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Instant Coffee product research and customer review analysis

In today's rapidly growing and highly competitive e-commerce industry, it is becoming increasingly important for sellers to effectively select products, improve customer experience, and ultimately be able to increase their market sales and strengthen their brand. Amazon review analysis and consumer research can provide key insights into customer sentiment, preferences and behaviors that can help sellers make informed decisions on product selection and marketing strategies. By utilizing tools such as sentiment analysis, voice of customer, feedback analysis, product research, audience research, competitor analysis and Amazon ratings & reviews data to gain a better understanding of the customer base it becomes possible to create more targeted campaigns that meet customer needs and drive customer satisfaction.

Total ASIN: 11
Top 1
Top 2
Top 3
Top 4
Average Ratings
Total Reviews
This insight is based on the data from the best seller products. The top 5 of them are:
Hills Bros Instant Cappuccino Mix Sugar-Free Variety Pack with (2) Sugar-Free French Vanilla and (1) Sugar-Free Double Mocha Instant Coffee Beverage Mix (3 ct. Pack)
Maxwell House International Coffee Mocha Latte, 8.5 Ounce (Pack of 8)
Starbucks VIA Instant Coffee—Dark Roast Coffee—Italian Roast—100% Arabica—1 box (50 packets)
VitaCup Slim Instant Coffee Packets, Boost Diet & Metabolism with Ginseng, Garcinia, B Vitamins, Skinny Coffee, Bold & Smooth, Medium Dark Roast, 100% Arabica Coffee in Single Serve Sticks, 10 Ct
Trung Nguyen - G7 3 In 1 Instant Coffee - 100 Single Serve Packets | Roasted Ground Coffee Blend with Creamer and Sugar, Suitable for Most Coffee Brewing Methods, (16gr/stick)

Sales, a key metric of costs and profits for any business, is the most intuitive and accessible data. With established social media platforms and advertising channels providing detailed insight in regards to website traffic, understanding consumer sentiment--i.e., volume--is one of the more challenging areas to analyze. Volume refers how people express their opinions on our brand's products/services/marketing efforts via various touchpoints; these voices come together as an aggregate that can tell us what consumers need or expect from us – why consumers make purchases with us over others.

Based on the data provided, it seems that the average rating for instant coffee on Amazon is 4.56 out of 5. This indicates a relatively high level of customer satisfaction with the product. Additionally, with a total of 17,272 reviews, it suggests that there is a significant customer base for instant coffee on Amazon. The high average rating implies that customers are generally pleased with the quality, taste, and overall experience of the instant coffee products available. It also suggests that the majority of customers have had positive experiences with their purchases. Based on this information, my advice would be to continue offering a wide variety of instant coffee options to cater to different preferences. It would also be beneficial to maintain the quality standards that have contributed to the high customer satisfaction. Additionally, actively engaging with customers by responding to their reviews and addressing any concerns or questions they may have can further enhance their satisfaction and loyalty. Furthermore, it would be helpful to periodically introduce new flavors or variations of instant coffee to keep the product line fresh and attract new customers. This can help maintain interest and encourage repeat purchases. Overall, the data indicates a positive customer sentiment towards instant coffee on Amazon. By focusing on quality, variety, and customer engagement, sellers can continue to meet customer expectations and drive further satisfaction in this category.

Target your customers through customer profile

Voice of customer analysis and audience research are key elements when targeting customers through customer profile. By leveraging Amazon review analysis and other data sources, sellers can gain insights into their customers preferences and behaviors, which can be used to craft targeted solutions and develop a successful product profile. Additionally, this data can also be used to create more effective campaigns that attract the right customers and boost sales.

Customer Profile
The consumer group most commonly mentioned is husband, the most commonly moment of use is morning, the most common location is grocery, the most common behavior is travel . By focusing on these key consumer characteristics, it is possible to identify pain points associated with consumer usage scenarios.
X-axis:topic. Y-axis:mentions. Red:reviews of 1-3 stars. Green:reviews of 4-5 stars

