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Insect & Pest Repellents product research and customer review analysis

In today's rapidly growing and highly competitive e-commerce industry, it is becoming increasingly important for sellers to effectively select products, improve customer experience, and ultimately be able to increase their market sales and strengthen their brand. Amazon review analysis and consumer research can provide key insights into customer sentiment, preferences and behaviors that can help sellers make informed decisions on product selection and marketing strategies. By utilizing tools such as sentiment analysis, voice of customer, feedback analysis, product research, audience research, competitor analysis and Amazon ratings & reviews data to gain a better understanding of the customer base it becomes possible to create more targeted campaigns that meet customer needs and drive customer satisfaction.

Total ASIN: 22
Top 1
Top 2
Top 3
Top 4
Average Ratings
Total Reviews
This insight is based on the data from the best seller products. The top 5 of them are:
Thermacell Patio Shield Mosquito Repeller; Highly Effective Mosquito Repellent for Patio; No Candles or Flames, DEET-Free, Scent-Free, Bug Spray Alternative; Includes 12-Hour Refill
Sawyer Products 20% Picaridin Insect Repellent
Murphy's Naturals Lemon Eucalyptus Oil Insect Repellent Spray | DEET Free | Plant Based, All Natural Ingredients | Mosquito and Tick Repellent | 2 Ounce Pump Spray | 3 Pack
Thermacell Metal Edition Patio Shield Mosquito Repeller; Highly Effective Mosquito Repellent for Patio; No Candles or Flames, DEET-Free, Scent-Free, Bug Spray Alternative; Includes 12-Hour Refill
Sawyer Products Premium MAXI DEET, 100% DEET Insect Repellent

Sales, a key metric of costs and profits for any business, is the most intuitive and accessible data. With established social media platforms and advertising channels providing detailed insight in regards to website traffic, understanding consumer sentiment--i.e., volume--is one of the more challenging areas to analyze. Volume refers how people express their opinions on our brand's products/services/marketing efforts via various touchpoints; these voices come together as an aggregate that can tell us what consumers need or expect from us – why consumers make purchases with us over others.

Based on the data provided, it seems that the Insect & Pest Repellents category on Amazon has an average rating of 4.4, based on a total of 22,657 reviews. This indicates a relatively high level of customer satisfaction with the products in this category. With such a high average rating and a large number of reviews, it suggests that customers are generally pleased with the effectiveness and quality of the insect and pest repellents available on Amazon. This positive feedback is a good indicator that these products are meeting customer expectations and providing the desired results. Based on this information, my advice would be to continue offering a wide range of insect and pest repellents in this category, ensuring that they are of high quality and effective in repelling pests. It would also be beneficial to encourage customers to leave reviews after purchasing these products, as positive reviews can further boost customer confidence and attract more potential buyers. Additionally, it would be helpful to monitor customer feedback and address any negative reviews or concerns promptly. This will demonstrate a commitment to customer satisfaction and help maintain the positive reputation of the Insect & Pest Repellents category on Amazon. Overall, the data suggests that customers are satisfied with the available insect and pest repellents on Amazon. By maintaining product quality, encouraging reviews, and addressing customer concerns, sellers can continue to meet customer expectations and drive further success in this category.

Target your customers through customer profile

Voice of customer analysis and audience research are key elements when targeting customers through customer profile. By leveraging Amazon review analysis and other data sources, sellers can gain insights into their customers preferences and behaviors, which can be used to craft targeted solutions and develop a successful product profile. Additionally, this data can also be used to create more effective campaigns that attract the right customers and boost sales.

Customer Profile
The consumer group most commonly mentioned is friend, the most commonly moment of use is summer, the most common location is wood, the most common behavior is travel . By focusing on these key consumer characteristics, it is possible to identify pain points associated with consumer usage scenarios.
X-axis:topic. Y-axis:mentions. Red:reviews of 1-3 stars. Green:reviews of 4-5 stars

Based on the data provided, we can draw several conclusions about the customer profile and usage patterns for the Insect & Pest Repellents product. Firstly, it is evident that the most frequently mentioned users of this product are friends, kids, and husbands. This suggests that individuals are likely purchasing the repellent to protect themselves and their loved ones from insects and pests. It could be inferred that these users are concerned about the well-being and comfort of their family and friends. Secondly, the top three places where this product is used are wood, patio, and Florida. This indicates that customers are primarily utilizing the repellent in outdoor settings, particularly in areas where insects and pests are more prevalent. The mention of wood suggests that customers may be using the product in areas with wooden structures, such as decks or cabins. Lastly, the most common usages of the product are for travel and hiking. This implies that customers are seeking protection from insects and pests during their outdoor activities, indicating an active and adventurous customer base. The high number of mentions for travel suggests that customers may be using the repellent during vacations or trips to areas with a higher risk of insect and pest encounters. Based on these findings, it is recommended to target customers who prioritize the well-being of their family and friends. Marketing efforts could focus on the product's effectiveness in protecting loved ones from insects and pests. Additionally, highlighting the product's suitability for outdoor use, particularly in wood-based structures and patio areas, could resonate with potential customers. To further engage the customer base, it would be beneficial to emphasize the product's effectiveness during travel and hiking. Promoting the repellent as a reliable companion for outdoor enthusiasts, providing protection and peace of mind during their adventures, could attract this active customer segment. Overall, understanding the customer profile and usage patterns allows for targeted marketing strategies that align with the needs and preferences of the target audience.

