Jerky product research and customer review analysis

In today's rapidly growing and highly competitive e-commerce industry, it is becoming increasingly important for sellers to effectively select products, improve customer experience, and ultimately be able to increase their market sales and strengthen their brand. Amazon review analysis and consumer research can provide key insights into customer sentiment, preferences and behaviors that can help sellers make informed decisions on product selection and marketing strategies. By utilizing tools such as sentiment analysis, voice of customer, feedback analysis, product research, audience research, competitor analysis and Amazon ratings & reviews data to gain a better understanding of the customer base it becomes possible to create more targeted campaigns that meet customer needs and drive customer satisfaction.

Total ASIN: 11
Top 1
Top 2
Top 3
Top 4
Average Ratings
Total Reviews
This insight is based on the data from the best seller products. The top 5 of them are:
Pan's Mushroom Jerky, Organic, Vegan Snacks, Dried Mushrooms Shitake, Plant based Jerky, Meatless Jerky, Gluten Free, High in Fiber, with Teriyaki flavor (2.2 Ounce, Pack of 3)
Moku Plant-Based Mushroom Jerky, Hawaiian Teriyaki, Sweet and Spicy, Original (6 Pack) Vegan Jerky, Gluten Free, Soy-Free, Non-Gmo Vegan Snacks, Vegan Meat No Artificial Sweetener Vegan Food, 2.0 Oz Ea - Variety Pack
Little Jasmine Vegan Jerky, Wasabi Flavor, Plant Based Protein, Vegan Snack, 7.05oz
Jack Link's Premium Cuts Beef Steak Tender Bites, Teriyaki, 1.25 Ounce (Pack of 10)
Louisville Vegan Jerky - Perfect Pepperoni, Vegetarian & Vegan-Friendly Jerky, 21 Grams of Non-GMO Soy Protein, 270 Calories Per Bag, Gluten-Free Ingredients (3 oz, 10-Pack)

Sales, a key metric of costs and profits for any business, is the most intuitive and accessible data. With established social media platforms and advertising channels providing detailed insight in regards to website traffic, understanding consumer sentiment--i.e., volume--is one of the more challenging areas to analyze. Volume refers how people express their opinions on our brand's products/services/marketing efforts via various touchpoints; these voices come together as an aggregate that can tell us what consumers need or expect from us – why consumers make purchases with us over others.

Based on the data provided, it seems that the Jerky product category on Amazon has an average rating of 3.87 out of 5, with a total of 3462 reviews. This suggests that there is a moderate level of customer satisfaction with Jerky products on Amazon. However, it's important to note that this data only provides a snapshot of the overall customer experience with Jerky products on Amazon. It's possible that individual products within this category may have higher or lower ratings, and that customer satisfaction may vary depending on factors such as price, quality, and flavor. If you're considering purchasing Jerky products on Amazon, it's a good idea to read through reviews carefully to get a sense of what other customers have experienced. Look for patterns in the reviews, such as common complaints or praise, and pay attention to the overall sentiment of the reviews. Additionally, it may be helpful to try out a few different Jerky products from different brands to see which ones you prefer. This can help you find a product that meets your specific needs and preferences, and can increase your overall satisfaction with your purchase.

Target your customers through customer profile

Voice of customer analysis and audience research are key elements when targeting customers through customer profile. By leveraging Amazon review analysis and other data sources, sellers can gain insights into their customers preferences and behaviors, which can be used to craft targeted solutions and develop a successful product profile. Additionally, this data can also be used to create more effective campaigns that attract the right customers and boost sales.

