Internal Optical Drives product research and customer review analysis

In today's rapidly growing and highly competitive e-commerce industry, it is becoming increasingly important for sellers to effectively select products, improve customer experience, and ultimately be able to increase their market sales and strengthen their brand. Amazon review analysis and consumer research can provide key insights into customer sentiment, preferences and behaviors that can help sellers make informed decisions on product selection and marketing strategies. By utilizing tools such as sentiment analysis, voice of customer, feedback analysis, product research, audience research, competitor analysis and Amazon ratings & reviews data to gain a better understanding of the customer base it becomes possible to create more targeted campaigns that meet customer needs and drive customer satisfaction.

Total ASIN: 10
Top 1
Top 2
Top 3
Top 4
Average Ratings
Total Reviews
This insight is based on the data from the best seller products. The top 5 of them are:

Sales, a key metric of costs and profits for any business, is the most intuitive and accessible data. With established social media platforms and advertising channels providing detailed insight in regards to website traffic, understanding consumer sentiment--i.e., volume--is one of the more challenging areas to analyze. Volume refers how people express their opinions on our brand's products/services/marketing efforts via various touchpoints; these voices come together as an aggregate that can tell us what consumers need or expect from us – why consumers make purchases with us over others.

Based on the data provided, it appears that the product in question, which falls under the category of Internal Optical Drives, has a total of 8284 reviews on Amazon. However, the average rating for the product is not available (NaN). Without knowing the average rating, it is difficult to determine the level of customer satisfaction with the product. However, the fact that there are a significant number of reviews suggests that the product is popular and has been purchased by many customers. If you are considering purchasing this product, it may be helpful to read through some of the reviews to get a better sense of its quality and performance. Additionally, you may want to consider reaching out to the manufacturer or seller to inquire about the average rating and any other information that may be helpful in making your decision.

Target your customers through customer profile

Voice of customer analysis and audience research are key elements when targeting customers through customer profile. By leveraging Amazon review analysis and other data sources, sellers can gain insights into their customers preferences and behaviors, which can be used to craft targeted solutions and develop a successful product profile. Additionally, this data can also be used to create more effective campaigns that attract the right customers and boost sales.

Customer Profile
The consumer group most commonly mentioned is friend, the most commonly moment of use is christmas, the most common location is desktop, the most common behavior is burn man . By focusing on these key consumer characteristics, it is possible to identify pain points associated with consumer usage scenarios.
X-axis:topic. Y-axis:mentions. Red:reviews of 1-3 stars. Green:reviews of 4-5 stars

Based on the data provided, we can draw several conclusions about the usage and customer profile for the Internal Optical Drives product. Firstly, it is evident that the most influential users of this product are friends, followed closely by sons and family members. This suggests that word-of-mouth recommendations and personal connections play a significant role in driving the adoption and usage of Internal Optical Drives. Secondly, the top three places where this product is commonly used are desktops, computers, and houses. This indicates that Internal Optical Drives are primarily utilized in home or office settings, where desktop computers are commonly found. It is worth noting that the mention of "computer" separately from "desktop" suggests that some users may also use laptops or other portable devices with optical drive capabilities. Lastly, the two most prevalent uses of the product are burning media (e.g., CDs or DVDs) and as a replacement for existing drives. This implies that customers are utilizing Internal Optical Drives for tasks such as creating backups, burning music or video discs, or replacing faulty or outdated drives in their computers. Based on this analysis, we can suggest a customer profile for Internal Optical Drives. The ideal customer is likely to be someone who values personal recommendations and relies on the opinions of friends, family, and close connections when making purchasing decisions. They are likely to be tech-savvy individuals who own desktop computers or laptops and use them primarily at home or in an office environment. These customers may have a need for burning media or replacing existing drives, indicating a preference for physical media or a desire to maintain the functionality of their devices. To cater to this customer profile, it would be beneficial for the product manufacturer or retailer to focus on building strong relationships with existing customers and encouraging positive word-of-mouth recommendations. They could also consider marketing campaigns that highlight the benefits of Internal Optical Drives for burning media and emphasize their reliability as replacements for outdated or malfunctioning drives. Additionally, providing user-friendly guides or tutorials on burning media and drive replacement could help customers make the most of their purchase. By understanding the usage patterns and customer preferences revealed in the data, businesses can tailor their marketing strategies and product offerings to better meet the needs of their target audience.

Ship products your customers love through sentiment analysis

Through sentiment analysis, businesses can uncover consumer dissatisfaction with products, automatically decompose NR and PR, and present product quality issues, packaging suggestions, marketing loopholes, and inadequate service in a digitalized format. By finding problems in VOC and combining them with a set of quality problem solving processes (CTQs), businesses can form a closed loop from problem to action, thereby achieving continuous iteration and optimization of product quality. In addition, analyzing customer emotion data can help companies foresee emerging trends ahead of competitors and tailor their products to meet customers' needs.

