Jewelry Findings product research and customer review analysis

In today's rapidly growing and highly competitive e-commerce industry, it is becoming increasingly important for sellers to effectively select products, improve customer experience, and ultimately be able to increase their market sales and strengthen their brand. Amazon review analysis and consumer research can provide key insights into customer sentiment, preferences and behaviors that can help sellers make informed decisions on product selection and marketing strategies. By utilizing tools such as sentiment analysis, voice of customer, feedback analysis, product research, audience research, competitor analysis and Amazon ratings & reviews data to gain a better understanding of the customer base it becomes possible to create more targeted campaigns that meet customer needs and drive customer satisfaction.

Total ASIN: 10
Top 1
Top 2
Top 3
Top 4
Average Ratings
Total Reviews
This insight is based on the data from the best seller products. The top 5 of them are:
Gold Necklace Extenders 14k Gold Plated Extender Chain 925 Sterling Silver Extension Bracelet Extender Gold Chain Extenders for Necklaces 3 Pcs (1 2 3 Inch)(Gold)
Mandala Crafts Anodized Aluminum Wire for Sculpting, Armature, Jewelry Making, Gem Metal Wrap, Garden, Colored and Soft, 1 Roll(20 Gauge, Gold)
LANCHARMED 3 Pcs 925 Sterling Silver Necklace Extenders for Women Durable Strong Removable Necklace Bracelet Anklet Extension Jewelry Making Chains
Silicone Earring Backs Earring Backings 600 Pcs Soft Clear Ear Safety Back Pads Backstops Clutch Stopper Replacement for Fish Hook Earring Studs Hoops, Diameter 4mm
D-buy 12 Pcs Necklace Extenders, Stainless Steel Chain Extender for Necklace, Bracelet Extender, Extender Chain Set, 4 Different Length, 2 inch 3 inch 4 inch 6 inch (4 Gold, 4 Silver, 4 Rose Gold)

Sales, a key metric of costs and profits for any business, is the most intuitive and accessible data. With established social media platforms and advertising channels providing detailed insight in regards to website traffic, understanding consumer sentiment--i.e., volume--is one of the more challenging areas to analyze. Volume refers how people express their opinions on our brand's products/services/marketing efforts via various touchpoints; these voices come together as an aggregate that can tell us what consumers need or expect from us – why consumers make purchases with us over others.

Based on the data provided, it seems that the average rating for jewelry findings on Amazon is 4.5 out of 5, which indicates a high level of customer satisfaction. With a total of 8108 reviews, it suggests that there is a significant number of customers who have purchased and reviewed these products. The high average rating suggests that customers are generally pleased with the quality and performance of the jewelry findings in this category. It indicates that the majority of customers have had positive experiences with their purchases, which is a good sign for potential buyers. Based on this information, my advice would be to consider purchasing jewelry findings from this category on Amazon. However, it's always important to read individual reviews and consider personal preferences before making a final decision. Additionally, it may be helpful to look for specific features or brands that align with your needs and preferences to ensure the best possible experience.

Target your customers through customer profile

Voice of customer analysis and audience research are key elements when targeting customers through customer profile. By leveraging Amazon review analysis and other data sources, sellers can gain insights into their customers preferences and behaviors, which can be used to craft targeted solutions and develop a successful product profile. Additionally, this data can also be used to create more effective campaigns that attract the right customers and boost sales.

Customer Profile
The consumer group most commonly mentioned is daughter, the most commonly moment of use is everyday, the most common location is stud, the most common behavior is collect jewelry . By focusing on these key consumer characteristics, it is possible to identify pain points associated with consumer usage scenarios.
X-axis:topic. Y-axis:mentions. Red:reviews of 1-3 stars. Green:reviews of 4-5 stars

Based on the data provided, it seems that the majority of users who mention this product are female, with the top three being daughter, friend, and wife. This suggests that the product may be more popular among women, particularly those who are close to the purchaser. In terms of where the product is used, the top three places mentioned are stud, jewelry box, and post. This indicates that the product is likely used for storing or displaying jewelry, which is further supported by the top usage of the product being to collect jewelry. Additionally, the second most common usage of the product is to make bracelets, which suggests that it may be used by those who enjoy crafting or making their own jewelry. Overall, the data suggests that the customer profile for this product is likely to be women who are interested in jewelry and may enjoy crafting or DIY projects. To appeal to this demographic, the product could be marketed as a versatile and customizable option for storing and displaying jewelry, with a focus on its use in creating unique pieces. Additionally, targeting gift-givers who are looking for presents for their daughters, friends, or wives could be a successful strategy.

