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Jackets product research and customer review analysis

In today's rapidly growing and highly competitive e-commerce industry, it is becoming increasingly important for sellers to effectively select products, improve customer experience, and ultimately be able to increase their market sales and strengthen their brand. Amazon review analysis and consumer research can provide key insights into customer sentiment, preferences and behaviors that can help sellers make informed decisions on product selection and marketing strategies. By utilizing tools such as sentiment analysis, voice of customer, feedback analysis, product research, audience research, competitor analysis and Amazon ratings & reviews data to gain a better understanding of the customer base it becomes possible to create more targeted campaigns that meet customer needs and drive customer satisfaction.

Total ASIN: 12
Top 1
Top 2
Top 3
Top 4
Average Ratings
Total Reviews
This insight is based on the data from the best seller products. The top 5 of them are:
Adventure/Touring Motorcycle Jacket For Men Textile Motorbike CE Armored Waterproof Jackets ADV 4-Season (Black, M)
Textile Motorcycle Jacket For Men Dualsport Enduro Motorbike Biker Riding Jacket Breathable CE ARMORED WATERPROOF Red , 4XL
HWK Motorcycle Jacket For Men Textile Motorbike Dualsport Enduro Motocross Racing Biker Riding CE Armored Waterproof All-Weather (Black, 4XL)
Motorcycle Jacket For Men Enduro Dualsport Riding High Visibility Dirtbike Ce Armor Waterproof All Season (BLACK, SMALL)
FROGG TOGGS Youth Polly Woggs Waterproof Breathable Rain Suit

Sales, a key metric of costs and profits for any business, is the most intuitive and accessible data. With established social media platforms and advertising channels providing detailed insight in regards to website traffic, understanding consumer sentiment--i.e., volume--is one of the more challenging areas to analyze. Volume refers how people express their opinions on our brand's products/services/marketing efforts via various touchpoints; these voices come together as an aggregate that can tell us what consumers need or expect from us – why consumers make purchases with us over others.

Based on the data provided, it seems that the average rating for jackets on Amazon is 4.46, which indicates a relatively high level of customer satisfaction. With a total of 6098 reviews, it suggests that there is a significant number of customers who have purchased and reviewed jackets on the platform. The high average rating implies that customers are generally pleased with the jackets they have purchased. This could be attributed to factors such as good quality, durability, style, and functionality. The large number of reviews also indicates that jackets are a popular category on Amazon, with a considerable customer base actively engaging with and providing feedback on these products. Based on this information, it is safe to say that customers are generally satisfied with the jackets available on Amazon. However, it is important to note that individual preferences and experiences may vary. It would be beneficial to read through some of the reviews to gain a better understanding of specific customer feedback, including any potential issues or areas for improvement. As for advice, if you are considering purchasing a jacket from Amazon, it would be wise to take the time to read through a variety of reviews. Look for patterns in the feedback, paying attention to both positive and negative aspects mentioned by customers. This will help you make a more informed decision and choose a jacket that aligns with your specific needs and preferences. Additionally, consider factors such as the material, size, and style of the jacket, as well as any specific features you may be looking for. It's also worth checking the seller's reputation and return policy to ensure a smooth purchasing experience. Remember, while the average rating and total reviews provide a general overview, it's always beneficial to do your own research and consider multiple factors before making a purchase decision.

Target your customers through customer profile

Voice of customer analysis and audience research are key elements when targeting customers through customer profile. By leveraging Amazon review analysis and other data sources, sellers can gain insights into their customers preferences and behaviors, which can be used to craft targeted solutions and develop a successful product profile. Additionally, this data can also be used to create more effective campaigns that attract the right customers and boost sales.

Customer Profile
The consumer group most commonly mentioned is son, the most commonly moment of use is summer, the most common location is florida, the most common behavior is ride . By focusing on these key consumer characteristics, it is possible to identify pain points associated with consumer usage scenarios.
X-axis:topic. Y-axis:mentions. Red:reviews of 1-3 stars. Green:reviews of 4-5 stars

Based on the data provided, it is evident that the top three users of the product are the son, husband, and wife, with the son being mentioned the most frequently (222 mentions), followed by the husband (142 mentions) and the wife (64 mentions). This suggests that the product appeals to a wide range of users within a family setting. When it comes to the top three places to use the product, Florida is mentioned the most (37 mentions), indicating that it is a popular location for utilizing the jackets. Additionally, the product is frequently associated with motorcycle usage (20 mentions) and occasionally with lakes (3 mentions). This suggests that the jackets are suitable for outdoor activities and are particularly favored in warm climates like Florida. Regarding the usage of the product, the most common activities mentioned are riding (181 mentions) and rid (170 mentions). This implies that the jackets are primarily used for riding motorcycles or engaging in similar activities that involve movement. Based on this analysis, the customer profile for this product can be inferred as individuals who enjoy outdoor activities, particularly riding motorcycles, and reside in warm climates like Florida. The product seems to cater to a diverse range of users within a family, including sons, husbands, and wives. To further enhance the customer profile, it would be beneficial to gather more information about the specific needs and preferences of these users. Conducting surveys or interviews with existing customers could provide insights into their expectations, desired features, and potential improvements for the jackets. This data can help in refining the product to better meet the requirements of the target audience and potentially expand its appeal to a wider customer base.

