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Iced Coffee & Cold-Brew product research and customer review analysis

In today's rapidly growing and highly competitive e-commerce industry, it is becoming increasingly important for sellers to effectively select products, improve customer experience, and ultimately be able to increase their market sales and strengthen their brand. Amazon review analysis and consumer research can provide key insights into customer sentiment, preferences and behaviors that can help sellers make informed decisions on product selection and marketing strategies. By utilizing tools such as sentiment analysis, voice of customer, feedback analysis, product research, audience research, competitor analysis and Amazon ratings & reviews data to gain a better understanding of the customer base it becomes possible to create more targeted campaigns that meet customer needs and drive customer satisfaction.

Total ASIN: 11
Top 1
Top 2
Top 3
Top 4
Average Ratings
Total Reviews
This insight is based on the data from the best seller products. The top 5 of them are:
Javy 30X Cold Brew Coffee Concentrate, Perfect for Instant Iced Coffee and Cold Brewed Coffee. Made With All Natural, Mold Free, Arabica Coffee Beans. Low Acidic & Sugar-Free
High Brew Coffee, Cold Brew, Dark Chocolate Mocha, 8 Fl Oz Can (Pack of 12)
Wandering Bear Extra Strong Organic Cold Brew Coffee On Tap, Pumpkin Spice, 96 fl oz - Smooth, Unsweetened (0g of Sugar),150mg of Caffeine, Shelf-Stable, and Ready to Drink
Bizzy Organic Cold Brew Coffee | Smooth & Sweet Blend | Coarse Ground Coffee | Micro Sifted | Specialty Grade | 100% Arabica | 1 LB
Bizzy Organic Cold Brew Coffee | Light & Bright Blend | Coarse Ground Coffee | Micro Sifted | Specialty Grade | 100% Arabica | Brew Bags | 4 Count | Makes 14 Cups

Sales, a key metric of costs and profits for any business, is the most intuitive and accessible data. With established social media platforms and advertising channels providing detailed insight in regards to website traffic, understanding consumer sentiment--i.e., volume--is one of the more challenging areas to analyze. Volume refers how people express their opinions on our brand's products/services/marketing efforts via various touchpoints; these voices come together as an aggregate that can tell us what consumers need or expect from us – why consumers make purchases with us over others.

Based on the data provided, it seems that the Iced Coffee & Cold-Brew product on Amazon has a high level of customer satisfaction. With an average rating of 4.42 out of 5 and a total of 12,083 reviews, it is clear that many customers have purchased and enjoyed this product. As an AI language model, I don't have access to the specific product details, but based on the category, I would suggest that the product is likely a beverage or coffee-related item. If you are a seller in this category, my advice would be to continue to focus on providing high-quality products and excellent customer service to maintain this level of satisfaction. Additionally, it may be helpful to gather feedback from customers to identify areas for improvement and make necessary adjustments to the product or service.

Target your customers through customer profile

Voice of customer analysis and audience research are key elements when targeting customers through customer profile. By leveraging Amazon review analysis and other data sources, sellers can gain insights into their customers preferences and behaviors, which can be used to craft targeted solutions and develop a successful product profile. Additionally, this data can also be used to create more effective campaigns that attract the right customers and boost sales.

Customer Profile
The consumer group most commonly mentioned is husband, the most commonly moment of use is morning, the most common location is fridge, the most common behavior is cold brew . By focusing on these key consumer characteristics, it is possible to identify pain points associated with consumer usage scenarios.
X-axis:topic. Y-axis:mentions. Red:reviews of 1-3 stars. Green:reviews of 4-5 stars

Based on the data provided, it seems that the product is most commonly used at home, with the fridge being the top location mentioned. This suggests that customers are likely making their own cold brew or iced coffee at home. Additionally, the top three users mentioned are all people who may be sharing the product with others, indicating that it may be a popular choice for social gatherings or family events. The fact that coffee shops are also a popular location for using the product suggests that customers may be interested in trying different variations of iced coffee or cold brew, or may be using the product as a supplement to their regular coffee orders. The mention of grocery stores as a top location also suggests that customers may be purchasing the product for home use, rather than solely relying on coffee shops for their iced coffee or cold brew fix. Based on this data, it seems that the customer profile for this product may be individuals who enjoy experimenting with different coffee flavors and brewing methods at home, as well as those who enjoy sharing their coffee creations with others. Additionally, the fact that the top users mentioned are all people who may be sharing the product with others suggests that the product may be marketed as a social or communal beverage. Some suggestions for targeting this customer profile could include offering recipe ideas or brewing tips on the product packaging or website, as well as partnering with coffee shops or grocery stores to offer in-store tastings or promotions. Additionally, highlighting the social aspect of the product and emphasizing its potential for sharing with friends and family could be an effective marketing strategy.

