Hiking Backpacks product research and customer review analysis

In today's rapidly growing and highly competitive e-commerce industry, it is becoming increasingly important for sellers to effectively select products, improve customer experience, and ultimately be able to increase their market sales and strengthen their brand. Amazon review analysis and consumer research can provide key insights into customer sentiment, preferences and behaviors that can help sellers make informed decisions on product selection and marketing strategies. By utilizing tools such as sentiment analysis, voice of customer, feedback analysis, product research, audience research, competitor analysis and Amazon ratings & reviews data to gain a better understanding of the customer base it becomes possible to create more targeted campaigns that meet customer needs and drive customer satisfaction.

Total ASIN: 10
2023/01/17
No Image
Average Ratings
4.6
Total Reviews
2,329
This insight is based on the data from the best seller products. The top 5 of them are:

Sales, a key metric of costs and profits for any business, is the most intuitive and accessible data. With established social media platforms and advertising channels providing detailed insight in regards to website traffic, understanding consumer sentiment--i.e., volume--is one of the more challenging areas to analyze. Volume refers how people express their opinions on our brand's products/services/marketing efforts via various touchpoints; these voices come together as an aggregate that can tell us what consumers need or expect from us – why consumers make purchases with us over others.

Based on the data provided, it seems that the Hiking Backpacks category on Amazon has a high level of customer satisfaction. With an average rating of 4.56 out of 5 and a total of 2329 reviews, it's clear that many customers are happy with their purchases. If you're looking to buy a hiking backpack on Amazon, it's important to take the time to read through reviews and compare different products. Look for backpacks that have a high number of positive reviews and a low number of negative reviews. Additionally, consider the features that are most important to you, such as size, weight, and durability. Overall, it's clear that the Hiking Backpacks category on Amazon is a great place to find high-quality backpacks that are well-suited for outdoor adventures. By doing your research and choosing a backpack that meets your needs, you can ensure that you have a comfortable and enjoyable hiking experience.

Target your customers through customer profile

Voice of customer analysis and audience research are key elements when targeting customers through customer profile. By leveraging Amazon review analysis and other data sources, sellers can gain insights into their customers preferences and behaviors, which can be used to craft targeted solutions and develop a successful product profile. Additionally, this data can also be used to create more effective campaigns that attract the right customers and boost sales.

Customer Profile
The consumer group most commonly mentioned is kid, the most commonly moment of use is vacation, the most common location is house, the most common behavior is hiking . By focusing on these key consumer characteristics, it is possible to identify pain points associated with consumer usage scenarios.
Who
When
Where
What
X-axis:topic. Y-axis:mentions. Red:reviews of 1-3 stars. Green:reviews of 4-5 stars

Based on the data provided, it is evident that the terms "kid," "son," and "daughter" are the top three user mentions, indicating that this product is popular among parents or guardians who are likely purchasing it for their children. This suggests that the customer profile for this product is primarily families with young children who enjoy outdoor activities such as hiking and walking. The top three places where this product is used are the house, ground, and zoo. While the house is expected, the mentions of the ground and zoo suggest that customers are using this backpack for various outdoor adventures, including visits to the zoo and other outdoor recreational areas. This further supports the idea that the target audience is families with children who enjoy spending time outdoors. The top two usages of the product are hiking and walking, with hiking being mentioned significantly more frequently. This indicates that the primary purpose of this backpack is for outdoor activities, particularly hiking. The mentions of walking suggest that it is also suitable for everyday use, such as walking to school or running errands. Based on this analysis, it is clear that the customer profile for this product is parents or guardians who prioritize outdoor activities and want a reliable backpack for their children. They are likely looking for a durable and functional backpack that can withstand the demands of hiking and other outdoor adventures. Additionally, they may value versatility, as the backpack is also used for everyday activities like walking. To cater to this customer profile, it would be beneficial for the product to emphasize features such as durability, ample storage space, comfortable straps, and perhaps even child-friendly designs. Marketing efforts should focus on highlighting the backpack's suitability for hiking and outdoor activities, while also emphasizing its practicality for everyday use. Offering different sizes or variations of the backpack to accommodate different age groups could also be a valuable strategy to attract a wider range of customers within the target audience.

Ship products your customers love through sentiment analysis

Through sentiment analysis, businesses can uncover consumer dissatisfaction with products, automatically decompose NR and PR, and present product quality issues, packaging suggestions, marketing loopholes, and inadequate service in a digitalized format. By finding problems in VOC and combining them with a set of quality problem solving processes (CTQs), businesses can form a closed loop from problem to action, thereby achieving continuous iteration and optimization of product quality. In addition, analyzing customer emotion data can help companies foresee emerging trends ahead of competitors and tailor their products to meet customers' needs.

