Highchairs product research and customer review analysis

In today's rapidly growing and highly competitive e-commerce industry, it is becoming increasingly important for sellers to effectively select products, improve customer experience, and ultimately be able to increase their market sales and strengthen their brand. Amazon review analysis and consumer research can provide key insights into customer sentiment, preferences and behaviors that can help sellers make informed decisions on product selection and marketing strategies. By utilizing tools such as sentiment analysis, voice of customer, feedback analysis, product research, audience research, competitor analysis and Amazon ratings & reviews data to gain a better understanding of the customer base it becomes possible to create more targeted campaigns that meet customer needs and drive customer satisfaction.

Total ASIN: 10
Top 1
Average Ratings
Total Reviews
This insight is based on the data from the best seller products. The top 5 of them are:
Fisher-Price Deluxe Sit-Me-Up Floor Seat with Toy-Tray Happy Hills

Sales, a key metric of costs and profits for any business, is the most intuitive and accessible data. With established social media platforms and advertising channels providing detailed insight in regards to website traffic, understanding consumer sentiment--i.e., volume--is one of the more challenging areas to analyze. Volume refers how people express their opinions on our brand's products/services/marketing efforts via various touchpoints; these voices come together as an aggregate that can tell us what consumers need or expect from us – why consumers make purchases with us over others.

Based on the data provided, it seems that the Highchairs category on Amazon has a high level of customer satisfaction. With an average rating of 4.7 out of 5 and a total of 16,815 reviews, it's clear that many customers are happy with their purchases in this category. If you're considering purchasing a highchair on Amazon, it's important to read through the reviews carefully to ensure that the product meets your specific needs. Look for reviews from customers who have similar requirements to you, and pay attention to any common complaints or issues that are mentioned. Additionally, it's always a good idea to do some research on the brand and product before making a purchase. Check out the product description, specifications, and any additional information provided by the seller to make sure that the highchair will meet your needs. Overall, it seems that the Highchairs category on Amazon is a good choice for customers looking for a high-quality, reliable product. Just be sure to do your research and read through reviews carefully before making a purchase.

Target your customers through customer profile

Voice of customer analysis and audience research are key elements when targeting customers through customer profile. By leveraging Amazon review analysis and other data sources, sellers can gain insights into their customers preferences and behaviors, which can be used to craft targeted solutions and develop a successful product profile. Additionally, this data can also be used to create more effective campaigns that attract the right customers and boost sales.

Customer Profile
The consumer group most commonly mentioned is kid, the most commonly moment of use is everyday, the most common location is restaurant, the most common behavior is travel . By focusing on these key consumer characteristics, it is possible to identify pain points associated with consumer usage scenarios.
X-axis:topic. Y-axis:mentions. Red:reviews of 1-3 stars. Green:reviews of 4-5 stars

Based on the data provided, it seems that the Highchair product is primarily used by parents with young children, as evidenced by the top three user mentions being "kid," "son," and "daughter." Additionally, the top two usage scenarios are "travel" and "gift give," which suggests that parents are looking for portable and convenient highchairs to take with them on the go, or to give as gifts to other parents. The top three places to use the product are "restaurant," "house," and "table," which further supports the idea that parents are looking for highchairs that are versatile and can be used in a variety of settings. This could be due to the fact that parents want to be able to take their children out to eat with them, or simply want a highchair that can be easily moved around the house. Based on this data, it seems that the customer profile for this product is likely parents with young children who are looking for a high-quality, versatile, and portable highchair that can be used in a variety of settings. To appeal to this customer profile, companies could focus on creating highchairs that are lightweight, easy to fold and transport, and can be used both at home and on the go. Additionally, companies could consider marketing their highchairs as great gifts for new parents, as this seems to be a popular usage scenario.

Ship products your customers love through sentiment analysis

Through sentiment analysis, businesses can uncover consumer dissatisfaction with products, automatically decompose NR and PR, and present product quality issues, packaging suggestions, marketing loopholes, and inadequate service in a digitalized format. By finding problems in VOC and combining them with a set of quality problem solving processes (CTQs), businesses can form a closed loop from problem to action, thereby achieving continuous iteration and optimization of product quality. In addition, analyzing customer emotion data can help companies foresee emerging trends ahead of competitors and tailor their products to meet customers' needs.