Ship products your customers love through sentiment analysis

Through sentiment analysis, businesses can uncover consumer dissatisfaction with products, automatically decompose NR and PR, and present product quality issues, packaging suggestions, marketing loopholes, and inadequate service in a digitalized format. By finding problems in VOC and combining them with a set of quality problem solving processes (CTQs), businesses can form a closed loop from problem to action, thereby achieving continuous iteration and optimization of product quality. In addition, analyzing customer emotion data can help companies foresee emerging trends ahead of competitors and tailor their products to meet customers' needs.

Customer Sentiment
The top 5 negative reviews are taste, coffee, flavor, bottle, bag. The most mentioned elements about taste are bitter(4.32%), solid(1.77%).
The top 5 positive reviews are flavor, taste, coffee, taste of, cold brew. The most mentioned elements about flavor are good(15.91%), like like(3.59%).
chemical tasting1.38%
not that good0.59%
like like3.59%
taste of3.98%
cold brew3.13%
Product pros and cons based on Amazon reviews. Consumers' sentiments which represent their opinions are identified using AI.

Based on the data provided, it seems that taste and flavor are the most significant aspects when it comes to the category of Iced Coffee & Cold-Brew. The top con mentioned is taste, accounting for 14.34% of the responses, while the top pro aspect is flavor, mentioned by 26.15% of the respondents. Cons: 1. Taste: This is the most frequently mentioned con, indicating that some consumers may find the taste of the products in this category unsatisfactory. 2. Coffee: Coffee-related issues are also mentioned as cons, suggesting that some people may not enjoy the coffee used in these products. 3. Flavor: Surprisingly, flavor is mentioned as both a pro and a con. This could indicate that while some consumers appreciate the flavor, others may find it lacking or not to their liking. 4. Bottle: The mention of bottles as a con suggests that the packaging or design of the bottles used for these products may not be ideal. 5. Bag: Similarly, the mention of bags as a con implies that the packaging format may not be well-received by some consumers. Pros: 1. Flavor: The top pro aspect mentioned, flavor, indicates that a significant number of consumers appreciate the taste and flavor of the products in this category. Suggestions for Product Development and Selection: 1. Improve taste: Given that taste is the most mentioned con, it would be beneficial for companies in this category to focus on enhancing the taste of their products. This could involve experimenting with different coffee blends, sweeteners, or flavor profiles to cater to a wider range of preferences. 2. Packaging considerations: Since both bottles and bags are mentioned as cons, it would be worth exploring alternative packaging options that are more convenient, visually appealing, and better suited to the needs of consumers. 3. Diversify flavor options: While flavor is mentioned as a pro, the fact that it is also mentioned as a con suggests that there may be a divide in consumer preferences. Offering a wider variety of flavors could help cater to different tastes and increase overall satisfaction. By addressing these aspects, companies can work towards improving the overall consumer experience and satisfaction within the Iced Coffee & Cold-Brew category.

Make the smartest sales decisions through Buyers Motivation

Making the smartest sales decisions requires understanding and responding to the voice of customer. This can be achieved by leveraging buyer motivation data, conducting competitor analysis, and engaging in thorough product research. Companies should seek to understand customer needs and preferences through surveys and feedback, analyze data from past purchases, and track market trends in order to develop effective pricing strategies. Additionally, businesses must focus on providing value to customers through competitive prices, relevant discounts, quality products, convenient services, and superior customer service. By taking into account buyer motivation and focusing on delivering value, businesses can make informed decisions that will lead to long-term success.

