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Industrial & Construction Boots product research and customer review analysis

In today's rapidly growing and highly competitive e-commerce industry, it is becoming increasingly important for sellers to effectively select products, improve customer experience, and ultimately be able to increase their market sales and strengthen their brand. Amazon review analysis and consumer research can provide key insights into customer sentiment, preferences and behaviors that can help sellers make informed decisions on product selection and marketing strategies. By utilizing tools such as sentiment analysis, voice of customer, feedback analysis, product research, audience research, competitor analysis and Amazon ratings & reviews data to gain a better understanding of the customer base it becomes possible to create more targeted campaigns that meet customer needs and drive customer satisfaction.

Total ASIN: 18
2023/01/20
Top 1
Top 2
Top 3
Top 4
Average Ratings
4.6
Total Reviews
15,647
This insight is based on the data from the best seller products. The top 5 of them are:
Dunlop Protective Footwear mens Modern rain boots, Black, Size 11 US
B001280CHU
Work Boots for Men Soft Toe – 6inch Leather Boots for Construction Rubber Sole Working botas de trabajo para hombre, “Tank” Workboots
B00WQIPK7M
HISEA Men's Steel Toe Rain Boots PVC Rubber Boots, Waterproof Garden Fishing Outdoor Work Boots, Durable Slip Resistant Knee Boots for Agriculture and Industrial Working
B091B3QWCV
WOLVERINE Men's Overpass Mid Cm Boot
B01MU1VNSN
WOLVERINE Men's Floorhand Wp Boot
B019T9EIQE

Sales, a key metric of costs and profits for any business, is the most intuitive and accessible data. With established social media platforms and advertising channels providing detailed insight in regards to website traffic, understanding consumer sentiment--i.e., volume--is one of the more challenging areas to analyze. Volume refers how people express their opinions on our brand's products/services/marketing efforts via various touchpoints; these voices come together as an aggregate that can tell us what consumers need or expect from us – why consumers make purchases with us over others.

Based on the data provided, it appears that the product in question has a total of 15,647 reviews on Amazon, but the average rating is not available (NaN). This could be due to a variety of reasons, such as a recent change in the product or a glitch in the system. Without knowing the average rating, it is difficult to determine the level of customer satisfaction with the product. However, the fact that there are over 15,000 reviews suggests that the product is popular and has been purchased by many customers. If you are considering purchasing this product, it may be helpful to read through some of the reviews to get a better sense of what customers are saying about it. Look for patterns in the feedback, such as common complaints or praises, to help inform your decision. Additionally, it may be worth considering other products in the same category to see if there are any with higher average ratings or more consistent customer feedback. Ultimately, the decision to purchase this product will depend on your individual needs and preferences.

Target your customers through customer profile

Voice of customer analysis and audience research are key elements when targeting customers through customer profile. By leveraging Amazon review analysis and other data sources, sellers can gain insights into their customers preferences and behaviors, which can be used to craft targeted solutions and develop a successful product profile. Additionally, this data can also be used to create more effective campaigns that attract the right customers and boost sales.

Customer Profile
The consumer group most commonly mentioned is husband, the most commonly moment of use is everyday, the most common location is wood, the most common behavior is walk . By focusing on these key consumer characteristics, it is possible to identify pain points associated with consumer usage scenarios.
Who
When
Where
What
X-axis:topic. Y-axis:mentions. Red:reviews of 1-3 stars. Green:reviews of 4-5 stars

Based on the data provided, it seems that the majority of users who mention this product are male, with the top three users being husband, son, and boyfriend. This suggests that the product may be more popular among men, particularly those who are in relationships or have family members who are interested in industrial and construction work. In terms of usage, the product is most commonly used for walking, which suggests that it may be a comfortable and practical option for those who work in industrial or construction settings. Additionally, the fact that it is often given as a gift suggests that it may be a popular choice for those who are looking for a practical and useful gift for someone who works in these industries. The top three places to use the product are wood, backyard, and solid concrete, which suggests that it may be well-suited for outdoor work and activities. This could be an important consideration for customers who are looking for a durable and reliable option for outdoor work. Based on this data, it seems that the ideal customer profile for this product is likely to be male, with an interest in industrial and construction work or outdoor activities. They may be looking for a practical and comfortable option for walking and working in these settings, and may be interested in giving the product as a gift to others who work in these industries. To appeal to this customer profile, it may be helpful to focus on the durability, comfort, and practicality of the product, as well as its suitability for outdoor work and activities.

