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Hoodies & Active product research and customer review analysis

In today's rapidly growing and highly competitive e-commerce industry, it is becoming increasingly important for sellers to effectively select products, improve customer experience, and ultimately be able to increase their market sales and strengthen their brand. Amazon review analysis and consumer research can provide key insights into customer sentiment, preferences and behaviors that can help sellers make informed decisions on product selection and marketing strategies. By utilizing tools such as sentiment analysis, voice of customer, feedback analysis, product research, audience research, competitor analysis and Amazon ratings & reviews data to gain a better understanding of the customer base it becomes possible to create more targeted campaigns that meet customer needs and drive customer satisfaction.

Total ASIN: 11
Top 1
Top 2
Top 3
Top 4
Average Ratings
Total Reviews
This insight is based on the data from the best seller products. The top 5 of them are:
Simple Joys by Carter's Toddlers and Baby Girls' Fleece Full-Zip Hoodies, Pack of 2
Columbia Toddler Girls' Switchback II Jacket
SOLY HUX Girl's Color Block Letter Print Long Sleeve Pullover Top Sweatshirt
HAXICO Unisex Kids Solid Cotton Thin Pullover Sweatshirt T-Shirt Toddler Baby Crewneck Long Sleeve Tshirts Tops Blouse
Infant Sweatshirt Toddler Crewneck Sweater Newborn Hoodies Baby Boy Girls Clothes Letter Printed Fall Spring Pullover

Sales, a key metric of costs and profits for any business, is the most intuitive and accessible data. With established social media platforms and advertising channels providing detailed insight in regards to website traffic, understanding consumer sentiment--i.e., volume--is one of the more challenging areas to analyze. Volume refers how people express their opinions on our brand's products/services/marketing efforts via various touchpoints; these voices come together as an aggregate that can tell us what consumers need or expect from us – why consumers make purchases with us over others.

Based on the data provided, the average rating for the Hoodies & Active category on Amazon is 4.56 out of 5. This indicates a high level of customer satisfaction with the products in this category. With a total of 2032 reviews, it suggests that there is a significant number of customers who have purchased and reviewed these items. The high average rating implies that customers are generally pleased with the quality, design, and functionality of the hoodies and active wear available on Amazon. This positive feedback is a good indicator that the products are meeting or exceeding customer expectations. Based on this information, my advice would be to continue offering a wide range of high-quality hoodies and active wear in this category. It's important to maintain the quality standards and ensure that customers receive products that match their expectations. Additionally, encouraging customers to leave reviews after their purchase can help gather more feedback and attract potential buyers who rely on reviews to make informed decisions. Overall, the data suggests that the Hoodies & Active category on Amazon is performing well in terms of customer satisfaction. By maintaining the quality of products and actively seeking customer feedback, sellers can continue to thrive in this category.

Target your customers through customer profile

Voice of customer analysis and audience research are key elements when targeting customers through customer profile. By leveraging Amazon review analysis and other data sources, sellers can gain insights into their customers preferences and behaviors, which can be used to craft targeted solutions and develop a successful product profile. Additionally, this data can also be used to create more effective campaigns that attract the right customers and boost sales.

Customer Profile
The consumer group most commonly mentioned is daughter, the most commonly moment of use is night, the most common location is indoor, the most common behavior is halloween outfit . By focusing on these key consumer characteristics, it is possible to identify pain points associated with consumer usage scenarios.
X-axis:topic. Y-axis:mentions. Red:reviews of 1-3 stars. Green:reviews of 4-5 stars

Based on the data provided, it seems that the majority of users who mention this product are female, with the top three mentions being daughter, granddaughter, and son. This suggests that the product may be more popular among families with young children, particularly those with daughters. In terms of usage, the product seems to be most commonly used as a gift, with 32 mentions, and as a Halloween outfit, with 12 mentions. This suggests that the product may be marketed as a gift item or as a costume for Halloween. The top three places to use the product are indoors, in a car seat, and at school. This suggests that the product may be marketed as a comfortable and practical item for everyday use, particularly for children who spend a lot of time in the car or at school. Overall, the data suggests that the customer profile for this product is likely to be families with young children, particularly those with daughters. The product may be marketed as a comfortable and practical item for everyday use, as well as a gift item or Halloween costume. To further target this customer profile, the product could be marketed through social media platforms that are popular among parents, such as Facebook and Instagram, and through parenting blogs and websites. Additionally, the product could be marketed as a sustainable and eco-friendly option, which may appeal to environmentally conscious parents.

