Janitorial & Sanitation Supplies product research and customer review analysis

In today's rapidly growing and highly competitive e-commerce industry, it is becoming increasingly important for sellers to effectively select products, improve customer experience, and ultimately be able to increase their market sales and strengthen their brand. Amazon review analysis and consumer research can provide key insights into customer sentiment, preferences and behaviors that can help sellers make informed decisions on product selection and marketing strategies. By utilizing tools such as sentiment analysis, voice of customer, feedback analysis, product research, audience research, competitor analysis and Amazon ratings & reviews data to gain a better understanding of the customer base it becomes possible to create more targeted campaigns that meet customer needs and drive customer satisfaction.

Total ASIN: 14
Top 1
Top 2
Top 3
Top 4
Average Ratings
Total Reviews
This insight is based on the data from the best seller products. The top 5 of them are:
BEAUTURAL Fabric Shaver Defuzzer, Electric Lint Remover, Sweater Shaver with 2 Replaceable Stainless Steel Blades, 2-Speeds, Battery Operated, Remove Clothes Fuzz, Lint Balls, Pills, Bobbles
Drano Max Gel Drain Clog Remover and Cleaner for Shower or Sink Drains, Unclogs and Removes Hair, Soap Scum, Blockages, 80 oz
Hefty Ultra Strong Tall Kitchen Trash Bags, Blackout, Unscented, 13 Gallon, 40 Count
DUDE Wipes Flushable Wipes - 1 Pack, 48 Wipes - Unscented with Vitamin-E + Aloe & DUDE Wipes Flushable Wipes - 1 Pack, 48 Wipes - Mint Chill Extra-Large Wet Wipes with Eucalyptus + Tea Tree Oil
DUDE Wipes Flushable Wipes - 6 Pack, 288 Wipes - Unscented & Mint Chill Combo, Wet Wipes with Vitamin-E & Aloe for at-Home Use, Septic and Sewer Safe

Sales, a key metric of costs and profits for any business, is the most intuitive and accessible data. With established social media platforms and advertising channels providing detailed insight in regards to website traffic, understanding consumer sentiment--i.e., volume--is one of the more challenging areas to analyze. Volume refers how people express their opinions on our brand's products/services/marketing efforts via various touchpoints; these voices come together as an aggregate that can tell us what consumers need or expect from us – why consumers make purchases with us over others.

Based on the data provided, it seems that the average rating for products in the Janitorial & Sanitation Supplies category on Amazon is 4.56 out of 5. This indicates a relatively high level of customer satisfaction. Additionally, with a total of 22,533 reviews, it suggests that there is a significant number of customers who have purchased and reviewed products in this category. Considering the high average rating and the large number of reviews, it can be inferred that customers are generally satisfied with the Janitorial & Sanitation Supplies available on Amazon. This indicates that the products in this category are meeting or exceeding customer expectations in terms of quality, functionality, and value for money. Based on this conclusion, my advice would be to continue providing a wide range of high-quality Janitorial & Sanitation Supplies on Amazon. It would also be beneficial to encourage customers to leave reviews after their purchase, as positive reviews can further enhance the reputation and credibility of the products in this category. Additionally, monitoring customer feedback and addressing any concerns or issues promptly can help maintain and improve customer satisfaction levels.

Target your customers through customer profile

Voice of customer analysis and audience research are key elements when targeting customers through customer profile. By leveraging Amazon review analysis and other data sources, sellers can gain insights into their customers preferences and behaviors, which can be used to craft targeted solutions and develop a successful product profile. Additionally, this data can also be used to create more effective campaigns that attract the right customers and boost sales.

Customer Profile
The consumer group most commonly mentioned is husband, the most commonly moment of use is everyday, the most common location is bathroom, the most common behavior is travel . By focusing on these key consumer characteristics, it is possible to identify pain points associated with consumer usage scenarios.
X-axis:topic. Y-axis:mentions. Red:reviews of 1-3 stars. Green:reviews of 4-5 stars

