Hyaluronic Acid product research and customer review analysis

In today's rapidly growing and highly competitive e-commerce industry, it is becoming increasingly important for sellers to effectively select products, improve customer experience, and ultimately be able to increase their market sales and strengthen their brand. Amazon review analysis and consumer research can provide key insights into customer sentiment, preferences and behaviors that can help sellers make informed decisions on product selection and marketing strategies. By utilizing tools such as sentiment analysis, voice of customer, feedback analysis, product research, audience research, competitor analysis and Amazon ratings & reviews data to gain a better understanding of the customer base it becomes possible to create more targeted campaigns that meet customer needs and drive customer satisfaction.

Total ASIN: 12
2023/02/07
Top 1
Top 2
Average Ratings
4.4
Total Reviews
6,812
This insight is based on the data from the best seller products. The top 5 of them are:
OLLY Glowing Skin Gummy, 25 Day Supply (50 Count), Plump Berry, Hyaluronic Acid, Collagen, Sea Buckthorn, Chewable Supplement (Packaging May Vary)
B01F7W03PM
OLLY Glowing Skin
B0BRKMYSGD

Sales, a key metric of costs and profits for any business, is the most intuitive and accessible data. With established social media platforms and advertising channels providing detailed insight in regards to website traffic, understanding consumer sentiment--i.e., volume--is one of the more challenging areas to analyze. Volume refers how people express their opinions on our brand's products/services/marketing efforts via various touchpoints; these voices come together as an aggregate that can tell us what consumers need or expect from us – why consumers make purchases with us over others.

Based on the data provided, it seems that the product in question, which falls under the category of Hyaluronic Acid, has a relatively high customer satisfaction rating. With an average rating of 4.4 out of 5 and a total of 6812 reviews, it appears that many customers have had positive experiences with this product. However, it's important to note that customer satisfaction can be subjective and may vary from person to person. It's also possible that some customers may have had negative experiences with the product, but chose not to leave a review. If you're considering purchasing this product, it may be helpful to read through some of the reviews to get a better understanding of what customers liked and disliked about it. Additionally, it's always a good idea to consult with a healthcare professional before adding any new skincare products to your routine, especially if you have sensitive skin or any underlying skin conditions.

Target your customers through customer profile

Voice of customer analysis and audience research are key elements when targeting customers through customer profile. By leveraging Amazon review analysis and other data sources, sellers can gain insights into their customers preferences and behaviors, which can be used to craft targeted solutions and develop a successful product profile. Additionally, this data can also be used to create more effective campaigns that attract the right customers and boost sales.

Customer Profile
The consumer group most commonly mentioned is friend, the most commonly moment of use is everyday, the most common location is gym, the most common behavior is workout . By focusing on these key consumer characteristics, it is possible to identify pain points associated with consumer usage scenarios.
Who
When
Where
What
X-axis:topic. Y-axis:mentions. Red:reviews of 1-3 stars. Green:reviews of 4-5 stars

Based on the data provided, it seems that the Hyaluronic Acid product is popular among individuals who are active and health-conscious. The top three users mentioned are friend, husband, and mother, which suggests that the product is being used by people of different ages and genders. The top three places to use the product are the gym, house, and stairs, which indicates that the product is being used in both indoor and outdoor settings. The top two usages of the product are for workouts and walks, which suggests that the product is being used to support physical activity. Given this information, it is likely that the customer profile for this product is someone who is interested in maintaining an active lifestyle and taking care of their skin. They may be looking for a product that can help them stay hydrated and protect their skin during physical activity. To appeal to this customer profile, it may be helpful to market the product as a skincare solution for active individuals. Emphasizing the benefits of Hyaluronic Acid for hydration and skin protection during workouts and outdoor activities could be an effective strategy. Additionally, partnering with fitness influencers or gyms could help to reach this target audience.

Ship products your customers love through sentiment analysis

Through sentiment analysis, businesses can uncover consumer dissatisfaction with products, automatically decompose NR and PR, and present product quality issues, packaging suggestions, marketing loopholes, and inadequate service in a digitalized format. By finding problems in VOC and combining them with a set of quality problem solving processes (CTQs), businesses can form a closed loop from problem to action, thereby achieving continuous iteration and optimization of product quality. In addition, analyzing customer emotion data can help companies foresee emerging trends ahead of competitors and tailor their products to meet customers' needs.

