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Incense Holders product research and customer review analysis

In today's rapidly growing and highly competitive e-commerce industry, it is becoming increasingly important for sellers to effectively select products, improve customer experience, and ultimately be able to increase their market sales and strengthen their brand. Amazon review analysis and consumer research can provide key insights into customer sentiment, preferences and behaviors that can help sellers make informed decisions on product selection and marketing strategies. By utilizing tools such as sentiment analysis, voice of customer, feedback analysis, product research, audience research, competitor analysis and Amazon ratings & reviews data to gain a better understanding of the customer base it becomes possible to create more targeted campaigns that meet customer needs and drive customer satisfaction.

Total ASIN: 11
Top 1
Top 2
Top 3
Top 4
Average Ratings
Total Reviews
This insight is based on the data from the best seller products. The top 5 of them are:
Dragons Blood Backflow Incense Cones for Waterfall Aromatic Smoke Fountain Haze Falls and Mat Bundle
INONE Ceramic Incense Burner with 120 Cones, Waterfall Backflow Incense Holder, Aromatherapy Ornament, Zen Decor, Home Decor, Room Decor (Yellow)
SPACEKEEPER Ceramic Backflow Incense Holder Incense Burner Waterfall, with 120 Backflow Incense Cones + 30 Incense Stick, Aromatherapy Ornament Home Decor, Blue Set
3 Pieces Bamboo Wood Incense Holder for Sticks with Adjustable Angle, Incense Burner with Ash Catcher, 9.8 Inches
GARMOLY Brass Lotus Incense Holder, Incense Sticks Burner, Incense Ash Catcher, 3 Pack

Sales, a key metric of costs and profits for any business, is the most intuitive and accessible data. With established social media platforms and advertising channels providing detailed insight in regards to website traffic, understanding consumer sentiment--i.e., volume--is one of the more challenging areas to analyze. Volume refers how people express their opinions on our brand's products/services/marketing efforts via various touchpoints; these voices come together as an aggregate that can tell us what consumers need or expect from us – why consumers make purchases with us over others.

Based on the data provided, it appears that the Incense Holders category on Amazon has an average rating of 4.12 out of 5, based on 8686 total reviews. This suggests that customers are generally satisfied with the products in this category. However, it's important to note that this data only provides a snapshot of customer satisfaction and doesn't necessarily reflect the quality of all products in the category. It's possible that some products may have higher or lower ratings than the average, so it's important to read individual reviews and do research before making a purchase. If you're considering purchasing an incense holder on Amazon, my advice would be to look for products with high ratings and positive reviews. Additionally, consider factors such as price, design, and materials to find a product that meets your needs and preferences.

Target your customers through customer profile

Voice of customer analysis and audience research are key elements when targeting customers through customer profile. By leveraging Amazon review analysis and other data sources, sellers can gain insights into their customers preferences and behaviors, which can be used to craft targeted solutions and develop a successful product profile. Additionally, this data can also be used to create more effective campaigns that attract the right customers and boost sales.

Customer Profile
The consumer group most commonly mentioned is daughter, the most commonly moment of use is christmas, the most common location is house, the most common behavior is gift give . By focusing on these key consumer characteristics, it is possible to identify pain points associated with consumer usage scenarios.
X-axis:topic. Y-axis:mentions. Red:reviews of 1-3 stars. Green:reviews of 4-5 stars

