Herring product research and customer review analysis

In today's rapidly growing and highly competitive e-commerce industry, it is becoming increasingly important for sellers to effectively select products, improve customer experience, and ultimately be able to increase their market sales and strengthen their brand. Amazon review analysis and consumer research can provide key insights into customer sentiment, preferences and behaviors that can help sellers make informed decisions on product selection and marketing strategies. By utilizing tools such as sentiment analysis, voice of customer, feedback analysis, product research, audience research, competitor analysis and Amazon ratings & reviews data to gain a better understanding of the customer base it becomes possible to create more targeted campaigns that meet customer needs and drive customer satisfaction.

Total ASIN: 10
Top 1
Top 2
Top 3
Top 4
Average Ratings
Total Reviews
This insight is based on the data from the best seller products. The top 5 of them are:
Dried Herring/Tuyo/100g (2 packs)
Bar Harbor Stock, Seafood, 14.5 Ounce (Pack of 6)
BUMBLE BEE Seasoned Tuna
Brunswick Herring Fillets in Lemon & Cracked Pepper, 3.53 oz Can (Pack of 12) - 15g Protein per Serving - Gluten Free, Keto Friendly - Great for Pasta & Seafood Recipes
MW Polar Smoked Herring in Vegetable Flavored Oil, 6.7 Ounce (Pack of 12)

Sales, a key metric of costs and profits for any business, is the most intuitive and accessible data. With established social media platforms and advertising channels providing detailed insight in regards to website traffic, understanding consumer sentiment--i.e., volume--is one of the more challenging areas to analyze. Volume refers how people express their opinions on our brand's products/services/marketing efforts via various touchpoints; these voices come together as an aggregate that can tell us what consumers need or expect from us – why consumers make purchases with us over others.

Based on the data provided, it seems that the average rating for the Herring category on Amazon is 4.34, which indicates a relatively high level of customer satisfaction. With a total of 1542 reviews, it suggests that there is a significant number of customers who have purchased and reviewed products in this category. The high average rating implies that customers are generally pleased with their purchases and have had positive experiences with Herring products on Amazon. This level of satisfaction is a good sign for potential buyers who are considering purchasing items in this category. Based on this information, my advice would be to continue providing high-quality Herring products and maintaining excellent customer service. It's crucial to consistently meet or exceed customer expectations to ensure continued satisfaction and positive reviews. Additionally, actively engaging with customers by responding to their feedback and addressing any concerns can further enhance their experience and loyalty. Regularly monitoring customer reviews and feedback can also help identify areas for improvement or potential product enhancements. By staying attentive to customer needs and preferences, sellers can continue to provide products that meet their expectations and maintain a high level of customer satisfaction in the Herring category on Amazon.

Target your customers through customer profile

Voice of customer analysis and audience research are key elements when targeting customers through customer profile. By leveraging Amazon review analysis and other data sources, sellers can gain insights into their customers preferences and behaviors, which can be used to craft targeted solutions and develop a successful product profile. Additionally, this data can also be used to create more effective campaigns that attract the right customers and boost sales.

Customer Profile
The consumer group most commonly mentioned is husband, the most commonly moment of use is christmas, the most common location is grocery, the most common behavior is snack . By focusing on these key consumer characteristics, it is possible to identify pain points associated with consumer usage scenarios.
X-axis:topic. Y-axis:mentions. Red:reviews of 1-3 stars. Green:reviews of 4-5 stars

Based on the data provided, it seems that the customers who are most interested in this product are likely to be individuals who prioritize their family and relationships, particularly their spouse or partner. This is indicated by the high number of mentions of "husband" and "wife" in relation to the product. In terms of where the product is most commonly used, it appears that customers are primarily interested in purchasing it at grocery stores or in Germany specifically. This suggests that the product may be most popular among individuals who prioritize convenience and accessibility when it comes to their food choices. Finally, the fact that the product is most commonly used as a snack or for lunch indicates that it may be marketed as a quick and easy meal option for busy individuals who are looking for a healthy and satisfying option. Based on this analysis, it may be beneficial for the company to focus their marketing efforts on individuals who prioritize their relationships and convenience when it comes to food choices. They may also want to consider emphasizing the product's versatility as a snack or meal option in their marketing materials. Additionally, targeting grocery stores and markets in Germany may be a good strategy for increasing sales and brand awareness.