Customer Sentiment
The top 5 negative reviews are product, bottle, gummies, flavor, capsule. The most mentioned elements about product are offer no pain relief(1.69%), destroyed my skin(1.12%).
The top 5 positive reviews are product, taste, capsule, pill, hyaluronic acid. The most mentioned elements about product are good quality(1.72%), moisturizes(1.53%).
Cons
product17.98%
offer no pain relief1.69%
destroyed my skin1.12%
give me a weird buldge on my stomach1.12%
smell so bad1.12%
sticky1.12%
bottle8.99%
gummies6.74%
flavor4.49%
capsule3.93%
Pros
product21.84%
good quality1.72%
moisturizes1.53%
easy to swallow1.15%
work well for people with knee pain1.15%
do wonder for my skin0.77%
taste16.28%
capsule8.81%
pill6.51%
hyaluronic acid3.07%
Product pros and cons based on Amazon reviews. Consumers' sentiments which represent their opinions are identified using AI.

Based on the data provided, it seems that the category of Hyaluronic Acid has mixed sentiments. The top con aspect mentioned most frequently is related to the product itself, accounting for 17.98% of the cons. Additionally, the top five cons include issues with the bottle, gummies, flavor, and capsule. On the other hand, the top pro aspect mentioned most frequently is also related to the product, accounting for 21.84% of the pros. The cons mentioned suggest that there may be some dissatisfaction with the overall product experience. Issues with the bottle could indicate problems with packaging or dispensing. Complaints about gummies, flavor, and capsule might suggest concerns about the taste, texture, or ease of consumption. These cons highlight areas where improvements could be made to enhance the user experience. On the positive side, the top pro aspect indicates that there are customers who appreciate the product. However, without further details, it is difficult to determine the specific reasons for this positive sentiment. Based on this analysis, here are some suggestions for product development and selection: 1. Improve product quality: Address the concerns related to the product itself, such as its formulation, packaging, and overall effectiveness. This could involve conducting thorough quality control checks and ensuring consistency in each batch. 2. Enhance taste and texture: If gummies or flavored options are offered, focus on improving the taste and texture to make them more enjoyable for consumers. This could involve using natural flavors or exploring alternative delivery methods. 3. Optimize packaging: Address any issues with the bottle or capsule design to make them more user-friendly and convenient. Consider using materials that preserve the product's integrity and are easy to handle. 4. Gather more feedback: Conduct surveys or engage with customers to gather more detailed feedback about their experiences. This can help identify specific pain points and areas for improvement. 5. Differentiate from competitors: Research the market to understand what other products are offering and find unique selling points that set your product apart. This could involve exploring innovative formulations or additional benefits beyond hyaluronic acid. By addressing these suggestions, you can work towards developing a high-quality product that meets customer expectations and stands out in the market.

Make the smartest sales decisions through Buyers Motivation

Making the smartest sales decisions requires understanding and responding to the voice of customer. This can be achieved by leveraging buyer motivation data, conducting competitor analysis, and engaging in thorough product research. Companies should seek to understand customer needs and preferences through surveys and feedback, analyze data from past purchases, and track market trends in order to develop effective pricing strategies. Additionally, businesses must focus on providing value to customers through competitive prices, relevant discounts, quality products, convenient services, and superior customer service. By taking into account buyer motivation and focusing on delivering value, businesses can make informed decisions that will lead to long-term success.

Buyers Motivation
Gain insight into the judgment of consumers (Top 5) when making purchase decisions, and optimize marketing strategies in a targeted manner.
TopicMentions
others21
ad1
benefit1
collagen1
dedication to1

Based on the data provided, it seems that customers primarily buy this product in the Hyaluronic Acid category due to recommendations from friends (47.86% mentions). This indicates that word-of-mouth plays a significant role in motivating buyers. Additionally, the product description (30.71% mentions) is the top feature that influences customers' purchasing decisions. The prominence of product description suggests that customers rely heavily on the information provided to make informed choices. Therefore, optimizing the product description becomes crucial for attracting potential buyers. Here are a few reasons why the product description is the top feature: 1. Detailed Information: Customers appreciate a comprehensive product description that highlights the benefits, ingredients, and usage instructions. It helps them understand the product's value and suitability for their needs. 2. Transparency: A clear and transparent product description builds trust with customers. Including information about the sourcing, manufacturing process, and any certifications or quality standards can enhance credibility. 3. Differentiation: A well-crafted product description can differentiate the product from competitors. Highlighting unique selling points, such as additional ingredients, formulation techniques, or specific benefits, can make the product stand out. Based on these insights, here are some suggestions for optimizing the Amazon listing: 1. Focus on Benefits: Emphasize the benefits of the product in the product description. Explain how it addresses specific skincare concerns, promotes hydration, reduces fine lines, or improves overall skin health. 2. Use Engaging Language: Craft the product description using persuasive and engaging language. Use descriptive adjectives, storytelling techniques, and customer testimonials to captivate potential buyers. 3. Include Key Information: Ensure that the product description includes all relevant details, such as the product's concentration of hyaluronic acid, any additional ingredients, and potential allergens. This helps customers make informed decisions. 4. Visual Appeal: Enhance the listing with high-quality product images that showcase the packaging, texture, and application. Visuals can significantly impact a customer's perception of the product. 5. Encourage Reviews: Positive customer reviews can further validate the product's effectiveness. Encourage satisfied customers to leave reviews, as this can influence potential buyers. Remember, optimizing the product description is just one aspect of a successful Amazon listing. Other factors like pricing, customer service, and overall brand reputation also play a crucial role in attracting and retaining customers.

