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Jackets & Vests product research and customer review analysis

In today's rapidly growing and highly competitive e-commerce industry, it is becoming increasingly important for sellers to effectively select products, improve customer experience, and ultimately be able to increase their market sales and strengthen their brand. Amazon review analysis and consumer research can provide key insights into customer sentiment, preferences and behaviors that can help sellers make informed decisions on product selection and marketing strategies. By utilizing tools such as sentiment analysis, voice of customer, feedback analysis, product research, audience research, competitor analysis and Amazon ratings & reviews data to gain a better understanding of the customer base it becomes possible to create more targeted campaigns that meet customer needs and drive customer satisfaction.

Total ASIN: 11
Top 1
Average Ratings
Total Reviews
This insight is based on the data from the best seller products. The top 5 of them are:
Alpha Leather Motorcycle Vest for Men Riding Club Black Biker Vests With Concealed Carry Gun Pocket Cruise Vintage

Sales, a key metric of costs and profits for any business, is the most intuitive and accessible data. With established social media platforms and advertising channels providing detailed insight in regards to website traffic, understanding consumer sentiment--i.e., volume--is one of the more challenging areas to analyze. Volume refers how people express their opinions on our brand's products/services/marketing efforts via various touchpoints; these voices come together as an aggregate that can tell us what consumers need or expect from us – why consumers make purchases with us over others.

Based on the data provided, it seems that the Jackets & Vests product in question has a high level of customer satisfaction. With an average rating of 4.5 out of 5 and a total of 6711 reviews, it is clear that many customers have purchased and enjoyed this product. As an AI language model, I cannot provide specific advice on this product, but generally speaking, it is always a good idea to read through customer reviews before making a purchase. This can give you a better idea of the product's strengths and weaknesses, as well as any potential issues that you may encounter. Additionally, it is important to consider your own needs and preferences when selecting a product, as what works well for one person may not be the best fit for another.

Target your customers through customer profile

Voice of customer analysis and audience research are key elements when targeting customers through customer profile. By leveraging Amazon review analysis and other data sources, sellers can gain insights into their customers preferences and behaviors, which can be used to craft targeted solutions and develop a successful product profile. Additionally, this data can also be used to create more effective campaigns that attract the right customers and boost sales.

Customer Profile
The consumer group most commonly mentioned is son, the most commonly moment of use is summer, the most common location is florida, the most common behavior is ride . By focusing on these key consumer characteristics, it is possible to identify pain points associated with consumer usage scenarios.
X-axis:topic. Y-axis:mentions. Red:reviews of 1-3 stars. Green:reviews of 4-5 stars

Based on the data provided, it seems that the product in question is a jacket or vest that is primarily used for riding, particularly on motorcycles. The top three users mentioned are son, husband, and wife, which suggests that this product may be popular among families who enjoy riding together. The fact that Florida is the top location mentioned also supports this idea, as Florida is known for its warm weather and scenic routes that are popular among motorcycle enthusiasts. Additionally, the mention of a lake as a top place to use the product suggests that this jacket or vest may also be suitable for water sports or other outdoor activities. Given the high number of mentions for "ride" and "rid," it's clear that the primary usage of this product is for riding, whether that be on a motorcycle or other vehicle. This suggests that the jacket or vest is likely designed with features that make it comfortable and safe for riders, such as breathable materials, reflective accents, and protective padding. Based on this data, it's likely that the customer profile for this product is someone who enjoys outdoor activities, particularly riding motorcycles, and values safety and comfort while doing so. They may also be family-oriented and enjoy riding with their loved ones. To appeal to this customer profile, it may be helpful to highlight the safety and comfort features of the jacket or vest, as well as its versatility for use in different outdoor activities. Marketing campaigns that emphasize the product's ability to bring families together for fun and safe outdoor adventures may also be effective.

Ship products your customers love through sentiment analysis

Through sentiment analysis, businesses can uncover consumer dissatisfaction with products, automatically decompose NR and PR, and present product quality issues, packaging suggestions, marketing loopholes, and inadequate service in a digitalized format. By finding problems in VOC and combining them with a set of quality problem solving processes (CTQs), businesses can form a closed loop from problem to action, thereby achieving continuous iteration and optimization of product quality. In addition, analyzing customer emotion data can help companies foresee emerging trends ahead of competitors and tailor their products to meet customers' needs.