Ship products your customers love through sentiment analysis

Through sentiment analysis, businesses can uncover consumer dissatisfaction with products, automatically decompose NR and PR, and present product quality issues, packaging suggestions, marketing loopholes, and inadequate service in a digitalized format. By finding problems in VOC and combining them with a set of quality problem solving processes (CTQs), businesses can form a closed loop from problem to action, thereby achieving continuous iteration and optimization of product quality. In addition, analyzing customer emotion data can help companies foresee emerging trends ahead of competitors and tailor their products to meet customers' needs.

Customer Sentiment
The top 5 negative reviews are jacket, zipper, material, size, sleeve. The most mentioned elements about jacket are slightly large(3.19%), run small(2.19%).
The top 5 positive reviews are jacket, fit, quality, material, zipper. The most mentioned elements about jacket are good quality(7.50%), fit good(6.72%).
slightly large3.19%
run small2.19%
not waterproof1.60%
get super stiff in the cold0.50%
good quality7.50%
fit good6.72%
fit nicely0.98%
Product pros and cons based on Amazon reviews. Consumers' sentiments which represent their opinions are identified using AI.

Based on the data provided, it appears that the most commonly mentioned aspect of jackets is the jacket itself, both in terms of pros and cons. The top con aspects mentioned are the jacket, zipper, material, size, and sleeve, while the top pro aspect mentioned is the jacket itself. The fact that the jacket is both the most commonly mentioned pro and con aspect suggests that it is a crucial component of a jacket and that customers have high expectations for it. The other cons mentioned, such as zipper, material, size, and sleeve, suggest that customers are looking for jackets that are well-made, comfortable, and fit properly. To improve product development and selection, manufacturers should focus on creating jackets that are well-made, comfortable, and fit properly. They should also pay close attention to the materials used in the jackets, as this was a common complaint among customers. Additionally, manufacturers should consider offering a variety of sizes and sleeve lengths to accommodate different body types. Overall, the sentiment analysis suggests that customers have high expectations for jackets and are looking for high-quality, well-made products that fit properly and are comfortable to wear. By focusing on these aspects, manufacturers can create jackets that meet the needs and expectations of their customers.

Make the smartest sales decisions through Buyers Motivation

Making the smartest sales decisions requires understanding and responding to the voice of customer. This can be achieved by leveraging buyer motivation data, conducting competitor analysis, and engaging in thorough product research. Companies should seek to understand customer needs and preferences through surveys and feedback, analyze data from past purchases, and track market trends in order to develop effective pricing strategies. Additionally, businesses must focus on providing value to customers through competitive prices, relevant discounts, quality products, convenient services, and superior customer service. By taking into account buyer motivation and focusing on delivering value, businesses can make informed decisions that will lead to long-term success.

Buyers Motivation
Gain insight into the judgment of consumers (Top 5) when making purchase decisions, and optimize marketing strategies in a targeted manner.
high visibility2
4 season jacket1

Based on the data provided, it seems that customers primarily buy jackets based on the product description. This suggests that customers are highly influenced by the information provided about the product, such as its features, materials, and design. A well-written and detailed product description can effectively communicate the benefits and qualities of the jacket, making it more appealing to potential buyers. Some reasons why the product description is the top feature could be that customers want to ensure they are purchasing a jacket that meets their specific needs and preferences. They may be looking for specific features like waterproofing, insulation, or style. A comprehensive product description can provide all the necessary information, helping customers make an informed decision. Based on this information, here are a few suggestions for optimizing Amazon listings for jackets: 1. Detailed and Accurate Descriptions: Ensure that the product description is thorough, highlighting all the key features, materials, and benefits of the jacket. Use clear and concise language to make it easy for customers to understand. 2. High-Quality Images: Include multiple high-resolution images that showcase the jacket from different angles. This will give customers a better visual understanding of the product and help them visualize themselves wearing it. 3. Customer Reviews: Encourage customers to leave reviews after purchasing the jacket. Positive reviews can further validate the product's quality and increase trust among potential buyers. 4. Competitive Pricing: While price was not the top motivator in this case, it is still an important factor for many customers. Ensure that the jacket is competitively priced compared to similar products in the market. 5. Social Proof: Leverage the "Recommended by Friends" aspect by incorporating social proof into the listing. Highlight positive testimonials or endorsements from satisfied customers who have recommended the jacket to their friends. By implementing these optimization strategies, you can enhance the product's appeal, increase customer trust, and ultimately drive more sales for jackets on Amazon.