Customer Sentiment
The top 5 negative reviews are drive, product, software, card, tray. The most mentioned elements about drive are loud(1.73%), noises(1.61%).
The top 5 positive reviews are drive, install, product, software, speed. The most mentioned elements about drive are quiet(4.07%), fast(3.01%).
will not read or write blu ray1.27%
can not read 4k uhd blu ray disc1.15%
good quality0.68%
Product pros and cons based on Amazon reviews. Consumers' sentiments which represent their opinions are identified using AI.

Based on the data provided, it seems that the most commonly mentioned con aspect for internal optical drives is related to the "drive" itself, which accounts for 25.14% of the mentioned cons. Additionally, other cons mentioned include issues with the product, software, card, and tray. On the other hand, the top pro aspect mentioned most is also related to the "drive," accounting for 17.46% of the mentioned pros. Based on this information, it appears that the performance and reliability of the drive itself are crucial factors for users when evaluating internal optical drives. The cons related to the product, software, card, and tray suggest that users may encounter difficulties with installation, software compatibility, and overall speed. To improve product development and selection in this category, it would be beneficial to focus on addressing the mentioned cons. Enhancing the drive's performance, ensuring compatibility with various software, and simplifying the installation process could greatly improve user satisfaction. Additionally, considering the feedback regarding product, software, and speed issues, manufacturers should prioritize these aspects during development and aim to provide a seamless and efficient user experience. By addressing these concerns and consistently improving the quality and performance of internal optical drives, manufacturers can increase customer satisfaction and create a more positive sentiment around their products.

Make the smartest sales decisions through Buyers Motivation

Making the smartest sales decisions requires understanding and responding to the voice of customer. This can be achieved by leveraging buyer motivation data, conducting competitor analysis, and engaging in thorough product research. Companies should seek to understand customer needs and preferences through surveys and feedback, analyze data from past purchases, and track market trends in order to develop effective pricing strategies. Additionally, businesses must focus on providing value to customers through competitive prices, relevant discounts, quality products, convenient services, and superior customer service. By taking into account buyer motivation and focusing on delivering value, businesses can make informed decisions that will lead to long-term success.

Buyers Motivation
Gain insight into the judgment of consumers (Top 5) when making purchase decisions, and optimize marketing strategies in a targeted manner.
" e hammer " data destruction capability of1

Based on the data provided, it seems that customers are primarily motivated to buy internal optical drives based on brand reputation and product description. Price is also a factor, but to a lesser extent. The fact that product description is the top feature mentioned suggests that customers are looking for detailed information about the product before making a purchase. This could include technical specifications, compatibility information, and other details that help them make an informed decision. To optimize Amazon listings for internal optical drives, sellers should focus on providing detailed and accurate product descriptions that highlight the key features and benefits of the product. This could include using bullet points to break down technical specifications, providing high-quality images that show the product from multiple angles, and including customer reviews and ratings to build trust and credibility. Additionally, sellers should consider investing in brand building and reputation management to help differentiate their products from competitors and build trust with potential customers.

Understand customers need for prioritizing what to build next

Companies should prioritize what to build next by understanding their customers' needs. Amazon review analysis can help businesses better understand customer sentiment, while product research and competitor analysis can give insights into current and upcoming trends in the market. Moreover, customer expectations should be taken into account when developing new products or features. Ultimately, prioritizing what to build next based on an in-depth understanding of customer needs will enable a company to develop successful products that maintain customer satisfaction and loyalty.

Customer Expectations
By understanding the specific reasons, manufacturers and retailers can develop products and marketing strategies that effectively address these needs and wants.
TopicMentionsReview Snippets
last long14
last long
last awhile
last for long
last half long
last long or long
software work5
long last4
long last
sata cable4
sata cable
big cable3

Based on the customer expectations mentioned, it seems that customers are primarily concerned with the longevity of the internal optical drives they purchase. This suggests that they want a product that will last for a long time and provide reliable performance over an extended period. Additionally, customers are looking for products that are helpful and good in quality. This could mean that they want internal optical drives that are easy to install and use, as well as ones that provide high-quality performance and features. To meet these expectations, sellers should prioritize product development efforts that focus on creating internal optical drives that are durable, reliable, and easy to use. This could involve using high-quality materials and components, as well as designing products that are user-friendly and intuitive. In terms of marketing promotion factors, sellers should emphasize the longevity and reliability of their products, as well as their ease of use and high-quality performance. They could also consider offering warranties or guarantees that provide customers with added peace of mind and confidence in their purchase. Overall, by focusing on customer expectations and prioritizing product development and marketing efforts accordingly, sellers can create internal optical drives that meet the needs and preferences of their target audience, and ultimately drive sales and customer satisfaction.