Customer Sentiment
The top 5 negative reviews are strap, carrier, material, shoulder strap, backpack. The most mentioned elements about strap are break(0.94%), slim(0.94%).
The top 5 positive reviews are carrier, backpack, pack, product, strap. The most mentioned elements about carrier are comfortable(3.66%), not to be too heavy(1.11%).
Cons
strap13.11%
break0.94%
slim0.94%
break the second time i use it0.70%
bulky0.70%
difficult to open and close0.70%
carrier6.32%
material4.45%
shoulder strap3.75%
backpack3.75%
Pros
carrier11.76%
comfortable3.66%
not to be too heavy1.11%
good0.95%
good quality0.64%
easy to use0.64%
backpack9.06%
pack7.79%
product4.77%
strap4.61%
Product pros and cons based on Amazon reviews. Consumers' sentiments which represent their opinions are identified using AI.

Based on the data provided, it seems that the most commonly mentioned con aspect for hiking backpacks is the strap, accounting for 13.11% of the mentions. Additionally, the top five cons mentioned are the strap, carrier, material, shoulder strap, and backpack. On the other hand, the top pro aspect mentioned is the carrier, accounting for 11.76% of the mentions. From this information, we can conclude that the strap is a significant concern for consumers when it comes to hiking backpacks. It appears that the quality, comfort, or functionality of the strap may be lacking in some products. The carrier, on the other hand, seems to be a positive aspect, suggesting that users appreciate a well-designed and convenient carrier feature in hiking backpacks. To improve product development and selection in this category, it would be beneficial for manufacturers to focus on addressing the strap-related issues. This could involve improving the durability, adjustability, and comfort of the straps. Additionally, attention should be given to the carrier feature, as it is seen as a pro aspect. Enhancing the convenience, ease of use, and versatility of the carrier could further attract consumers. Furthermore, it would be valuable to consider the other cons mentioned, such as the material, shoulder strap, and backpack itself. Ensuring high-quality materials, comfortable shoulder straps, and well-designed backpack compartments can contribute to a more positive user experience. By addressing these concerns and capitalizing on the positive aspects, manufacturers can develop hiking backpacks that meet the needs and expectations of consumers, ultimately leading to greater customer satisfaction and loyalty.

Make the smartest sales decisions through Buyers Motivation

Making the smartest sales decisions requires understanding and responding to the voice of customer. This can be achieved by leveraging buyer motivation data, conducting competitor analysis, and engaging in thorough product research. Companies should seek to understand customer needs and preferences through surveys and feedback, analyze data from past purchases, and track market trends in order to develop effective pricing strategies. Additionally, businesses must focus on providing value to customers through competitive prices, relevant discounts, quality products, convenient services, and superior customer service. By taking into account buyer motivation and focusing on delivering value, businesses can make informed decisions that will lead to long-term success.

Buyers Motivation
Gain insight into the judgment of consumers (Top 5) when making purchase decisions, and optimize marketing strategies in a targeted manner.
TopicMentions
others9
cheap1
compact easy to use design1
ergonomic1
five point harness1

Based on the data provided, it seems that customers primarily buy hiking backpacks based on the product description. This suggests that customers are highly motivated by the information provided about the product, such as its features, specifications, and benefits. A well-written product description can effectively communicate the backpack's durability, storage capacity, comfort, and other important details that customers look for when making a purchase decision. To optimize Amazon listings for hiking backpacks, it is crucial to focus on enhancing the product description. Here are some suggestions: 1. Highlight key features: Clearly outline the backpack's features that make it suitable for hiking, such as water resistance, multiple compartments, adjustable straps, and ergonomic design. Emphasize how these features enhance the hiking experience. 2. Use descriptive language: Paint a vivid picture of the backpack's qualities and benefits. Use words that evoke a sense of adventure, durability, and convenience. This will help customers visualize themselves using the backpack on their hiking trips. 3. Provide detailed specifications: Include specific measurements, weight, and capacity information. This helps customers determine if the backpack meets their requirements and ensures they have enough space for their gear. 4. Include customer reviews: Incorporate positive customer reviews that highlight the backpack's quality, durability, and functionality. This social proof can significantly influence potential buyers and build trust in the product. 5. Optimize keywords: Research and include relevant keywords in the product description to improve search visibility. Use terms that customers commonly search for when looking for hiking backpacks. By implementing these suggestions, sellers can optimize their Amazon listings for hiking backpacks and effectively communicate the product's value to potential customers.

Understand customers need for prioritizing what to build next

Companies should prioritize what to build next by understanding their customers' needs. Amazon review analysis can help businesses better understand customer sentiment, while product research and competitor analysis can give insights into current and upcoming trends in the market. Moreover, customer expectations should be taken into account when developing new products or features. Ultimately, prioritizing what to build next based on an in-depth understanding of customer needs will enable a company to develop successful products that maintain customer satisfaction and loyalty.

