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Holy Basil product research and customer review analysis

In today's rapidly growing and highly competitive e-commerce industry, it is becoming increasingly important for sellers to effectively select products, improve customer experience, and ultimately be able to increase their market sales and strengthen their brand. Amazon review analysis and consumer research can provide key insights into customer sentiment, preferences and behaviors that can help sellers make informed decisions on product selection and marketing strategies. By utilizing tools such as sentiment analysis, voice of customer, feedback analysis, product research, audience research, competitor analysis and Amazon ratings & reviews data to gain a better understanding of the customer base it becomes possible to create more targeted campaigns that meet customer needs and drive customer satisfaction.

Total ASIN: 4
2023/01/16
Top 1
Top 2
Top 3
Top 4
Average Ratings
4.4
Total Reviews
48
This insight is based on the data from the best seller products. The top 5 of them are:
plnt Holy Basil 225mg per Serving (60 Veggie Capsules)
B06Y6FXZV2
AVALIFE Holy Basil Herbal Supplement (60 Capsules) for Stress Relief, Immune Support, and Rest | Gluten Free, Vegetarian, Non-GMO - 30-Day Supply
B082XF8DYM
Herbal Hills Organic Tulsi Powder (Holy Basil Leaf Powder) | 16 Oz (454 GMS) | Herbal Tea | Immune Support | Vegan Gluten-Free
B09HS7Z8QS
Organic Ashwagandha Saffron Supplements with Probiotics - Stress Relief, Mood Enhancer, Calm Happy Pills Support Fatigue Focus Clarity with L-Theanine, Rhodiola, Siberian Ginseng, 30 Vegan Capsules
B0BJ4DVRC2

Sales, a key metric of costs and profits for any business, is the most intuitive and accessible data. With established social media platforms and advertising channels providing detailed insight in regards to website traffic, understanding consumer sentiment--i.e., volume--is one of the more challenging areas to analyze. Volume refers how people express their opinions on our brand's products/services/marketing efforts via various touchpoints; these voices come together as an aggregate that can tell us what consumers need or expect from us – why consumers make purchases with us over others.

Based on the data provided, it seems that the Holy Basil product on Amazon has a relatively high customer satisfaction rating. With an average rating of 4.37 out of 5 and a total of 48 reviews, it appears that customers are generally pleased with the product. However, it's important to note that this data only provides a snapshot of customer satisfaction and may not be representative of all customers who have purchased the product. It's also possible that there may be some bias in the reviews, as customers who are extremely satisfied or dissatisfied may be more likely to leave a review. If you're considering purchasing this Holy Basil product, it may be helpful to read through some of the reviews to get a better sense of what customers like and dislike about the product. Additionally, it's always a good idea to consult with a healthcare professional before starting any new supplement regimen.

Target your customers through customer profile

Voice of customer analysis and audience research are key elements when targeting customers through customer profile. By leveraging Amazon review analysis and other data sources, sellers can gain insights into their customers preferences and behaviors, which can be used to craft targeted solutions and develop a successful product profile. Additionally, this data can also be used to create more effective campaigns that attract the right customers and boost sales.

Customer Profile
The consumer group most commonly mentioned is girlfriend, the most commonly moment of use is everyday, the most common location is rhodiola, the most common behavior is stressed . By focusing on these key consumer characteristics, it is possible to identify pain points associated with consumer usage scenarios.
Who
When
Where
What
X-axis:topic. Y-axis:mentions. Red:reviews of 1-3 stars. Green:reviews of 4-5 stars

Based on the data provided, it seems that the top users of the Holy Basil product are a girlfriend and a husband, with one mention each. However, there is also an undefined user with an undefined number of mentions, which makes it difficult to draw any conclusions about this user. The top three places to use the product are Rhodiola, Saffron, and Siberian Ginseng, with one mention each. This suggests that the product may be used in a variety of contexts, and may be versatile enough to be used in different situations. The top two usages of the product are for stress relief, with two mentions, and for brewing tea, with one mention. This suggests that the product may be particularly effective for managing stress, and may be a popular choice for those looking for natural remedies for stress relief. Based on this data, it seems that the customer profile for this product may be someone who is looking for a natural remedy for stress relief, and who is interested in using the product in a variety of contexts. They may be interested in brewing tea with the product, and may be open to trying different herbs and supplements for stress relief. Some suggestions for the customer profile might include targeting individuals who are interested in natural remedies and alternative medicine, as well as those who are looking for ways to manage stress and anxiety. Marketing the product as a versatile and effective stress-relief supplement may also be effective in attracting potential customers.

