Hiking & Trekking product research and customer review analysis

In today's rapidly growing and highly competitive e-commerce industry, it is becoming increasingly important for sellers to effectively select products, improve customer experience, and ultimately be able to increase their market sales and strengthen their brand. Amazon review analysis and consumer research can provide key insights into customer sentiment, preferences and behaviors that can help sellers make informed decisions on product selection and marketing strategies. By utilizing tools such as sentiment analysis, voice of customer, feedback analysis, product research, audience research, competitor analysis and Amazon ratings & reviews data to gain a better understanding of the customer base it becomes possible to create more targeted campaigns that meet customer needs and drive customer satisfaction.

Total ASIN: 35
Top 1
Top 2
Average Ratings
Total Reviews
This insight is based on the data from the best seller products. The top 5 of them are:
Mishansha Unisex-Child Hiking Shoes,Sneakers

Sales, a key metric of costs and profits for any business, is the most intuitive and accessible data. With established social media platforms and advertising channels providing detailed insight in regards to website traffic, understanding consumer sentiment--i.e., volume--is one of the more challenging areas to analyze. Volume refers how people express their opinions on our brand's products/services/marketing efforts via various touchpoints; these voices come together as an aggregate that can tell us what consumers need or expect from us – why consumers make purchases with us over others.

Based on the provided data, it seems that the average ratings for the product in the Hiking & Trekking category are not available (NaN). However, we do know that there have been a total of 4750 reviews for this product on Amazon. Since the average rating is not provided, it is difficult to determine the exact level of customer satisfaction. However, the fact that there have been a significant number of reviews suggests that this product has garnered attention and interest from customers. To gain a better understanding of customer satisfaction, it would be helpful to analyze the content of the reviews. Look for common themes, both positive and negative, to identify what customers appreciate about the product and any areas that may need improvement. Based on the available information, here are a few general suggestions: 1. Encourage customers to leave reviews: Since the total number of reviews is already quite high, it indicates that customers are willing to share their experiences. Continue to encourage customers to leave reviews, as this will provide valuable feedback and help potential buyers make informed decisions. 2. Improve average rating visibility: If possible, it would be beneficial to address the issue of the average rating being NaN. Displaying the average rating prominently can give customers a quick overview of the product's overall satisfaction level. 3. Address negative feedback: Analyze the negative reviews to identify any recurring issues or concerns. Take steps to address these concerns and improve the product accordingly. This will not only enhance customer satisfaction but also help attract more positive reviews. Remember, customer satisfaction is crucial for the success of any product. By actively listening to customer feedback, addressing concerns, and continuously improving the product, you can enhance customer satisfaction and build a positive reputation in the Hiking & Trekking category on Amazon.

Target your customers through customer profile

Voice of customer analysis and audience research are key elements when targeting customers through customer profile. By leveraging Amazon review analysis and other data sources, sellers can gain insights into their customers preferences and behaviors, which can be used to craft targeted solutions and develop a successful product profile. Additionally, this data can also be used to create more effective campaigns that attract the right customers and boost sales.

Customer Profile
The consumer group most commonly mentioned is son, the most commonly moment of use is everyday, the most common location is school, the most common behavior is hiking . By focusing on these key consumer characteristics, it is possible to identify pain points associated with consumer usage scenarios.
X-axis:topic. Y-axis:mentions. Red:reviews of 1-3 stars. Green:reviews of 4-5 stars

Based on the data provided, it is evident that the top three users who mention this product are "son" with 1258 mentions, followed by "kid" with 576 mentions, and "daughter" with 419 mentions. This suggests that the product is popular among parents who have children, particularly sons. When it comes to the top three places where this product is used, "school" takes the lead with 143 mentions, followed by "trail" with 26 mentions, and "house" with 9 mentions. This indicates that the product is commonly used in school settings, possibly for outdoor activities or physical education classes. It is also used on trails, which suggests that it is suitable for hiking and trekking purposes. The limited mentions of using it at home might imply that it is primarily designed for outdoor use. Regarding the usage of the product, "hiking" stands out with 492 mentions, indicating that it is the most popular activity associated with this product. "Walk" comes in second with 63 mentions, suggesting that it is also used for casual walks or strolls. Based on this analysis, the customer profile for this product seems to be parents who have active children, particularly sons. These parents are likely interested in outdoor activities such as hiking and walking, and they value products that can be used in school settings and on trails. To cater to this customer profile, it would be beneficial to emphasize the durability, comfort, and safety features of the product. Additionally, marketing campaigns could focus on the product's suitability for outdoor adventures and its ability to withstand various terrains.