Customer Expectations
By understanding the specific reasons, manufacturers and retailers can develop products and marketing strategies that effectively address these needs and wants.
TopicMentionsReview Snippets
belt buckle4
chest buckle
waist buckle
know sooner4
sooner
padding on strap4
good padding wider strap
more padding on strap area
more robust strap padding
strap padding
work3
work
heavier sturdier3
more rugged
more sturdy
sturdier
last year3
last year
last couple year
more comfortable3
more comfortable
more comfort
Adding more support for back2
back support
additional back support piece
4-6 longer2
last 2-4 longer
belt sewn to pad up2
belt sewn to pad up

Based on the customer feedback, it seems that there are three key expectations that customers have when it comes to hiking backpacks: a sturdy belt buckle, timely delivery, and padding on the strap. The belt buckle is an important feature for hikers as it ensures that the backpack stays securely in place while they are on the move. Customers expect the buckle to be strong and durable, able to withstand the weight of the backpack and any items that are stored inside it. Therefore, it is important for sellers to prioritize the quality of the buckle when developing their products. Customers also expect to receive their backpacks in a timely manner. This is particularly important for hikers who may be planning a trip and need their backpacks to arrive before they leave. Sellers should prioritize their shipping and delivery processes to ensure that customers receive their backpacks as quickly as possible. Finally, customers expect padding on the strap of the backpack. This is important for comfort, as the strap can dig into the shoulder if it is not padded. Sellers should prioritize the comfort of their backpacks by ensuring that the straps are well-padded and comfortable to wear. In terms of marketing promotion factors, sellers should focus on highlighting these key features in their product descriptions and marketing materials. They should also consider offering promotions or discounts to customers who purchase backpacks with these features. Additionally, sellers should prioritize customer service and communication to ensure that customers are satisfied with their purchases and receive any necessary support or assistance.

Shulex VOC is an AI-powered platform that helps companies gain valuable customer insights from Amazon review analysis. It works by providing users with core capabilities such as customer profiles, sentiment analysis, buyers motivation and customer expectations. This enables businesses to tap into the power of voice of customer, utilizing AI modeling for a comprehensive view of customer experience, product research & selection as well as optimizing quality and reputation. The insights gleaned from this data can then be implemented to foster a healthy relationship between customers and brand.

FAQs

Amazon Reviews

Bri
Purchased
This worked great for our 6 month old on our hikes in Colorado. He even napped in it while we were hiking. The material is good quality, sun/wind shields worked well and kept him covered and the sun off of his face, he was comfortable in it and strapped down well so it felt safe, storage area for diapers, bottles, snacks, etc. I found it + him to be a bit too heavy for myself to carry any long distance on my back but his dad had no troubles. I don’t really have any complaints.
I wanted to like this product and it didn’t work out for me. My toddler at the time I used it was to hike a 2mile walk; he was 32lbs. I hiked perhaps 15mins when I was getting tired. I do a lot of hikes and I was using a soft Lillebaby bagpack style which is amazing because I do not feel tired nor discomfort, but I wanted this hike style carrier (I wanted to upgrade). It was bad! My shoulders were hurting the weight of my toddler was pulling me back it was very uncomfortable. I handed over the carrier to my husband and he felt the same discomfort carrying our toddler. The features, like the little bag-pack or the bottom pocket is nice. The fabrics; not the greatest quality, it’s an inexpensive polyester. So sadly I had to return it.
Raven Riot
Purchased
I'm a avid walker/hiker/ active person. I hate fussing with strollers and reaching for a hand when the mini-we wants to be independent. I chose this carrier for the compact easy-to-use design. I have hiking bag for big trips but it is so big and doesn't fold down. This bag collapses and stores very easily. It is light weight. My kiddo seems very cozy in it. It has the best pockets! Two bottle holders, a hip pouch big enough to fit my Galaxy phone, a zippered pouch below the seat (that fit diapers snacks, wipes,extra clothes easily) and a mess pocket up top. The sun shade doubles as a rain cover. I mean...this is the best bag there is for price, design, weight, comfort. Just. Buy. It.
Jimmy Lerma
Purchased
Great pack for the price!!!! Did a 6mile hike with no back ache
tiffany
Purchased
Great!Mar. 2021
We searched for the best one as we hike often. It's great!! I can switch to my husband very easily and out daughter looks very comfortable.
Fits husband and he’s a big guy and baby 12 pounds. Baby enjoyed the view. Just got it and haven’t gone on a real ‘hike’ so can’t rate it 100% yet.
I like how this product works. My so love to get in it as well.
V.Hold
Purchased
Bought this on amazon a couple days prior from our trip. It arrived in time. This is our first hiking carrier so my review is based off this item experience only. My husband said it was very comfortable and easy to figure out how to strap our child in. Our child in the pic is 1 years old and is a bit in the smaller side. She didn't show any signs of discomfort during our trip. She actually fell asleep in it. However, we wish she was able to sit up higher so she can looking around above my husband's head. Also, the rain guards that was attach to the hood does not have a way to strap up when not in use. I had to fiddle with it to keep it put away. Besides that it was a great buy. The fabric on the pouches feels a little cheap. I wouldn't plan on carrying anything heavy in it.
sanjaya
Purchased
Came day late, very poorly manufactured. We were unable to take on the hike as one of the plastic buckles snap very 1st day. And the seller wasn’t too happy about having to return the money.
Jenna
Purchased
I highly recommend. Lots of storage and our 10 month old loves it

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