Hoops product research and customer review analysis

In today's rapidly growing and highly competitive e-commerce industry, it is becoming increasingly important for sellers to effectively select products, improve customer experience, and ultimately be able to increase their market sales and strengthen their brand. Amazon review analysis and consumer research can provide key insights into customer sentiment, preferences and behaviors that can help sellers make informed decisions on product selection and marketing strategies. By utilizing tools such as sentiment analysis, voice of customer, feedback analysis, product research, audience research, competitor analysis and Amazon ratings & reviews data to gain a better understanding of the customer base it becomes possible to create more targeted campaigns that meet customer needs and drive customer satisfaction.

Total ASIN: 13
Top 1
Average Ratings
Total Reviews
This insight is based on the data from the best seller products. The top 5 of them are:
VITKSTAR Embroidery Hoop 5pieces 3 inch to 8 inch Plastic Embroidery Hoop Set Circle Cross Stitch Hoop for Embroidery and Cross Stitch

Sales, a key metric of costs and profits for any business, is the most intuitive and accessible data. With established social media platforms and advertising channels providing detailed insight in regards to website traffic, understanding consumer sentiment--i.e., volume--is one of the more challenging areas to analyze. Volume refers how people express their opinions on our brand's products/services/marketing efforts via various touchpoints; these voices come together as an aggregate that can tell us what consumers need or expect from us – why consumers make purchases with us over others.

Based on the data provided, it seems that the Hoops product in question has a relatively high customer satisfaction rating of 4.3 out of 5, based on a total of 1960 reviews. This suggests that the product is generally well-liked by customers who have purchased and used it. However, it's important to note that this data alone may not provide a complete picture of customer satisfaction. It's possible that there are other factors at play, such as the price of the product, the quality of the materials used, or the level of customer service provided by the seller. If you're considering purchasing this Hoops product, it may be helpful to read through some of the reviews to get a better sense of what customers like and dislike about it. Additionally, you may want to compare it to similar products in the same category to see how it stacks up in terms of features, price, and overall value. Overall, based on the data provided, it seems that this Hoops product has a relatively high level of customer satisfaction. However, as with any purchase, it's important to do your research and consider all factors before making a decision.

Target your customers through customer profile

Voice of customer analysis and audience research are key elements when targeting customers through customer profile. By leveraging Amazon review analysis and other data sources, sellers can gain insights into their customers preferences and behaviors, which can be used to craft targeted solutions and develop a successful product profile. Additionally, this data can also be used to create more effective campaigns that attract the right customers and boost sales.

Customer Profile
The consumer group most commonly mentioned is brother, the most commonly moment of use is christmas, the most common location is wall, the most common behavior is embroidery . By focusing on these key consumer characteristics, it is possible to identify pain points associated with consumer usage scenarios.
X-axis:topic. Y-axis:mentions. Red:reviews of 1-3 stars. Green:reviews of 4-5 stars

Based on the data provided, it seems that the majority of users who mention the product are male, with "brother" being the top user. This suggests that the product may appeal more to men than women. Additionally, the top three places to use the product are all indoor locations, with "wall" being the most popular. This suggests that the product is primarily used for home decor. The top two uses of the product are both related to embroidery, with "embroidery" being the most popular. This suggests that the product is primarily used by people who enjoy embroidery and cross-stitching as a hobby. Given this information, it is likely that the customer profile for this product is someone who is interested in embroidery and cross-stitching as a hobby, and who is primarily male. They may be interested in using the product to create home decor items, such as wall hangings. To appeal to this customer profile, it may be helpful to market the product as a tool for creating unique and personalized home decor items. Additionally, highlighting the product's durability and ease of use may be beneficial, as these are likely important factors for hobbyists who use the product frequently.

Ship products your customers love through sentiment analysis

Through sentiment analysis, businesses can uncover consumer dissatisfaction with products, automatically decompose NR and PR, and present product quality issues, packaging suggestions, marketing loopholes, and inadequate service in a digitalized format. By finding problems in VOC and combining them with a set of quality problem solving processes (CTQs), businesses can form a closed loop from problem to action, thereby achieving continuous iteration and optimization of product quality. In addition, analyzing customer emotion data can help companies foresee emerging trends ahead of competitors and tailor their products to meet customers' needs.

Customer Sentiment
The top 5 negative reviews are hoop, screw, fabric, quality, material. The most mentioned elements about hoop are flimsy(2.19%), warp(1.64%).
The top 5 positive reviews are hoop, fabric, different size, size, product. The most mentioned elements about hoop are good quality(2.08%), good look(0.69%).
barely fit together0.55%
good quality2.08%
good look0.69%
can choose the size i need for my project0.69%
easy to get start again0.69%
different size4.86%
Product pros and cons based on Amazon reviews. Consumers' sentiments which represent their opinions are identified using AI.

Based on the data provided, it seems that the hoop is both the most mentioned pro and con aspect of the Hoops category. While it is mentioned positively for its usefulness, it is also mentioned negatively for its quality and material. The screw and fabric are also mentioned as cons, while the different size and product size are mentioned as cons for the tip. Overall, the sentiment analysis suggests that there are both positive and negative aspects to the Hoops category. The hoop is a useful tool, but there are concerns about its quality and material. The screw and fabric are also problematic, while the tip has issues with size and product selection. To improve the Hoops category, product development should focus on improving the quality and material of the hoop. Additionally, the screw and fabric should be addressed to make them more user-friendly. The tip should also be improved to address concerns about size and product selection. By addressing these issues, the Hoops category can become more appealing to consumers and improve its overall sentiment.

