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Internal Hard Drives product research and customer review analysis

In today's rapidly growing and highly competitive e-commerce industry, it is becoming increasingly important for sellers to effectively select products, improve customer experience, and ultimately be able to increase their market sales and strengthen their brand. Amazon review analysis and consumer research can provide key insights into customer sentiment, preferences and behaviors that can help sellers make informed decisions on product selection and marketing strategies. By utilizing tools such as sentiment analysis, voice of customer, feedback analysis, product research, audience research, competitor analysis and Amazon ratings & reviews data to gain a better understanding of the customer base it becomes possible to create more targeted campaigns that meet customer needs and drive customer satisfaction.

Total ASIN: 4
Top 1
Top 2
Top 3
Average Ratings
Total Reviews
This insight is based on the data from the best seller products. The top 5 of them are:

Sales, a key metric of costs and profits for any business, is the most intuitive and accessible data. With established social media platforms and advertising channels providing detailed insight in regards to website traffic, understanding consumer sentiment--i.e., volume--is one of the more challenging areas to analyze. Volume refers how people express their opinions on our brand's products/services/marketing efforts via various touchpoints; these voices come together as an aggregate that can tell us what consumers need or expect from us – why consumers make purchases with us over others.

Based on the provided data for the category "Internal Hard Drives" on Amazon, it seems that the average ratings for the products are not available (NaN). However, there is a significant number of total reviews, indicating that there is a considerable level of customer engagement and feedback for these products, with a total of 13,213 reviews. Since the average ratings are not provided, it is difficult to determine the overall customer satisfaction level accurately. However, the high number of reviews suggests that customers are actively sharing their experiences and opinions about the internal hard drives in this category. It would be beneficial to analyze the reviews in more detail to gain insights into customer satisfaction. To provide some advice based on this data, it would be helpful to consider the following steps: 1. Analyze the reviews: Dive deeper into the reviews to understand the reasons behind the lack of average ratings. Look for common themes, positive and negative feedback, and any recurring issues or concerns mentioned by customers. 2. Consider product quality: Assess the overall quality of the internal hard drives in this category. Look for any patterns of positive or negative feedback regarding reliability, performance, durability, or compatibility with different systems. 3. Compare with competitors: Evaluate how the products in this category fare against their competitors. Look for similar products with higher average ratings and positive customer feedback to identify potential areas for improvement. 4. Engage with customers: Encourage customers to provide feedback and ratings for the products they purchase. This can be done through follow-up emails, surveys, or incentives for leaving reviews. Actively engaging with customers can help improve the overall customer satisfaction and provide valuable insights for product enhancements. 5. Address negative feedback: If there are recurring issues or concerns mentioned in the reviews, take steps to address them. This could involve improving product features, enhancing customer support, or providing clearer instructions for installation and usage. By analyzing the reviews, comparing with competitors, engaging with customers, and addressing any negative feedback, you can work towards improving customer satisfaction and the overall quality of the internal hard drives in this category.

Target your customers through customer profile

Voice of customer analysis and audience research are key elements when targeting customers through customer profile. By leveraging Amazon review analysis and other data sources, sellers can gain insights into their customers preferences and behaviors, which can be used to craft targeted solutions and develop a successful product profile. Additionally, this data can also be used to create more effective campaigns that attract the right customers and boost sales.

Customer Profile
The consumer group most commonly mentioned is son, the most commonly moment of use is daily, the most common location is desktop, the most common behavior is storage . By focusing on these key consumer characteristics, it is possible to identify pain points associated with consumer usage scenarios.
X-axis:topic. Y-axis:mentions. Red:reviews of 1-3 stars. Green:reviews of 4-5 stars

