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Incense product research and customer review analysis

In today's rapidly growing and highly competitive e-commerce industry, it is becoming increasingly important for sellers to effectively select products, improve customer experience, and ultimately be able to increase their market sales and strengthen their brand. Amazon review analysis and consumer research can provide key insights into customer sentiment, preferences and behaviors that can help sellers make informed decisions on product selection and marketing strategies. By utilizing tools such as sentiment analysis, voice of customer, feedback analysis, product research, audience research, competitor analysis and Amazon ratings & reviews data to gain a better understanding of the customer base it becomes possible to create more targeted campaigns that meet customer needs and drive customer satisfaction.

Total ASIN: 15
Top 1
Top 2
Top 3
Top 4
Average Ratings
Total Reviews
This insight is based on the data from the best seller products. The top 5 of them are:
Bless-YLANG-YLANG-Incense-Sticks 100%-Natural-Handmade-Hand-Dipped-Incense-Sticks Organic-Chemicals-Free For-Purification-Relaxation-Positivity-Yoga-Meditation The-Best-Woods-Scent(500 Sticks (750GM))
Hem Incense Sticks Variety Pack of 12 Randomly Selected Hexa Fragrances and Incense Stick Holder Bundle Total 240 Sticks
Folkulture Incense Sticks - Set of 6 Insenses (120 Sticks) for Positive Aura - Coconut and Mango, Oriental Aqua, Green Tea, Ocean Salt, Rose and Geranium, Orange Blossom - Boho Gift Set - Magic Hour
Lavender Incense Sticks with Sage - Masala Incense for Calming & Meditation Incense | Contains Earthy White Sage Incense, Perfect Housewarming or Fall Incense Sticks Gift (Inciensos Aromaticos)
PURPLE CANYON White Sage Bundles - Sage Smudge Stick for Home Cleansing Incense Healing Meditation and California Smudge Sticks Rituals (4 Inch) (6 Pack)

Sales, a key metric of costs and profits for any business, is the most intuitive and accessible data. With established social media platforms and advertising channels providing detailed insight in regards to website traffic, understanding consumer sentiment--i.e., volume--is one of the more challenging areas to analyze. Volume refers how people express their opinions on our brand's products/services/marketing efforts via various touchpoints; these voices come together as an aggregate that can tell us what consumers need or expect from us – why consumers make purchases with us over others.

Based on the data provided, it seems that the average rating for incense products on Amazon is 4.47 out of 5. This indicates a relatively high level of customer satisfaction overall. Additionally, with a total of 15,140 reviews, it suggests that there is a significant number of customers who have purchased and reviewed incense products on Amazon. Considering the high average rating and the large number of reviews, it can be concluded that customers generally have a positive experience with incense products in this category. The high rating suggests that the majority of customers are satisfied with their purchases and find the incense products to be of good quality. Based on this conclusion, my advice would be to continue providing high-quality incense products and maintaining a strong focus on customer satisfaction. It would also be beneficial to encourage customers to leave reviews after their purchase, as positive reviews can help attract more potential buyers and build trust in the product. Additionally, it would be helpful to analyze the feedback provided in the reviews to identify any areas for improvement or potential customer concerns. This can help in refining the product offerings and addressing any issues that may arise. Overall, the data indicates a positive customer sentiment towards incense products on Amazon, and by maintaining a focus on quality and customer satisfaction, sellers in this category can continue to thrive.

Target your customers through customer profile

Voice of customer analysis and audience research are key elements when targeting customers through customer profile. By leveraging Amazon review analysis and other data sources, sellers can gain insights into their customers preferences and behaviors, which can be used to craft targeted solutions and develop a successful product profile. Additionally, this data can also be used to create more effective campaigns that attract the right customers and boost sales.

