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Ironing Boards product research and customer review analysis

In today's rapidly growing and highly competitive e-commerce industry, it is becoming increasingly important for sellers to effectively select products, improve customer experience, and ultimately be able to increase their market sales and strengthen their brand. Amazon review analysis and consumer research can provide key insights into customer sentiment, preferences and behaviors that can help sellers make informed decisions on product selection and marketing strategies. By utilizing tools such as sentiment analysis, voice of customer, feedback analysis, product research, audience research, competitor analysis and Amazon ratings & reviews data to gain a better understanding of the customer base it becomes possible to create more targeted campaigns that meet customer needs and drive customer satisfaction.

Total ASIN: 12
Top 1
Top 2
Top 3
Top 4
Average Ratings
Total Reviews
This insight is based on the data from the best seller products. The top 5 of them are:
Bartnelli Rorets Original Replacement Ironing Board Cover and Pad, for 9738 & 2615 (44L x 13W) Resists Scorching and Staining Iron Board Cover with Market Leading 4 Layer Padding (Blue, 44L x 13W)
happhom Standard Size Deluxe T-Leg 15 x 54 Ironing Board with Extra Thick Heavy Duty Padded Cotton Cover, Height Adjustable, Extreme Stability, Solid Four-Legged Frame with Heat-Resistant Silicone Pad
Bartnelli Patented Pulse Ironing Board | Made in Europe | Space Saving Smart Hanger Iron Board for Easy Storage | Lightweight, 4 Layer Cover, 4 Legs, for Dorm, Laundry Room, or Small Spaces(43x13-35)
Amazon Basics Full-Size Ironing Board - 4-Leg Fold-Up, Chevron Removable Cover
HOMZ Geometric Gray T-Leg Ironing Board

Sales, a key metric of costs and profits for any business, is the most intuitive and accessible data. With established social media platforms and advertising channels providing detailed insight in regards to website traffic, understanding consumer sentiment--i.e., volume--is one of the more challenging areas to analyze. Volume refers how people express their opinions on our brand's products/services/marketing efforts via various touchpoints; these voices come together as an aggregate that can tell us what consumers need or expect from us – why consumers make purchases with us over others.

Based on the data provided, it seems that the Ironing Board product in question has a relatively high customer satisfaction rating of 4.35 out of 5, based on a total of 4738 reviews on Amazon. This suggests that the product is generally well-liked by customers who have purchased and used it. However, it's important to note that customer satisfaction can be influenced by a variety of factors, such as price, quality, features, and customer service. Therefore, it's important to consider these factors when making a purchasing decision. If you're considering purchasing this Ironing Board product, it may be helpful to read through some of the reviews to get a better sense of what customers like and dislike about the product. Additionally, you may want to compare the product to other similar products in terms of price, quality, and features to ensure that you're getting the best value for your money. Overall, based on the data provided, it seems that the Ironing Board product in question has a relatively high level of customer satisfaction. However, it's important to do your own research and consider your own needs and preferences before making a purchasing decision.

Target your customers through customer profile

Voice of customer analysis and audience research are key elements when targeting customers through customer profile. By leveraging Amazon review analysis and other data sources, sellers can gain insights into their customers preferences and behaviors, which can be used to craft targeted solutions and develop a successful product profile. Additionally, this data can also be used to create more effective campaigns that attract the right customers and boost sales.

Customer Profile
The consumer group most commonly mentioned is mother, the most commonly moment of use is everyday, the most common location is closet, the most common behavior is iron . By focusing on these key consumer characteristics, it is possible to identify pain points associated with consumer usage scenarios.
X-axis:topic. Y-axis:mentions. Red:reviews of 1-3 stars. Green:reviews of 4-5 stars

Based on the data provided, it seems that the primary users of the Ironing Boards are mothers, husbands, and daughters. The top three places where the product is used are closets, apartments, and laundry rooms. The primary usage of the product is for ironing and ironing-related activities. From this data, we can infer that the primary customer profile for Ironing Boards is likely to be individuals who are responsible for maintaining the household, such as mothers, husbands, and daughters. These individuals are likely to be living in apartments or homes with limited space, which is why the closet is the most popular place to use the product. Additionally, the fact that ironing is the primary usage of the product suggests that these individuals are likely to be concerned with maintaining a neat and tidy appearance. Based on this analysis, it may be beneficial for companies that sell Ironing Boards to focus their marketing efforts on individuals who are responsible for maintaining the household, such as mothers, husbands, and daughters. Additionally, companies may want to consider highlighting the product's space-saving features, as well as its ability to help individuals maintain a neat and tidy appearance. By doing so, companies can better target their customer base and increase sales.

