companies should seek to understand customer needs and preferences through surveys and feedback, analyze data from past purchases, and track market trends in order to develop effective pricing strategies. Additionally, businesses must focus on providing value to customers through competitive prices, relevant discounts, quality products, convenient services, and superior customer service. By taking into account buyer motivation and focusing on delivering value, businesses can make informed decisions that will lead to long-term success.

Buyers Motivation
Gain insight into the judgment of consumers (Top 5) when making purchase decisions, and optimize marketing strategies in a targeted manner.
chunky heel2

Based on the data provided, it seems that customers are primarily motivated to buy heeled sandals based on the product description. This makes sense, as customers want to know exactly what they are buying and what features the product has before making a purchase. Additionally, the price is also a factor for some customers, but it is not as important as the product description. Finally, a small percentage of customers may be influenced by recommendations from friends. To optimize Amazon listings for heeled sandals, it is important to focus on creating detailed and accurate product descriptions. This can include information about the materials used, the heel height, the sizing, and any special features or benefits of the product. Additionally, including high-quality images and customer reviews can help to build trust with potential buyers and encourage them to make a purchase. Finally, it may be helpful to offer competitive pricing and promotions to attract customers who are price-sensitive.

Understand customers need for prioritizing what to build next

Companies should prioritize what to build next by understanding their customers' needs. Amazon review analysis can help businesses better understand customer sentiment, while product research and competitor analysis can give insights into current and upcoming trends in the market. Moreover, customer expectations should be taken into account when developing new products or features. Ultimately, prioritizing what to build next based on an in-depth understanding of customer needs will enable a company to develop successful products that maintain customer satisfaction and loyalty.

Customer Expectations
By understanding the specific reasons, manufacturers and retailers can develop products and marketing strategies that effectively address these needs and wants.
TopicMentionsReview Snippets
2 size down17
size down
half size down
down size
size down half size
1 2 size down
A wider strap would be more comfortable.11
strap thicker
strap longer
strap thicker or differently place
strap wider
thicker strap
fit good
felt more comfortable9
more comfortable
more comfortable9
more comfortable
less colorful9
more color
more color9
more color
half size8
half size
half size small
more size up7
up size
size up
deep wide7

Shulex VOC is an AI-powered platform that helps companies gain valuable customer insights from Amazon review analysis. It works by providing users with core capabilities such as customer profiles, sentiment analysis, buyers motivation and customer expectations. This enables businesses to tap into the power of voice of customer, utilizing AI modeling for a comprehensive view of customer experience, product research & selection as well as optimizing quality and reputation. The insights gleaned from this data can then be implemented to foster a healthy relationship between customers and brand.


Amazon Reviews

The shoes are very comfortable. I was able to wear for over 10 hours and my feet didn’t hurt
I ordered a wide width & this must of been a narrow shoe that was marked incorrectly. I love the style & was excited to see they come in wide width. I was disappointed when they arrived & they didn't fit.
Not wide!!!Oct. 2022
I ordered a wide fit, and these are not wide at all. The strap over the toe is super tight, and the shoe itself is too narrow to where my foot just hangs over the sides.
No cushion!Nov. 2022
These shoes are beautiful however the Memory foam arch advertised It's like hard as cement on your soles of feet. Definitely no memory foam Very disappointed but the Try before you buy from Amazon no worries just returned them. If you need that cushion support it's not in these :(
Nice shoesNov. 2022
Love the shoe look and the heel height perfect. However the toe strap too thin and hurts your foot when on them to long
attended a wedding
Excellent product and it is detailed in the product page.
These shoes were 1000% worn and then returned… absolutely disgusting that I paid over $30 for clearly visibly worn shoes. Wish I could order again to hopefully get a brand new pair, but my size is sold out unfortunately.
These are super cute, and we’ll made. But sizing is WAY off. I ordered an 8.5, but they fit more like a 9.5-10.
Hannah W
Made for very very narrow feet. This doesn't even have memory foam like they claim. Highly disappointed . Not sure why people say to size up. I am a 6 and the size 6 was a normal six

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