Customer Profile
The consumer group most commonly mentioned is friend, the most commonly moment of use is everyday, the most common location is texas, the most common behavior is snack . By focusing on these key consumer characteristics, it is possible to identify pain points associated with consumer usage scenarios.
X-axis:topic. Y-axis:mentions. Red:reviews of 1-3 stars. Green:reviews of 4-5 stars

Based on the data provided, it seems that the top users of the jerky product are friends, husbands, and family members. This suggests that the product is likely being shared among close social circles, which could indicate that the product is seen as a social snack or gift item. The top places to use the product are in Texas, on Shark Tank, and in the car. This suggests that the product may be popular among Texans, and that it has gained some recognition through its appearance on Shark Tank. The fact that it is also used in the car suggests that it may be seen as a convenient, on-the-go snack. The top usage of the product is as a snack, followed by hiking. This suggests that the product is seen as a convenient and portable snack option, and that it may be popular among outdoor enthusiasts. Overall, the data suggests that the customer profile for this jerky product is likely to be social, active, and convenience-oriented. To appeal to this customer profile, the company could consider marketing the product as a social snack or gift item, emphasizing its convenience and portability, and targeting outdoor enthusiasts. They could also consider expanding their distribution in Texas, where the product seems to be particularly popular.

Ship products your customers love through sentiment analysis

Through sentiment analysis, businesses can uncover consumer dissatisfaction with products, automatically decompose NR and PR, and present product quality issues, packaging suggestions, marketing loopholes, and inadequate service in a digitalized format. By finding problems in VOC and combining them with a set of quality problem solving processes (CTQs), businesses can form a closed loop from problem to action, thereby achieving continuous iteration and optimization of product quality. In addition, analyzing customer emotion data can help companies foresee emerging trends ahead of competitors and tailor their products to meet customers' needs.

Customer Sentiment
The top 5 negative reviews are texture, flavor, taste, product, bag. The most mentioned elements about texture are bad(13.27%), weird(6.19%).
The top 5 positive reviews are flavor, texture, taste, snack, taste of. The most mentioned elements about flavor are good(22.25%), like like(4.29%).
do not2.65%
a little slimy2.06%
like like4.29%
taste of2.95%
Product pros and cons based on Amazon reviews. Consumers' sentiments which represent their opinions are identified using AI.

Based on the data provided, it appears that the top cons of jerky are related to texture, flavor, and taste. Specifically, customers seem to be dissatisfied with the texture of the product, as well as the flavor and taste. On the other hand, the top pro aspect mentioned is flavor, indicating that customers do appreciate the taste of jerky. To improve the product, it may be helpful to focus on improving the texture of the jerky, as this seems to be a major pain point for customers. Additionally, it may be worth exploring ways to enhance the flavor and taste of the product, while also addressing the concerns customers have about these aspects. In terms of product development and selection, it may be helpful to consider offering a wider variety of flavors and textures to appeal to a broader range of customers. Additionally, it may be worth exploring alternative ingredients or preparation methods to address the concerns customers have about the texture of the product. By taking these steps, it may be possible to improve customer satisfaction and increase sales in the jerky category.

Make the smartest sales decisions through Buyers Motivation

Making the smartest sales decisions requires understanding and responding to the voice of customer. This can be achieved by leveraging buyer motivation data, conducting competitor analysis, and engaging in thorough product research. Companies should seek to understand customer needs and preferences through surveys and feedback, analyze data from past purchases, and track market trends in order to develop effective pricing strategies. Additionally, businesses must focus on providing value to customers through competitive prices, relevant discounts, quality products, convenient services, and superior customer service. By taking into account buyer motivation and focusing on delivering value, businesses can make informed decisions that will lead to long-term success.

Buyers Motivation
Gain insight into the judgment of consumers (Top 5) when making purchase decisions, and optimize marketing strategies in a targeted manner.
shark tank2
variety of flavor2
come in1

Based on the data provided, it seems that customers are primarily motivated to buy jerky based on the product description. This makes sense, as jerky is a food item and customers want to know what they are buying and what it tastes like. Additionally, the fact that the product is recommended by friends and has a good brand reputation are also important factors in the decision-making process. Some reasons why the product description is the top feature could be that customers want to know the ingredients, nutritional information, and flavor profile of the jerky. They may also be interested in the texture and how it is made. Providing clear and detailed product descriptions can help customers make informed decisions and feel confident in their purchase. To optimize an Amazon listing for jerky, it would be important to focus on the product description. This could include using descriptive language to highlight the flavor and texture of the jerky, as well as providing information about the ingredients and nutritional value. Additionally, including customer reviews and ratings can help build trust and credibility with potential buyers. Finally, using high-quality images that showcase the product can also be effective in attracting customers.