Make the smartest sales decisions through Buyers Motivation

Making the smartest sales decisions requires understanding and responding to the voice of customer. This can be achieved by leveraging buyer motivation data, conducting competitor analysis, and engaging in thorough product research. Companies should seek to understand customer needs and preferences through surveys and feedback, analyze data from past purchases, and track market trends in order to develop effective pricing strategies. Additionally, businesses must focus on providing value to customers through competitive prices, relevant discounts, quality products, convenient services, and superior customer service. By taking into account buyer motivation and focusing on delivering value, businesses can make informed decisions that will lead to long-term success.

Buyers Motivation
Gain insight into the judgment of consumers (Top 5) when making purchase decisions, and optimize marketing strategies in a targeted manner.
1 " wide1
fit the brother pe550d1
offer every hoop1
specific type of screw piece picture1

Based on the data provided, it seems that customers are primarily motivated to buy hoops based on the product description, followed closely by price. A smaller percentage of customers are influenced by recommendations from friends. There could be several reasons why product description is the top feature. For one, hoops come in a variety of sizes, materials, and designs, so customers may be looking for specific features that are best described in the product description. Additionally, customers may be looking for hoops that are suitable for a particular activity or skill level, which again would be best described in the product description. To optimize Amazon listings for hoops, sellers should focus on creating detailed and accurate product descriptions that highlight the key features and benefits of their hoops. They should also consider offering competitive pricing to attract price-sensitive customers. Finally, sellers could encourage satisfied customers to leave reviews and recommendations, which could help attract new customers who are influenced by word-of-mouth.

Understand customers need for prioritizing what to build next

Companies should prioritize what to build next by understanding their customers' needs. Amazon review analysis can help businesses better understand customer sentiment, while product research and competitor analysis can give insights into current and upcoming trends in the market. Moreover, customer expectations should be taken into account when developing new products or features. Ultimately, prioritizing what to build next based on an in-depth understanding of customer needs will enable a company to develop successful products that maintain customer satisfaction and loyalty.

Customer Expectations
By understanding the specific reasons, manufacturers and retailers can develop products and marketing strategies that effectively address these needs and wants.
TopicMentionsReview Snippets
hoop small2
hoop thicker
more small size hoop
know sooner2
use sooner
9 " seal ring1
9 " seal ring
bite on hoop1
bite on hoop
build quality hold up1
quality hold up
cleaner shave1
shave down with smooth finish
decent quality1
good quality
different closure1
closure different
do not break1
do not break

Based on the customer expectations mentioned, it seems that customers are looking for small hoop earrings that they can wear comfortably. They also want to know sooner about the availability of these earrings, indicating that they are in high demand. Additionally, one customer mentioned a specific feature, a 9 " seal ring, which could be a unique selling point for some customers. To meet these expectations, sellers should prioritize developing small hoop earrings that are comfortable to wear. They should also focus on improving their communication with customers, such as sending out notifications when new products become available or restocked. Additionally, sellers could consider offering the 9 " seal ring feature as an option for customers who are interested in this specific detail. In terms of marketing promotion factors, sellers should highlight the comfort and versatility of their small hoop earrings. They could also emphasize the unique feature of the 9 " seal ring to attract customers who are looking for something different. Social media platforms like Instagram and Pinterest could be effective channels for showcasing the earrings and reaching potential customers. Overall, by prioritizing product development and marketing efforts that align with customer expectations, sellers can increase their chances of success in the competitive hoop earrings market.

Shulex VOC is an AI-powered platform that helps companies gain valuable customer insights from Amazon review analysis. It works by providing users with core capabilities such as customer profiles, sentiment analysis, buyers motivation and customer expectations. This enables businesses to tap into the power of voice of customer, utilizing AI modeling for a comprehensive view of customer experience, product research & selection as well as optimizing quality and reputation. The insights gleaned from this data can then be implemented to foster a healthy relationship between customers and brand.


Amazon Reviews

They are different to use and flimsy. I am afraid that I will break them because they are made from plastic look for wooden ones these just do not work the same. 🥲
Great item thanks
PurchasedEarly review
These were perfect for my needs. I used them to frame small pictures on a Christmas tree, but the quality was good enough to use as small embroidery hoops. Smooth with good turn screws.
Nicole Juhnke
PurchasedEarly review
Great ProductNov. 2019
Great hoops and were perfect for Christmas ornaments
Charlene Kay
Yes, I liked the product - used them for embroidery projects.
Cassie Lola
These are very, very poor quality - the metal enclosure on many of them cannot be untwisted because it was tightened so much that it's stripped the metal, and some of the wooden hoop parts are misshapen. Out of an order of 12 hoops, only FIVE (5!!!!) are even usable / able to be opened. Ridiculous.
These are more of a decorative frame than actual embroidery hoop. They’re way more difficult to tighten than the brand I’m used to using, which makes it hard to get the fabric taut. The hoops are very stiff, and the wood on one of them snapped after I put the fabric in. They’re still a pretty good value since the brand I like went up in price, so I’m just using one of my old hoops to work in, then transferring the completed project to one of these to be hung. Mine did not have any sort of sticker or film that needed to be removed.
Ordered May 2020 and it does not have the blue plastic that some are complaining about. They are great value for the money - they are sturdy enough obviously for the price keep your expectations fair. I would Definetly buy these again I use them for 6 inch cocktail napkin. True to size. Fair quality and sturdiness. Came well packaged.
WarpedAug. 2022
A lot of the hoops came Warped
Aaron Nugent
PurchasedEarly review
This arrived quickly and was exactly what I needed.

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