Ship products your customers love through sentiment analysis

Through sentiment analysis, businesses can uncover consumer dissatisfaction with products, automatically decompose NR and PR, and present product quality issues, packaging suggestions, marketing loopholes, and inadequate service in a digitalized format. By finding problems in VOC and combining them with a set of quality problem solving processes (CTQs), businesses can form a closed loop from problem to action, thereby achieving continuous iteration and optimization of product quality. In addition, analyzing customer emotion data can help companies foresee emerging trends ahead of competitors and tailor their products to meet customers' needs.

Customer Sentiment
The top 5 negative reviews are product, bottle, sprayer, smell, spray. The most mentioned elements about product are do not spray(0.77%), do not work(0.56%).
The top 5 positive reviews are product, lotion, spray, smell, scent. The most mentioned elements about product are effective(1.24%), easy to use(1.18%).
do not spray0.77%
do not work0.56%
start to leak0.46%
easy to use1.18%
not greasy0.74%
do not smell too strong0.50%
do not smell0.43%
Product pros and cons based on Amazon reviews. Consumers' sentiments which represent their opinions are identified using AI.

Based on the data provided, it seems that the cons outweigh the pros in the category of Insect & Pest Repellents. The top con aspect mentioned most frequently is the product itself, accounting for 14.95% of the negative feedback. Additionally, the top five cons mentioned for the vacuum are related to the product, bottle, sprayer, smell, and spray. Similarly, for the tip, the top five cons mentioned are also related to the product, lotion, spray, smell, and scent. On the positive side, the top pro aspect mentioned most frequently is the product itself, accounting for 21.31% of the positive feedback. However, it is important to note that the cons seem to outweigh the pros in this category. Based on this analysis, it is clear that there are some areas for improvement in product development and selection. The negative feedback regarding the product, bottle, sprayer, smell, and spray suggests that there may be issues with the effectiveness, packaging, and application of these insect and pest repellents. It would be beneficial for manufacturers to address these concerns and work on enhancing the overall user experience. Furthermore, it would be wise to conduct further research and gather more specific feedback from consumers to identify the exact pain points and areas of improvement. This could involve conducting surveys, focus groups, or even reaching out to customers directly for their input. By addressing the cons and improving upon the identified issues, manufacturers can create a more desirable product that meets the needs and expectations of consumers in the Insect & Pest Repellents category.

Make the smartest sales decisions through Buyers Motivation

Making the smartest sales decisions requires understanding and responding to the voice of customer. This can be achieved by leveraging buyer motivation data, conducting competitor analysis, and engaging in thorough product research. Companies should seek to understand customer needs and preferences through surveys and feedback, analyze data from past purchases, and track market trends in order to develop effective pricing strategies. Additionally, businesses must focus on providing value to customers through competitive prices, relevant discounts, quality products, convenient services, and superior customer service. By taking into account buyer motivation and focusing on delivering value, businesses can make informed decisions that will lead to long-term success.

Buyers Motivation
Gain insight into the judgment of consumers (Top 5) when making purchase decisions, and optimize marketing strategies in a targeted manner.
easy to use2

Based on the data provided, it seems that customers primarily buy this product in the Insect & Pest Repellents category due to three main factors: the product description, recommendations from friends, and advertising attraction. However, the product description appears to be the most influential feature, as it is mentioned the most frequently (45.04% mentions). Customers are likely drawn to the product description because it provides detailed information about the product, its features, and how it can effectively repel insects and pests. A well-written and informative product description can help customers understand the benefits and advantages of the product, making them more likely to make a purchase. To optimize the Amazon listing based on this data, here are a few suggestions: 1. Enhance the product description: Ensure that the product description is comprehensive, highlighting the key features, benefits, and effectiveness of the insect and pest repellent. Use clear and concise language to convey the information effectively. 2. Include customer testimonials: Since recommendations from friends play a significant role in customer motivation, consider including customer testimonials in the product description. Positive reviews and experiences can help build trust and credibility. 3. Utilize persuasive language: Craft the product description using persuasive language that appeals to customers' needs and desires. Highlight the product's ability to provide protection, convenience, and peace of mind against insects and pests. 4. Optimize keywords: Conduct keyword research to identify relevant and popular search terms related to insect and pest repellents. Incorporate these keywords naturally into the product title, description, and bullet points to improve visibility in search results. 5. Use high-quality images: Include clear and visually appealing images that showcase the product and its packaging. High-quality images can help customers visualize the product and make an informed decision. By implementing these optimization strategies, you can enhance the product listing and attract more customers who are motivated by the product description, ultimately increasing sales in the Insect & Pest Repellents category.

