Jackets & Coats product research and customer review analysis

In today's rapidly growing and highly competitive e-commerce industry, it is becoming increasingly important for sellers to effectively select products, improve customer experience, and ultimately be able to increase their market sales and strengthen their brand. Amazon review analysis and consumer research can provide key insights into customer sentiment, preferences and behaviors that can help sellers make informed decisions on product selection and marketing strategies. By utilizing tools such as sentiment analysis, voice of customer, feedback analysis, product research, audience research, competitor analysis and Amazon ratings & reviews data to gain a better understanding of the customer base it becomes possible to create more targeted campaigns that meet customer needs and drive customer satisfaction.

Total ASIN: 10
Top 1
Average Ratings
Total Reviews
This insight is based on the data from the best seller products. The top 5 of them are:
Arctix unisex-baby Chest High Snow Bib Overalls

Sales, a key metric of costs and profits for any business, is the most intuitive and accessible data. With established social media platforms and advertising channels providing detailed insight in regards to website traffic, understanding consumer sentiment--i.e., volume--is one of the more challenging areas to analyze. Volume refers how people express their opinions on our brand's products/services/marketing efforts via various touchpoints; these voices come together as an aggregate that can tell us what consumers need or expect from us – why consumers make purchases with us over others.

Based on the data provided, it seems that the jackets and coats in the Amazon BSR (Best Sellers Rank) category have received an average rating of 4.8 out of 5. This indicates a high level of customer satisfaction with these products. Additionally, with a total of 7501 reviews, it suggests that there is a significant number of customers who have purchased and reviewed these items. The high average rating suggests that customers are generally pleased with the quality, design, and functionality of the jackets and coats in this category. It implies that the majority of customers have had positive experiences with their purchases, which is a good sign for potential buyers. Based on this information, my advice would be to continue offering a wide range of high-quality jackets and coats in this category. It's important to maintain the quality standards that have contributed to the high customer satisfaction. Additionally, encouraging customers to leave reviews after their purchase can help build trust and provide valuable feedback for further improvements. It would also be beneficial to analyze the reviews in more detail to identify any common themes or areas for improvement. This could involve looking for patterns in customer feedback, such as specific features that are highly praised or areas where customers have expressed concerns. By addressing any potential issues and continuously striving to meet customer expectations, you can further enhance customer satisfaction and maintain a strong position in the market.

Target your customers through customer profile

Voice of customer analysis and audience research are key elements when targeting customers through customer profile. By leveraging Amazon review analysis and other data sources, sellers can gain insights into their customers preferences and behaviors, which can be used to craft targeted solutions and develop a successful product profile. Additionally, this data can also be used to create more effective campaigns that attract the right customers and boost sales.

Customer Profile
The consumer group most commonly mentioned is daughter, the most commonly moment of use is winter lol, the most common location is car seat, the most common behavior is gift give . By focusing on these key consumer characteristics, it is possible to identify pain points associated with consumer usage scenarios.
X-axis:topic. Y-axis:mentions. Red:reviews of 1-3 stars. Green:reviews of 4-5 stars

Based on the data provided, it seems that the majority of users who mention this product are parents, with the daughter being the most frequently mentioned user. This suggests that the product is likely marketed towards families with young children, particularly those with daughters. The top places to use the product are in a car seat and in a car, indicating that the product is likely designed for use during travel. Additionally, the high number of mentions of snow suggests that the product may be marketed towards families living in colder climates. The top usage of the product is as a gift, which could indicate that the product is popular for baby showers or other gift-giving occasions. The mentions of outdoor play suggest that the product may also be marketed towards families who enjoy spending time outside. Based on this data, it seems that the ideal customer profile for this product is likely a parent with a young daughter who lives in a colder climate and enjoys spending time outdoors. They may be looking for a warm and durable jacket or coat that can be used in a car seat or car, and may be interested in giving the product as a gift to other parents. To better target this customer profile, the company could consider marketing the product towards families with young children, particularly those with daughters. They could also highlight the product's durability and warmth, as well as its suitability for use in a car seat or car. Additionally, they could consider offering gift-giving promotions or discounts to appeal to customers looking for a gift for a baby shower or other occasion.