Ship products your customers love through sentiment analysis

Through sentiment analysis, businesses can uncover consumer dissatisfaction with products, automatically decompose NR and PR, and present product quality issues, packaging suggestions, marketing loopholes, and inadequate service in a digitalized format. By finding problems in VOC and combining them with a set of quality problem solving processes (CTQs), businesses can form a closed loop from problem to action, thereby achieving continuous iteration and optimization of product quality. In addition, analyzing customer emotion data can help companies foresee emerging trends ahead of competitors and tailor their products to meet customers' needs.

Customer Sentiment
The top 5 negative reviews are material, fabric, jacket, sweatshirt, feel. The most mentioned elements about material are slim(10.50%), not as soft as i will like(1.37%).
The top 5 positive reviews are jacket, sweatshirt, fabric, inside of the sweatshirt, inside. The most mentioned elements about jacket are look adorable(4.75%), soft(4.55%).
not as soft as i will like1.37%
can not keep baby warm0.46%
look adorable4.75%
good light weight1.39%
inside of the sweatshirt1.58%
Product pros and cons based on Amazon reviews. Consumers' sentiments which represent their opinions are identified using AI.

Based on the data provided, it seems that the Hoodies & Active category has both positive and negative aspects. The top pro mentioned is the jacket, while the top con is the material. Other cons mentioned include fabric, sweatshirt, and feel. It's worth noting that the cons mentioned are related to the material and design of the product, which suggests that customers are looking for high-quality and comfortable materials. To improve product development and selection, it's important to focus on addressing the cons mentioned. For example, using high-quality materials that are comfortable and durable can help improve customer satisfaction. Additionally, paying attention to the design of the product, such as the fit and feel, can also make a difference. Overall, the sentiment analysis suggests that there is room for improvement in the Hoodies & Active category. By addressing the cons mentioned and focusing on the pros, such as the jacket, companies can create products that meet customer needs and expectations.

Make the smartest sales decisions through Buyers Motivation

Making the smartest sales decisions requires understanding and responding to the voice of customer. This can be achieved by leveraging buyer motivation data, conducting competitor analysis, and engaging in thorough product research. Companies should seek to understand customer needs and preferences through surveys and feedback, analyze data from past purchases, and track market trends in order to develop effective pricing strategies. Additionally, businesses must focus on providing value to customers through competitive prices, relevant discounts, quality products, convenient services, and superior customer service. By taking into account buyer motivation and focusing on delivering value, businesses can make informed decisions that will lead to long-term success.

Buyers Motivation
Gain insight into the judgment of consumers (Top 5) when making purchase decisions, and optimize marketing strategies in a targeted manner.

Based on the data provided, it seems that customers primarily buy products in the Hoodies & Active category due to the product description. This suggests that customers are highly influenced by the information provided about the product. The product description plays a crucial role in conveying the features, benefits, and unique selling points of the item, which helps customers make informed purchasing decisions. There could be several reasons why the product description is the top feature for buyers in this category. Firstly, customers may want to ensure that the hoodie or active wear they are purchasing meets their specific needs and preferences. A detailed product description can provide information about the fabric, fit, style, and functionality, allowing customers to assess if it aligns with their requirements. Additionally, customers might be looking for specific features or attributes in their hoodies or active wear, such as moisture-wicking properties, durability, or special design elements. A well-crafted product description can highlight these features, making it easier for customers to find exactly what they are looking for. Based on this information, optimizing Amazon listings for products in this category should focus on enhancing the product description. Here are a few suggestions: 1. Provide detailed and accurate information: Ensure that the product description includes all relevant details about the hoodie or active wear, such as material composition, sizing options, color variations, and any unique features. 2. Highlight key benefits: Emphasize the benefits of the product, such as comfort, breathability, versatility, or any other selling points that differentiate it from competitors. 3. Use engaging language: Craft the product description in a way that captivates the reader's attention and entices them to make a purchase. Use descriptive language, storytelling techniques, and persuasive copywriting to make the product more appealing. 4. Include high-quality images: Supplement the product description with high-resolution images that showcase the hoodie or active wear from different angles. This helps customers visualize the product and gain a better understanding of its appearance and features. 5. Incorporate customer reviews: Integrate positive customer reviews and testimonials into the product description to build trust and credibility. This can help potential buyers feel more confident in their decision to purchase. By optimizing the product description and ensuring it effectively communicates the unique selling points and benefits of the product, sellers can increase the likelihood of attracting and converting customers in the Hoodies & Active category.

