In today's rapidly growing and highly competitive e-commerce industry, it is becoming increasingly important for sellers to effectively select products, improve customer experience, and ultimately be able to increase their market sales and strengthen their brand. Amazon review analysis and consumer research can provide key insights into customer sentiment, preferences and behaviors that can help sellers make informed decisions on product selection and marketing strategies. By utilizing tools such as sentiment analysis, voice of customer, feedback analysis, product research, audience research, competitor analysis and Amazon ratings & reviews data to gain a better understanding of the customer base it becomes possible to create more targeted campaigns that meet customer needs and drive customer satisfaction.
Sales, a key metric of costs and profits for any business, is the most intuitive and accessible data. With established social media platforms and advertising channels providing detailed insight in regards to website traffic, understanding consumer sentiment--i.e., volume--is one of the more challenging areas to analyze. Volume refers how people express their opinions on our brand's products/services/marketing efforts via various touchpoints; these voices come together as an aggregate that can tell us what consumers need or expect from us – why consumers make purchases with us over others.
Based on the data provided, it seems that the average rating for products in the Janitorial & Sanitation Supplies category on Amazon is 4.56 out of 5. This indicates a relatively high level of customer satisfaction. Additionally, with a total of 22,533 reviews, it suggests that there is a significant number of customers who have purchased and reviewed products in this category. Considering the high average rating and the large number of reviews, it can be inferred that customers are generally satisfied with the Janitorial & Sanitation Supplies available on Amazon. This indicates that the products in this category are meeting or exceeding customer expectations in terms of quality, functionality, and value for money. Based on this conclusion, my advice would be to continue providing a wide range of high-quality Janitorial & Sanitation Supplies on Amazon. It would also be beneficial to encourage customers to leave reviews after their purchase, as positive reviews can further enhance the reputation and credibility of the products in this category. Additionally, monitoring customer feedback and addressing any concerns or issues promptly can help maintain and improve customer satisfaction levels.
Target your customers through customer profile
Voice of customer analysis and audience research are key elements when targeting customers through customer profile. By leveraging Amazon review analysis and other data sources, sellers can gain insights into their customers preferences and behaviors, which can be used to craft targeted solutions and develop a successful product profile. Additionally, this data can also be used to create more effective campaigns that attract the right customers and boost sales.
Based on the data provided, it seems that the product in question is likely a household cleaning or sanitation product, given its categorization as a Janitorial & Sanitation Supply. The top three users of the product are the husband, son, and family, indicating that it is likely a product that is used by multiple members of a household. The top three places to use the product are the bathroom, couch, and kitchen, which suggests that it is a versatile product that can be used in a variety of settings. The fact that travel is the top usage of the product suggests that it may be a portable or travel-sized version of the product, which could be convenient for customers who want to maintain cleanliness and sanitation while on the go. The fact that gift-giving is also a top usage of the product suggests that it may be a product that is well-suited for gift-giving occasions, such as housewarming parties or holidays. Based on this data, it seems that the ideal customer profile for this product is likely a busy household with multiple members who are concerned about maintaining cleanliness and sanitation in their home. They may be interested in a versatile product that can be used in a variety of settings, including while traveling. They may also be interested in a product that is well-suited for gift-giving occasions. Some suggestions for targeting this customer profile could include emphasizing the versatility and portability of the product in marketing materials, as well as highlighting its effectiveness in maintaining cleanliness and sanitation. Offering gift sets or bundles could also be a good way to appeal to customers who are interested in gift-giving. Additionally, offering discounts or promotions for bulk purchases could be a good way to appeal to busy households who may need to purchase the product frequently.
Ship products your customers love through sentiment analysis
Through sentiment analysis, businesses can uncover consumer dissatisfaction with products, automatically decompose NR and PR, and present product quality issues, packaging suggestions, marketing loopholes, and inadequate service in a digitalized format. By finding problems in VOC and combining them with a set of quality problem solving processes (CTQs), businesses can form a closed loop from problem to action, thereby achieving continuous iteration and optimization of product quality. In addition, analyzing customer emotion data can help companies foresee emerging trends ahead of competitors and tailor their products to meet customers' needs.
Cons | |
|---|---|
| wipe | 15.17% |
| slim | 2.75% |
| tiny for cleaning | 1.19% |
| do not come out easy | 1.12% |
| dry out | 1.00% |
| flimsy | 0.81% |
| bag | 13.98% |
| product | 5.93% |
| quality | 2.06% |
| drawstring | 1.31% |
Pros | |
|---|---|
| wipe | 15.74% |
| good | 4.31% |
| rough | 3.12% |
| big | 1.88% |
| have a good smell | 1.32% |
| more durable | 1.04% |
| product | 9.55% |
| bag | 8.87% |
| flushable | 5.63% |
| size | 5.35% |
Based on the data provided, it seems that the most common con aspect mentioned in the Janitorial & Sanitation Supplies category is the need to wipe. This is mentioned in the top 1 con aspect for both vacuum and tip products, as well as being one of the top 5 cons for both products. Additionally, the quality and bag of the products are also mentioned as cons. On the other hand, the top 1 pro aspect mentioned most is also the need to wipe, which is interesting. It seems that while this is a con for some, it is also a pro for others. It's possible that this is because wiping is seen as a necessary part of the cleaning process, and products that make this easier or more effective are seen as a positive. Based on these findings, it may be beneficial for product developers to focus on creating products that make wiping easier or more effective, while also addressing the quality and bag issues that are mentioned as cons. Additionally, it may be helpful to consider the size and flushability of products, as these are also mentioned as cons for tip products. By addressing these issues, it's possible to create products that are more appealing to consumers and better meet their needs.