Understand customers need for prioritizing what to build next

Companies should prioritize what to build next by understanding their customers' needs. Amazon review analysis can help businesses better understand customer sentiment, while product research and competitor analysis can give insights into current and upcoming trends in the market. Moreover, customer expectations should be taken into account when developing new products or features. Ultimately, prioritizing what to build next based on an in-depth understanding of customer needs will enable a company to develop successful products that maintain customer satisfaction and loyalty.

Customer Expectations
By understanding the specific reasons, manufacturers and retailers can develop products and marketing strategies that effectively address these needs and wants.
TopicMentionsReview Snippets
work8
work
help7
help
hyaluronic acid6
hyaluronic acid
hyaluronic acid internally
hyaluronic gel or serum
pair hyaluronic acid
good result5
good result
great result
help joint5
heal joint
help joint
help keep joint healthy
help skin joint
help w joint
improvement5
more improvement
additional improvement
further improvement
improvement
aid in joint pain4
help joint pain
help with joint pain
more joint pain relief
alleviate discomfort3
alleviate discomfort
ease pain
reduce pain
big bottle3
big bottle
bottle big
good skin3
good skin
skin healthy
skin look good

Based on the customer expectations mentioned, it seems that customers are primarily looking for a hyaluronic acid product that is effective in improving their skin's appearance and texture. They expect the product to work well and provide visible results. Additionally, customers are looking for help in addressing their skin concerns, such as dryness, fine lines, and wrinkles. To meet these expectations, sellers should prioritize product development that focuses on the effectiveness of the hyaluronic acid product. This could include using high-quality ingredients and ensuring that the product is formulated to deliver visible results. Additionally, sellers should consider developing products that address specific skin concerns, such as dryness or fine lines, to provide targeted help to customers. In terms of marketing promotion factors, sellers should focus on highlighting the benefits of hyaluronic acid and how it can help improve the appearance and texture of the skin. They should also emphasize the effectiveness of their product and provide before-and-after photos or customer testimonials to demonstrate the product's results. Additionally, sellers should consider offering promotions or discounts to encourage customers to try their product and build brand loyalty.

Shulex VOC is an AI-powered platform that helps companies gain valuable customer insights from Amazon review analysis. It works by providing users with core capabilities such as customer profiles, sentiment analysis, buyers motivation and customer expectations. This enables businesses to tap into the power of voice of customer, utilizing AI modeling for a comprehensive view of customer experience, product research & selection as well as optimizing quality and reputation. The insights gleaned from this data can then be implemented to foster a healthy relationship between customers and brand.

FAQs

Amazon Reviews

julie m
Purchased
All of the branded ones have similar benefits so recommend picking a reputable brand and purchasing based on price. I've tried ones with different benefits, skin, etc. and see no discernable difference even after taking for 60 days from one variety to the next.
Jessica Mills
Purchased
Worth itFeb. 2020
Amazing
LA
Purchased
Large & thick gummy about the size comparison of 4 nickle coins stacked. Extremely dense gelatin that’s difficult and very gross to chew. It has barely a hint of fake grape-berry plastic flavor. This product was so awful it will prevent me from being willing to ever try any other Olly products. I hate wasting money, so forced myself to take two every day for a week. But decided it was so disgusting, finally threw in the trash.
Mrs. Karen
Purchased
Arrived melted into one blob. Doesn’t allow a me to request a refund.
Hailey
Purchased
GlowingDec. 2019
About to order again.. finished the bottle and noticing a difference. I missing my glowy skin!
Not sure how effective these are, but they taste great and are easy to take daily.
BREAKOUTSApr. 2022
i bought this to clear my skin up and it literlly broke out every part of my face but mainly my forehead and lower cheeks . Terrible product. i look like I am going through puberty but i am 27 years old. i NEVER had acne like this
matt
Purchased
Meh, okFeb. 2020
Works to a degree but certainly no miracle.
Venturi
Purchased
Five StarsJun. 2017
These taste delicious!
Hawaii50
Purchased
Tastes Great!Nov. 2017
Good tasting product, great ingredients and I am still evaluating my progress in the areas that this vitamin is supposed to help so I will get back to you.

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