Based on the data provided, it is evident that the top three users of the Incense Holders are the daughter, friend, and mother. The daughter has the highest number of mentions (157), followed by the friend (125) and the mother (57). This suggests that the product appeals to a wide range of users, including family members and close friends. In terms of usage locations, the top three places to use the Incense Holders are the house (129 mentions), room (118 mentions), and apartment (33 mentions). This indicates that customers primarily use the product in their homes, emphasizing its suitability for creating a cozy and relaxing atmosphere. When it comes to the usage of the product, the most common purpose is as a gift. The phrase "gift give" appears 845 times, indicating that customers often purchase Incense Holders as presents for others. Additionally, there are 46 mentions of the phrase "Christmas gift great," suggesting that the product is particularly popular during the holiday season. Based on this analysis, the customer profile for Incense Holders can be described as individuals who value creating a pleasant ambiance in their homes and enjoy giving thoughtful gifts to their loved ones. They are likely to be family-oriented, with a focus on maintaining a cozy and inviting atmosphere. To cater to this customer profile, it would be beneficial to emphasize the product's suitability as a gift option. Offering customizable or personalized options could further enhance its appeal. Additionally, marketing efforts should highlight the product's ability to create a relaxing environment in various areas of the home, such as living rooms, bedrooms, and apartments. Considering the popularity of Incense Holders during the Christmas season, it would be wise to plan targeted promotions and discounts during this time. This could help attract more customers and increase sales. Overall, understanding the top users, usage locations, and purposes of the product provides valuable insights for tailoring marketing strategies and product development to meet the needs and preferences of the target customer profile.

Ship products your customers love through sentiment analysis

Through sentiment analysis, businesses can uncover consumer dissatisfaction with products, automatically decompose NR and PR, and present product quality issues, packaging suggestions, marketing loopholes, and inadequate service in a digitalized format. By finding problems in VOC and combining them with a set of quality problem solving processes (CTQs), businesses can form a closed loop from problem to action, thereby achieving continuous iteration and optimization of product quality. In addition, analyzing customer emotion data can help companies foresee emerging trends ahead of competitors and tailor their products to meet customers' needs.

Customer Sentiment
The top 5 negative reviews are cone, incense, hole, smell, incense cone. The most mentioned elements about cone are smell bad(1.43%), do not last long(0.95%).
The top 5 positive reviews are shell, product, bracelet, incense, sage. The most mentioned elements about shell are good(5.53%), big(0.55%).
smell bad1.43%
do not last long0.95%
smell the same0.95%
burn quickly0.68%
incense cone3.54%
good quality0.28%
good size0.21%
Product pros and cons based on Amazon reviews. Consumers' sentiments which represent their opinions are identified using AI.

Based on the data provided, it seems that the top cons of incense holders are related to the cone, incense, hole, smell, and shell. On the other hand, the top pro aspect mentioned is the shell. The high percentage of negative feedback regarding the cone and incense suggests that customers may have difficulty using these types of incense holders. The hole and smell may also be issues for some users. However, the positive feedback regarding the shell suggests that customers appreciate the aesthetic appeal of the product. To improve product development and selection, it may be helpful to focus on addressing the negative aspects of the product. For example, manufacturers could consider creating incense holders that are easier to use with cones or that have better ventilation to reduce the smell. Additionally, incorporating more decorative elements beyond just the shell could help to increase the appeal of the product to a wider range of customers. Overall, by addressing the cons and building on the pros, manufacturers can create a more well-rounded and appealing product for consumers.

Make the smartest sales decisions through Buyers Motivation

Making the smartest sales decisions requires understanding and responding to the voice of customer. This can be achieved by leveraging buyer motivation data, conducting competitor analysis, and engaging in thorough product research. Companies should seek to understand customer needs and preferences through surveys and feedback, analyze data from past purchases, and track market trends in order to develop effective pricing strategies. Additionally, businesses must focus on providing value to customers through competitive prices, relevant discounts, quality products, convenient services, and superior customer service. By taking into account buyer motivation and focusing on delivering value, businesses can make informed decisions that will lead to long-term success.

Buyers Motivation
Gain insight into the judgment of consumers (Top 5) when making purchase decisions, and optimize marketing strategies in a targeted manner.
look cool3
1 inch hole1
a mat and tweezer1

Based on the data provided, it seems that customers are primarily motivated to buy incense holders based on the product description. This suggests that customers are looking for detailed information about the product, such as its size, materials, and design features. There may also be some appeal to the aesthetic qualities of the product, as indicated by the relatively high percentage of mentions related to advertising attraction. However, price appears to be a relatively minor factor in customer decision-making for this category. To optimize an Amazon listing for incense holders, it would be important to focus on creating a detailed and informative product description. This could include information about the size, materials, and design features of the product, as well as any unique or noteworthy aspects of the product that might appeal to customers. Additionally, it may be helpful to include high-quality images that showcase the product from multiple angles and in different lighting conditions, as this can help customers get a better sense of what the product looks like in real life. Finally, it may be worth experimenting with different advertising strategies to see what resonates most with customers in this category.