Customer Profile
The consumer group most commonly mentioned is friend, the most commonly moment of use is everyday, the most common location is house, the most common behavior is gift give . By focusing on these key consumer characteristics, it is possible to identify pain points associated with consumer usage scenarios.
X-axis:topic. Y-axis:mentions. Red:reviews of 1-3 stars. Green:reviews of 4-5 stars

Based on the data provided, it seems that the primary users of this incense product are friends, followed by husbands and wives. The top places where the product is used are in the house, followed by individual rooms and apartments. The two most common uses of the product are as a gift and for meditation sessions. From this data, we can infer that the customer profile for this product is likely someone who values relaxation and mindfulness, as evidenced by the popularity of using the product during meditation sessions. Additionally, the fact that the product is often given as a gift suggests that the customer profile may also include people who are interested in wellness and self-care, and who enjoy sharing those interests with others. To appeal to this customer profile, the company could consider marketing the product as a tool for relaxation and mindfulness, emphasizing its use during meditation sessions. They could also focus on the product's popularity as a gift, perhaps by offering gift sets or other packaging options that make it easy for customers to give the product to friends and loved ones. Overall, the data suggests that the customer profile for this incense product is likely someone who values self-care, relaxation, and sharing those values with others.

Ship products your customers love through sentiment analysis

Through sentiment analysis, businesses can uncover consumer dissatisfaction with products, automatically decompose NR and PR, and present product quality issues, packaging suggestions, marketing loopholes, and inadequate service in a digitalized format. By finding problems in VOC and combining them with a set of quality problem solving processes (CTQs), businesses can form a closed loop from problem to action, thereby achieving continuous iteration and optimization of product quality. In addition, analyzing customer emotion data can help companies foresee emerging trends ahead of competitors and tailor their products to meet customers' needs.

Customer Sentiment
The top 5 negative reviews are smell, stick, incense, scent, product. The most mentioned elements about smell are good(15.15%), solid(2.27%).
The top 5 positive reviews are scent, incense, smell, burn, fragrance. The most mentioned elements about scent are good(7.39%), long-lasting(2.42%).
soft relaxing1.91%
not overpower1.10%
Product pros and cons based on Amazon reviews. Consumers' sentiments which represent their opinions are identified using AI.

Based on the data provided, it seems that smell is the most frequently mentioned con aspect in the category of incense, accounting for 27.32% of the mentions. The top five cons mentioned are smell, stick, incense, scent, and product. On the other hand, the top pro aspect mentioned is scent, accounting for 19.63% of the mentions. From this data, we can conclude that the smell of incense is a significant factor influencing people's perception of this product. While scent is mentioned as a pro aspect, it is also mentioned as a con, indicating that people have varying preferences when it comes to the fragrance of incense. The mention of stick, incense, and product as cons suggests that there may be issues related to the quality, durability, or usability of certain incense products. To improve product development and selection in this category, it would be beneficial to address the concerns related to smell. Offering a variety of scents to cater to different preferences could be a good strategy. Additionally, focusing on improving the quality of the incense sticks and the overall product experience would help address the cons mentioned. Conducting market research and gathering feedback from customers can provide valuable insights into their preferences and expectations, which can guide product development efforts. In summary, the cons of incense primarily revolve around smell-related aspects, while the pros highlight the positive impact of scent. By addressing the concerns related to smell, improving product quality, and offering a diverse range of scents, manufacturers can enhance the overall customer experience and satisfaction in the incense category.

Make the smartest sales decisions through Buyers Motivation

Making the smartest sales decisions requires understanding and responding to the voice of customer. This can be achieved by leveraging buyer motivation data, conducting competitor analysis, and engaging in thorough product research. Companies should seek to understand customer needs and preferences through surveys and feedback, analyze data from past purchases, and track market trends in order to develop effective pricing strategies. Additionally, businesses must focus on providing value to customers through competitive prices, relevant discounts, quality products, convenient services, and superior customer service. By taking into account buyer motivation and focusing on delivering value, businesses can make informed decisions that will lead to long-term success.

Buyers Motivation
Gain insight into the judgment of consumers (Top 5) when making purchase decisions, and optimize marketing strategies in a targeted manner.
different scent2
same day delivery2

Based on the data provided, it seems that customers are primarily motivated to buy incense based on the product description. This suggests that customers are looking for detailed information about the scent, ingredients, and other features of the incense before making a purchase. Price and brand reputation are also important factors, but they are less significant than the product description. This suggests that customers are willing to pay a premium for high-quality incense, but they need to be convinced of the product's quality through the product description. To optimize an Amazon listing for incense, it is important to focus on creating a detailed and informative product description. This should include information about the scent, ingredients, and any other relevant features. It may also be helpful to include customer reviews and ratings to build trust and credibility with potential buyers. Additionally, pricing and brand reputation should be highlighted, but they should not be the primary focus of the listing.

