Jewelry Organizers product research and customer review analysis

In today's rapidly growing and highly competitive e-commerce industry, it is becoming increasingly important for sellers to effectively select products, improve customer experience, and ultimately be able to increase their market sales and strengthen their brand. Amazon review analysis and consumer research can provide key insights into customer sentiment, preferences and behaviors that can help sellers make informed decisions on product selection and marketing strategies. By utilizing tools such as sentiment analysis, voice of customer, feedback analysis, product research, audience research, competitor analysis and Amazon ratings & reviews data to gain a better understanding of the customer base it becomes possible to create more targeted campaigns that meet customer needs and drive customer satisfaction.

Total ASIN: 11
2023/01/20
Top 1
Top 2
Top 3
Top 4
Average Ratings
4.6
Total Reviews
8,240
This insight is based on the data from the best seller products. The top 5 of them are:
BB Brotrade Hanging Jewelry Organizer,Accessories Organizer,80 Pocket Organizer for Holding Jewelries
B073NZV1V5
AROUY Sunglasses Organizer Storage, Hanging Wall Pocket Glasses Organizer - 25 Felt Slots Sunglass Organizer Holder with Metal Hook and Sturdy Rope (Purple, Large)
B08HMQ713G
SANY DAYO HOME Jewelry Organizer with 30 Hooks and Cosmetics Shelf, 15 x 3 x 4 inches Wall Mounted Rustic Pine Wood Holder for Necklaces and Bracelets, Suitable for Kids and Adults (Retro White)
B07QFZSVQW
2 Pack Earring Organizer Set, Resovo Wall Earring Holder, Wall Mount Earring Organizer for Earrings Round Design A big & a small Set, Hanging Earring Organizer with Extra 20 Hooks for Women Girls
B0BBGL672F
Mymazn 2 Pack Necklace Hangers Acrylic Necklaces Holder Wall Mounted Jewelry Organizer Hanging with 12 Diamond Shape Hooks, Jewelry Hangers for Necklace, Gift for Girls Women
B08Q7MNGZ2

Sales, a key metric of costs and profits for any business, is the most intuitive and accessible data. With established social media platforms and advertising channels providing detailed insight in regards to website traffic, understanding consumer sentiment--i.e., volume--is one of the more challenging areas to analyze. Volume refers how people express their opinions on our brand's products/services/marketing efforts via various touchpoints; these voices come together as an aggregate that can tell us what consumers need or expect from us – why consumers make purchases with us over others.

Based on the data provided, it appears that the Jewelry Organizers category on Amazon has a high level of customer satisfaction. With an average rating of 4.64 out of 5 and a total of 8240 reviews, it suggests that customers are generally happy with the products in this category. If you are looking to purchase a jewelry organizer, it is recommended that you read through the reviews carefully to ensure that the product meets your specific needs. Additionally, it may be helpful to look for products with a high number of reviews, as this can indicate that the product is popular and has been tried and tested by many customers. Overall, it seems that the Jewelry Organizers category on Amazon is a good place to start your search for a high-quality product.

Target your customers through customer profile

Voice of customer analysis and audience research are key elements when targeting customers through customer profile. By leveraging Amazon review analysis and other data sources, sellers can gain insights into their customers preferences and behaviors, which can be used to craft targeted solutions and develop a successful product profile. Additionally, this data can also be used to create more effective campaigns that attract the right customers and boost sales.

Customer Profile
The consumer group most commonly mentioned is daughter, the most commonly moment of use is morning, the most common location is closet, the most common behavior is travel . By focusing on these key consumer characteristics, it is possible to identify pain points associated with consumer usage scenarios.
Who
When
Where
What
X-axis:topic. Y-axis:mentions. Red:reviews of 1-3 stars. Green:reviews of 4-5 stars

Based on the data provided, it is evident that the most frequently mentioned users of the jewelry organizers are the daughter, wife, and friend. The daughter is mentioned the most, with 226 mentions, followed by the wife with 75 mentions, and the friend with 50 mentions. This suggests that the product is popular among women and is often purchased for personal use or as a gift for loved ones. In terms of the places where the product is commonly used, the top three mentions are the closet (351 mentions), dresser (135 mentions), and wall (115 mentions). This indicates that customers prefer to keep their jewelry organized in easily accessible locations within their living spaces. Regarding the usage of the product, it is primarily associated with travel (330 mentions) and gift-giving (153 mentions). This implies that customers find the jewelry organizers convenient for carrying their accessories while traveling and also consider them as thoughtful gifts for special occasions. Based on this analysis, the customer profile for the jewelry organizers can be described as individuals who value organization and convenience in managing their jewelry collection. They are likely to be women who purchase the product for personal use or as a gift for their loved ones. These customers are interested in keeping their jewelry easily accessible and well-organized, both at home and while traveling. To cater to this customer profile, it would be beneficial to emphasize the product's features that enhance organization and convenience. Marketing efforts could focus on highlighting the versatility of the organizers, showcasing how they can be used in various settings such as closets, dressers, and even on walls. Additionally, promoting the product as an ideal gift option for special occasions could help attract more customers. Considering the popularity of the product among women, it would be valuable to explore partnerships or collaborations with influencers or bloggers who specialize in fashion, lifestyle, or organization. This can help increase brand visibility and reach the target audience effectively. Furthermore, offering customization options, such as personalized engravings or color choices, could enhance the appeal of the product and make it even more desirable for customers. Overall, understanding the user preferences, popular usage scenarios, and customer profile can guide marketing strategies and product development to better cater to the needs and preferences of the target audience.