Ship products your customers love through sentiment analysis

Through sentiment analysis, businesses can uncover consumer dissatisfaction with products, automatically decompose NR and PR, and present product quality issues, packaging suggestions, marketing loopholes, and inadequate service in a digitalized format. By finding problems in VOC and combining them with a set of quality problem solving processes (CTQs), businesses can form a closed loop from problem to action, thereby achieving continuous iteration and optimization of product quality. In addition, analyzing customer emotion data can help companies foresee emerging trends ahead of competitors and tailor their products to meet customers' needs.

Customer Sentiment
The top 5 negative reviews are zipper, jacket, coat, product, lining. The most mentioned elements about zipper are break(7.95%), fail(2.19%).
The top 5 positive reviews are jacket, color, coat, material, fit. The most mentioned elements about jacket are look adorable(7.56%), soft(3.59%).
bad quality1.78%
look adorable7.56%
good quality3.00%
warm enough2.14%
Product pros and cons based on Amazon reviews. Consumers' sentiments which represent their opinions are identified using AI.

Based on the data provided, it seems that the most common complaint about jackets and coats is related to the zipper, which is mentioned in 36.99% of the reviews. Other common cons include issues with the jacket or coat itself, such as the fit, material, color, and lining. On the other hand, the most commonly mentioned pro aspect is the jacket itself, which is mentioned in 21.92% of the reviews. Overall, it appears that there is a mixed sentiment towards jackets and coats, with both positive and negative aspects being mentioned frequently. To improve product development and selection, it may be helpful to focus on addressing the most common complaints, such as issues with the zipper and fit. Additionally, it may be beneficial to highlight the positive aspects of jackets and coats, such as their overall usefulness and versatility. By doing so, companies can create products that better meet the needs and preferences of their customers.

Make the smartest sales decisions through Buyers Motivation

Making the smartest sales decisions requires understanding and responding to the voice of customer. This can be achieved by leveraging buyer motivation data, conducting competitor analysis, and engaging in thorough product research. Companies should seek to understand customer needs and preferences through surveys and feedback, analyze data from past purchases, and track market trends in order to develop effective pricing strategies. Additionally, businesses must focus on providing value to customers through competitive prices, relevant discounts, quality products, convenient services, and superior customer service. By taking into account buyer motivation and focusing on delivering value, businesses can make informed decisions that will lead to long-term success.

Buyers Motivation
Gain insight into the judgment of consumers (Top 5) when making purchase decisions, and optimize marketing strategies in a targeted manner.
adjustable belt on the side just like the shoulder strap1

Based on the data provided, it seems that customers are primarily motivated to buy jackets and coats based on the product description. This suggests that customers are looking for detailed information about the product, such as its features, materials, and sizing. Price is also a significant factor, but it is not as important as the product description. Advertising attraction appears to be less important, indicating that customers are more interested in the product itself than in flashy marketing campaigns. To optimize Amazon listings for jackets and coats, sellers should focus on creating detailed and accurate product descriptions that highlight the key features and benefits of the product. This could include information about the materials used, the style and fit of the jacket or coat, and any special features or technologies that set it apart from other products in the category. Additionally, sellers should ensure that their pricing is competitive and that they are offering a good value for the price. Finally, it may be helpful to invest in targeted advertising campaigns that focus on reaching customers who are actively searching for jackets and coats on Amazon.

Understand customers need for prioritizing what to build next

Companies should prioritize what to build next by understanding their customers' needs. Amazon review analysis can help businesses better understand customer sentiment, while product research and competitor analysis can give insights into current and upcoming trends in the market. Moreover, customer expectations should be taken into account when developing new products or features. Ultimately, prioritizing what to build next based on an in-depth understanding of customer needs will enable a company to develop successful products that maintain customer satisfaction and loyalty.

Customer Expectations
By understanding the specific reasons, manufacturers and retailers can develop products and marketing strategies that effectively address these needs and wants.
TopicMentionsReview Snippets
pocket for12
big size
2 season7
two season
2 season
2 year7
2 year
couple year
two year
large size7
big size
large size
size up6
size up
last year5
last year
size size5
size big
wear to5