Based on the data provided, it is evident that the top three users of the instant coffee product are the husband, friend, and wife. The husband is mentioned the most (230 times), followed by the friend (175 mentions) and the wife (140 mentions). This suggests that the product appeals to individuals within close relationships, such as spouses and friends. When it comes to the places where this product is commonly used, the top three locations are the grocery (141 mentions), office (95 mentions), and grocery store (57 mentions). This indicates that customers often consume instant coffee at home, work, or while shopping for groceries. These settings suggest that convenience and accessibility are important factors for customers when choosing to use this product. In terms of usage, the data reveals that the primary purposes for consuming this instant coffee are travel (587 mentions) and camping (112 mentions). This suggests that customers appreciate the portability and ease of preparation that instant coffee offers, making it a popular choice for those on the go or engaging in outdoor activities. Based on this analysis, the customer profile for this instant coffee product can be described as individuals who value convenience, enjoy sharing the product with their close relationships, and have an active lifestyle that involves travel and camping. To cater to this customer profile, it would be beneficial to emphasize the product's convenience, portability, and ease of preparation in marketing campaigns. Additionally, highlighting the product's ability to enhance social interactions and create shared experiences could resonate with customers who enjoy sharing the product with their loved ones.

Ship products your customers love through sentiment analysis

Through sentiment analysis, businesses can uncover consumer dissatisfaction with products, automatically decompose NR and PR, and present product quality issues, packaging suggestions, marketing loopholes, and inadequate service in a digitalized format. By finding problems in VOC and combining them with a set of quality problem solving processes (CTQs), businesses can form a closed loop from problem to action, thereby achieving continuous iteration and optimization of product quality. In addition, analyzing customer emotion data can help companies foresee emerging trends ahead of competitors and tailor their products to meet customers' needs.

Customer Sentiment
The top 5 negative reviews are taste, coffee, product, flavor, instant coffee. The most mentioned elements about taste are bitter(3.31%), solid(1.29%).
The top 5 positive reviews are flavor, taste, coffee, taste of, product. The most mentioned elements about flavor are good(16.06%), like like(4.27%).
chemical tasting0.74%
instant coffee3.31%
like like4.27%
taste of4.52%
Product pros and cons based on Amazon reviews. Consumers' sentiments which represent their opinions are identified using AI.

Based on the data provided, it seems that taste and flavor are the most significant aspects when it comes to instant coffee. The top con aspects mentioned are taste, coffee, product, flavor, and instant coffee, while the top pro aspect mentioned is flavor. The fact that taste and flavor are mentioned both as cons and pros suggests that there is a wide range of opinions regarding the quality of instant coffee. Some people appreciate the flavor it offers, while others find it lacking compared to other types of coffee. This indicates that there is room for improvement in terms of taste and flavor for instant coffee products. To address the cons mentioned, product development could focus on enhancing the taste and flavor profiles of instant coffee. This could involve using higher quality coffee beans, refining the production process, or exploring innovative techniques to capture the essence of freshly brewed coffee. Additionally, addressing the concerns related to the overall coffee experience and the perception of the product could also be beneficial. When it comes to product selection, it would be wise to consider consumer preferences and feedback. Conducting market research and gathering insights from coffee enthusiasts can help identify the specific aspects that consumers value the most in instant coffee. This information can guide the selection of products that align with consumer expectations and preferences. In summary, the data suggests that taste and flavor are crucial factors in the perception of instant coffee. By focusing on improving these aspects through product development and considering consumer preferences during product selection, it is possible to enhance the overall experience and satisfaction of instant coffee consumers.

Make the smartest sales decisions through Buyers Motivation

Making the smartest sales decisions requires understanding and responding to the voice of customer. This can be achieved by leveraging buyer motivation data, conducting competitor analysis, and engaging in thorough product research. Companies should seek to understand customer needs and preferences through surveys and feedback, analyze data from past purchases, and track market trends in order to develop effective pricing strategies. Additionally, businesses must focus on providing value to customers through competitive prices, relevant discounts, quality products, convenient services, and superior customer service. By taking into account buyer motivation and focusing on delivering value, businesses can make informed decisions that will lead to long-term success.

Buyers Motivation
Gain insight into the judgment of consumers (Top 5) when making purchase decisions, and optimize marketing strategies in a targeted manner.
sugar free7

Based on the data provided, it seems that customers are primarily motivated to buy instant coffee based on the product description. This suggests that customers are looking for detailed information about the product, such as its flavor profile, origin, and brewing instructions. While advertising attraction and price are also important factors, they appear to be less significant than the product description. This suggests that customers are willing to pay a premium for a high-quality instant coffee that is well-described and meets their specific needs. To optimize an Amazon listing for instant coffee, it would be important to focus on creating a detailed and informative product description. This could include information about the coffee's flavor profile, origin, and brewing instructions, as well as any unique features or benefits that set it apart from other instant coffees on the market. Additionally, it may be helpful to include customer reviews and ratings, as these can provide social proof and help build trust with potential buyers. Finally, it may be worth experimenting with different pricing strategies and advertising tactics to see what resonates most with customers in this category.