Ship products your customers love through sentiment analysis

Through sentiment analysis, businesses can uncover consumer dissatisfaction with products, automatically decompose NR and PR, and present product quality issues, packaging suggestions, marketing loopholes, and inadequate service in a digitalized format. By finding problems in VOC and combining them with a set of quality problem solving processes (CTQs), businesses can form a closed loop from problem to action, thereby achieving continuous iteration and optimization of product quality. In addition, analyzing customer emotion data can help companies foresee emerging trends ahead of competitors and tailor their products to meet customers' needs.

Customer Sentiment
The top 4 negative reviews are capsule size, label printing, twist off cap, flavor in this blend. The most mentioned elements about capsule size are apprehensive(50.00%).
The top 5 positive reviews are product, capsule, ingredient, look of the packaging, medium sized capsule. The most mentioned elements about product are good quality(25.00%).
Health & Household > Vitamins, Minerals & Supplements > Herbal Supplements > Holy Basil
Cons
capsule size50.00%
apprehensive50.00%
label printing50.00%
twist off cap50.00%
flavor in this blend50.00%
Pros
product25.00%
good quality25.00%
capsule12.50%
ingredient12.50%
look of the packaging12.50%
medium sized capsule12.50%
Product pros and cons based on Amazon reviews. Consumers' sentiments which represent their opinions are identified using AI.

Based on the data provided, it seems that the Holy Basil category has some mixed reviews. The top con aspect mentioned most is capsule size, which is also a common issue with vacuum and tip products. Additionally, label printing, twist off cap, flavor in this blend, undefined, ingredient, and look of the packaging are also mentioned as cons. On the other hand, the top pro aspect mentioned most is the product itself. To improve product development and selection, it may be helpful to focus on addressing the common issues with capsule size and packaging. Perhaps offering different capsule sizes or packaging options could help to appeal to a wider range of customers. Additionally, it may be beneficial to clarify the ingredients and flavors in the blend to avoid confusion or disappointment. Overall, it seems that there is potential for growth and improvement in the Holy Basil category. By addressing the common cons and highlighting the positive aspects of the product, it may be possible to attract more customers and increase satisfaction.

Make the smartest sales decisions through Buyers Motivation

Making the smartest sales decisions requires understanding and responding to the voice of customer. This can be achieved by leveraging buyer motivation data, conducting competitor analysis, and engaging in thorough product research. Companies should seek to understand customer needs and preferences through surveys and feedback, analyze data from past purchases, and track market trends in order to develop effective pricing strategies. Additionally, businesses must focus on providing value to customers through competitive prices, relevant discounts, quality products, convenient services, and superior customer service. By taking into account buyer motivation and focusing on delivering value, businesses can make informed decisions that will lead to long-term success.

Buyers Motivation
Gain insight into the judgment of consumers (Top 5) when making purchase decisions, and optimize marketing strategies in a targeted manner.
TopicMentions
help promote relaxation1
ingredient in1
sleep1

Based on the information provided, it seems that customers are buying a product in the Holy Basil category, but the specific product description is not mentioned. However, it is clear that the product description is the top feature that motivates buyers to make a purchase. There could be several reasons why the product description is so important to buyers. For one, it provides them with a clear understanding of what the product is and what benefits it offers. It may also help them to differentiate between similar products in the same category. Additionally, a well-written product description can help to build trust with the buyer and make them feel more confident in their purchase decision. To optimize an Amazon listing for a product in the Holy Basil category, it would be important to focus on creating a compelling product description that highlights the unique benefits of the product. This could include information about the quality of the ingredients, any certifications or awards the product has received, and any research or studies that support its effectiveness. It may also be helpful to include customer reviews and ratings to further build trust with potential buyers. Additionally, optimizing the product title, bullet points, and images can also help to improve the listing's visibility and appeal to customers.

Understand customers need for prioritizing what to build next

Companies should prioritize what to build next by understanding their customers' needs. Amazon review analysis can help businesses better understand customer sentiment, while product research and competitor analysis can give insights into current and upcoming trends in the market. Moreover, customer expectations should be taken into account when developing new products or features. Ultimately, prioritizing what to build next based on an in-depth understanding of customer needs will enable a company to develop successful products that maintain customer satisfaction and loyalty.