Ship products your customers love through sentiment analysis

Through sentiment analysis, businesses can uncover consumer dissatisfaction with products, automatically decompose NR and PR, and present product quality issues, packaging suggestions, marketing loopholes, and inadequate service in a digitalized format. By finding problems in VOC and combining them with a set of quality problem solving processes (CTQs), businesses can form a closed loop from problem to action, thereby achieving continuous iteration and optimization of product quality. In addition, analyzing customer emotion data can help companies foresee emerging trends ahead of competitors and tailor their products to meet customers' needs.

Customer Sentiment
The top 5 negative reviews are boot, shoe, sol, steel toe, leather. The most mentioned elements about boot are uncomfortable(3.15%), to heavy(2.34%).
The top 5 positive reviews are boot, shoe, fit, quality, leather. The most mentioned elements about boot are comfortable(21.13%), good quality(6.27%).
Cons
boot29.40%
uncomfortable3.15%
to heavy2.34%
last only 3 month1.41%
not comfortable1.13%
too wide0.97%
shoe8.40%
sol4.81%
steel toe2.46%
leather1.70%
Pros
boot52.59%
comfortable21.13%
good quality6.27%
fit well6.09%
look nice4.73%
solid2.39%
shoe6.79%
fit4.91%
quality4.36%
leather3.43%
Product pros and cons based on Amazon reviews. Consumers' sentiments which represent their opinions are identified using AI.

Based on the data provided, it seems that the most frequently mentioned con aspect in the category of Industrial & Construction Boots is "boot," accounting for 29.40% of the mentions. Similarly, the top five cons mentioned are boot, shoe, sol, steel toe, and leather. On the other hand, the top pro aspect mentioned most is also "boot," accounting for 52.59% of the mentions. From this data, we can conclude that the most significant aspect of these boots, both in terms of pros and cons, is related to their overall design and construction. The fact that "boot" is mentioned as both a pro and a con suggests that there may be mixed opinions about the quality, fit, and comfort of these boots. To improve product development and selection in this category, it would be beneficial to focus on addressing the cons mentioned. Some suggestions could include: 1. Quality improvement: Enhance the durability and longevity of the boots to address concerns about their sol and leather components. 2. Comfort and fit: Invest in research and development to ensure that the boots provide a comfortable fit, addressing the mentioned cons of shoe and fit. 3. Safety features: Since steel toe is mentioned as a con, consider innovative ways to incorporate safety features without compromising comfort or adding excessive weight. 4. Material selection: Explore alternative materials that can offer both durability and comfort, reducing potential cons related to leather. Additionally, it would be valuable to gather more specific feedback from users to understand their preferences and pain points in greater detail. This can help guide future product development and ensure that the boots meet the needs and expectations of the target audience.

Make the smartest sales decisions through Buyers Motivation

Making the smartest sales decisions requires understanding and responding to the voice of customer. This can be achieved by leveraging buyer motivation data, conducting competitor analysis, and engaging in thorough product research. Companies should seek to understand customer needs and preferences through surveys and feedback, analyze data from past purchases, and track market trends in order to develop effective pricing strategies. Additionally, businesses must focus on providing value to customers through competitive prices, relevant discounts, quality products, convenient services, and superior customer service. By taking into account buyer motivation and focusing on delivering value, businesses can make informed decisions that will lead to long-term success.

Buyers Motivation
Gain insight into the judgment of consumers (Top 5) when making purchase decisions, and optimize marketing strategies in a targeted manner.
TopicMentions
others40
comfortable10
waterproof10
style4
comfort3

Based on the data provided, it seems that customers primarily buy industrial and construction boots based on the product description. This suggests that customers are highly influenced by the information provided about the product, such as its features, materials used, durability, and safety features. The product description plays a crucial role in helping customers make informed decisions and understand the benefits of the boots for their specific needs. Some reasons why the product description is the top feature for buyers in this category could be: 1. Detailed information: Customers in the industrial and construction sector require specific details about the boots, such as their safety features, resistance to hazards, and comfort level. A comprehensive product description can provide all the necessary information, helping customers make confident purchasing decisions. 2. Fit for purpose: Industrial and construction boots need to meet certain standards and requirements. A well-written product description can highlight how the boots are designed to withstand heavy-duty use, protect against potential hazards, and provide comfort during long hours of work. 3. Differentiation: In a competitive market, a compelling product description can set a brand apart from its competitors. By emphasizing unique features, innovative technologies, or superior materials, customers are more likely to choose a product that stands out. Based on these insights, here are some suggestions for optimizing an Amazon listing in this category: 1. Focus on product details: Ensure that the product description provides comprehensive information about the boots, including their features, materials, safety certifications, and any other relevant specifications. This will help customers understand the product's suitability for their specific needs. 2. Highlight key benefits: Clearly communicate the advantages of the boots, such as their durability, comfort, slip resistance, and protection against common workplace hazards. Use persuasive language to emphasize how these features can enhance the customer's work experience. 3. Use customer reviews: Incorporate positive customer reviews that highlight the product's quality, performance, and durability. Genuine feedback from satisfied customers can build trust and credibility, encouraging potential buyers to make a purchase. 4. Optimize keywords: Conduct thorough keyword research to identify the most relevant and commonly searched terms in this category. Incorporate these keywords strategically throughout the product listing to improve visibility and attract potential customers. By implementing these optimization strategies, sellers can enhance the product's appeal, increase customer trust, and ultimately drive more sales in the industrial and construction boots category.