Understand customers need for prioritizing what to build next

Companies should prioritize what to build next by understanding their customers' needs. Amazon review analysis can help businesses better understand customer sentiment, while product research and competitor analysis can give insights into current and upcoming trends in the market. Moreover, customer expectations should be taken into account when developing new products or features. Ultimately, prioritizing what to build next based on an in-depth understanding of customer needs will enable a company to develop successful products that maintain customer satisfaction and loyalty.

Customer Expectations
By understanding the specific reasons, manufacturers and retailers can develop products and marketing strategies that effectively address these needs and wants.
TopicMentionsReview Snippets
in decaf
decaf version
decaf alternative
english decaf
expiration date14
expiration date
expiration year
expiration date 6-8 month
expiration date far out
good expiration date
price cheap
more vanilla flavor11
more flavor
taste like vanilla
leg strong11
flavor good
flavor sweet
big size container9
container big
large container
big container
large size container
big container
large container
container with
large size9
large size
big size
size large

Based on the customer expectations mentioned, it is clear that customers are looking for decaf instant coffee with a long expiration date and more features. Let's analyze each expectation in detail: 1. Decaf: Customers who prefer decaf coffee are looking for a caffeine-free alternative that still provides the taste and aroma of regular coffee. Therefore, it is important for sellers to offer decaf instant coffee as an option to cater to this customer segment. 2. Expiration date: Customers want to ensure that the instant coffee they purchase has a long shelf life. This is especially important for those who do not consume coffee regularly or in large quantities. Therefore, sellers should prioritize offering instant coffee with a longer expiration date to meet this expectation. 3. More: The term "more" is quite broad and can refer to a variety of features such as different flavors, packaging options, or even added health benefits. Sellers should conduct market research to identify the specific features that customers are looking for and prioritize product development accordingly. Based on these expectations, sellers should prioritize product development and marketing efforts that cater to these needs. For example, they could develop a decaf instant coffee with a longer shelf life and offer it in a variety of flavors and packaging options. They could also promote the health benefits of decaf coffee to attract health-conscious customers. In terms of marketing promotion factors, sellers should focus on highlighting the unique features of their instant coffee products that meet customer expectations. This could include emphasizing the decaf option, the long expiration date, and any additional features that customers are looking for. They could also offer promotions or discounts to encourage customers to try their products and build brand loyalty.

Shulex VOC is an AI-powered platform that helps companies gain valuable customer insights from Amazon review analysis. It works by providing users with core capabilities such as customer profiles, sentiment analysis, buyers motivation and customer expectations. This enables businesses to tap into the power of voice of customer, utilizing AI modeling for a comprehensive view of customer experience, product research & selection as well as optimizing quality and reputation. The insights gleaned from this data can then be implemented to foster a healthy relationship between customers and brand.


Amazon Reviews

Great little packets of coffee. If you don't like strong coffee don't get it. Good instant coffee.
Best instant coffee ever. Better than many coffee houses’ fresh brew. Single packs make it easy to travel with and they stay fresh for a longer time than beans. Dissolve easily. Italian roast has a great depth of flavor.
Instant, tasty, good packed! Recommend it.
Dorothy Rosen
YummySept. 2020
It’s good
sandra a.
Five StarsJul. 2018
Love these for travelling!
David H.
I ordered even though I saw lots of reviews with everybody getting shorted by a couple packets. I opened up the box to count, just to see if it was the same with me. I receive 47 of 50 packets It must be a cost cutting method of not giving 6 percent of a purchase .
Love VIA Italian roast! My personal favorite. And it’s great being able to order it here. Thank you!
Debbie Knipp
QualityFeb. 2020
Loved the convenience, price and quantity.
Dan Serdahl
Starbucks coffee "on demand" wherever you happen to be--what could be more convenient? Plus--the price point per cup o'coffee is a bonus. The Italian Roast delivers a robust cup of coffee for a great price. Did I mention the convenience? :)

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