Customer Sentiment
The top 5 negative reviews are jacket, zipper, material, size, sleeve. The most mentioned elements about jacket are slightly large(2.96%), run small(1.91%).
The top 5 positive reviews are jacket, fit, quality, material, zipper. The most mentioned elements about jacket are good quality(6.81%), fit good(6.10%).
slightly large2.96%
run small1.91%
not waterproof1.53%
get super stiff in the cold0.48%
good quality6.81%
fit good6.10%
fit nicely0.94%
Product pros and cons based on Amazon reviews. Consumers' sentiments which represent their opinions are identified using AI.

Based on the data provided, it appears that the jacket is the most mentioned aspect of the Jackets & Vests category, both in terms of pros and cons. The top 5 cons mentioned are jacket, zipper, material, size, and sleeve, while the top 1 pro mentioned is also the jacket. This suggests that the quality and design of the jacket is a crucial factor in determining customer satisfaction with this category. In terms of sentiment analysis, the data suggests that there are both positive and negative aspects to the Jackets & Vests category. While the jacket is mentioned as a pro aspect more frequently than any other feature, the fact that it is also the most commonly mentioned con suggests that there may be room for improvement in terms of design and quality. To address the cons mentioned, product development could focus on improving the quality of the materials used, ensuring that the sizing is accurate and consistent, and addressing issues with zippers and sleeves. Additionally, it may be helpful to offer a wider range of styles and designs to appeal to a broader range of customers. Overall, the data suggests that the Jackets & Vests category has both strengths and weaknesses, and that there is room for improvement in terms of product development and selection. By addressing the most commonly mentioned cons and offering a wider range of options, companies in this category may be able to improve customer satisfaction and increase sales.

Make the smartest sales decisions through Buyers Motivation

Making the smartest sales decisions requires understanding and responding to the voice of customer. This can be achieved by leveraging buyer motivation data, conducting competitor analysis, and engaging in thorough product research. Companies should seek to understand customer needs and preferences through surveys and feedback, analyze data from past purchases, and track market trends in order to develop effective pricing strategies. Additionally, businesses must focus on providing value to customers through competitive prices, relevant discounts, quality products, convenient services, and superior customer service. By taking into account buyer motivation and focusing on delivering value, businesses can make informed decisions that will lead to long-term success.

Buyers Motivation
Gain insight into the judgment of consumers (Top 5) when making purchase decisions, and optimize marketing strategies in a targeted manner.
high visibility2
4 season jacket1
chest size1

Based on the data provided, it seems that customers are primarily motivated to buy jackets and vests based on the product description. This makes sense, as jackets and vests are often functional items that need to meet specific needs (such as warmth, waterproofing, etc.), and customers want to ensure that they are getting a product that will meet those needs. Some reasons why product description is the top feature could include: - Customers want to know exactly what they are getting before they make a purchase, especially when it comes to functional items like jackets and vests. - A detailed product description can help customers understand the features and benefits of a product, which can help them make an informed decision. - A well-written product description can also help build trust with customers, as it shows that the seller is knowledgeable about the product and cares about providing accurate information. Based on this data, some suggestions for Amazon listing optimization could include: - Make sure that your product descriptions are detailed and accurate, and include all relevant information about the product (such as materials, sizing, features, etc.). - Use high-quality images and videos to showcase the product and its features. - Consider including customer reviews and ratings on your product page, as this can help build trust with potential buyers. - Offer competitive pricing, but don't rely solely on price to sell your product. Make sure that your product description and other features are strong enough to stand out on their own.

Understand customers need for prioritizing what to build next

Companies should prioritize what to build next by understanding their customers' needs. Amazon review analysis can help businesses better understand customer sentiment, while product research and competitor analysis can give insights into current and upcoming trends in the market. Moreover, customer expectations should be taken into account when developing new products or features. Ultimately, prioritizing what to build next based on an in-depth understanding of customer needs will enable a company to develop successful products that maintain customer satisfaction and loyalty.

Customer Expectations
By understanding the specific reasons, manufacturers and retailers can develop products and marketing strategies that effectively address these needs and wants.
TopicMentionsReview Snippets
do not bad zipper5
zipper good
zipper didnt stick
length sleeve5
sleeve inch long
sleeve 1 long
sleeve long
sleeve not shorter
more velcro3
velcro with more range
more velcro
air vent on chest3
air vent across chest
front vent vertical on chest
ventilation in mid chest area
zipper on right side2
zipper on right side
zipper zip on male side
armor good2
armor good
break in2
break in
improve product2
improve product
long length2