Ship products your customers love through sentiment analysis

Through sentiment analysis, businesses can uncover consumer dissatisfaction with products, automatically decompose NR and PR, and present product quality issues, packaging suggestions, marketing loopholes, and inadequate service in a digitalized format. By finding problems in VOC and combining them with a set of quality problem solving processes (CTQs), businesses can form a closed loop from problem to action, thereby achieving continuous iteration and optimization of product quality. In addition, analyzing customer emotion data can help companies foresee emerging trends ahead of competitors and tailor their products to meet customers' needs.

Customer Sentiment
The top 5 negative reviews are pocket, hanger, wood, shelf, material. The most mentioned elements about pocket are small(5.83%), do not close in any way(2.62%).
The top 5 positive reviews are product, look, pocket, jewelry organizer, shelf. The most mentioned elements about product are solid(1.53%), good quality(1.39%).
Cons
pocket15.74%
small5.83%
do not close in any way2.62%
not deep enough1.02%
have no zipper or velcro0.44%
need to be sew too0.29%
hanger4.81%
wood4.37%
shelf3.64%
material3.35%
Pros
product6.83%
solid1.53%
good quality1.39%
look good0.56%
easy to install0.42%
good0.21%
look5.64%
pocket4.60%
jewelry organizer4.25%
shelf3.83%
Product pros and cons based on Amazon reviews. Consumers' sentiments which represent their opinions are identified using AI.

Based on the data provided, it seems that the top cons of jewelry organizers are related to pockets, hangers, wood, shelf, and material. On the other hand, the top pro aspect mentioned is the product itself. It's important to note that the data only provides a snapshot of customer feedback and may not be representative of the entire market. However, it does suggest that customers are looking for high-quality products that are durable and functional. To improve product development and selection, manufacturers should focus on addressing the top cons mentioned by customers. For example, they could consider using different materials that are more durable or adding more pockets to the design. Additionally, manufacturers should pay attention to the overall look and design of the product, as this was mentioned as a con for some customers. Overall, the sentiment analysis suggests that there is room for improvement in the jewelry organizer market. By addressing customer concerns and focusing on product quality and functionality, manufacturers can create products that better meet the needs of their customers.

Make the smartest sales decisions through Buyers Motivation

Making the smartest sales decisions requires understanding and responding to the voice of customer. This can be achieved by leveraging buyer motivation data, conducting competitor analysis, and engaging in thorough product research. Companies should seek to understand customer needs and preferences through surveys and feedback, analyze data from past purchases, and track market trends in order to develop effective pricing strategies. Additionally, businesses must focus on providing value to customers through competitive prices, relevant discounts, quality products, convenient services, and superior customer service. By taking into account buyer motivation and focusing on delivering value, businesses can make informed decisions that will lead to long-term success.

Buyers Motivation
Gain insight into the judgment of consumers (Top 5) when making purchase decisions, and optimize marketing strategies in a targeted manner.
TopicMentions
others4
zipper2
ability to fit many necklace1
fabric1
hence more pocket1

Based on the data provided, it seems that customers primarily buy jewelry organizers due to the product description. This suggests that customers are highly influenced by the information provided about the product, such as its features, materials, and functionality. A well-written and detailed product description can effectively communicate the benefits and value of the jewelry organizer, making it more appealing to potential buyers. Some reasons why the product description is the top feature could be that customers want to ensure they are purchasing a high-quality and suitable organizer for their specific needs. They rely on the product description to understand the size, compartments, materials, and any additional features that may be important to them. A clear and informative product description helps customers make an informed decision and increases their confidence in the purchase. Based on this information, here are some suggestions for Amazon listing optimization: 1. Focus on creating a comprehensive and detailed product description that highlights the key features, benefits, and specifications of the jewelry organizer. Include information about the size, materials used, number of compartments, and any unique selling points. 2. Use high-quality images that showcase the jewelry organizer from different angles, demonstrating its functionality and design. Visuals can greatly enhance the product description and provide a better understanding of the product. 3. Encourage customers to leave reviews and ratings, as positive feedback can further validate the product's quality and usefulness. This can be achieved by providing exceptional customer service and following up with buyers to request their feedback. 4. Consider incorporating customer testimonials or quotes in the product description to add credibility and social proof. If customers have recommended the product to their friends, highlight these recommendations to further emphasize its value. By optimizing the product listing with a strong product description, appealing visuals, and positive customer reviews, you can increase the likelihood of attracting and converting potential buyers.