Ship products your customers love through sentiment analysis

Through sentiment analysis, businesses can uncover consumer dissatisfaction with products, automatically decompose NR and PR, and present product quality issues, packaging suggestions, marketing loopholes, and inadequate service in a digitalized format. By finding problems in VOC and combining them with a set of quality problem solving processes (CTQs), businesses can form a closed loop from problem to action, thereby achieving continuous iteration and optimization of product quality. In addition, analyzing customer emotion data can help companies foresee emerging trends ahead of competitors and tailor their products to meet customers' needs.

Customer Sentiment
The top 5 negative reviews are back, hole, earring back, wire, color. The most mentioned elements about back are small(2.04%), fall out(0.85%).
The top 5 positive reviews are earring back, fit, back, wire, red color. The most mentioned elements about earring back are comfortable(1.32%), good quality(0.96%).
fall out0.85%
do not fit properly0.51%
keep fall off0.51%
come apart0.34%
earring back6.97%
earring back7.78%
good quality0.96%
easy to use0.48%
red color0.36%
Product pros and cons based on Amazon reviews. Consumers' sentiments which represent their opinions are identified using AI.

Based on the data provided, it appears that the back and earring back are the most commonly mentioned aspects in both the pros and cons of jewelry findings. The back is mentioned as a con in both the vacuum and tip categories, while the earring back is mentioned as a pro in the vacuum category and a con in the tip category. It is unclear what specifically is meant by "hole" and "wire" in the cons of the vacuum and tip categories, but it is possible that these refer to issues with the size or quality of the findings. Overall, it seems that the quality and fit of jewelry findings are important factors for consumers. To improve product development and selection, manufacturers could focus on creating findings that are comfortable to wear and securely fasten to jewelry pieces. Additionally, offering a variety of sizes and colors could help to meet the needs of a wider range of customers.

Make the smartest sales decisions through Buyers Motivation

Making the smartest sales decisions requires understanding and responding to the voice of customer. This can be achieved by leveraging buyer motivation data, conducting competitor analysis, and engaging in thorough product research. Companies should seek to understand customer needs and preferences through surveys and feedback, analyze data from past purchases, and track market trends in order to develop effective pricing strategies. Additionally, businesses must focus on providing value to customers through competitive prices, relevant discounts, quality products, convenient services, and superior customer service. By taking into account buyer motivation and focusing on delivering value, businesses can make informed decisions that will lead to long-term success.

Buyers Motivation
Gain insight into the judgment of consumers (Top 5) when making purchase decisions, and optimize marketing strategies in a targeted manner.
bright green color1
color display1
gold tone look like a true gold1

Based on the data provided, it seems that customers primarily buy jewelry findings based on the product description. This suggests that customers highly value detailed and accurate information about the product before making a purchase. The product description allows them to understand the features, materials, and specifications of the jewelry findings, helping them make an informed decision. There could be several reasons why the product description is the top feature for buyers in this category. Firstly, jewelry findings are often small and intricate, so customers need to know the exact details to ensure they are compatible with their jewelry-making projects. Additionally, customers may be looking for specific materials, such as gold or silver findings, and the product description helps them identify the right options. To optimize Amazon listings for jewelry findings, it is crucial to focus on enhancing the product description. Here are a few suggestions: 1. Provide comprehensive details: Ensure that the product description includes all relevant information, such as size, material, color, and any additional features. This will help customers understand the product better. 2. Use high-quality images: Include clear and visually appealing images that showcase the jewelry findings from different angles. This will give customers a better idea of what they are purchasing. 3. Highlight unique selling points: If there are any special features or benefits of the jewelry findings, make sure to emphasize them in the product description. This can help differentiate your product from competitors. 4. Incorporate customer reviews: Include positive customer reviews that highlight the quality and usefulness of the jewelry findings. This can build trust and credibility among potential buyers. By optimizing the product description and incorporating these suggestions, you can enhance the buyer's motivation and increase the likelihood of customers choosing your jewelry findings over others.