Customer Expectations
By understanding the specific reasons, manufacturers and retailers can develop products and marketing strategies that effectively address these needs and wants.
TopicMentionsReview Snippets
comment helpful1
comment helpful
continue1
continue
correct information on box bottle1
correct information on box bottle
half size small1
half size
improve legibility label1
improve legibility label
more helpful information1
more helpful information
more pronounced1
more pronounced
supplement free of color1
supplement free of color

Shulex VOC is an AI-powered platform that helps companies gain valuable customer insights from Amazon review analysis. It works by providing users with core capabilities such as customer profiles, sentiment analysis, buyers motivation and customer expectations. This enables businesses to tap into the power of voice of customer, utilizing AI modeling for a comprehensive view of customer experience, product research & selection as well as optimizing quality and reputation. The insights gleaned from this data can then be implemented to foster a healthy relationship between customers and brand.

FAQs

Amazon Reviews

I like the ingredients in this supplement which is why I chose it. The capsules are a little large but I can still swallow them. I just started taking this supplement but it should work as expected and help me sleep better. Thanks for reading this review. I hope that my comments are helpful. Enjoy your day! 😉
It took a few nights for me to notice the big difference in how I slept and woke up feeling refreshed. I have also noticed that my anxiety isn't as bad. I suffer from anxiety in social settings and daily events. After doing research on Ashwagandha, I saw a lot of people claiming that it soothed their anxiety. I've been using this for about 3 weeks And realize that falling asleep hasn't been a struggle And going out to major events has not caused me a great deal of anxiety. There is not a bad aftertaste like some vitamins I highly recommend this product Pay attention to your sleep patterns and how you feel afterwards and if you struggle with Anxiety give it a try.
Roni627
Purchased
I actually do feel lighter mood wise😊
A mixed supplement of saffron, probiotics, L-Theanine, rhodiola rosea, and Siberian ginseng. Purported to help reduce the stress and assist with gut health. The medium-sized capsules are easy to swallow and have no taste, aftertaste, or scent. The white plastic bottle was sealed with foam for freshness and tamper evidence. It is coded for recycling as type 2 resin. The twist-off cap is easy to open and close as it is not child resistant. It was sealed with a sticker for safety that was much easier to remove than shrink wrapping. The label printing is illegible. Between the poorly contrasting colors and the miniscule font, it's nearly impossible to read even when using a magnifying glass. We suggest the vendor improve the legibility of the label and add another QR code that resolves to the product and supplement information. There is a QR code on the cap that resolves to a promotional offer. A good 180-day money-back guarantee from the vendor. A reasonable price when offered at about $20 at the time of our review. At a suggested daily dose of one capsule per day, that's about $.66 per day.
Very easy to swallow and doesn’t have an after taste or even a weird taste when I burp. So far so good will continue to use.
I’ve been using Ashwagandha off and on all year and have seen benefits to my sleep. This is a high quality product with clean ingredients.
micki p
Purchased
I’ve been taking this for a few weeks and notice I sleep better and have more energy everyday. Easier to get up and out of bed in the morning.
Elizabeth
Purchased
TL: DR - has significantly improved treatment resistant MDD, improved menstrual problems, improved libido and connection. May as well be magic.. I have lived with treatment resistant major depressive disorder and anxiety for more than 20 years. Any medication we tried only made things worse. I had resigned myself to living like this. I went to see my physician because my symptoms became acutely worse and I was no longer safe. She hesitantly prescribed yet another medication, but mentioned "off the record" that saffron was showing great efficacy, better than SSRIs, in double blind studies. I told her I'd try that instead as I had no hope for the prescription. Within a few days, it was magic. I had my full range of emotions, but they were situational appropriate. My fatigue was decreased, I was sleeping well, the brain fog lifted, and I felt better than I had in more years than i can remember. It also has brought back the libido I had in my early 20s which i thought was a lost cause. Now, two months in, I am still feeling good with some mild variability and an occasional bad day, which is still a world of improvement. As a side note, I have also struggled with hemorrhage level bleeding and debilitating cramps during menstruation, and my last cycle was normal-person normal. I only finally connected these a couple days ago, when I realized that ashwaganda can improve menstruation and fertility, but fingers crossed that that continues as well. Will this work for everyone? No, nothng does. Is it worth a try? Absolutely.
Tonya J
Purchased
I love this product, ashwagandha has helped me so much. I take it every single day, without a miss. Consistency is key with ashwagandha. My mood has improved and I don’t feel the “heavy” mental feeling. I’ve also had more energy, which could just be from the improved mood but I’ll take it. This stuff is wonderful.
I think this is the second ashwagandha/saffron supplement I've tried and so far I'm really liking the combo. I've found that saffron helps make my mood better, and the ashwagandha has a relaxing effect, so the combination of both of them works really well together. It has Sensoril ashwagandha in it, which means that it's standardized to a high percentage, so it will have a better effect than ashwagandha that is only standardized to 5% or not standardized at all.

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