Home & Kitchen product research and customer review analysis

In today's rapidly growing and highly competitive e-commerce industry, it is becoming increasingly important for sellers to effectively select products, improve customer experience, and ultimately be able to increase their market sales and strengthen their brand. Amazon review analysis and consumer research can provide key insights into customer sentiment, preferences and behaviors that can help sellers make informed decisions on product selection and marketing strategies. By utilizing tools such as sentiment analysis, voice of customer, feedback analysis, product research, audience research, competitor analysis and Amazon ratings & reviews data to gain a better understanding of the customer base it becomes possible to create more targeted campaigns that meet customer needs and drive customer satisfaction.

Total ASIN: 11
Top 1
Top 2
Top 3
Top 4
Average Ratings
Total Reviews
This insight is based on the data from the best seller products. The top 5 of them are:
Fresh Linen Candle, Clean Linen Candle, Scented Candles for Home, Candle Gifts for Women, Candles Aromatherapy, Kitchen Candle, Soy Natural Candles Non Toxic, Wood Wicked Candles - 9oz
Cinnamon Chai Reed Diffuser Set 3oz | Handmade in the USA by Lorenzen Candle Co | Lasts For 2-3 Months
Sweet Water Decor Cozy Season Candle | Woods, Warm Spice, and Citrus Autumn Scented Soy Candles for Home | 9oz Clear Jar, 40 Hour Burn Time, Made in the USA
The Original BenShot Bullet Rocks Glass with Real .308 Bullet - 11oz | Made in the USA
HOME ALONE 2 DOVES PAIR AUTHENTIC REPLICAS USA made direct from John Perry who created them for the movie

Sales, a key metric of costs and profits for any business, is the most intuitive and accessible data. With established social media platforms and advertising channels providing detailed insight in regards to website traffic, understanding consumer sentiment--i.e., volume--is one of the more challenging areas to analyze. Volume refers how people express their opinions on our brand's products/services/marketing efforts via various touchpoints; these voices come together as an aggregate that can tell us what consumers need or expect from us – why consumers make purchases with us over others.

Based on the data provided, it appears that the product in question, which falls under the Home & Kitchen category on Amazon, has an average rating of 4.39 out of 5 and a total of 4568 reviews. This suggests that the product is generally well-received by customers and has a high level of customer satisfaction. However, it's important to note that customer satisfaction can be subjective and may vary from person to person. It's also possible that some customers may have had negative experiences with the product, even if the overall rating is high. If you're considering purchasing this product, it's a good idea to read through some of the reviews to get a better sense of what customers are saying. Look for patterns in the feedback, both positive and negative, to help you make an informed decision. Overall, it seems that this product is a solid choice for those in the market for a Home & Kitchen item. Just be sure to do your research and read reviews before making a purchase to ensure that it's the right fit for your needs.

Target your customers through customer profile

Voice of customer analysis and audience research are key elements when targeting customers through customer profile. By leveraging Amazon review analysis and other data sources, sellers can gain insights into their customers preferences and behaviors, which can be used to craft targeted solutions and develop a successful product profile. Additionally, this data can also be used to create more effective campaigns that attract the right customers and boost sales.

Customer Profile
The consumer group most commonly mentioned is husband, the most commonly moment of use is christmas, the most common location is house, the most common behavior is gift give . By focusing on these key consumer characteristics, it is possible to identify pain points associated with consumer usage scenarios.
X-axis:topic. Y-axis:mentions. Red:reviews of 1-3 stars. Green:reviews of 4-5 stars

Based on the data provided, it seems that the product is most commonly used in the home, particularly in the bathroom and various rooms. The top three users of the product are husbands, friends, and fathers, indicating that the product may be popular as a gift item. In fact, the top two usages of the product are related to gift-giving, with many customers mentioning that it would make a great Christmas gift. Given this information, it seems likely that the customer profile for this product is someone who is looking for a gift item for a male friend or family member. The fact that husbands, friends, and fathers are the top users suggests that the product may be marketed towards men, or at least towards people who are buying gifts for men. Additionally, the fact that the product is most commonly used in the home suggests that it may be a practical item that people are likely to use on a regular basis. Based on this analysis, some suggestions for the customer profile might include targeting people who are looking for practical gift items for men, particularly for occasions like Christmas. The fact that the product is most commonly used in the home suggests that it may be popular with people who value functionality and practicality in their household items. Additionally, it may be worth considering marketing the product towards people who are interested in home and kitchen products, as this seems to be the category that the product falls into.