Understand customers need for prioritizing what to build next

Companies should prioritize what to build next by understanding their customers' needs. Amazon review analysis can help businesses better understand customer sentiment, while product research and competitor analysis can give insights into current and upcoming trends in the market. Moreover, customer expectations should be taken into account when developing new products or features. Ultimately, prioritizing what to build next based on an in-depth understanding of customer needs will enable a company to develop successful products that maintain customer satisfaction and loyalty.

Customer Expectations
By understanding the specific reasons, manufacturers and retailers can develop products and marketing strategies that effectively address these needs and wants.
TopicMentionsReview Snippets
pocket big39
pocket big
pocket large
large pocket
big pocket
pocket size
big pocket14
large pocket
big pocket
small pocket
zipper last10
zipper
zipper version10
zipper
add extra pocket8
more large pocket
more big pocket
pocket more
hook swivel8
hanger swivel
hook rotate
hook swivel
hook turn in direction
swivel at hook
more firm pocket deep8
pocket deeper
more deep pocket
know sooner7
sooner
more different size pocket7
more large pocket
more variety pocket size
variety of pocket size
hanger flip around6
hanger swivel
hanger on swivel
hanger part swivel
hanger rotate
hanger twist around

Based on the customer expectations mentioned, it seems that customers are looking for jewelry organizers with large pockets or big pockets, and with zippers that last. This suggests that customers want a product that can hold a lot of jewelry and keep it secure. For sellers in this category, it would be important to prioritize product development that focuses on creating jewelry organizers with larger pockets or more pockets overall. Additionally, ensuring that the zippers used in the product are durable and long-lasting would be a key factor in meeting customer expectations. In terms of marketing promotion factors, highlighting the size and durability of the pockets and zippers in product descriptions and advertising would be important. Using customer reviews that mention these features as testimonials could also be effective in convincing potential customers to make a purchase. Overall, it is clear that customers in this category are looking for a functional and durable product that can hold a lot of jewelry. By prioritizing product development and marketing efforts that focus on these key features, sellers can better meet customer expectations and increase sales.

Shulex VOC is an AI-powered platform that helps companies gain valuable customer insights from Amazon review analysis. It works by providing users with core capabilities such as customer profiles, sentiment analysis, buyers motivation and customer expectations. This enables businesses to tap into the power of voice of customer, utilizing AI modeling for a comprehensive view of customer experience, product research & selection as well as optimizing quality and reputation. The insights gleaned from this data can then be implemented to foster a healthy relationship between customers and brand.

FAQs

Amazon Reviews

Sunshine
Purchased
LooksJan. 2021
It is the best holder I ever had. It goes well with my room and it was easy to assemble.
maypomgar
Purchased
Son muy fácil para instalar, y puedes tener organizados todos tus collares, cadenas, pulseras, rosarios etc. Tienes todo a la vista, fácil de descolgar y aparte se ven muy bien sobre la pared.
Super cute way to keep necklaces! Way better than the tangled mess they were b4! Makes accessorizing waay easier!
Coaches67
Purchased
I love this item easy to put up and the stickers were great and strong no issues
Candie H.
Purchased
Super cute way to hang and display necklaces. Very easy to install with included glue dots and screws to make it more secure.
Jeni
Purchased
These are perfect and affordable. Got some for my daughter and myself and we both love them. Had a guest over for the first time and she immediately complimented them when we showed her around the house. I stuck them on the walls using clear Command strips because we didn’t want to put holes in the walls with the screws. I imagine double-sided tape would work just as well.
Damary Bustos
Purchased
I’m in love with these necklace holders!!!! I love how they are “diamonds” which goes with my bedroom decor! Now I can see what necklaces I have & grab them easily!! Also, I love how it saves up so much space! Unlike the other one I had, it would take up so much space from my dresser. It was so easy to install! I love how it gave 2 options to install, my boyfriend end up sticking them to my organizers. I wish I could have came across these before so I could have get them for my daughter but I have an extra one so I’m saving that for her if she grows her necklace collection. So happy with these necklaces organizers! Especially for being so affordable!! (My sister in law even purchased a set for herself when I shared this item with her!)
Amy Clagg
Purchased
Product is super cute and easy to install. My complaint is that one out of the four came messed up and definitely does not look like the others. Aesthetically speaking, I won’t use it.
Julie
Purchased
PerfectJan. 2023
I use it as shown for necklaces. Just perfect!
I did not like the sticky pads they came with. Using Gorilla 2 sided tape solved the problem. They look great and can hold quite a lot of chains. Easy to install. They look beautiful

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