Ship products your customers love through sentiment analysis

Through sentiment analysis, businesses can uncover consumer dissatisfaction with products, automatically decompose NR and PR, and present product quality issues, packaging suggestions, marketing loopholes, and inadequate service in a digitalized format. By finding problems in VOC and combining them with a set of quality problem solving processes (CTQs), businesses can form a closed loop from problem to action, thereby achieving continuous iteration and optimization of product quality. In addition, analyzing customer emotion data can help companies foresee emerging trends ahead of competitors and tailor their products to meet customers' needs.

Customer Sentiment
The top 5 negative reviews are iron board, board, pad, leg, cover. The most mentioned elements about iron board are flimsy(1.96%), wobbly(1.96%).
The top 5 positive reviews are iron board, board, pad, size, product. The most mentioned elements about iron board are light(3.26%), good quality(2.02%).
iron board15.30%
not sturdy1.15%
iron board19.01%
good quality2.02%
Product pros and cons based on Amazon reviews. Consumers' sentiments which represent their opinions are identified using AI.

Based on the data provided, it seems that the iron board is a significant aspect mentioned both as a pro and a con in the category of Ironing Boards. The top con aspect mentioned most is the iron board itself, accounting for 15.30% of the mentions. Similarly, the top pro aspect mentioned most is also the iron board, accounting for 19.01% of the mentions. The top five cons mentioned for the vacuum in relation to the iron board are the iron board itself, the board, the pad, the leg, and the cover. On the other hand, the top five cons mentioned for the tip (presumably referring to the ironing board tip) are the iron board, the board, the pad, the size, and the product. Based on this information, it appears that the iron board is a polarizing aspect in this category. Some people appreciate it as a pro, while others consider it a con. The specific issues mentioned include the board itself, the pad, the leg, the cover, and the size of the ironing board. To improve product development and selection in this category, it would be beneficial to address the concerns raised by customers. For example, manufacturers could focus on improving the quality and durability of the ironing board, ensuring that the board, pad, and cover are of high quality. Additionally, considering the size and leg stability of the ironing board could help meet customer expectations. Overall, it is important to take into account the feedback provided by customers and work towards developing ironing boards that address their concerns, while also highlighting the positive aspects of the product.

Make the smartest sales decisions through Buyers Motivation

Making the smartest sales decisions requires understanding and responding to the voice of customer. This can be achieved by leveraging buyer motivation data, conducting competitor analysis, and engaging in thorough product research. Companies should seek to understand customer needs and preferences through surveys and feedback, analyze data from past purchases, and track market trends in order to develop effective pricing strategies. Additionally, businesses must focus on providing value to customers through competitive prices, relevant discounts, quality products, convenient services, and superior customer service. By taking into account buyer motivation and focusing on delivering value, businesses can make informed decisions that will lead to long-term success.

Buyers Motivation
Gain insight into the judgment of consumers (Top 5) when making purchase decisions, and optimize marketing strategies in a targeted manner.
a bit more compact than a1

Based on the data provided, it seems that customers are primarily motivated to buy ironing boards based on the product description. This suggests that customers are looking for detailed information about the product, such as its size, features, and materials. There could be several reasons why product description is the top feature. For one, ironing boards are a practical item that customers want to ensure will meet their needs. Additionally, customers may be looking for specific features, such as adjustable height or a sturdy frame, that they can only learn about through the product description. To optimize Amazon listings for ironing boards, sellers should focus on creating detailed and informative product descriptions. This could include providing measurements, materials, and any unique features that set the product apart from competitors. Additionally, sellers may want to consider including high-quality images that showcase the product from multiple angles. By providing customers with all the information they need to make an informed purchase, sellers can increase the likelihood of making a sale.

Understand customers need for prioritizing what to build next

Companies should prioritize what to build next by understanding their customers' needs. Amazon review analysis can help businesses better understand customer sentiment, while product research and competitor analysis can give insights into current and upcoming trends in the market. Moreover, customer expectations should be taken into account when developing new products or features. Ultimately, prioritizing what to build next based on an in-depth understanding of customer needs will enable a company to develop successful products that maintain customer satisfaction and loyalty.