Understand customers need for prioritizing what to build next

Companies should prioritize what to build next by understanding their customers' needs. Amazon review analysis can help businesses better understand customer sentiment, while product research and competitor analysis can give insights into current and upcoming trends in the market. Moreover, customer expectations should be taken into account when developing new products or features. Ultimately, prioritizing what to build next based on an in-depth understanding of customer needs will enable a company to develop successful products that maintain customer satisfaction and loyalty.

Customer Expectations
By understanding the specific reasons, manufacturers and retailers can develop products and marketing strategies that effectively address these needs and wants.
TopicMentionsReview Snippets
less pricey7
less expensive
more affordable
cost more5
resealable bag5
resealable bag
bag big4
big bag
bag big
large bag
taste good
big package3
big package
large package
package big
dry chewy
tough chewy
down in price3
price down
down in price with great sale and pressure

Based on the customer expectations mentioned, it seems that affordability is a top priority for customers when it comes to jerky products. Customers are looking for options that are less pricey or cheap, indicating that they are price-sensitive and looking for value for their money. Additionally, customers are also looking for more options, which could mean they are looking for variety in flavors or packaging sizes. To meet these expectations, sellers could prioritize product development by focusing on creating affordable options that still maintain quality and taste. This could involve exploring different cuts of meat or using alternative protein sources to keep costs down. Additionally, offering a variety of flavors or packaging sizes could help meet the customer's desire for more options. In terms of marketing promotion factors, sellers could focus on highlighting the affordability and value of their products. This could involve running promotions or discounts to attract price-sensitive customers. Additionally, showcasing the variety of flavors or packaging sizes could help appeal to customers looking for more options. Overall, it's important for sellers to understand and prioritize customer expectations when developing and marketing their jerky products. By focusing on affordability and variety, sellers can better meet the needs of their customers and stand out in a competitive market.

Shulex VOC is an AI-powered platform that helps companies gain valuable customer insights from Amazon review analysis. It works by providing users with core capabilities such as customer profiles, sentiment analysis, buyers motivation and customer expectations. This enables businesses to tap into the power of voice of customer, utilizing AI modeling for a comprehensive view of customer experience, product research & selection as well as optimizing quality and reputation. The insights gleaned from this data can then be implemented to foster a healthy relationship between customers and brand.


Amazon Reviews

This takes getting used to and is absolutely loaded with salt. That's what the 4 star. However it is delicious, and that is why not the 2 star. I love eating these.
Tasty snacks to carry backpacking or anywhere.
Good flavors, nice texture.
Tom L
M F-ing WOWSept. 2019
I love meat, especially meat jerky adn this stuff is an awesome surprise. So far I had the Maple and it was jaw dropping. I will carry these in my pack from now on. I bet they would pair with a good Chardonnay
Five StarsMar. 2015
Primal Strips are the bomb. Except for mesquite lime. Wasn't feeling that one
NastyJun. 2019
So bad, had to spit it out. As a vegan I’m used to eating items “like this”. I’m not sure why amazon carries these. They are truly disgusting.
David Carter
Five StarsSept. 2015
Delicious and nutritious
I have been vegetarian for a while but I have always loved jerky so I thought I’d give this a try! Sadly it wasn’t the greatest experience. I liked the mushroom type better than the soy protein but that’s really about it.
I've had the Hickory Smoked a few times before and loved it but received the sampler as a birthday present. The Texas BBQ is great and the Hot & spicy/Sweet & savory is passable but outside of those three the rest are barely edible. The mesquite lime is like a sodium heavy lemon head with no other taste, the Tai peanut and Teriyaki I just could not get past the terrible texture and when I did it felt like it would present stomach problems later if I took another bite. I will definitely be reordering the Hickory Smoked and Texas BBQ in the future however.

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