Based on the data provided, it seems that the majority of users who mention this product are male, as "son" is the top user with 66 mentions. Additionally, "friend" and "wife" are also mentioned frequently, indicating that this product may appeal to a wide range of individuals. In terms of usage, it appears that the primary purpose of this product is for storage and backup, with 88 and 79 mentions respectively. This suggests that customers are likely looking for a reliable and secure way to store and protect their important data. The top three places to use this product are on a desktop, in an office, and on a desk, which indicates that customers are likely using this product in a professional or work-related setting. This could suggest that the product is marketed towards professionals or individuals who need to store and protect important work-related data. Based on this data, it may be beneficial for the company to focus their marketing efforts towards professionals and individuals who need a reliable and secure way to store and protect their data. Additionally, they may want to consider targeting male customers, as they appear to be the primary users of this product. Finally, they may want to consider emphasizing the product's ease of use and reliability, as these were the top reasons for usage.

Ship products your customers love through sentiment analysis

Through sentiment analysis, businesses can uncover consumer dissatisfaction with products, automatically decompose NR and PR, and present product quality issues, packaging suggestions, marketing loopholes, and inadequate service in a digitalized format. By finding problems in VOC and combining them with a set of quality problem solving processes (CTQs), businesses can form a closed loop from problem to action, thereby achieving continuous iteration and optimization of product quality. In addition, analyzing customer emotion data can help companies foresee emerging trends ahead of competitors and tailor their products to meet customers' needs.

Customer Sentiment
The top 5 negative reviews are drive, hard drive, disk, product, write speed. The most mentioned elements about drive are slow(2.89%), die after 1 month of use(1.40%).
The top 5 positive reviews are drive, hard drive, install, speed, performance. The most mentioned elements about drive are quiet(4.80%), fast(2.94%).
die after 1 month of use1.40%
will not work0.94%
hard drive18.02%
write speed2.11%
good quality0.60%
hard drive14.81%
Product pros and cons based on Amazon reviews. Consumers' sentiments which represent their opinions are identified using AI.

Based on the data provided, it seems that the most significant con aspect of internal hard drives is related to the drive itself, with 28% of respondents mentioning it. Other cons mentioned include hard drive, disk, product, and write speed. On the other hand, the top pro aspect mentioned is also related to the drive, with 15% of respondents mentioning it. Overall, the sentiment analysis suggests that there are both positive and negative aspects to internal hard drives. While the drive itself is seen as a pro, it is also a con for some users. Other cons mentioned include issues with the hard drive, disk, and write speed, which could impact the performance of the device. To improve product development and selection, it may be helpful to focus on addressing the most common cons mentioned by users. This could involve improving the quality of the hard drive, increasing write speed, and addressing any issues with the disk. Additionally, it may be helpful to gather more detailed feedback from users to better understand their needs and preferences when it comes to internal hard drives.

Make the smartest sales decisions through Buyers Motivation

Making the smartest sales decisions requires understanding and responding to the voice of customer. This can be achieved by leveraging buyer motivation data, conducting competitor analysis, and engaging in thorough product research. Companies should seek to understand customer needs and preferences through surveys and feedback, analyze data from past purchases, and track market trends in order to develop effective pricing strategies. Additionally, businesses must focus on providing value to customers through competitive prices, relevant discounts, quality products, convenient services, and superior customer service. By taking into account buyer motivation and focusing on delivering value, businesses can make informed decisions that will lead to long-term success.

Buyers Motivation
Gain insight into the judgment of consumers (Top 5) when making purchase decisions, and optimize marketing strategies in a targeted manner.
extra storage3
storage capacity3

Based on the data above, it seems that customers are primarily motivated to buy internal hard drives based on the product description. This could be because internal hard drives are a technical product, and customers want to ensure that they are purchasing the right product for their needs. A clear and detailed product description can help customers understand the technical specifications of the product and make an informed decision. Brand reputation is also an important factor for customers, as it was the second most mentioned reason for purchasing an internal hard drive. Customers want to ensure that they are purchasing a reliable and trustworthy product from a reputable brand. Price was the third most mentioned factor, indicating that customers are willing to pay a premium for a high-quality internal hard drive. To optimize an Amazon listing for an internal hard drive, it is important to focus on creating a clear and detailed product description that highlights the technical specifications of the product. Including high-quality images and videos can also help customers understand the product better. Additionally, highlighting the brand reputation and any positive reviews can help build trust with potential customers. Finally, offering competitive pricing can help attract price-sensitive customers.