Understand customers need for prioritizing what to build next

Companies should prioritize what to build next by understanding their customers' needs. Amazon review analysis can help businesses better understand customer sentiment, while product research and competitor analysis can give insights into current and upcoming trends in the market. Moreover, customer expectations should be taken into account when developing new products or features. Ultimately, prioritizing what to build next based on an in-depth understanding of customer needs will enable a company to develop successful products that maintain customer satisfaction and loyalty.

Customer Expectations
By understanding the specific reasons, manufacturers and retailers can develop products and marketing strategies that effectively address these needs and wants.
TopicMentionsReview Snippets
longer lasting9
last longer
smell good8
scent good
smell good
scent smell good
smell good last long
big cone
cone big
cone long
cone work
good cone
good smell7
good scent
good smell
large size7
big size
large size
big hole5
hole big
burn time long5
burn long
burn longer
longer burn time
longer burn-time
last long5
last long
last awhile
last long than

Based on the customer expectations mentioned, it is clear that customers are looking for incense holders that are big, longer lasting, and smell good. Let's analyze each of these expectations in more detail. Firstly, customers are looking for incense holders that are big. This could be because they want to burn larger incense sticks or cones, or simply because they want a holder that is visually impressive. Sellers could consider developing larger incense holders that can accommodate a variety of incense sizes, or creating unique designs that make a statement in a room. Secondly, customers want incense holders that are longer lasting. This could mean that they want holders that are made from durable materials, or that can hold multiple incense sticks or cones at once. Sellers could prioritize developing incense holders that are made from high-quality materials, or that have multiple compartments to hold incense. Finally, customers want incense holders that smell good. This could be because they want the holder itself to have a pleasant scent, or because they want the holder to enhance the scent of the incense. Sellers could consider developing incense holders that are infused with essential oils or other fragrances, or that have unique designs that allow for better diffusion of the incense scent. In terms of marketing promotion factors, sellers could focus on highlighting the unique features of their incense holders that meet these customer expectations. For example, they could emphasize the size and durability of their holders, or the unique fragrances that they offer. They could also consider partnering with influencers or bloggers who specialize in home decor or aromatherapy to promote their products to a wider audience. Overall, by prioritizing product development that meets these customer expectations and focusing on effective marketing promotion, sellers can create a successful incense holder product line that meets the needs of their customers.

Shulex VOC is an AI-powered platform that helps companies gain valuable customer insights from Amazon review analysis. It works by providing users with core capabilities such as customer profiles, sentiment analysis, buyers motivation and customer expectations. This enables businesses to tap into the power of voice of customer, utilizing AI modeling for a comprehensive view of customer experience, product research & selection as well as optimizing quality and reputation. The insights gleaned from this data can then be implemented to foster a healthy relationship between customers and brand.


Amazon Reviews

Very smallJun. 2021
This flower is soooo much smaller than the picture implies. The concept is cute but the execution is not
Mostly niceJun. 2022
Does not hold incense stick straight upright. I wanted something to catch ash, this does not.
Muy pequeño toda la ceniza cae afuera.
I am so very disappointed that this incense burner just would not hold my stick upright. If I were to use it, I would have ash all AROUND the holder. It is a nice, heavy metal. It is very pretty, but unusable for intended purpose.
The product is well made and worth the money.
nicole l dial
Disappointed.Jan. 2022
No mention of little sticks that easily break needed for the waterfall effect. Disappointed.
Very cuteApr. 2022
It definitely works but some of the scents smell so bad. Very cute gift and my girl was happy.
Holes too bigJul. 2021
Product is cute however the holes are too big and the incense doesn't stand straight and makes them lean to the sides. Would not purchase again.
This is a great little incense holder. It could be better if they included a small poker because the hole always gets jammed up after burning a stick of incense and you have to poke it with a toothpick to get it out before you can use it again.
Marisa Zuniga
CuteMar. 2021
Cute incense burner, not very big

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