Customer Sentiment
The top 5 negative reviews are chair, tray, seat, wheel, strap. The most mentioned elements about chair are hard to clean(1.86%), lean too far back(0.91%).
The top 5 positive reviews are chair, high chair, tray, seat, product. The most mentioned elements about chair are solid(4.27%), easy to clean with kid(2.84%).
hard to clean1.86%
lean too far back0.91%
not adjustable0.62%
not safe0.52%
easy to clean with kid2.84%
not too difficult to assemble1.96%
easy to use1.38%
high chair8.14%
Product pros and cons based on Amazon reviews. Consumers' sentiments which represent their opinions are identified using AI.

Based on the data provided, it seems that the chair is the most significant aspect of highchairs, both in terms of pros and cons. While it is mentioned as a pro aspect by 22.82% of respondents, it is also listed as a con by 14.99% of respondents. Other common cons include the tray, seat, wheel, and strap. Overall, it appears that highchairs are a mixed bag for consumers. While they appreciate the convenience of having a dedicated seat for their child during mealtime, they also have concerns about the design and functionality of the product. To improve highchair products, manufacturers could focus on addressing the most common cons mentioned by consumers. For example, they could work on improving the design of the tray, seat, and wheels to make them more user-friendly and durable. They could also consider adding additional features, such as adjustable straps or a more comfortable seat, to make the product more appealing to consumers. In terms of product selection, consumers should consider their specific needs and preferences when choosing a highchair. They should look for a product that is easy to use, comfortable for their child, and durable enough to withstand regular use. They should also consider the design and style of the highchair, as well as any additional features that may be important to them. By taking these factors into account, consumers can choose a highchair that meets their needs and provides a positive experience for both themselves and their child.

Make the smartest sales decisions through Buyers Motivation

Making the smartest sales decisions requires understanding and responding to the voice of customer. This can be achieved by leveraging buyer motivation data, conducting competitor analysis, and engaging in thorough product research. Companies should seek to understand customer needs and preferences through surveys and feedback, analyze data from past purchases, and track market trends in order to develop effective pricing strategies. Additionally, businesses must focus on providing value to customers through competitive prices, relevant discounts, quality products, convenient services, and superior customer service. By taking into account buyer motivation and focusing on delivering value, businesses can make informed decisions that will lead to long-term success.

Buyers Motivation
Gain insight into the judgment of consumers (Top 5) when making purchase decisions, and optimize marketing strategies in a targeted manner.
easy to clean6

Based on the data provided, it seems that customers are primarily motivated to buy highchairs based on the product description. This makes sense, as highchairs are an important purchase for parents and caregivers who want to ensure the safety and comfort of their children during mealtime. Some possible reasons why the product description is the top feature could include the fact that customers want to know exactly what they are getting before making a purchase, and that they may be looking for specific features or benefits that are highlighted in the description. To optimize an Amazon listing for highchairs, it would be important to focus on creating a detailed and informative product description that highlights the key features and benefits of the product. This could include information about the materials used, the size and weight capacity of the highchair, any safety features, and any additional accessories or features that may be included. In addition to the product description, it may also be helpful to include customer reviews and ratings, as well as high-quality images and videos that showcase the product in use. By providing as much information as possible and making it easy for customers to find what they are looking for, sellers can increase the likelihood of making a sale and building a loyal customer base.

Understand customers need for prioritizing what to build next

Companies should prioritize what to build next by understanding their customers' needs. Amazon review analysis can help businesses better understand customer sentiment, while product research and competitor analysis can give insights into current and upcoming trends in the market. Moreover, customer expectations should be taken into account when developing new products or features. Ultimately, prioritizing what to build next based on an in-depth understanding of customer needs will enable a company to develop successful products that maintain customer satisfaction and loyalty.

Customer Expectations
By understanding the specific reasons, manufacturers and retailers can develop products and marketing strategies that effectively address these needs and wants.
TopicMentionsReview Snippets
tray big
tray easy
tray include
tray large
know sooner14
sooner for
cleaning easy13
easy to clean
easy clean
easy frequent cleaning
easy to clean-
easy to thoroughly clean
cover removable12
cover remove
removeable cover
cover come off
cover easy to take off
cover off
hold tray big10
tray big
tray large
tray small
5 point harness10
5 point harness
5-point harness
5pt harness
5 point harness system
5point harness
back adjustable8
back adjustable
adjustable back
back adjustable more
backrest adjustable for posture
seat back adjustable
easier to clean8
easier to clean