Understand customers need for prioritizing what to build next

Companies should prioritize what to build next by understanding their customers' needs. Amazon review analysis can help businesses better understand customer sentiment, while product research and competitor analysis can give insights into current and upcoming trends in the market. Moreover, customer expectations should be taken into account when developing new products or features. Ultimately, prioritizing what to build next based on an in-depth understanding of customer needs will enable a company to develop successful products that maintain customer satisfaction and loyalty.

Customer Expectations
By understanding the specific reasons, manufacturers and retailers can develop products and marketing strategies that effectively address these needs and wants.
TopicMentionsReview Snippets
deter mosquito13
deter fly mosquito
deter mosquito
effective at keep mosquito at bay
help mosquito problem
high amount of mosquito
last long12
last long
last awhile
last longgggg time
decent spray nozzle11
good sprayer
improve spray nozzle
decent spray nozzle
good nozzle
good spray mechanism
longer lasting10
last longer
bottle of spray8
good spray bottle
bottle with no sprayer
good spray-bottle
pour into good spray bottle
small spray bottle
big bottle7
big bottle
bottle big
large size7
large size
big size
redesign sprayer6
improve pump sprayer
redesign of sprayer
redesign sprayer
redesign sprayer head
sprayer or design good

Based on the customer expectations mentioned, it is clear that the primary concern for customers in the Insect & Pest Repellents category is the effectiveness of the product in deterring mosquitoes and other pests. This is reflected in the high number of mentions of "deter mosquito" in the customer feedback. Additionally, customers also value the quality of the product's spray nozzle, with "decent spray nozzle" being mentioned 11 times. This suggests that customers are looking for a product that is easy to use and provides a consistent spray pattern. Finally, customers also expect the product to work as advertised, with "work" being mentioned 34 times. This indicates that customers are looking for a product that is reliable and effective in repelling insects and pests. Based on these customer expectations, sellers in this category should prioritize product development efforts on creating products that are highly effective in deterring mosquitoes and other pests. Additionally, sellers should focus on developing high-quality spray nozzles that are easy to use and provide a consistent spray pattern. In terms of marketing promotion factors, sellers should emphasize the effectiveness of their products in deterring mosquitoes and other pests. They should also highlight the quality of their spray nozzles and the reliability of their products. Additionally, sellers should consider offering promotions or discounts to incentivize customers to try their products and leave positive reviews.

Shulex VOC is an AI-powered platform that helps companies gain valuable customer insights from Amazon review analysis. It works by providing users with core capabilities such as customer profiles, sentiment analysis, buyers motivation and customer expectations. This enables businesses to tap into the power of voice of customer, utilizing AI modeling for a comprehensive view of customer experience, product research & selection as well as optimizing quality and reputation. The insights gleaned from this data can then be implemented to foster a healthy relationship between customers and brand.


Amazon Reviews

Easy to use. Not perfect but beats getting eaten to death by mosquitoes. Still get bit just way less. Don’t inhale because you’ll cough a lot.
This product does exactly what it's intended to do and does it flawlessly!!! I would literally pull 10-20+ ticks out of my body every hunting season! (I spend a very good amount of time In the mountains) after using perm.....no problems whatsoever and it's extremely rare for me to see live ticks in me crawling or inbedded!! And haven't ever while using thus product, had any imbedded!
Sarah Arnold
RecommendJan. 2021
Keeps the bugs away when u allergic to alot of chemicals and bug spray
S Black
Spend a lot of time in the woods and have not seen a tick since using this product. Follow directions.
BestMay 2019
No ticksSept. 2020
I put this on my hunting clothing when bow hunting early season here in KY. It keeps the ticks and other insects off. Have not had any on me since I started treating my clothing.
It works!May 2021
Sprayed down my clothes day before my hike. Did a great job keeping fleas, ticks, and mosquitoes away!!!
this product kept tick off me, while archery/rifle hunting. Didn't have one tick on me while using this product. Peace of mind for hunters looking to enjoy the great outdoors without fear of tick bites. Friends of mine didn't use this product while hunting and had ticks on the person daily. I used sawyers in the same woods and i was tick free, worth every penny! Plus after drying product has no scent for deer to smell. Buy it!
I use this on my pants and boots, keeps ticks from getting on me when i am out in the woods.
Just spray and let air dry = no chiggers and ticks. Zero! Worth its weight in gold in the Georgia woods.

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