Understand customers need for prioritizing what to build next

Companies should prioritize what to build next by understanding their customers' needs. Amazon review analysis can help businesses better understand customer sentiment, while product research and competitor analysis can give insights into current and upcoming trends in the market. Moreover, customer expectations should be taken into account when developing new products or features. Ultimately, prioritizing what to build next based on an in-depth understanding of customer needs will enable a company to develop successful products that maintain customer satisfaction and loyalty.

Customer Expectations
By understanding the specific reasons, manufacturers and retailers can develop products and marketing strategies that effectively address these needs and wants.
TopicMentionsReview Snippets
last long51
last long
last awhile
last half long
last last long
last long last half long
4 last28
last
last year26
last year
last at year
last over year
last season
last summer
longer lasting22
last longer
hold up18
hold up
holdup
long last14
long last
fully water proof12
waterproof
water proof
water proofed
good11
good
durable11
durable
durable item
more11
more

Analysis of Customer Expectations for Industrial & Construction Boots: Based on the frequency of certain phrases mentioned by customers, it is evident that durability and longevity are the primary concerns for customers in this category. The phrases "last long" and "4 last" indicate that customers are looking for boots that can withstand the rigors of industrial and construction environments for an extended period. Additionally, the mention of "last year" suggests that customers expect their boots to remain in good condition for at least a year of regular use. Given these customer expectations, sellers in the Industrial & Construction Boots category should prioritize product development and marketing efforts accordingly. Here are some suggestions: 1. Focus on Durability: Emphasize the durability of your boots in product descriptions, highlighting features such as reinforced toe caps, puncture-resistant soles, and high-quality materials. Conduct thorough testing to ensure that your boots can withstand the demands of industrial and construction environments. 2. Longevity Assurance: Offer warranties or guarantees that instill confidence in customers regarding the longevity of your boots. Communicate the expected lifespan of your products and provide clear information on how customers can seek assistance or replacements if their boots do not meet the promised durability standards. 3. Quality Materials: Use high-quality materials in the manufacturing process to ensure that the boots can withstand heavy use. Consider incorporating advanced technologies or innovative materials that enhance durability without compromising comfort. 4. Product Testing and Feedback: Continuously test your boots in real-world conditions and gather feedback from customers to identify areas for improvement. Actively engage with customers to understand their experiences and address any concerns promptly. 5. Marketing Communication: Develop marketing campaigns that highlight the durability and longevity of your boots. Utilize customer testimonials and case studies to showcase real-life examples of your boots lasting for extended periods. Leverage social media platforms and industry-specific forums to reach your target audience effectively. 6. Differentiation: Identify unique selling points that set your boots apart from competitors. This could include features like waterproofing, slip resistance, or specialized designs for specific industries. Highlight these differentiators in your marketing materials to attract customers seeking specific functionalities. 7. Customer Education: Provide educational content on your website or through other channels to help customers understand the factors that contribute to the longevity of boots. Offer tips on proper care, maintenance, and cleaning to maximize the lifespan of the product. By aligning product development and marketing efforts with customer expectations, sellers in the Industrial & Construction Boots category can better cater to their target audience and establish a competitive edge in the market.

Shulex VOC is an AI-powered platform that helps companies gain valuable customer insights from Amazon review analysis. It works by providing users with core capabilities such as customer profiles, sentiment analysis, buyers motivation and customer expectations. This enables businesses to tap into the power of voice of customer, utilizing AI modeling for a comprehensive view of customer experience, product research & selection as well as optimizing quality and reputation. The insights gleaned from this data can then be implemented to foster a healthy relationship between customers and brand.