Based on the customer feedback, it seems that the most important expectations for highchairs are related to the tray, the quality of the product, and the need for timely information. The tray is mentioned 18 times, which suggests that customers are looking for highchairs that have a sturdy and reliable tray that can hold food and drinks securely. This could be an important factor for sellers to consider when developing new products, as they may want to focus on creating highchairs with larger, more durable trays that can accommodate different types of meals and snacks. The term "good" is mentioned 15 times, which indicates that customers are looking for highchairs that are of high quality and built to last. This could be an important factor for sellers to consider when developing new products, as they may want to focus on creating highchairs that are made from durable materials and have features that make them easy to clean and maintain. The need to "know sooner" is mentioned 14 times, which suggests that customers are looking for timely information about new products and updates to existing products. This could be an important factor for sellers to consider when developing new products, as they may want to focus on creating marketing campaigns that provide customers with up-to-date information about their products and any new features or improvements. In terms of product development prioritization, sellers may want to focus on creating highchairs with larger, more durable trays that can accommodate different types of meals and snacks. They may also want to focus on creating highchairs that are made from durable materials and have features that make them easy to clean and maintain. In terms of marketing promotion factors, sellers may want to focus on providing customers with up-to-date information about their products and any new features or improvements. They may also want to consider offering promotions or discounts to customers who purchase their highchairs, as this could help to increase sales and build brand loyalty. Additionally, they may want to consider partnering with influencers or parenting bloggers to help promote their products and reach a wider audience.

Shulex VOC is an AI-powered platform that helps companies gain valuable customer insights from Amazon review analysis. It works by providing users with core capabilities such as customer profiles, sentiment analysis, buyers motivation and customer expectations. This enables businesses to tap into the power of voice of customer, utilizing AI modeling for a comprehensive view of customer experience, product research & selection as well as optimizing quality and reputation. The insights gleaned from this data can then be implemented to foster a healthy relationship between customers and brand.


Amazon Reviews

Love!Feb. 2019
Love this chair! In reality you could use the base for a toddler and the chair for a baby. Truly 2 in 1!
Eh it’s okJun. 2018
The seat is fairly easy to clean. I like that the top comes off & can hook onto a table chair, makes it easy to take with us when we visit family. I HATE the way it moves. We have all hard wood floors & it feels like the brakes are always on (they are not) It feels like super cheap plastic but I guess at least it’s not bulky. It’s an ok seat for the price but if you’re able to, I’d spend a little more & get a better one.
Lisa Park
We have a small townhouse so I was not thrilled with the idea of having some large hunk of plastic featuring obnoxious characters taking up a good chunk of my living space. A friend had used one of these hook on chairs so we looked into it. Out kitchen table is about 2.5 inches thick on the ends (not really a skirt) so we thought this would be our best bet. We were a little nervous about it since our 6 month old is a tiny thing at only 12 pounds and had a hard time fitting in restaurant high chairs and shopping carts. She fits perfectly in this since the straps function so well and hug her in place. I find the material easy to wipe down, as long as we use an actual washcloth and not a paper towel (Ahem, husband). We attempted to take it with us on a trip out of town last weekend, but in all three places we tried to bring it to they had pedestal tables so we didn't use it. The attached storage bag is great, though! We use this both at our kitchen table and, more often, on the counter top breakfast bar. The wee one is not on table food yet, and I can see how there would be a lot of "droppage" between the baby and the table/counter. Thankfully we have a dog who is more than happy to handle that. We did get the Summer Infant mat as well and it seems like that would help the situation. Very happy with this purchase and would absolutely recommend it. Oh, we got the navy fabric and it has not been showing any stains so far. UPDATE: Our daughter is now one and eating at the table with us for all meals. The summer infant mat is a must have. Food would drop through all the time without it. We still love the chair, often take it with us to restaurants, and it's nice and clean! She tries to climb out of it now, but has not been successful. She's well strapped in.
Picky Lady
We bought this because of the great reviews, and we do love the versatility of the chair, but our main complaint is about the mobility. We need a chair that can easily move around. The wheels on this chair are useless. They have just ended up scratching our floor since they don't swivel in the direction you are pushing or pulling the chair. We will keep it for the booster aspect, but will be looking for another solution for a wheeled, mobile high chair.
Kind of small. My 18 month old niece fits perfectly. I was hoping it would fit her when she is a little older and bigger too but it doesn't look like it will.
Doobie Do
Five StarsFeb. 2017
Easy to put together, baby is comfortable. Good buy.
Tegan Lohman
I love the concept, but I returned the high chair because after 3 two-handed attempts, I could not successfully install the tray. Installing and removing the tray should be VERY easy, as dealing with one or more wiggly, fussy, messy children can be hard enough. Additionally, the back of the seat felt flimsy.
Five StarsMay 2016
My son love it
Five StarsMay 2018
Good deal
Paula H.
Long lastingJun. 2021
I purchased this for my grandson because I loved the fact that it later became a booster seat, then later a toddler chair. Anyway, they had already purchased one so mine had to go back.

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