Understand customers need for prioritizing what to build next

Companies should prioritize what to build next by understanding their customers' needs. Amazon review analysis can help businesses better understand customer sentiment, while product research and competitor analysis can give insights into current and upcoming trends in the market. Moreover, customer expectations should be taken into account when developing new products or features. Ultimately, prioritizing what to build next based on an in-depth understanding of customer needs will enable a company to develop successful products that maintain customer satisfaction and loyalty.

Customer Expectations
By understanding the specific reasons, manufacturers and retailers can develop products and marketing strategies that effectively address these needs and wants.
TopicMentionsReview Snippets
big in size
big size
last long7
last long
know sooner6
large size6
large size
earring back
on earring
on post earring
chain longer3
chain longer
finer chain
thicker chain
clasp big3
clasp large
clasp small
large clasp
decent quality3
good quality
quality slightly good
last lifetime3
last life time
last lifetime
last many lifetime
2 year ago2
year ago

Based on the mentions provided, it seems that customers in the Jewelry Findings category have three main expectations: they want products that are big, last long, and they want to know about them sooner rather than later. To address the expectation of big products, sellers could focus on creating larger jewelry findings that stand out and make a statement. This could include larger clasps, bails, or connectors that are more noticeable and add to the overall design of the piece. To meet the expectation of long-lasting products, sellers should prioritize quality materials and construction. This could include using materials that are less likely to tarnish or break over time, such as sterling silver or gold-filled findings. Additionally, sellers could offer warranties or guarantees to give customers peace of mind that their purchase will last. Finally, to address the expectation of knowing about products sooner, sellers should prioritize clear and timely communication with customers. This could include sending out newsletters or social media updates about new products or restocks, as well as offering pre-orders or early access to new items. In terms of marketing promotion factors, sellers could focus on highlighting the unique features of their products that meet these customer expectations. For example, they could emphasize the size and statement-making potential of their larger findings, or showcase the quality materials and construction that make their products long-lasting. Additionally, they could use social media and email marketing to keep customers informed about new products and restocks, and offer exclusive discounts or promotions to incentivize purchases.

Shulex VOC is an AI-powered platform that helps companies gain valuable customer insights from Amazon review analysis. It works by providing users with core capabilities such as customer profiles, sentiment analysis, buyers motivation and customer expectations. This enables businesses to tap into the power of voice of customer, utilizing AI modeling for a comprehensive view of customer experience, product research & selection as well as optimizing quality and reputation. The insights gleaned from this data can then be implemented to foster a healthy relationship between customers and brand.


Amazon Reviews

I couldn't find these in local stores. I kept losing studs. I'm now wearing my diamond studs again, with no worries. Shipping was fast!
Works as described
Picture doesn't do it justice, but as I went to clean my earrings today, I noticed these backings are tarnishing. The reason I buy sterling silver is so that they show no signs of tarnishing. That's the reason for the 3 stars. So I'm disappointed in that, but they are comfortable and stay on pretty well.
I love this word. LOVE it.
FLIMSY!!Jul. 2015
flimsy stuff! Not worth $10 - can't do anything with it! Not like pictured. Won't stay rolled - is messy - NOT ALUMINUM like advertised!
Michelle H
It's wire...Dec. 2019
Does what it's suppose to.
I like color and flexibility
Five StarsDec. 2016
great product for the right price, I'm using it for earrings
Brian P
Worked well for installing metal mesh in a backyard fence.
I ordered this craft wire for my wire wrapping projects, the wire is easy to use and very flexible however I noticed on my roll of black that some sections of the wire are not fully colored and have some grey sections which is a bit disappointing since I want to use this wire on some all black pieces I'm making. The wire is nice, just wish the color was a little more durable and even throughout the roll..

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