Ship products your customers love through sentiment analysis

Through sentiment analysis, businesses can uncover consumer dissatisfaction with products, automatically decompose NR and PR, and present product quality issues, packaging suggestions, marketing loopholes, and inadequate service in a digitalized format. By finding problems in VOC and combining them with a set of quality problem solving processes (CTQs), businesses can form a closed loop from problem to action, thereby achieving continuous iteration and optimization of product quality. In addition, analyzing customer emotion data can help companies foresee emerging trends ahead of competitors and tailor their products to meet customers' needs.

Customer Sentiment
The top 5 negative reviews are candle, smell, glass, scent, wick. The most mentioned elements about candle are small(5.13%), smell bad(2.05%).
The top 5 positive reviews are glass, quality, candle, craftsmanship, product. The most mentioned elements about glass are good quality(5.09%), cool enough(3.15%).
smell bad2.05%
burn for hour and smell nothing1.03%
smell like fall1.03%
good quality5.09%
cool enough3.15%
Product pros and cons based on Amazon reviews. Consumers' sentiments which represent their opinions are identified using AI.

Based on the data provided, it seems that candles are the most commonly mentioned con aspect in the Home & Kitchen category, accounting for 15.90% of the mentions. The top five cons of vacuums are related to candles, including issues with smell, glass, scent, and wick. On the other hand, glass is the most frequently mentioned pro aspect, accounting for 15.88% of the mentions. From this data, we can conclude that candles are a significant concern for consumers in the Home & Kitchen category. The cons associated with candles include issues with smell, glass quality, scent, wick, and craftsmanship. On the positive side, glass is seen as a pro aspect, suggesting that consumers appreciate products made with glass in this category. Based on these findings, there are a few suggestions for product development and selection. Firstly, it would be beneficial for manufacturers to address the concerns related to candles, such as improving their scent, glass quality, and wick performance. Additionally, since glass is seen as a positive aspect, incorporating glass elements into products could be a good strategy to attract consumers. Furthermore, it would be helpful to conduct further research to understand the specific issues consumers have with candles and how they can be addressed. This could involve exploring alternative materials for candle production or improving the overall craftsmanship of candle products. Overall, by addressing the cons associated with candles and leveraging the positive perception of glass, manufacturers can enhance the appeal of their products in the Home & Kitchen category.

Make the smartest sales decisions through Buyers Motivation

Making the smartest sales decisions requires understanding and responding to the voice of customer. This can be achieved by leveraging buyer motivation data, conducting competitor analysis, and engaging in thorough product research. Companies should seek to understand customer needs and preferences through surveys and feedback, analyze data from past purchases, and track market trends in order to develop effective pricing strategies. Additionally, businesses must focus on providing value to customers through competitive prices, relevant discounts, quality products, convenient services, and superior customer service. By taking into account buyer motivation and focusing on delivering value, businesses can make informed decisions that will lead to long-term success.

Buyers Motivation
Gain insight into the judgment of consumers (Top 5) when making purchase decisions, and optimize marketing strategies in a targeted manner.

Based on the data provided, it seems that customers in the Home & Kitchen category are primarily motivated to buy products based on the product description. This is likely because customers want to know exactly what they are getting before making a purchase, especially when it comes to items for their home. Some reasons why product description is the top feature could include the fact that customers want to know the size, color, and other important details about the product. They may also want to know about the materials used, any special features, and how the product can be used. To optimize Amazon listings based on this data, sellers should focus on creating detailed and accurate product descriptions that highlight all of the important features and benefits of the product. They should also consider using high-quality images and videos to showcase the product in action. Additionally, sellers may want to consider offering customer reviews and ratings to help build trust and credibility with potential buyers.

Understand customers need for prioritizing what to build next

Companies should prioritize what to build next by understanding their customers' needs. Amazon review analysis can help businesses better understand customer sentiment, while product research and competitor analysis can give insights into current and upcoming trends in the market. Moreover, customer expectations should be taken into account when developing new products or features. Ultimately, prioritizing what to build next based on an in-depth understanding of customer needs will enable a company to develop successful products that maintain customer satisfaction and loyalty.