Shulex VOC is an AI-powered platform that helps companies gain valuable customer insights from Amazon review analysis. It works by providing users with core capabilities such as customer profiles, sentiment analysis, buyers motivation and customer expectations. This enables businesses to tap into the power of voice of customer, utilizing AI modeling for a comprehensive view of customer experience, product research & selection as well as optimizing quality and reputation. The insights gleaned from this data can then be implemented to foster a healthy relationship between customers and brand.


Amazon Reviews

It works!Nov. 2016
Great drive for your computer. It is very fast and it is easy to use. No complaints.
Ken K
Works great and is quiet when reading. Arrived with the region not set and when I set the region during installation it did not lower the available number of region changes left. That is how most drives should come. Going to order another one for my other computer.
Tom Michaels
Burns and reads disks very well. Hard to beat the price. My first CD-ROM was $250! Times have certainly changed.
If you bought this drive and have problems with CD playback or Quicktime movie playback, read this. It is not this drive's fault or failure. NOTE: Apple removed this thread from Apple Discussions because it was proven a fact. (sorry its so long) November 2 2019 Mojave 10.14.6 will not play a factory CD. The music skips and stutters and is choppy. I searched apple discussions and found a thread involving Mojave not playing AIFF files. AIFF files are the files that are on factory CD’s and have been for the past 37 years. Not mentioned was the fact that Mojave would not play a CD. The high point value apple specialists said that there is something wrong with the file, something wrong with the hard drive, something wrong with the computer. Before these self appointed specialists say something wrong with the CD, here are the tests performed. Three separate installs of Mojave on three separate SSD’s were tested all on the same Nehalem Mac Pro. The results are identical. iTunes will not play a CD. (constant choppy and skips) iTunes will not play an AIFF file. (constant choppy and skips) Quicktime 10 will not play an AIFF file. (partially plays with random skips) Quicktime 7 will not play an AIFF file. (constant choppy and skips) The only solution found is this. Boot the exact same Nehalem Mac Pro in.... Leopard Snow Leopard Lion Mountain Lion Mavericks Yosemite El Capitan Sierra High Sierra ....and play the exact same CD with the same CD drive or try to play the same AIFF file and it all works perfectly with iTunes, and either version of Quicktime. (yes, Nehalem Mac Pros run all those version of OS) In other words.... Nothing wrong with the CD, Nothing wrong with the CD drive, Nothing wrong with the AIFF file, Nothing wrong with the computer. November 8 2019 This thread begins with Mojave 10.14.6 will not play a CD or any other AIFF file “properly” on a Nehalem Mac Pro. No help is given and the only response appears to be at least inaccurate in its report. No competent person would say anything that accuses the computer or its components. Here is why. My first step in troubleshooting was to go backwards. Apple does not allow this. The customer must learn from others, how to create an installer since Apple has not made an installer the customer can purchase for more than a decade. I have made such an installer for all versions of Apple OS for more than a decade. I make thumbdrive and DVD installers. (it’s called data backup, try it) So I began today (Thursday Nov 7 2019) to install Mojave 10.14.3 as a random choice to test the AIFF file issue. Well slap me senseless!!!! NONE of my installers would install, neither the DVD or thumb drive versions. Good thing I make notes. On February 14 2016 all the updaters and installers that all these competent people created and kept stored stopped working. That’s right, they all stopped on Valentine’s Day. No, I am not joking, that is historical fact all non geek Mac users know. NONE of my Mojave installers would function. That seems darn suspicious huh? (the DVD altered its content????,.... how?....Magic?) Error Message said that the installers were all “damaged” and could not be used. Further tests revealed that none of my High Sierra installers would work either. My notes said that Apple once made a software time bomb that screwed up everybody. Guess what? I booted the Mac on a completely different system and changed its date back one year. Now I tried those “damaged” installers once again and like magic, now they all work just like before. Conclusion, Software Time Bomb. Mark my words, this latest time bomb will also be recorded by the technical community just like the other one. In fact a quick search today will show people asking why their external installers will not show up on Option boot operations or boot or install. I just proved the cause. UPDATE: I spent days going though my installers and produced the conclusion and of course the absolute empirical proof. The newest software time bomb has an expiration date of October 24 2019. If you attempt to install an operating system without setting your date to October 23 2019 or earlier, your installer will state that it is damaged and cannot be used. You can use any date prior to October 24 2019 and like magic, your installer will work. This was proven repeatable on two different Mac Pro computers. This software time bomb occurs in all Offline Installer versions 10.12.6, 10.13.x and 10.14.x. Installer Versions of 10.11.x and earlier ignored the date and function normally. (no software time bomb) I just spent a week going through every possible trouble shooting procedure available to discover why my installers all report as “damaged”. The reason is criminal. Why is it a crime? Because of time and labor. 