Buyers Motivation
Gain insight into the judgment of consumers (Top 5) when making purchase decisions, and optimize marketing strategies in a targeted manner.
bag for cold1
blueberry infused coffee1

Based on the data provided, it seems that customers are primarily motivated to buy iced coffee and cold-brew based on the product description. This suggests that customers are looking for detailed information about the product, such as its ingredients, brewing process, and flavor profile. Price is also a significant factor, indicating that customers are looking for value for their money. Brand reputation is also important, suggesting that customers are looking for a trusted and established brand in this category. To optimize an Amazon listing for this category, it would be important to focus on creating a detailed and informative product description that highlights the unique features and benefits of the product. This could include information about the brewing process, the origin of the coffee beans, and any unique flavor profiles. Additionally, it would be important to ensure that the price is competitive and that the brand has a strong reputation in the category. Finally, it may be helpful to include customer reviews and ratings to help build trust and credibility with potential buyers.

Understand customers need for prioritizing what to build next

Companies should prioritize what to build next by understanding their customers' needs. Amazon review analysis can help businesses better understand customer sentiment, while product research and competitor analysis can give insights into current and upcoming trends in the market. Moreover, customer expectations should be taken into account when developing new products or features. Ultimately, prioritizing what to build next based on an in-depth understanding of customer needs will enable a company to develop successful products that maintain customer satisfaction and loyalty.

Customer Expectations
By understanding the specific reasons, manufacturers and retailers can develop products and marketing strategies that effectively address these needs and wants.
TopicMentionsReview Snippets
big bottle29
big bottle
bottle big
bottle large
in big bottle
more vanilla flavor17
more flavor
more flavor option
more flavor variety
more more flavor
more sugar vanilla flavor
leg strong12
decaf version
more decaf flavor
flavor available in decaf
flavor choice in decaf
bag big7
big bag
large bag
big bag size
large size7
large size
big size
large water bottle7
large bottle

Based on the customer feedback, it seems that the customers of the Iced Coffee & Cold-Brew category have certain expectations from the products they purchase. The most frequently mentioned expectation is the size of the bottle, with 29 mentions. This suggests that customers prefer larger bottles, which could be due to the convenience of having more coffee in one bottle or the perception of getting more value for their money. The second most mentioned expectation is the desire for more vanilla flavor, with 17 mentions. This indicates that customers are looking for a stronger and more distinct vanilla taste in their iced coffee or cold-brew. This could be due to personal preference or the perception that vanilla adds a unique and enjoyable flavor to the coffee. Lastly, 13 mentions of the word "cheap" suggest that customers are price-sensitive and are looking for affordable options in this category. This could be due to the availability of cheaper alternatives or the perception that iced coffee and cold-brew should not be expensive. Based on these expectations, sellers in this category could prioritize product development by focusing on creating larger bottles with a stronger vanilla flavor. Additionally, they could consider offering more affordable options to cater to price-sensitive customers. In terms of marketing promotion factors, sellers could highlight the larger bottle size and the distinct vanilla flavor in their product descriptions and advertising. They could also emphasize the affordability of their products to attract price-sensitive customers. By addressing these customer expectations and promoting their products accordingly, sellers in the Iced Coffee & Cold-Brew category could potentially increase their sales and customer satisfaction.

Shulex VOC is an AI-powered platform that helps companies gain valuable customer insights from Amazon review analysis. It works by providing users with core capabilities such as customer profiles, sentiment analysis, buyers motivation and customer expectations. This enables businesses to tap into the power of voice of customer, utilizing AI modeling for a comprehensive view of customer experience, product research & selection as well as optimizing quality and reputation. The insights gleaned from this data can then be implemented to foster a healthy relationship between customers and brand.


Amazon Reviews

GoodDec. 2019
Most cappuccino drinks that I get/make are some what sweet but this one doesn’t have much sweetness. Maybe it’s the flavor as well. Wasn’t a fan.
Bitter tasteSept. 2021
I will go back to Monster Drink Mean Bean, bigger cans less money and better tasting
BANG! Taste great and nice kick to get you going. Great for the afternoon dip when you need to keep going but would rather nap... lol. Seriously good stuff. Looking forward to trying other flavors.
AwesomeFeb. 2020
Every High Brew brand coffee I buy tastes off or so bad it wrecks my stomach while plenty of other coffees do not (including double and triple shot canned coffee). Even Deathwish doesn't bother my stomach. There's something different that High Brew does.
It tastes like pure coffee
Fast shipping. Good product.
Sky Solider
Tasty AFDec. 2019
Taste great
Kyle J.
The product tastes ok but is not that good. The size of the cans you get for what you pay is not worth what they are asking. Way overpriced and way too small of an amount for what you pay.

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