Customer Expectations
By understanding the specific reasons, manufacturers and retailers can develop products and marketing strategies that effectively address these needs and wants.
TopicMentionsReview Snippets
large size8
big size
large size
4 last5
last long4
last long
good packaging3
good packaging
package good
packaging good think out
hold up3
hold up
cinnamon smell2
strong cinnamon scent
strong cinnamon smell
correct scent2
different scent
diffuser more " generous

Analysis of Customer Expectations for Home & Kitchen Category: Based on the mentions of "big" and "large size," it is evident that customers in the Home & Kitchen category have a strong preference for products that offer ample space or are designed to accommodate larger quantities. This could include items such as kitchen appliances, storage solutions, furniture, and cookware. Additionally, the repeated mention of "4 last" suggests that customers value durability and longevity in their Home & Kitchen purchases. They expect products that will last for a significant period, providing value for their investment. Suggestions for Product Development Prioritization: 1. Size and Capacity: Focus on developing products that offer generous space or can handle larger quantities. This could involve creating larger kitchen appliances, storage containers, or furniture pieces that cater to the needs of customers who require ample room. 2. Durability and Quality: Emphasize the durability and quality of your products. Invest in materials and manufacturing processes that ensure longevity, reducing the need for frequent replacements. This could involve using high-quality materials, reinforcing product structures, or offering extended warranties. 3. Functionality and Versatility: Consider developing products that offer multiple functionalities or can be used in various ways. Customers appreciate versatility, as it allows them to make the most out of their purchases. For example, kitchen appliances with multiple cooking options or furniture pieces with built-in storage compartments. Marketing Promotion Factors: 1. Highlight Size and Capacity: In your marketing campaigns, emphasize the spaciousness or large size of your products. Showcase how they can accommodate more, making them ideal for customers who require ample space in their Home & Kitchen setups. 2. Emphasize Durability and Longevity: Communicate the durability and longevity of your products through marketing materials. Use testimonials, reviews, or product demonstrations to showcase how your offerings are built to last, providing customers with value for their money. 3. Showcase Functionality and Versatility: Highlight the various ways in which your products can be used or the multiple functionalities they offer. This can be done through engaging visuals, videos, or detailed product descriptions that demonstrate the versatility and usefulness of your offerings. By prioritizing product development based on customer expectations and effectively promoting the key factors, sellers in the Home & Kitchen category can better cater to their target audience and increase customer satisfaction.

Shulex VOC is an AI-powered platform that helps companies gain valuable customer insights from Amazon review analysis. It works by providing users with core capabilities such as customer profiles, sentiment analysis, buyers motivation and customer expectations. This enables businesses to tap into the power of voice of customer, utilizing AI modeling for a comprehensive view of customer experience, product research & selection as well as optimizing quality and reputation. The insights gleaned from this data can then be implemented to foster a healthy relationship between customers and brand.


Amazon Reviews

This candle smells great and actually throws a scent as it burns. Great holiday candle to burn or gift. I’ve burned it several times for several hours and still have over half left. Overall great buy.
This candle smell just like a peppermint candy cane. Cute little candle for the holidays
This candle smells great and is very strong. Love it!!
Smells so goodSept. 2022
I am a sucker for anything peppermint so I had to order this candle. It did not disappoint! It smells just like a candy cane! The perfect Christmas candle
this candle smells so good!! it smells exactly like a candy cane. it’s the perfect size to go on my decor tray. i’ve burned it many times and it’s barely made a dent in it so it will probably last for a long time. it would make a super cute gift for a candle lover in your life or even a nice thing to put in a gift basket for someone!!
Love that this burns clean, has a simple look and is made in the U.S. It def. has that farmhouse feel if that is what you are looking for. Good gift idea for candle lovers. Came in a plain cardboard box so the box itself was not attractive...FYI.
K DuPont
Smells great!Dec. 2022
This product smells great!!
Wonderful!Dec. 2020
This is a really pleasant scent and added a wonderful element to our Christmas decor! The scent is not overpowering but very very nice! It's a perfect blend without being overwhelming or smelling like "perfumed chemicals". It smells very natural and nice! This is not like a plug-in type fragrance so don't expect that. This is much more natural smelling and not as strong. The instructions say to use it in a small room but I put it in my Great Room and it provides a very nice scent throughout the room. I notice it especially when I walk in from outside or from the other room and always have a pleasant response when I smell it. It's subtle but very nice.
Cathy Egerton
Great fragrance, not overpowering. I only use soy candles and this one is lovely!!! Thank you
Absolutely great product! Bought as an engagement present - which the couple LOVED! High quality from start to finish - customer service - product -shipping- packaging! will DEFINITELY be purchasing again! thank you!

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