Understand customers need for prioritizing what to build next

Companies should prioritize what to build next by understanding their customers' needs. Amazon review analysis can help businesses better understand customer sentiment, while product research and competitor analysis can give insights into current and upcoming trends in the market. Moreover, customer expectations should be taken into account when developing new products or features. Ultimately, prioritizing what to build next based on an in-depth understanding of customer needs will enable a company to develop successful products that maintain customer satisfaction and loyalty.

Customer Expectations
By understanding the specific reasons, manufacturers and retailers can develop products and marketing strategies that effectively address these needs and wants.
TopicMentionsReview Snippets
last long32
last long
last awhile
last forever
last long longer
price cheap
sata cable9
sata cable
last last
last year6
last year
long last6
long last
last more than year5
last for few year
last for serval year
last long than year
last more than 1 yr
last more than year
last 5 year4
last 5 year
last 3 year
last 8 year
last few month4
last few year
last month

Analysis of Customer Expectations for Internal Hard Drives: Based on the mentions provided, it is clear that customers have three main expectations for internal hard drives: longevity, affordability, and the inclusion of a SATA cable. Let's delve into each expectation and provide some suggestions for sellers regarding product development prioritization and marketing promotion factors. 1. Longevity (32 mentions): Customers highly value internal hard drives that are built to last. They want a reliable and durable product that will continue to function optimally over an extended period. To meet this expectation, sellers should prioritize sourcing high-quality components and ensuring rigorous quality control during manufacturing. Emphasize the durability and reliability of the product in marketing materials and customer reviews to instill confidence in potential buyers. 2. Affordability (10 mentions): Affordability is another key consideration for customers. While they desire a long-lasting product, they also want it to be reasonably priced. Sellers should focus on optimizing their production processes to reduce costs without compromising on quality. Offering competitive pricing compared to similar products in the market will attract price-conscious customers. Additionally, consider providing different storage capacity options at various price points to cater to a wider range of budgets. 3. SATA Cable (9 mentions): The inclusion of a SATA cable is an expectation that customers have expressed. This cable is essential for connecting the internal hard drive to the motherboard. Sellers should consider bundling a high-quality SATA cable with their products to provide added value to customers. Highlight this inclusion in product descriptions and marketing materials to differentiate from competitors who may not offer the cable. Additionally, ensure that the cable's length and compatibility are suitable for a variety of computer setups. Product Development Prioritization Suggestions: - Focus on improving the durability and reliability of internal hard drives by investing in high-quality components and rigorous testing. - Optimize production processes to reduce costs without compromising on quality, allowing for competitive pricing. - Consider offering a range of storage capacity options to cater to different customer budgets and needs. - Bundle a high-quality SATA cable with the product to provide added value and convenience to customers. Marketing Promotion Factors Suggestions: - Emphasize the longevity and reliability of the internal hard drives in marketing materials to instill confidence in potential buyers. - Highlight the affordability of the product compared to competitors, showcasing the value customers can get for their money. - Clearly communicate the inclusion of a SATA cable, emphasizing its compatibility and convenience. - Leverage customer reviews and testimonials that highlight the positive experiences customers have had with the product's longevity, affordability, and the included SATA cable. By understanding and addressing these customer expectations, sellers can develop internal hard drives that meet market demands and effectively promote their products to potential buyers.

Shulex VOC is an AI-powered platform that helps companies gain valuable customer insights from Amazon review analysis. It works by providing users with core capabilities such as customer profiles, sentiment analysis, buyers motivation and customer expectations. This enables businesses to tap into the power of voice of customer, utilizing AI modeling for a comprehensive view of customer experience, product research & selection as well as optimizing quality and reputation. The insights gleaned from this data can then be implemented to foster a healthy relationship between customers and brand.