Customer Expectations
By understanding the specific reasons, manufacturers and retailers can develop products and marketing strategies that effectively address these needs and wants.
TopicMentionsReview Snippets
heavier sturdier15
more sturdy
more sturdy and stable
1 " thicker in padding6
padding thicker
decent quality4
good quality
large size4
sturdy enough4
A bit more padding would be nice.3
more padding
price cheap
cover thicker3
thicker cover
alternate cover thick

Analysis of Customer Expectations for Ironing Boards: Based on the customer feedback, it is evident that there are a few key expectations that customers have for ironing boards in this category. The most frequently mentioned expectation is for the boards to be heavier and sturdier. This suggests that customers value stability and durability in their ironing boards, as they want a product that can withstand regular use without wobbling or breaking easily. Sellers should prioritize developing ironing boards with strong and robust construction materials to meet this expectation. Another expectation that customers have is for the padding on the ironing boards to be thicker. This indicates that customers desire a more comfortable ironing experience, with better cushioning to prevent clothes from getting wrinkled or damaged. Sellers should consider incorporating thicker padding into their product designs to address this expectation and provide added value to customers. Additionally, customers mentioned the importance of decent quality in their ironing boards. This expectation implies that customers want a product that is well-made, reliable, and long-lasting. Sellers should focus on ensuring that their ironing boards are of good quality, using high-quality materials and manufacturing processes. This will help build trust with customers and increase the likelihood of repeat purchases. Suggestions for Product Development Prioritization: 1. Focus on improving the sturdiness and weight of the ironing boards: Invest in research and development to create ironing boards with stronger frames and materials that can withstand heavy use. Consider innovative designs that provide stability without compromising on portability. 2. Enhance the padding: Develop ironing boards with thicker and more comfortable padding to improve the ironing experience for customers. Consider using materials that are both soft and heat-resistant to ensure optimal performance. 3. Ensure overall product quality: Pay attention to the manufacturing process and quality control measures to deliver ironing boards that meet or exceed customer expectations. Conduct regular inspections and tests to maintain consistent quality standards. Marketing Promotion Factors: 1. Highlight the sturdiness and durability: Emphasize the strength and stability of the ironing boards in marketing materials. Use phrases like "built to last" or "heavy-duty construction" to convey the product's durability. 2. Showcase the comfort factor: Highlight the thicker padding and its benefits, such as reduced garment wrinkling and improved ironing results. Use visuals or testimonials to demonstrate the enhanced comfort provided by the ironing boards. 3. Offer warranties or guarantees: Provide customers with peace of mind by offering warranties or guarantees on the product's quality and performance. This can help build trust and confidence in the brand. 4. Leverage customer reviews and testimonials: Share positive customer feedback and testimonials to showcase the satisfaction of previous buyers. This can help potential customers make informed decisions and increase their confidence in the product. By prioritizing product development based on customer expectations and effectively promoting the key features, sellers can differentiate their ironing boards in the market and attract more customers.

Shulex VOC is an AI-powered platform that helps companies gain valuable customer insights from Amazon review analysis. It works by providing users with core capabilities such as customer profiles, sentiment analysis, buyers motivation and customer expectations. This enables businesses to tap into the power of voice of customer, utilizing AI modeling for a comprehensive view of customer experience, product research & selection as well as optimizing quality and reputation. The insights gleaned from this data can then be implemented to foster a healthy relationship between customers and brand.


Amazon Reviews

Perfect for occasional ironing in a small place. Reasonably priced. Folds and adjusts easily.
BEST EVERNov. 2019
Love the fact that this is so useful, flexible and sturdy.
Luis flores
ThanksApr. 2022
Particle board is the lest recomended material for an ironing board, Im convinced that those persons giving a high evaluation have never use it for more than one shirt, board bends, is ridiculous, there is a tendency to promote and sell junk, after a couple of moonths they show what they are, A PIECE OF JUNK, in the meeantime they make good money, AMAZON should not promote this kind of things, aabsolutely DONT BUY
I did not expect - this table top is very small... I have not used it at all... for me it is useless...
Arali C.
good productDec. 2022
it is good
wobblyJun. 2019
legs don't stay in place on counter and ironing, keep coming undone and is wobbly
Well priced and am happy with its stability and safety.
No es lo que esperaba no me fije bien en los detalles no es culpa del producto
Sarah W.
lightweightAug. 2020
Very happy with this compact, lightweight ironingboard

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