Ship products your customers love through sentiment analysis

Through sentiment analysis, businesses can uncover consumer dissatisfaction with products, automatically decompose NR and PR, and present product quality issues, packaging suggestions, marketing loopholes, and inadequate service in a digitalized format. By finding problems in VOC and combining them with a set of quality problem solving processes (CTQs), businesses can form a closed loop from problem to action, thereby achieving continuous iteration and optimization of product quality. In addition, analyzing customer emotion data can help companies foresee emerging trends ahead of competitors and tailor their products to meet customers' needs.

Customer Sentiment
The top 5 negative reviews are can, quality, texture, flavor, fillet. The most mentioned elements about can are leak(6.06%), dent(3.03%).
The top 5 positive reviews are flavor, taste, kipper, herring, fillet. The most mentioned elements about flavor are good(14.98%), like like(1.87%).
bloat with gas1.52%
contain a dangerous bacteria1.52%
like like1.87%
balance well0.37%
Product pros and cons based on Amazon reviews. Consumers' sentiments which represent their opinions are identified using AI.

Based on the data provided, it seems that the category in question is herring. The top con aspect mentioned most frequently is "can," followed by "quality," "texture," "flavor," and "fillet." On the other hand, the top pro aspect mentioned most is "flavor." From this information, we can conclude that there are mixed sentiments regarding herring. While flavor is seen as a positive aspect, there are several cons associated with it, including concerns about the can, quality, texture, and fillet. It's important to note that the specific context of these cons is not clear, so it's difficult to provide specific recommendations for improvement. However, based on the data, it might be beneficial for product development and selection to focus on enhancing the quality and texture of herring products. Additionally, addressing any issues related to the can and fillet could improve the overall customer experience. It would also be helpful to gather more specific feedback from customers to better understand their concerns and preferences. In summary, the sentiment analysis suggests that while herring is appreciated for its flavor, there are several areas that could be improved to enhance customer satisfaction.

Make the smartest sales decisions through Buyers Motivation

Making the smartest sales decisions requires understanding and responding to the voice of customer. This can be achieved by leveraging buyer motivation data, conducting competitor analysis, and engaging in thorough product research. Companies should seek to understand customer needs and preferences through surveys and feedback, analyze data from past purchases, and track market trends in order to develop effective pricing strategies. Additionally, businesses must focus on providing value to customers through competitive prices, relevant discounts, quality products, convenient services, and superior customer service. By taking into account buyer motivation and focusing on delivering value, businesses can make informed decisions that will lead to long-term success.

Buyers Motivation
Gain insight into the judgment of consumers (Top 5) when making purchase decisions, and optimize marketing strategies in a targeted manner.
low sodium1
safe for me1

Based on the data provided, it seems that customers are primarily motivated to buy herring based on the product description. This suggests that customers are looking for specific information about the product, such as its taste, texture, and nutritional value. Price is also a significant factor, indicating that customers are looking for a good value for their money. Brand reputation is less important, but still a consideration for some customers. To optimize an Amazon listing for herring, it would be important to focus on the product description. This could include providing detailed information about the taste, texture, and nutritional value of the herring, as well as any unique features or benefits. It may also be helpful to include customer reviews that highlight the quality of the product. Additionally, pricing should be competitive and in line with customer expectations. Finally, building a strong brand reputation through positive customer experiences and marketing efforts could help to further drive sales.

Understand customers need for prioritizing what to build next

Companies should prioritize what to build next by understanding their customers' needs. Amazon review analysis can help businesses better understand customer sentiment, while product research and competitor analysis can give insights into current and upcoming trends in the market. Moreover, customer expectations should be taken into account when developing new products or features. Ultimately, prioritizing what to build next based on an in-depth understanding of customer needs will enable a company to develop successful products that maintain customer satisfaction and loyalty.