Understand customers need for prioritizing what to build next

Companies should prioritize what to build next by understanding their customers' needs. Amazon review analysis can help businesses better understand customer sentiment, while product research and competitor analysis can give insights into current and upcoming trends in the market. Moreover, customer expectations should be taken into account when developing new products or features. Ultimately, prioritizing what to build next based on an in-depth understanding of customer needs will enable a company to develop successful products that maintain customer satisfaction and loyalty.

Customer Expectations
By understanding the specific reasons, manufacturers and retailers can develop products and marketing strategies that effectively address these needs and wants.
TopicMentionsReview Snippets
size up6
size up
pullover sweatshirt
6 month2
3 month
6-12 month
heavy warmer2
thicker warmer
thicker warmer
long length2
room for growth2
room for growth
room to grow
up 2 1 2 size2
up size
wear next season2
wear again next summer
wear all season

Based on the customer expectations mentioned, it seems that customers are looking for comfortable and functional clothing items in the Hoodies & Active category. The elastic band around the wrist strap and thumb strap suggests that customers are looking for a secure fit that will stay in place during physical activity. The mention of wearing pink sweat suggests that customers are interested in fashionable and trendy colors. The sweatshirt mention indicates that customers are looking for a comfortable and cozy item that can be worn during exercise or casual wear. To prioritize product development, sellers should focus on creating items that are both functional and fashionable. This could include incorporating trendy colors and designs into sweatshirts and hoodies, while also ensuring that they have features such as elastic bands and thumb straps to provide a secure fit during physical activity. Additionally, sellers should consider using high-quality materials that are both comfortable and durable. In terms of marketing promotion factors, sellers should focus on highlighting the functional features of their products, such as the elastic bands and thumb straps, in addition to the fashionable aspects. They could also consider partnering with fitness influencers or athletes to showcase their products in action and demonstrate their functionality. Additionally, offering promotions or discounts for first-time customers or for bulk purchases could help attract new customers and encourage repeat business.

Shulex VOC is an AI-powered platform that helps companies gain valuable customer insights from Amazon review analysis. It works by providing users with core capabilities such as customer profiles, sentiment analysis, buyers motivation and customer expectations. This enables businesses to tap into the power of voice of customer, utilizing AI modeling for a comprehensive view of customer experience, product research & selection as well as optimizing quality and reputation. The insights gleaned from this data can then be implemented to foster a healthy relationship between customers and brand.


Amazon Reviews

The picture that is shown of thia weater is white and blue its gray and blue and super thin.
Good.Sept. 2021
The texture and size are good, though the shade is a darker grey than the one in the pictures.
I got the pink one for my daughter, who is 10-months-old. It is easy to put on and off, and cute, but very light. It works best for 60-70 degree days. Just keep that in mind when ordering it!
Great jacket. Super soft and lightweight. We live in a warm area so no need for a heavy jacket.
This jacket fits perfectly. My daughter is 3 feet exactly, 2.5 & wears a 3T. It’s very lightweight & I feel it’s perfect for this California weather. Can layer a sweater underneath for warmth. Definitely an ideal spring time windbreaker.
Patricia J
Great value!Apr. 2022
Good quality, reasonably priced, love the style, would recommend!
ThinAug. 2020
It’s nice quality but SO much thinner than I expected. It feels 2-3 times thinner than an adult Columbia windbreaker
We have barely had this for 3 months and she's only had a chance to wear a few times, already the "columbia" words are half rubbed off and the zipper has broken off. Seems very cheaply made and not the quality I've seen in Columbia products previously. We recently purchased a fleece Columbia jacket for her that has been worn much more and still in new condition.
This jacket is so cute, and so soft! It fits my 11 month old with plenty of room to grow (but not so much that it looks baggy). She wears it very often, and it looks great on her. It is like a light weight sweatshirt.
The Yunkers
Returning because the rain leaked right through.

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