Amazon Reviews

Matthew C.
Bought the blue for a replacement backup drive. It would not detect on an older sata I PC, or the capacity of the drive may have been tooo high for the old bios. (same problem with a Red drive i purchased as well) I was really flustered, I was going to return it. It was seen on a mac, and even a pi could detect it.. in the end the workaround was to mount the drive via USB, it then showed up, and showed capacity. Praise USB (even if it was 2.0)
do notApr. 2020
this is not brand new it is OEM!!!!
Brian Shears
I have always worried about the amount of noise the drive made. Mostly sounding like the heads were being moved in and out in a way that didn't sound normal. Until now the drive has performed fairly well for its 5400 RPM drive speed. Last night while moving some file to a disk on this drive, the file explorer window just closed, and then the file copy window closed. For about 10 - 15 seconds the drive wasn't available. You couldn't do anything with the disk. It was as if it was a ghost disk. Then the disk would be back like nothing had happened. This also happened if your played a video file from this disk. The video plays just fine for 30 to 60 seconds, then Windows Media Player just closes with a message saying the video can't be played. If an explorer windows is open, it closes too! Most recently when I tried to boot the system up, it took much longer for it to boot. Everything seemed to be working in slow motion. Then little by little thing stopped responding. The disk activity light was on solid. I forced shut it down and disconnected the drive. When I booted the system it ran normally. Apparently the drive died this morning. No Smart warnings at all. The drive electronics are no good, but the files are still probably fine on the platters.
Brandon B.
Great hddJan. 2020
Worked great, came in Original manufactured box, static sleeve and holders to stop any movement during postage. Like all computer components make sure to register products to insure correct serial and warranty dates, HDD can easily be mis-categorized
B Simon
So quiet!Sept. 2019
I replaced 2 other WD 2 TB Hard Drives with two of these 6TB drives. Love them. Very quiet. Speed is as expected. Loving the 6TB capacity!
I have always used WD for my PCs. This is the first time a drive (actualy 4 of them) totaly fails on any of my systems. No data recovered, and drives are dead witn only 3 months of use. I have tried everything to at least make them work but nothing as worked out. So disappointed and so much spent.
George Butler
well madeOct. 2022
WD has been recently been recently jipping customers by converting it's popular Red and Blue line of consumer hard drives from CMR to SMR. Basically this meas they're able to shoehorn more storage into the same drive with less material and at a cost of performance and in some cases compatibility (mostly for WD Red "NAS" labeled drives). They have done this to reduces cost for them and have NOT been transparent about the change to the customer and the possible repercussions, nor have they relayed the cost savings to the customer. I've ALWAYS preferred WD drives to any other brands, but this action has changed that for me and I will cease to support WD in favor of other brands. I myself was duped by this and noticed the performance of a new WD Blue 6 TB drive to be worse than it's 2GB predecessor in my system. I'm just glad I found out before I spend 1000 bucks on NAS drives. That money will now go to a competitor. Do yourself a favor and research DEEPLY before purchasing a drive from ANY vendor and make sure you are NOT getting SMR drives.
I just picked up my second one of these. I don't use them as boot drives so I expect them to last longer than I will need them to. True to the specs and a peppy feeling drive for 5400 rpm. They do their job well, I've had lotsa different brands of drives over the years and WD is my favorite HDD manufacturer.
I tried formatting 6 times with different types of connections: 2 AC adapters x 2 drive bays with XFS, + 1 time with SATA, + 1 time with ext4. SMR is known to be bad for long writes since it duplicates work internally. It is known to be faulty for XFS I found out, so I tried ext4. Even then, formatting failed after over an hour. Something like this happens every time: #mkfs.xfs: mkfs.xfs: libxfs_device_zero write failed: Input/output error #mkfs.ext4: Allocating group tables: done Writing inode tables: done Creating journal (262144 blocks): done Writing superblocks and filesystem accounting information: mkfs.ext4: Input/output error while writing out and closing file system It is just past the return window, so I'm screwed.

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