Ship products your customers love through sentiment analysis

Through sentiment analysis, businesses can uncover consumer dissatisfaction with products, automatically decompose NR and PR, and present product quality issues, packaging suggestions, marketing loopholes, and inadequate service in a digitalized format. By finding problems in VOC and combining them with a set of quality problem solving processes (CTQs), businesses can form a closed loop from problem to action, thereby achieving continuous iteration and optimization of product quality. In addition, analyzing customer emotion data can help companies foresee emerging trends ahead of competitors and tailor their products to meet customers' needs.

Customer Sentiment
The top 5 negative reviews are shoe, sole, material, sol, shoe battom. The most mentioned elements about shoe are do not last a month(1.62%), start to fall apart(1.35%).
The top 5 positive reviews are shoe, boot, color, quality, fit. The most mentioned elements about shoe are good quality(8.91%), comfortable(7.14%).
do not last a month1.62%
start to fall apart1.35%
cheaply make0.40%
unsteady on the bottom0.27%
close or tight0.13%
shoe battom0.13%
good quality8.91%
hold up well for a long time2.29%
Product pros and cons based on Amazon reviews. Consumers' sentiments which represent their opinions are identified using AI.

Based on the data provided, it seems that the most frequently mentioned con aspect in the category of Hiking & Trekking is related to shoes, accounting for 30.46% of the mentions. The top five cons mentioned for vacuum are shoe, sole, material, sol, and shoe bottom. On the other hand, the top pro aspect mentioned most is also related to shoes, accounting for 40.83% of the mentions. The top five cons of the tip are shoe, boot, color, quality, and fit. From this data, it can be concluded that shoes play a significant role in the sentiment analysis of the Hiking & Trekking category. The cons mentioned indicate that customers have concerns about the shoe's sole, material, bottom, and fit. On the positive side, the pro aspect of shoes suggests that customers appreciate certain qualities or features of the shoes in this category. To improve product development and selection, it would be beneficial to focus on addressing the cons related to shoes. This could involve improving the quality of the sole and material, ensuring a better fit, and addressing any issues with the shoe's bottom. Additionally, considering the mentioned cons of boot, color, and quality for the tip, it would be helpful to pay attention to these aspects as well. Overall, by addressing the mentioned cons and further enhancing the positive aspects of shoes in the Hiking & Trekking category, product development and selection can be improved to better meet customer expectations and preferences.

Make the smartest sales decisions through Buyers Motivation

Making the smartest sales decisions requires understanding and responding to the voice of customer. This can be achieved by leveraging buyer motivation data, conducting competitor analysis, and engaging in thorough product research. Companies should seek to understand customer needs and preferences through surveys and feedback, analyze data from past purchases, and track market trends in order to develop effective pricing strategies. Additionally, businesses must focus on providing value to customers through competitive prices, relevant discounts, quality products, convenient services, and superior customer service. By taking into account buyer motivation and focusing on delivering value, businesses can make informed decisions that will lead to long-term success.

Buyers Motivation
Gain insight into the judgment of consumers (Top 5) when making purchase decisions, and optimize marketing strategies in a targeted manner.
reinforced toe3
water resistance2

Based on the data provided, it seems that customers primarily buy products in the Hiking & Trekking category due to the product description, brand reputation, and price. However, the product description appears to be the most influential factor, with 61.70% of mentions. Buyers are likely motivated by the product description because it provides them with detailed information about the features, benefits, and specifications of the product. This allows them to make informed decisions and understand how the product will meet their specific needs for hiking and trekking activities. A well-written product description can highlight the product's durability, functionality, comfort, and any unique features that set it apart from competitors. Based on this information, optimizing Amazon listings for products in the Hiking & Trekking category should focus on improving the product description. Here are some suggestions: 1. Be thorough: Ensure that the product description includes all relevant details about the product, such as materials used, dimensions, weight, and any specific features that make it suitable for hiking and trekking. 2. Highlight benefits: Clearly communicate the benefits of the product, such as its ability to withstand harsh weather conditions, provide ample storage, or offer superior comfort during long hikes. 3. Use engaging language: Craft the product description in a way that captures the reader's attention and creates a sense of excitement about the product. Use descriptive and persuasive language to convey the value and quality of the item. 4. Include customer reviews: Incorporate positive customer reviews and testimonials within the product description to build trust and credibility. This can help potential buyers feel more confident in their purchasing decision. 5. Optimize for search: Use relevant keywords in the product description to improve its visibility in search results. Research popular search terms related to hiking and trekking gear and incorporate them naturally into the description. By focusing on these optimization strategies, sellers can enhance the product description's effectiveness and increase the likelihood of attracting and converting customers in the Hiking & Trekking category.

Understand customers need for prioritizing what to build next

Companies should prioritize what to build next by understanding their customers' needs. Amazon review analysis can help businesses better understand customer sentiment, while product research and competitor analysis can give insights into current and upcoming trends in the market. Moreover, customer expectations should be taken into account when developing new products or features. Ultimately, prioritizing what to build next based on an in-depth understanding of customer needs will enable a company to develop successful products that maintain customer satisfaction and loyalty.

