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Intimates product research and customer review analysis

In today's rapidly growing and highly competitive e-commerce industry, it is becoming increasingly important for sellers to effectively select products, improve customer experience, and ultimately be able to increase their market sales and strengthen their brand. Amazon review analysis and consumer research can provide key insights into customer sentiment, preferences and behaviors that can help sellers make informed decisions on product selection and marketing strategies. By utilizing tools such as sentiment analysis, voice of customer, feedback analysis, product research, audience research, competitor analysis and Amazon ratings & reviews data to gain a better understanding of the customer base it becomes possible to create more targeted campaigns that meet customer needs and drive customer satisfaction.

Total ASIN: 11
Top 1
Average Ratings
Total Reviews
This insight is based on the data from the best seller products. The top 5 of them are:
Hands Free Pumping Bra, Momcozy Adjustable Breast-Pump Holding and Nursing Bra

Sales, a key metric of costs and profits for any business, is the most intuitive and accessible data. With established social media platforms and advertising channels providing detailed insight in regards to website traffic, understanding consumer sentiment--i.e., volume--is one of the more challenging areas to analyze. Volume refers how people express their opinions on our brand's products/services/marketing efforts via various touchpoints; these voices come together as an aggregate that can tell us what consumers need or expect from us – why consumers make purchases with us over others.

Based on the data provided, it seems that the average rating for Intimates products on Amazon is 4.19, which indicates a relatively high level of customer satisfaction. With a total of 35,524 reviews, it suggests that there is a significant number of customers who have purchased and reviewed Intimates products on the platform. The high average rating implies that customers are generally pleased with their purchases in this category. It indicates that the majority of customers have had positive experiences with Intimates products, which is a good sign for potential buyers. Based on this information, my advice would be to continue focusing on maintaining the quality and customer satisfaction of Intimates products. It's crucial to consistently deliver products that meet or exceed customer expectations. Additionally, encouraging customers to leave reviews can help build trust and attract more potential buyers. Monitoring customer feedback and addressing any issues promptly is also important. By actively engaging with customers and addressing their concerns, you can further enhance their satisfaction and loyalty. Overall, the data suggests that the Intimates category on Amazon has a strong customer satisfaction rate. By maintaining product quality, encouraging reviews, and addressing customer concerns, you can continue to build a positive reputation and attract more customers in this category.

Target your customers through customer profile

Voice of customer analysis and audience research are key elements when targeting customers through customer profile. By leveraging Amazon review analysis and other data sources, sellers can gain insights into their customers preferences and behaviors, which can be used to craft targeted solutions and develop a successful product profile. Additionally, this data can also be used to create more effective campaigns that attract the right customers and boost sales.

Customer Profile
The consumer group most commonly mentioned is mother, the most commonly moment of use is everyday, the most common location is around the house, the most common behavior is nurses . By focusing on these key consumer characteristics, it is possible to identify pain points associated with consumer usage scenarios.
X-axis:topic. Y-axis:mentions. Red:reviews of 1-3 stars. Green:reviews of 4-5 stars

Based on the data provided, it seems that the product in question is likely some sort of intimate apparel or medical device related to nursing or pumping. The top three users mentioned are mother, daughter, and wife, which suggests that the product is primarily marketed towards women. Additionally, the top three places to use the product are around the house, hospital, and house, which further supports the idea that this is a product related to home healthcare or personal care. The fact that nurses are mentioned frequently as a usage of the product suggests that it may be used in a medical setting, possibly for postpartum care or other medical conditions related to women's health. The mention of pumping also supports this idea, as breast pumps are commonly used by nursing mothers. Based on this data, it seems that the ideal customer profile for this product would be women who are mothers, daughters, or wives, and who are likely to be interested in products related to personal care or home healthcare. They may be interested in products that are comfortable, supportive, and easy to use, and may be looking for solutions to common issues related to nursing or postpartum care. Some suggestions for marketing this product to this customer profile might include emphasizing its comfort, ease of use, and effectiveness in addressing common issues related to nursing or postpartum care. Additionally, highlighting its use in medical settings and its endorsement by healthcare professionals may help to build trust and credibility with potential customers. Finally, offering promotions or discounts to customers who purchase multiple items or refer friends and family may help to build loyalty and encourage repeat business.

Ship products your customers love through sentiment analysis

Through sentiment analysis, businesses can uncover consumer dissatisfaction with products, automatically decompose NR and PR, and present product quality issues, packaging suggestions, marketing loopholes, and inadequate service in a digitalized format. By finding problems in VOC and combining them with a set of quality problem solving processes (CTQs), businesses can form a closed loop from problem to action, thereby achieving continuous iteration and optimization of product quality. In addition, analyzing customer emotion data can help companies foresee emerging trends ahead of competitors and tailor their products to meet customers' needs.

Customer Sentiment
The top 5 negative reviews are bra, pad, strap, material, cup. The most mentioned elements about bra are uncomfortable(1.15%), small . i(0.60%).
The top 5 positive reviews are bra, fit, material, nursing bra, quality. The most mentioned elements about bra are comfortable(12.21%), cute comfy(2.78%).
small . i0.60%
do not fit as it should0.55%
is not supportive for me0.45%
run small0.34%
cute comfy2.78%
good quality0.94%
nursing bra4.37%
Product pros and cons based on Amazon reviews. Consumers' sentiments which represent their opinions are identified using AI.

Make the smartest sales decisions through Buyers Motivation

Making the smartest sales decisions requires understanding and responding to the voice of customer. This can be achieved by leveraging buyer motivation data, conducting competitor analysis, and engaging in thorough product research. Companies should seek to understand customer needs and preferences through surveys and feedback, analyze data from past purchases, and track market trends in order to develop effective pricing strategies. Additionally, businesses must focus on providing value to customers through competitive prices, relevant discounts, quality products, convenient services, and superior customer service. By taking into account buyer motivation and focusing on delivering value, businesses can make informed decisions that will lead to long-term success.