Understand customers need for prioritizing what to build next

Companies should prioritize what to build next by understanding their customers' needs. Amazon review analysis can help businesses better understand customer sentiment, while product research and competitor analysis can give insights into current and upcoming trends in the market. Moreover, customer expectations should be taken into account when developing new products or features. Ultimately, prioritizing what to build next based on an in-depth understanding of customer needs will enable a company to develop successful products that maintain customer satisfaction and loyalty.

Customer Expectations
By understanding the specific reasons, manufacturers and retailers can develop products and marketing strategies that effectively address these needs and wants.
TopicMentionsReview Snippets
last long19
last long
burn time long14
burn longer
burn long
burn slow
burn for hour
burn long time
longer lasting12
last longer
different smell4
diff smell
different scent
same smell
scent different
good packaging4
packaging good
good packaging
big box3
big box
large box
large square box

Analysis of Customer Expectations for Incense: Based on the customer feedback, it is evident that longevity and burn time are the most important factors for customers when it comes to incense. Customers mentioned "last long" 19 times, "burn time long" 14 times, and "longer lasting" 12 times. This indicates that customers value incense products that provide a prolonged and consistent fragrance experience. To meet these customer expectations and prioritize product development, sellers should focus on the following factors: 1. Longevity: Customers desire incense that lasts for a significant period of time. Sellers should prioritize developing incense sticks or cones that have a longer burning duration, ensuring that customers can enjoy the fragrance for an extended period. 2. Burn Time: Customers specifically mentioned "burn time long," indicating their preference for incense that burns slowly and evenly. Sellers should invest in developing incense products that have a controlled and consistent burn rate, ensuring a satisfying and long-lasting experience for customers. 3. Fragrance Quality: While not explicitly mentioned, it is important to note that customers expect the fragrance of the incense to remain pleasant and consistent throughout its burn time. Sellers should prioritize using high-quality ingredients and ensuring that the fragrance remains true to its description. 4. Packaging: Although not mentioned in the customer feedback, attractive and functional packaging can greatly enhance the overall customer experience. Sellers should consider packaging options that preserve the freshness and quality of the incense while also being visually appealing and convenient to use. In terms of marketing promotion factors, sellers should consider the following suggestions: 1. Highlight Longevity: Emphasize the long-lasting nature of the incense in marketing materials. Use phrases like "Enjoy hours of fragrance" or "Experience extended burn time" to capture customer attention and communicate the product's value. 2. Customer Testimonials: Share testimonials from satisfied customers who have experienced the longevity and burn time of the incense. This can help build trust and credibility among potential buyers. 3. Product Differentiation: Highlight any unique features or innovations that set the incense apart from competitors. For example, if the incense has a proprietary slow-burning formula, emphasize this as a key selling point. 4. Social Media Engagement: Leverage social media platforms to engage with customers and create a community around the incense brand. Encourage customers to share their experiences and provide feedback, which can help generate positive word-of-mouth and increase brand awareness. By prioritizing product development based on customer expectations and implementing effective marketing strategies, sellers can meet customer demands for long-lasting incense and establish a strong position in the market.

Shulex VOC is an AI-powered platform that helps companies gain valuable customer insights from Amazon review analysis. It works by providing users with core capabilities such as customer profiles, sentiment analysis, buyers motivation and customer expectations. This enables businesses to tap into the power of voice of customer, utilizing AI modeling for a comprehensive view of customer experience, product research & selection as well as optimizing quality and reputation. The insights gleaned from this data can then be implemented to foster a healthy relationship between customers and brand.


Amazon Reviews

Hope Ray
It is amazing for the price you pay. The smell was not overwhelming. Lite very easy. Would recommend
Great value for the money. Nice scent.
Wont stay litJun. 2022
Wont stay lit
Great for my needs. Thank you!
Sucks!!May 2020
Mostly sticks. Maybe 5% of it was sage leaves
This kit was perfect for my 3 bedroom apartment. Actually, with much to spare! It was my first time to sage or “smudge” and I found this kit to be perfect for my beginner self.
I purchased one sage stick. I used this sage stick to sage a home. Burnt well, & still have 1/2 of the stick left.
Sarah Jordan
Great for beginners
I would not recommend buying this it smells terrible and nasty like unless you like your house to smell like church don’t I wouldn’t recommend wasting your money on this!!!🤮

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