Based on the data provided, it seems that the product in question is likely a household cleaning or sanitation product, given its categorization as a Janitorial & Sanitation Supply. The top three users of the product are the husband, son, and family, indicating that it is likely a product that is used by multiple members of a household. The top three places to use the product are the bathroom, couch, and kitchen, which suggests that it is a versatile product that can be used in a variety of settings. The fact that travel is the top usage of the product suggests that it may be a portable or travel-sized version of the product, which could be convenient for customers who want to maintain cleanliness and sanitation while on the go. The fact that gift-giving is also a top usage of the product suggests that it may be a product that is well-suited for gift-giving occasions, such as housewarming parties or holidays. Based on this data, it seems that the ideal customer profile for this product is likely a busy household with multiple members who are concerned about maintaining cleanliness and sanitation in their home. They may be interested in a versatile product that can be used in a variety of settings, including while traveling. They may also be interested in a product that is well-suited for gift-giving occasions. Some suggestions for targeting this customer profile could include emphasizing the versatility and portability of the product in marketing materials, as well as highlighting its effectiveness in maintaining cleanliness and sanitation. Offering gift sets or bundles could also be a good way to appeal to customers who are interested in gift-giving. Additionally, offering discounts or promotions for bulk purchases could be a good way to appeal to busy households who may need to purchase the product frequently.

Ship products your customers love through sentiment analysis

Through sentiment analysis, businesses can uncover consumer dissatisfaction with products, automatically decompose NR and PR, and present product quality issues, packaging suggestions, marketing loopholes, and inadequate service in a digitalized format. By finding problems in VOC and combining them with a set of quality problem solving processes (CTQs), businesses can form a closed loop from problem to action, thereby achieving continuous iteration and optimization of product quality. In addition, analyzing customer emotion data can help companies foresee emerging trends ahead of competitors and tailor their products to meet customers' needs.

Customer Sentiment
The top 5 negative reviews are wipe, bag, product, quality, drawstring. The most mentioned elements about wipe are slim(2.75%), tiny for cleaning(1.19%).
The top 5 positive reviews are wipe, product, bag, flushable, size. The most mentioned elements about wipe are good(4.31%), rough(3.12%).
tiny for cleaning1.19%
do not come out easy1.12%
dry out1.00%
have a good smell1.32%
more durable1.04%
Product pros and cons based on Amazon reviews. Consumers' sentiments which represent their opinions are identified using AI.

Based on the data provided, it seems that the most common con aspect mentioned in the Janitorial & Sanitation Supplies category is the need to wipe. This is mentioned in the top 1 con aspect for both vacuum and tip products, as well as being one of the top 5 cons for both products. Additionally, the quality and bag of the products are also mentioned as cons. On the other hand, the top 1 pro aspect mentioned most is also the need to wipe, which is interesting. It seems that while this is a con for some, it is also a pro for others. It's possible that this is because wiping is seen as a necessary part of the cleaning process, and products that make this easier or more effective are seen as a positive. Based on these findings, it may be beneficial for product developers to focus on creating products that make wiping easier or more effective, while also addressing the quality and bag issues that are mentioned as cons. Additionally, it may be helpful to consider the size and flushability of products, as these are also mentioned as cons for tip products. By addressing these issues, it's possible to create products that are more appealing to consumers and better meet their needs.

Make the smartest sales decisions through Buyers Motivation

Making the smartest sales decisions requires understanding and responding to the voice of customer. This can be achieved by leveraging buyer motivation data, conducting competitor analysis, and engaging in thorough product research. Companies should seek to understand customer needs and preferences through surveys and feedback, analyze data from past purchases, and track market trends in order to develop effective pricing strategies. Additionally, businesses must focus on providing value to customers through competitive prices, relevant discounts, quality products, convenient services, and superior customer service. By taking into account buyer motivation and focusing on delivering value, businesses can make informed decisions that will lead to long-term success.

Buyers Motivation
Gain insight into the judgment of consumers (Top 5) when making purchase decisions, and optimize marketing strategies in a targeted manner.

Based on the data provided, it seems that customers in the Janitorial & Sanitation Supplies category are primarily motivated by the product description when making a purchase. This suggests that customers value detailed and informative descriptions that accurately depict the product's features and benefits. There could be several reasons why the product description is the top feature for buyers in this category. Firstly, customers may want to ensure that the product meets their specific needs and requirements. A comprehensive description helps them understand the product's functionality, size, materials used, and any unique features it offers. Additionally, customers in this category may prioritize product descriptions because they want to make informed decisions. They rely on the description to assess the quality and effectiveness of the product, especially when it comes to janitorial and sanitation supplies that directly impact cleanliness and hygiene. Based on this information, optimizing Amazon listings in this category should focus on enhancing the product description. Here are a few suggestions: 1. Provide detailed and accurate information: Ensure that the product description includes all relevant details about the product, such as dimensions, materials, usage instructions, and any certifications or safety features. 2. Highlight key benefits: Clearly communicate the advantages of the product, such as its durability, efficiency, or eco-friendliness. This helps customers understand how the product can solve their specific cleaning or sanitation needs. 3. Use bullet points and subheadings: Organize the description in a user-friendly format, using bullet points and subheadings to make it easy for customers to scan and find the information they need quickly. 4. Include high-quality images: Supplement the description with high-resolution images that showcase the product from different angles. This allows customers to visually assess the product and gain a better understanding of its features. 5. Incorporate customer reviews: Display positive customer reviews that highlight the product's effectiveness and reliability. This social proof can further reinforce the product's value and encourage potential buyers to make a purchase. By optimizing the product description and providing comprehensive information, sellers can better meet the needs and expectations of customers in the Janitorial & Sanitation Supplies category, ultimately increasing the likelihood of a purchase.