FAQs

Amazon Reviews

Mark K
Purchased
Price was great. Easy to slip on and off when going into the mud and creek on my property.
Jake R.
Purchased
For an inexpensive rain boot these are thick and pretty comfortable. I needed something for warm winter days when the snow gets sloppy, these fit the bill and tread is very aggressive.
Scott E. High
Purchased
That is how it feels in hot and humid Southwest Florida especially during the summer. Our growing season is all year around with just a bit less growth in what some may call the "winter months". So I spend a lot of time in the wetlands surrounding our property trying to keep the invasive plants under control while avoiding the spikes, thorns, fire ants, poison ivy, and foot fungus that can become problems. I needed a lightweight yet durable rubber boot that was easy to put on (at 70 years of age) that would stand up to the various obstacles I encounter each day. Having the price be reasonable was also a big selling point since if I liked them, which I do, having an unexpected encounter with something sharp and hidden in the water would simply result in ordering another pair. Basically what you have here is a rubber snow boot like you would wear up north to keep your feet dry during storms. The big problem down here is simply the high ground water level compounded by tropical storms in the rainy season which tends to even keep your lawn soaked. Wearing these boots have kept me comfortable and dry while avoiding the flora and fauna problems that our wetlands challenge you with.
Jess
Purchased
Cheap crapMar. 2022
Boots cracked and leak after 2 months of moderate use
warvidc1003
Purchased
We are on a conservation lot, have this drainage ravine running behind our home, and it's usually pretty wet back there. Thanks to these babies, I can get back to the property line no problem now! We are in Florida so you have to be concerned with snakes and other critters, and I really love the dryness and protection these boots provide. Great price, great product!
ArmyChief
Purchased
I was expecting a much more durable item from the Dunlop brand. Time will tell, but definitely not worth the amount of money I paid for these boots. Better off buying at Tractor Supply; their rubber boots are better made and cheaper.
TH
Purchased
Not a good fit. foot is loose inside the boots
kayla
Purchased
work well!Apr. 2022
Gets the job done. My son and Husband both use them. Stay dry and clean off easily.
April
Purchased
ConvenientFeb. 2021
My husband throws these one when he’s taking our dog out throughout the night. The snow in our backyard gets deep so he needs a pair of boots that he can wear & just put on. He loves them
BierCrow
Purchased
DELIVERY These boots are advertised as work boots—protective footwear to stomp through mud, feces, water, muck, compost, and whatever other wet, nasty goop Mother Nature can throw at me. I ordered them based on the reviews. I imagined the shipping label would be welded to the boots, shipped via mule (who would wear the boots), and then blasted onto my property from 1/4 mile away with a boot cannon, ultimately landing unscathed on my front porch where their sheer ruggedness would scare any cowardly porch pirate away. You can imagine my horror when I received a box large enough to ship live chickens, and stuffed with approximately ten feet of plastic bubble wrap. My immediate thought was, "can these not survive the journey in the back of a UPS truck?" I was decidedly unimpressed. I received an expensive battery backup system yesterday that had far less packaging. MISLEADING DESCRIPTION Once I dug the boots out of all the plastic, I immediately gave them a squeeze to check those steel toes. It turns out, there's no steel. Now I see the product description says "steel toe style", which is a clever way of separating me from my money when I shop online before finishing my morning coffee. You got me, you sneaky snakes. Good one. Har, har. ACTUAL USE I'm living under this California bomb cyclone, so all disappointment aside, I had work to do. First I slipped the boots on barefoot. The boot liner was comfortable enough that I can see myself jumping out of bed and putting these on without stopping to find socks. But, I didn't want to stink them up or cause any unnecessary abuse to my feet, so I put on standard cotton tube socks and tried them on again. I wear men's size 10.5 shoes, so I ordered the boots in size 11. Perfect—not too loose, not too tight, and plenty of room in the leg to tuck in my pant legs. I marched out into my storm saturated yard where I worry about slipping. The first step outside is onto a rain-slick redwood deck covered in chicken poop. Not a problem; the grippy soles kept me secure and upright. I proceeded to march through mud, dog doo (accidentally), and compost heaps. The boots kept a firm grip on all that slippery ground, allowing me to focus on my task. I don't drive a tractor, so I can't speak to how the boots work with pedals and foot levers, but for walking, they get the job done. FINAL THOUGHTS Read the description carefully. They're inexpensive, so you can't really go wrong. The treads are very grippy and your feet will stay dry. But if you're looking for something to keep with your bug out bag in case of zombies, don't count on these. Between the misleading product description and the gross amount of plastic packaging, I will be a lot more careful about selecting my next pair of work boots and buy something that is more walk and less talk.

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