98% of Apple computer users own laptops. You cannot install ANY version of operating system past today’s date OFFLINE unless…. The laptop battery must be completely dead (completely) and…. the PRAM battery must be disconnected. Virtually all Apple laptops no longer have removable batteries. (must be unsoldered) The laptop must also be opened to disconnect the PRAM battery. No other way to change the date and reinstall the OS on a laptop OFFLINE. So, the customer who needs to create a boot drive is disabled by all possible means from succeeding. Why…. so the customer will buy a new computer. If you can’t install a new boot drive and ALL boot drives fail, rest assured the vast majority will not even realized they have been robbed blind. Us old Mac Pro users have more than one boot drive capability. Easy for us to recover and defend against criminal actions such as software time bombs. Do you really think Apple will allow users to install a compatible OS for older hardware via internet in the near future? (your answer should be no) OK…. now that I had my major cussing and swearing session and wasted a day of my life… (soon to be three days) The question is, will Mojave 10.14.3 play CD’s and AIFF files "properly"? The answer is YES !!!! Plays them perfectly. Once again we have irrefutable proof that there is nothing wrong with the Mac, the CD, the CD player, the Files, or anything else. What now? Now I must progress through each version of Mojave up to 10.14.6 while making absolutely certain not to attach to the internet AND leaving the Date 1 year behind. If all goes well, I will prove one of two things. The Update to iTunes causes the problem, OR…. the Date causes the problem. STEP 1 Test Mojave 10.14.3. Installed Quicktime 7 Pro and Toast 17 with HD/BD. Tested factory CD’s with iTunes and AIFF files with Quicktime. All works perfectly. Step 2 Updated to Mojave 10.14.4. CD’s no longer play properly, AIFF files will not play properly with iTunes or Quicktime. Coincidentally???? 10.14.4 is the first version of Mojave that would not allow the Mac Pro to sleep. This sleep problem is known on the web as “pmlock waited too long” error. There is no reason to proceed any further since 10.4.5, and 10.4.6 has the “exact same AIFF playback errors”. The Date only affects the installers (software time bomb) and has no effect on playing AIFF files. The AIFF file problem (CD playback) first appears in 10.14.4 and persists as of this writing. Step 3 Repeat entire process to verify. Sure enough the failure repeats itself exactly. Step 4 While a complete waste of time technically, test 100% clean installs versus installs loaded with user software applications. The failure repeats itself precisely. SOLUTION: Final conclusion. All versions of Mojave 10.4.4 and above will not play AIFF files properly on Nehalem Mac Pros and the failure sounds “EXACTLY” like a bad file, a bad CD, a bad CD drive or a computer hardware problem. The problem is Mojave it is not your computer or anything else. The solution is, Use 10.14.3 or any other operating system all the way back to OS9 and none of these problems will exist. NOTE: Mojave 10.14.4 and above playback skips and stutters on quicktime .mov files as well as stutters and skips on CD file songs imported into iTunes Library as .m4a. Mojave plays compressed streaming formats like .mp4 files just fine. (repeat, none of this happens in Mojave 10.14.3) The crime is that those who own thousands or CD’s can no longer play them on their Macs and the Mac has always been able to play a CD. (AIFF files) I own $50,000 worth of CD’s that do not require an ISP or WiFi or internet at all. The music I own does not cost me a $100 a month or more to access. My music plays for free anytime anywhere with superior spectral quality to any compressed file. I own 10 Mac Pros and if I update them as Apple demands, they become broken by design. Mojave has just robbed me of over $100,000 in truth and fact. There are laws against malicious code that causes hardware failures. The really scary part is that it seems I was the first to notice the theft. There are many rational technically competent reasons that the government still uses optical discs to store data and they are still sold. (no arguments exist) I use M Disc. Makes zero sense not to use them yourself and that includes the CD.
no cableJan. 2019
Was it too hard to include a cable thats worth 50 cents?
Mr Campagnolo
Only use a few times. Performed as expected. Standard installation. Good value. Delivered fast.
Sing User
As per headline. Fw can be downgraded using instructions widely available online.
cputampa com
Five StarsJun. 2017
Perfect as described!
Five StarsAug. 2015
Great product,
Manny D.
Five StarsJun. 2018
Works great in my 2012 Mac Pro.

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