Customer Expectations
By understanding the specific reasons, manufacturers and retailers can develop products and marketing strategies that effectively address these needs and wants.
TopicMentionsReview Snippets
hold up8
hold up
last long8
last long
decent quality6
good quality
4 last6
adult size5
adult size
adult size fit
big youth size
good quality4
good quality
large size4
big size
large size
hold up well3
hold up well
good packaging2
packaging good
good packaging

Analysis of Customer Expectations for Hiking & Trekking: Based on the provided information, it is clear that customers have certain expectations when it comes to products in the Hiking & Trekking category. The most frequently mentioned expectation is decent quality, which was mentioned six times. This indicates that customers prioritize products that are well-made, durable, and reliable, as they need to withstand the rigors of hiking and trekking activities. Another expectation mentioned once is the desire for products with a long duration. This suggests that customers are looking for items that will last a significant amount of time, ensuring they can rely on them for multiple trips or adventures. Additionally, customers mentioned the phrase "hold up" eight times. This implies that they expect products to withstand various environmental conditions, such as rough terrains, extreme weather, and heavy usage. Customers want products that can endure these challenges without compromising their functionality or performance. Suggestions for Product Development Prioritization: 1. Focus on Quality: Given the emphasis on decent quality, sellers should prioritize developing products that are well-constructed, using durable materials and reliable manufacturing processes. Conduct thorough quality control checks to ensure consistency and reliability across the product range. 2. Enhance Durability: As customers desire products with a long duration, sellers should invest in research and development to improve the longevity of their offerings. This could involve using innovative materials, reinforcing weak points, or incorporating features that enhance durability. 3. Test for Endurance: To meet the expectation of products that "hold up," it is crucial to subject them to rigorous testing. Simulate various hiking and trekking scenarios to ensure the products can withstand demanding conditions. Communicate the results of these tests to customers to instill confidence in the product's durability. Marketing Promotion Factors: 1. Highlight Quality Assurance: In marketing campaigns, emphasize the quality control measures taken during the manufacturing process. Showcase the materials used, the attention to detail, and any certifications or standards met. This will reassure customers about the product's quality. 2. Emphasize Durability: Promote the longevity of the products by highlighting their ability to withstand wear and tear. Use testimonials or case studies from satisfied customers who have used the products extensively over time. This will demonstrate the durability and reliability of the offerings. 3. Showcase Endurance: Incorporate visuals or videos in marketing materials that depict the products being used in challenging environments. Highlight their ability to hold up under extreme conditions, such as rocky terrains, heavy loads, or adverse weather. This will appeal to customers seeking reliable gear for their hiking and trekking adventures. By prioritizing product development based on customer expectations and effectively promoting the resulting offerings, sellers can cater to the needs of customers in the Hiking & Trekking category and establish a strong market presence.

Shulex VOC is an AI-powered platform that helps companies gain valuable customer insights from Amazon review analysis. It works by providing users with core capabilities such as customer profiles, sentiment analysis, buyers motivation and customer expectations. This enables businesses to tap into the power of voice of customer, utilizing AI modeling for a comprehensive view of customer experience, product research & selection as well as optimizing quality and reputation. The insights gleaned from this data can then be implemented to foster a healthy relationship between customers and brand.


Amazon Reviews

Isaiah Henson
Great ShoesSept. 2022
My daughter loves these shoes, comfortable with lots of support.
Well made—have been buying these in different sizes and color combos for years w/no issues
Bought usedJan. 2023
The used pair I got were basically brand new. No issues at all. True to size and my 6yr old loves them. Thanks for a good product.
This is the 2nd pair I purchased for my 6 year old grandson. Easy to put on and very sturdy for an active child. Very well made. I would recommend these to anyone.
These shoes have absolutely NO SUPPORT, it’s like walking on a very hard board. Not flexible- super stiff. As a mom, i tried these before recommending for grand kids. I highly recommend not purchasing these if you want your child’s foot to have even a tiny bit of support. I guess I could spend another $50 for insole/arch support- but then I’m spending over $100! I wish I did returns, but I don’t so hopefully they’re good enough for yard work cause I certainly can’t hike/walk
My kid likes them. I like them.
C. Spears
Daughter is super picky with shoes but loves these. Zero complaints after about a dozen hikes.
WowJul. 2022
Who knew that kids shows have absolutely no arch support. These shoes are terrible
Mom of kids
Very sad to have to spend more money on shoes, just after a couple of months, specially when you spend $$ to buy good quality. They look and are very nice but after a couple of months they will be ripped...
Great Shoe!Nov. 2019
My kids love this shoe. My 3 year old and 8 year old wore them all summer and they help up well to water and lots of wear and tear.

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