Make the smartest sales decisions through Buyers Motivation
Making the smartest sales decisions requires understanding and responding to the voice of customer. This can be achieved by leveraging buyer motivation data, conducting competitor analysis, and engaging in thorough product research. Companies should seek to understand customer needs and preferences through surveys and feedback, analyze data from past purchases, and track market trends in order to develop effective pricing strategies. Additionally, businesses must focus on providing value to customers through competitive prices, relevant discounts, quality products, convenient services, and superior customer service. By taking into account buyer motivation and focusing on delivering value, businesses can make informed decisions that will lead to long-term success.
| Topic | Mentions |
|---|---|
| others | 57 |
| black | 6 |
| unscented | 5 |
| sturdy | 4 |
| durable | 3 |
Based on the data provided, it seems that customers in the Janitorial & Sanitation Supplies category are primarily motivated by the product description when making a purchase. This suggests that customers value detailed and informative descriptions that accurately depict the product's features and benefits. There could be several reasons why the product description is the top feature for buyers in this category. Firstly, customers may want to ensure that the product meets their specific needs and requirements. A comprehensive description helps them understand the product's functionality, size, materials used, and any unique features it offers. Additionally, customers in this category may prioritize product descriptions because they want to make informed decisions. They rely on the description to assess the quality and effectiveness of the product, especially when it comes to janitorial and sanitation supplies that directly impact cleanliness and hygiene. Based on this information, optimizing Amazon listings in this category should focus on enhancing the product description. Here are a few suggestions: 1. Provide detailed and accurate information: Ensure that the product description includes all relevant details about the product, such as dimensions, materials, usage instructions, and any certifications or safety features. 2. Highlight key benefits: Clearly communicate the advantages of the product, such as its durability, efficiency, or eco-friendliness. This helps customers understand how the product can solve their specific cleaning or sanitation needs. 3. Use bullet points and subheadings: Organize the description in a user-friendly format, using bullet points and subheadings to make it easy for customers to scan and find the information they need quickly. 4. Include high-quality images: Supplement the description with high-resolution images that showcase the product from different angles. This allows customers to visually assess the product and gain a better understanding of its features. 5. Incorporate customer reviews: Display positive customer reviews that highlight the product's effectiveness and reliability. This social proof can further reinforce the product's value and encourage potential buyers to make a purchase. By optimizing the product description and providing comprehensive information, sellers can better meet the needs and expectations of customers in the Janitorial & Sanitation Supplies category, ultimately increasing the likelihood of a purchase.
Understand customers need for prioritizing what to build next
Companies should prioritize what to build next by understanding their customers' needs. Amazon review analysis can help businesses better understand customer sentiment, while product research and competitor analysis can give insights into current and upcoming trends in the market. Moreover, customer expectations should be taken into account when developing new products or features. Ultimately, prioritizing what to build next based on an in-depth understanding of customer needs will enable a company to develop successful products that maintain customer satisfaction and loyalty.
| Topic | Mentions | Review Snippets |
|---|---|---|
| big | 22 | big large |
| thinner | 17 | thicker |
| large size | 13 | large large size |
| large wipe | 12 | large wipe strong wipe wipe large large sized wipe slightly large wipe |
| know sooner | 11 | sooner |
| 2 year ago | 10 | year ago |
| battery rechargeable | 9 | rechargeable rechargeable battery |
| before & after picture | 9 | before after photo before after picture before & after pic |
| last long | 8 | last long last awhile last longer |
| along time ago | 7 | long time ago along time ago long ago |
Based on the customer expectations mentioned, it seems that customers in the Janitorial & Sanitation Supplies category are looking for products that are big, thinner, and come in large sizes. This suggests that customers are looking for products that are efficient and can cover a larger area or clean more effectively. To prioritize product development, sellers should focus on creating products that meet these expectations. For example, they could develop larger cleaning tools or thinner cleaning solutions that are still effective. Additionally, sellers should consider offering products in a variety of sizes to meet the needs of different customers. In terms of marketing promotion factors, sellers should highlight the efficiency and effectiveness of their products. They could emphasize how their products are larger or thinner than competitors, and how this makes them more effective at cleaning. Additionally, sellers could offer promotions or discounts for customers who purchase larger sizes of their products, to encourage customers to try them out. Overall, by focusing on meeting customer expectations for big, thinner, and large size products, sellers in the Janitorial & Sanitation Supplies category can develop products that are more appealing to customers and increase their sales.
Shulex VOC is an AI-powered platform that helps companies gain valuable customer insights from Amazon review analysis. It works by providing users with core capabilities such as customer profiles, sentiment analysis, buyers motivation and customer expectations. This enables businesses to tap into the power of voice of customer, utilizing AI modeling for a comprehensive view of customer experience, product research & selection as well as optimizing quality and reputation. The insights gleaned from this data can then be implemented to foster a healthy relationship between customers and brand.