Buyers Motivation
Gain insight into the judgment of consumers (Top 5) when making purchase decisions, and optimize marketing strategies in a targeted manner.
size chart12

Based on the data provided, it seems that customers primarily buy products in the Intimates category due to the product description. This suggests that customers highly value detailed and accurate information about the product before making a purchase. The product description is the top feature mentioned, accounting for 55.07% of customer motivations. There could be several reasons why the product description is the most influential factor. Firstly, customers want to ensure that the product meets their specific needs and preferences. A well-written description can provide them with the necessary information to make an informed decision. Secondly, customers may rely on the product description to understand the features, materials, and sizing details, especially for intimate items where fit and comfort are crucial. Based on this data, optimizing Amazon listings for Intimates products should focus on enhancing the product description. Here are some suggestions: 1. Provide comprehensive details: Ensure that the product description includes all relevant information, such as fabric composition, sizing charts, care instructions, and any unique features. This will help customers understand the product better. 2. Use clear and concise language: Write the description in a way that is easy to understand, avoiding jargon or overly technical terms. Use bullet points or subheadings to break down information into digestible sections. 3. Highlight key benefits: Emphasize the unique selling points of the product, such as comfort, durability, or special design features. This can help customers quickly identify why they should choose your product over others. 4. Include high-quality images: Supplement the product description with clear and visually appealing images that showcase the product from different angles. This will give customers a better idea of what to expect. 5. Encourage customer reviews: Positive reviews can further validate the product description and build trust with potential buyers. Encourage customers to leave feedback and respond promptly to any concerns or questions. By optimizing the product description and providing accurate and detailed information, you can increase customer confidence and improve the likelihood of making a sale in the Intimates category.

Understand customers need for prioritizing what to build next

Companies should prioritize what to build next by understanding their customers' needs. Amazon review analysis can help businesses better understand customer sentiment, while product research and competitor analysis can give insights into current and upcoming trends in the market. Moreover, customer expectations should be taken into account when developing new products or features. Ultimately, prioritizing what to build next based on an in-depth understanding of customer needs will enable a company to develop successful products that maintain customer satisfaction and loyalty.

Customer Expectations
By understanding the specific reasons, manufacturers and retailers can develop products and marketing strategies that effectively address these needs and wants.
TopicMentionsReview Snippets
know sooner105
fit good
additional support43
more support
option for more support
additional support
more support-
large size39
large size
big size
size large
2 size down38
size go down
down size
size down
2 size up
one size up
correctly fit35
fit good
fit well
fit right
fit perfectly
fit correctly
more size up35
size up
up size
size up size
more size up
size up or double upped
big size
make big
pad sewn in place25
pad sewn in place
pad sewn in
pad sew in
padding sew in
padding sewn in

Shulex VOC is an AI-powered platform that helps companies gain valuable customer insights from Amazon review analysis. It works by providing users with core capabilities such as customer profiles, sentiment analysis, buyers motivation and customer expectations. This enables businesses to tap into the power of voice of customer, utilizing AI modeling for a comprehensive view of customer experience, product research & selection as well as optimizing quality and reputation. The insights gleaned from this data can then be implemented to foster a healthy relationship between customers and brand.


Amazon Reviews

Had severe ligament pain but this was the perfect cure. It gave me instant relief.
I am 31 weeks pregnant and I suffer from severe pelvic pain, this maternity belt so far it’s more comfortable than others I tried (even at sitting) and it definitely gives more support. So far very happy with this purchase.
melina cauley
I was a little skeptical at first, but after wearing it I feel much better. It’s comfy and durable. I literally wear it everyday !
Great productJan. 2021
33 weeks pregnant and came down with severe low back pain. Was bed bound and needed to do something. Looked this up, had good reviews and have been wearing it for a few days. It’s amazing. It helped a lot, I’m able to do a lot of things it’s a little hard to get on initially, but once you learn it’s fairly easy.
5’2”, 185lbs, and ordered size Large. I honestly did not expect this band to support me so well!! I’ve been having really bad pelvic pain due to diastasis recti and this band has helped incredibly!!
Ok so first lets say this is not supposed to be a cute product and normally belly bands are very uncomfortable. But this one I am very pleased since it doesn’t rollover and since I use it over a cami top it works perfect in order to hold and don’t rub my skin. I am very pleased. I am a small person 5.2, size 6 before baby and I am expecting a big heavy baby. My back and pelvis hurt so much before using this and it helped a lot to get around with my super belly. Its tricky to learn how to use it / wear it, but once you get it in 5 minutes you are all set. It helped for me to use it on top if a cami then my tshirt or shirt and then my jacket. Its a great product qith great adjustable support. I got L and worked perfect until my last weeks. It is a great investment
Yelena Rybak
I used it during pregnancy, very poor quality, provides no support, too many parts to attach on and off (consider this when using bathroom frequently during pregnancy). I would not recommend this product for pregnancy support.
No comfort and no support at all!!!!
No supportJan. 2022
Didn’t help me what so ever.
I bought this belt at 29 weeks and should’ve bought it sooner. I am a nurse and work 12 hour shifts and was having terrible pelvic/back pain that made it hard to stand and walk in order to do my job. Today I wore the belt for the first time and I felt like my pre-pregnant self again! (Almost) I was able to stand and bend and do my job without being in constant pain. So much support and it was very comfortable to wear. I didn’t wear anything under it and wore it under my scrubs. Discreet and did it’s job. I’m very thankful for such an amazing product that will help me get through the last ten weeks of this pregnancy and allow me to continue to work. Don’t hesitate, if you’re having pain, buy it!!

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