Customer Expectations
By understanding the specific reasons, manufacturers and retailers can develop products and marketing strategies that effectively address these needs and wants.
TopicMentionsReview Snippets
fish in one piece2
fish in one piece
lower price2
lower price
price lower
most protein calcium vitamin d and2
most protein calcium vitamin d and
pack in olive oil2
pack in olive oil
pack only in oil
$ 3- $ 3.501
cost 3.50-4 dollar
1 less1
1 less
16 oz1
4 last1

Analysis of Customer Expectations for Herring: Based on the customer feedback, there are a few key expectations for Herring products: the fish should be in one piece, it should be of good quality, and customers are looking for a lower price. Let's break down these expectations and provide some suggestions for sellers regarding product development prioritization and marketing promotion factors. 1. Fish in one piece: Customers value the appearance and integrity of the fish. They expect the Herring to be whole and not broken into pieces. To meet this expectation, sellers should focus on sourcing and handling techniques that ensure the fish remains intact during transportation and storage. Additionally, packaging solutions that protect the fish from damage can be explored. 2. Good quality: Customers want Herring that is fresh, flavorful, and meets their taste preferences. Sellers should prioritize sourcing high-quality Herring from reputable suppliers. Ensuring proper handling, storage, and transportation practices will help maintain the freshness and taste of the fish. Conducting regular quality checks and implementing quality control measures will also contribute to meeting customer expectations. 3. Lower price: Price sensitivity is another factor customers consider when purchasing Herring. To address this expectation, sellers can explore cost-effective sourcing options, negotiate better deals with suppliers, or optimize their production processes to reduce costs. Offering competitive pricing without compromising on quality will attract price-conscious customers. Product Development Prioritization Suggestions: - Focus on sourcing and handling techniques that maintain the fish's integrity. - Implement quality control measures to ensure freshness and taste. - Explore cost-effective sourcing options without compromising quality. Marketing Promotion Factors Suggestions: - Highlight the freshness and quality of the Herring in marketing materials. - Emphasize competitive pricing to attract price-conscious customers. - Leverage customer testimonials or reviews that highlight the positive aspects of the product. - Consider offering promotions or discounts to incentivize customers to try the product. By addressing these customer expectations and incorporating the suggested strategies, sellers can enhance their product offerings and effectively promote their Herring products to meet customer demands.

Shulex VOC is an AI-powered platform that helps companies gain valuable customer insights from Amazon review analysis. It works by providing users with core capabilities such as customer profiles, sentiment analysis, buyers motivation and customer expectations. This enables businesses to tap into the power of voice of customer, utilizing AI modeling for a comprehensive view of customer experience, product research & selection as well as optimizing quality and reputation. The insights gleaned from this data can then be implemented to foster a healthy relationship between customers and brand.


Amazon Reviews

Glad I can get a taste of home in small packages.
Good price, good flavor, and usable in many recipes with very little 'bone picking'. Good product.
Ron in Idaho
Only OK.Sept. 2021
Seem to lack flavor. I would guess that folks in Britain would be ashamed to serve these to their friends.
NASTYOct. 2020
Nasty! Very dry vs sardines packed in oil.
P. Allen
Very tasty! Great addition to breakfast. Have bought 3 cases & plan to buy more.
KippersJun. 2019
We just love MW Polar Kipper snacks Recommend this to everyone.
Tastes GreatJan. 2020
Less fishy flavor, great taste.
BPA free, low sodium, it even says where and how the fish were caught (trawling and purse seine, apparently relatively low-impact fishing methods). Best of all, it's quite tasty!
Alison Q.
These are the best kipper's I've tried, and so cheap on Amazon! The can's stack nicely and don't take up a lot of room in my cupboard. It's great to have a healthy lunch option on hand.
Kippers are first salted, then smoked - an ancient way of preserving fish. These kippers are whole halves, not crumbled like other canned fish, each can contains two nice-sized pieces, very smooth taste, not salty or fishy, no bones. Not just a snack; when eaten on dark bread and with a tossed greens salad on the side, it is a delicious and healthy dinner.

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