Analysis of Customer Expectations for Jackets & Coats: Based on the mentioned customer expectations, it is clear that packaging, respectful reviews, and detailed product information are important factors for customers in the Jackets & Coats category. Let's delve deeper into each expectation and provide some suggestions for sellers regarding product development prioritization and marketing promotion factors. 1. Good Packaging: Customers appreciate receiving their jackets and coats in well-packaged and presentable condition. This implies that sellers should prioritize packaging materials that protect the product during transit and ensure it arrives in pristine condition. Consider using sturdy boxes or bags, protective coverings, and appropriate padding to prevent any damage. Additionally, including a personalized note or a small gift can enhance the unboxing experience and leave a positive impression on customers. 2. Respectful Reviews: Customers expect reviews to be informative and helpful, but they also appreciate a respectful tone. Sellers should encourage customers to provide feedback and reviews, but it's important to ensure that any negative reviews are addressed professionally and respectfully. Responding to customer concerns promptly and offering solutions or assistance can help maintain a positive image for the brand. Encourage customers to share their experiences and opinions, and consider implementing a review moderation system to filter out any offensive or inappropriate content. 3. Detailed Product Information: Customers want to make informed decisions when purchasing jackets and coats. Sellers should prioritize providing comprehensive product information, including accurate sizing charts, material composition, care instructions, and any unique features or benefits. High-quality product images from different angles and on models can also help customers visualize how the jacket or coat will look and fit. Consider including customer testimonials or real-life photos to further enhance the product's credibility. Suggestions for Product Development Prioritization: 1. Quality and Durability: Focus on developing jackets and coats that are made from high-quality materials, ensuring they are durable and long-lasting. Customers value products that can withstand various weather conditions and maintain their appearance over time. 2. Versatility: Consider creating jackets and coats that can be worn in different settings or seasons. Offering versatile options that can be dressed up or down will appeal to a wider range of customers. 3. Comfort and Fit: Prioritize designing jackets and coats that provide a comfortable fit and consider offering a variety of sizes to accommodate different body types. This will help customers feel confident and satisfied with their purchase. Suggestions for Marketing Promotion Factors: 1. Visual Appeal: Utilize high-quality images and videos in marketing materials to showcase the jackets and coats effectively. Highlight their unique features, such as innovative designs, patterns, or color options, to capture customers' attention. 2. Influencer Collaborations: Partner with fashion influencers or bloggers who have a strong presence in the Jackets & Coats niche. Their endorsements and reviews can significantly impact customer perception and increase brand visibility. 3. Social Media Engagement: Actively engage with customers on social media platforms by responding to comments, sharing user-generated content, and running contests or giveaways. This will help build a loyal community and generate positive word-of-mouth. By considering these customer expectations and implementing the suggested strategies, sellers in the Jackets & Coats category can enhance their product development prioritization and marketing promotion efforts, ultimately leading to increased customer satisfaction and brand success.

Shulex VOC is an AI-powered platform that helps companies gain valuable customer insights from Amazon review analysis. It works by providing users with core capabilities such as customer profiles, sentiment analysis, buyers motivation and customer expectations. This enables businesses to tap into the power of voice of customer, utilizing AI modeling for a comprehensive view of customer experience, product research & selection as well as optimizing quality and reputation. The insights gleaned from this data can then be implemented to foster a healthy relationship between customers and brand.


Amazon Reviews

Bought this and it was perfect for the beach and for 60° weather. Not bulky and has a little stretch.
Marlease S.
This is so cute. The size is perfect for my growing 18-month-old at the 18 to 24 months size. My son is 80th percentile so room to grow is always good. I thought it would have thicker lining but it’s more of a thick cotton -nothing fuzzy. I love that it does not have a hood and it has the zipper cover so he can wear it to nap in.
Ok sweatshirtJun. 2022
Not the best quality sweatshirt, but ok for the price. It’s 0-6 months but it does not look like it will fit my baby for that long. The fleece inside is soft, but the outside feels sort of cheap. It’s much thinner than a typical fleece sweatshirt as well. I was expecting regular sweatshirt material.
This product was nice however it ran very small and has no give whatsoever. I bought the light grey and it made the baby look like Dr. Evil. Don’t recommend.
So soft!Jun. 2021
Perfect fit, so soft even after several washes. The jackets with hoods never fit my boy, always hung down over his face, this was great and didn't have to keep messing with the hood.
Adorable!Jan. 2023
Worked perfectly for my 3 mos old grandson very cute and soft. Bought 0-6 mos size.
I was looking for a zip up without a hood for daycare and bought this. Definitely functional but gives off the 95 year old man vibe.
Don’t bother.
I loved it!!Jul. 2022
I like that the fabric is soft and stretchy. It is easy to get the arms in with layers of clothes because it stretches. The colors were perfect!

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