Understand customers need for prioritizing what to build next

Companies should prioritize what to build next by understanding their customers' needs. Amazon review analysis can help businesses better understand customer sentiment, while product research and competitor analysis can give insights into current and upcoming trends in the market. Moreover, customer expectations should be taken into account when developing new products or features. Ultimately, prioritizing what to build next based on an in-depth understanding of customer needs will enable a company to develop successful products that maintain customer satisfaction and loyalty.

Customer Expectations
By understanding the specific reasons, manufacturers and retailers can develop products and marketing strategies that effectively address these needs and wants.
TopicMentionsReview Snippets
large size13
large size
large wipe12
large wipe
strong wipe
wipe large
large sized wipe
slightly large wipe
know sooner11
2 year ago10
year ago
battery rechargeable9
rechargeable battery
before & after picture9
before after photo
before after picture
before & after pic
last long8
last long
last awhile
last longer
along time ago7
long time ago
along time ago
long ago

Based on the customer expectations mentioned, it seems that customers in the Janitorial & Sanitation Supplies category are looking for products that are big, thinner, and come in large sizes. This suggests that customers are looking for products that are efficient and can cover a larger area or clean more effectively. To prioritize product development, sellers should focus on creating products that meet these expectations. For example, they could develop larger cleaning tools or thinner cleaning solutions that are still effective. Additionally, sellers should consider offering products in a variety of sizes to meet the needs of different customers. In terms of marketing promotion factors, sellers should highlight the efficiency and effectiveness of their products. They could emphasize how their products are larger or thinner than competitors, and how this makes them more effective at cleaning. Additionally, sellers could offer promotions or discounts for customers who purchase larger sizes of their products, to encourage customers to try them out. Overall, by focusing on meeting customer expectations for big, thinner, and large size products, sellers in the Janitorial & Sanitation Supplies category can develop products that are more appealing to customers and increase their sales.

Shulex VOC is an AI-powered platform that helps companies gain valuable customer insights from Amazon review analysis. It works by providing users with core capabilities such as customer profiles, sentiment analysis, buyers motivation and customer expectations. This enables businesses to tap into the power of voice of customer, utilizing AI modeling for a comprehensive view of customer experience, product research & selection as well as optimizing quality and reputation. The insights gleaned from this data can then be implemented to foster a healthy relationship between customers and brand.


Amazon Reviews

Darlene C
Women love these too!!! So refreshing & do great cleansing! Love smell & fresh feeling! Really push for women too you'll sell more!! :)
Frank Natale
Great Finish!Apr. 2020
I’m a huge fan of these little babies. Never tried the cool mint version until this purchase. However, I’m loving these and their scent. Taking a dump has never been so refreshing!
Excellent product even though I wipe with toilet paper still seem to have accidents not with this product and toilet paper thanks so much for washing my bottom and the scented ones kept me feeling fresh will be buying this product again soon
Best wipesSept. 2021
No use to using other wipes’ for me their the best’ nice sent not to strong, great and a coolness to them. The wife bought them for me’ and I couldn’t expect any wipe material better than these.
Love them! They could be a little thicker though.
These are great wipes to have on days that regular TP just doesn’t get the job done. The travel packs are always near by (backpack, toiletry bag, mountain bike trail bag, in my truck). These wipes are extremely useful when you do use them and you don’t smell like a baby.
Put these everywhere for your partner. No more poo stains in the underwear
Great quality for the price paid
OooooJan. 2020
These are the best wipes out there. They have awesome manly overtones. I appreciate a product just for dudes. Besides all that, they are great. The mint ones are tasty! Ya'll should get some.
Amazing valueDec. 2020
Did amazing on my entire couch with the same set of batteries!

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