Based on the customer expectations mentioned, it seems that customers are looking for jackets and vests that are big in size, have a high split, and have a zipper on the right side. To prioritize product development, sellers should focus on creating jackets and vests that meet these specific requirements. This could involve creating larger sizes, incorporating a high split design, and ensuring that the zipper is on the right side. Additionally, sellers should consider incorporating other features that customers may be looking for, such as pockets, adjustable hoods, or water-resistant materials. In terms of marketing promotion factors, sellers should highlight the specific features that customers are looking for in their jackets and vests. This could involve showcasing the size options available, highlighting the high split design, and emphasizing the convenience of the zipper on the right side. Additionally, sellers should consider using customer reviews and testimonials to showcase the quality and functionality of their products. Overall, by prioritizing product development and marketing efforts around the specific customer expectations for jackets and vests, sellers can better meet the needs of their target audience and increase sales.

Shulex VOC is an AI-powered platform that helps companies gain valuable customer insights from Amazon review analysis. It works by providing users with core capabilities such as customer profiles, sentiment analysis, buyers motivation and customer expectations. This enables businesses to tap into the power of voice of customer, utilizing AI modeling for a comprehensive view of customer experience, product research & selection as well as optimizing quality and reputation. The insights gleaned from this data can then be implemented to foster a healthy relationship between customers and brand.


Amazon Reviews

PerfectOct. 2021
I am very happy with this product
Polar Bear
I got this for my husband for Father's Day, and he's just starting to use it since the weather has been cooler. He absolutely LOVES it! It has all kind of zipper pockets for his phone and other things, and it's keeping him warm and comfortable. This was a great value at a great price.
Casey W
Great JacketJun. 2019
Great bang for the buck jacket. Higher quality than expected. I would recommend this to anyone 👍
Robert S.
Great product! My family loves the fact that I'm safer wearing body armor, and the jacket looks cool too! Used it hot and cold westher and it makes riding feel even more comfortable!
Perfect fit comfort to wear love it
Chayim Rael
This jacket is a good bang for your buck! I rode tonight in about 45F weather with a slight fog and about 12 mph winds going about 50 mph. With the liner in it kept me warm and the wind out. I have a $200 jacket that IS nicer but this jacket is not far off. It’s not as well made and comfortable but for the price you can’t beat it. And it’s not that it’s cheap feeling or uncomfortable but it does the job and looks great. I’d say if you’re short in cash and need a good jacket to get out and ride then you will have no problems. The fit was good. I’m 5’9 and 155 lbs with an athletic build and the medium fit me just right. With some adjustments, I could fit a hoodie underneath if I needed to. I have no experience yet with it in the heat but that’s not why I bought it as I have another jacket for summer but I would say it would probably be just fine under about 85F. Honestly, I’m not too confident in the padding but I would say it would help with road rash 50mph and lower. Just a guess though thankfully. Overall, it’s $60. It does the job, looks great and doesnt feel cheap. Non-riders and even some experienced riders would probably think you spent at least $150 on this if you asked them. If you’re looking at this it means you probably don’t have the cash to buy something better so just go ahead and get it. You’ll be happy with it for the money.
This is the only jacket I own and I really like it. It has multiple zipper vents to allow airflow in case of hot weather and straps to help keep the jacket tight and air flowing. It has an interior cold weather liner which I have also used and works great, although not by itself. I used this jacket to ride to work during the winter, with a simple hoodie underneath and a half balaclava looking thing from alpine stars to help reduce airflow into my helmet and jacket via the neck area. Let me tell you, I couldn't even tell that it was sub- 40 degrees out there. I used this jacket in harsh fog and faired up well and I also used it a rough storm, although i was prepared with a motorcycle rain suit that day so I can't really attest to how waterproof it is. Definitely the best bang for your buck on amazon, I love this brand, will be looking to purchase a summer jacket in the coming months because the heat is starting to crank up here..... we already are staring to hit 90 degrees outside... ouch!
Micah Burgess
QualitySept. 2022
The quality of material is good but the velcro at the neck is starting to come off after a few rides and the zipper covers on the vents have come off.
This is a NICE jacket. Not just nice for the price, but nice all around! Had a small issue with fit and the seller went above and beyond to make things just right. I measured for a large, but the large was quite big. Ended up with a medium, and after making some adjustments it fits perfect. Lots of straps and velcro for custom fitting the jacket. Leaving today for a long ride and can't wait to break this one in! Nice, zippered pockets and lots of reflective piping and print. I feel safe in this jacket, which is all I ask for. 10/10 would buy from again!
Ozzy wilson
This is a great jacket perfect for your every day life extremely functional. 6 stars. Amazon.com hit it spot on great job!!!!

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