Understand customers need for prioritizing what to build next

Companies should prioritize what to build next by understanding their customers' needs. Amazon review analysis can help businesses better understand customer sentiment, while product research and competitor analysis can give insights into current and upcoming trends in the market. Moreover, customer expectations should be taken into account when developing new products or features. Ultimately, prioritizing what to build next based on an in-depth understanding of customer needs will enable a company to develop successful products that maintain customer satisfaction and loyalty.

Customer Expectations
By understanding the specific reasons, manufacturers and retailers can develop products and marketing strategies that effectively address these needs and wants.
TopicMentionsReview Snippets
do not bad zipper5
zipper good
zipper didnt stick
length sleeve5
sleeve inch long
sleeve 1 long
sleeve long
sleeve not shorter
more velcro3
velcro with more range
more velcro
air vent on chest3
air vent across chest
front vent vertical on chest
ventilation in mid chest area
big size
zipper on right side2
zipper on right side
zipper zip on male side
armor good2
armor good
break in2
break in
improve product2
improve product

Analysis of Customer Expectations for Jackets: Based on the provided information, it seems that customers have three main expectations for jackets in this category: size, split high design, and the zipper placement on the right side. Let's break down these expectations and provide some suggestions for sellers regarding product development prioritization and marketing promotion factors. 1. Size: Customers have mentioned "big" twice, indicating a preference for jackets that offer a generous fit. This suggests that sellers should prioritize offering a range of sizes, including larger options, to cater to customers who prefer a more relaxed or oversized fit. Additionally, it would be beneficial to provide detailed size charts and measurements to help customers make informed decisions about sizing. 2. Split High Design: The mention of "split high" suggests that customers are interested in jackets with a design feature that allows for increased mobility or style. Sellers should consider incorporating this design element into their product offerings. This could involve adding a split at the back or sides of the jacket, allowing for ease of movement and a fashionable touch. Highlighting this feature in product descriptions and visuals would help attract customers who value this design aspect. 3. Zipper on Right Side: The repeated mention of the zipper being on the right side indicates that customers have a specific preference for this placement. Sellers should ensure that their jackets have zippers on the right side to meet this expectation. This seemingly small detail can make a difference in customer satisfaction and perception of the product's quality. Suggestions for Product Development Prioritization: 1. Size Range: Prioritize offering a wide range of sizes, including larger options, to cater to customers who prefer a more generous fit. 2. Split High Design: Consider incorporating a split high design element into jackets to provide increased mobility and style. 3. Zipper Placement: Ensure that the zipper is placed on the right side of the jacket to meet customer expectations. Suggestions for Marketing Promotion Factors: 1. Highlight Size Options: Emphasize the availability of various sizes, especially larger sizes, in marketing materials to attract customers seeking a more relaxed fit. 2. Showcase Split High Design: Use visuals and descriptions to showcase the split high design feature, highlighting its benefits in terms of mobility and style. 3. Communicate Zipper Placement: Clearly mention the right-side zipper placement in product descriptions and visuals to align with customer expectations. By addressing these customer expectations and incorporating them into product development and marketing strategies, sellers can better meet the needs and preferences of their target audience, leading to increased customer satisfaction and sales.

Shulex VOC is an AI-powered platform that helps companies gain valuable customer insights from Amazon review analysis. It works by providing users with core capabilities such as customer profiles, sentiment analysis, buyers motivation and customer expectations. This enables businesses to tap into the power of voice of customer, utilizing AI modeling for a comprehensive view of customer experience, product research & selection as well as optimizing quality and reputation. The insights gleaned from this data can then be implemented to foster a healthy relationship between customers and brand.


Amazon Reviews

Three StarsFeb. 2015
These were slightly too big for my 4 year old but I'm sure will fit home perfectly next fall/winter. He's going to enjoy the puddles in those rain pants!
Too big for our 6 year old. I am 5’8” and it fit me. Also, the material is so uncomfortable...not for q kid that wants to explore in nature with it.
Dona Kemp
Took this on our vaca to Alaska. It was raining when we went on our dog sled ride and it kept my 5 year old completely dry. It's light and breathable. It was perfect and even came with a small tote bag. It paid for itself the very first day.
Items are TOO Large. I ordered a small for my 6 yr. old (tall) grandson; this small fits a short adult.
One StarAug. 2014
Looked like it was made of paper.
Amy Huber
The fabric wasn't what I was expecting. I have a five year old (40 lbs) and it will be too big for about a year.
K Carre
The fabric is 100% polypropylene. If you don't mind wearing an extra thick, stiff tote bag, then go for it. The price is ok. However this is definitely not what we were expecting. It is rough to the touch, not lightweight at all, and it is very stiff. The zipper mechanism seems good for the jacket though, haha. We returned it, so no longevity review available.
Coat is huge for a small almost fits my husband! Very disappointed. The pants where true to size but coat runs very large!
Two 10 year old to wear on fishing weekend. Fit great and kept them dry. When washed and accidently dried it became obvious fabric was not cut the same way. One leg became a foot longer but really narrow and other really short and wide. But for 1 use it was fantastic and got the job done.

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