Judo product research and customer review analysis

In today's rapidly growing and highly competitive e-commerce industry, it is becoming increasingly important for sellers to effectively select products, improve customer experience, and ultimately be able to increase their market sales and strengthen their brand. Amazon review analysis and consumer research can provide key insights into customer sentiment, preferences and behaviors that can help sellers make informed decisions on product selection and marketing strategies. By utilizing tools such as sentiment analysis, voice of customer, feedback analysis, product research, audience research, competitor analysis and Amazon ratings & reviews data to gain a better understanding of the customer base it becomes possible to create more targeted campaigns that meet customer needs and drive customer satisfaction.

Total ASIN: 11
Top 1
Top 2
Top 3
Top 4
Average Ratings
Total Reviews
This insight is based on the data from the best seller products. The top 5 of them are:
FUJI Belt, All-Purpose Martial Arts Belt, Judo Belt, Colorful Karate Belt, Durable MMA Belt
Ultimate - Judo Single Weave Kids Adults Unisex Karate Gi Uniform - (Belt Included)
ESOFT Women Fleece Lined Leggings with Pockets, Winter Thermal High Waisted Yoga Pants
Yamato Sakura Unbleached Single Weave Judo Gi Uniform
PROFORCE Gladiator Judo Pants - Black - Size

Sales, a key metric of costs and profits for any business, is the most intuitive and accessible data. With established social media platforms and advertising channels providing detailed insight in regards to website traffic, understanding consumer sentiment--i.e., volume--is one of the more challenging areas to analyze. Volume refers how people express their opinions on our brand's products/services/marketing efforts via various touchpoints; these voices come together as an aggregate that can tell us what consumers need or expect from us – why consumers make purchases with us over others.

Based on the data provided, it seems that the Judo product on Amazon has a relatively high customer satisfaction rating. With an average rating of 4.2 out of 5 and a total of 420 reviews, it suggests that many customers have had positive experiences with the product. However, it's important to note that the data only provides a snapshot of customer satisfaction and doesn't necessarily reflect the experiences of all customers who have purchased the product. It's also possible that some customers may have had negative experiences but didn't leave a review. If you're considering purchasing this Judo product, it's a good idea to read through some of the reviews to get a better understanding of what customers liked and didn't like about the product. Additionally, you may want to consider reaching out to the seller or manufacturer with any questions or concerns you may have before making a purchase.

Target your customers through customer profile

Voice of customer analysis and audience research are key elements when targeting customers through customer profile. By leveraging Amazon review analysis and other data sources, sellers can gain insights into their customers preferences and behaviors, which can be used to craft targeted solutions and develop a successful product profile. Additionally, this data can also be used to create more effective campaigns that attract the right customers and boost sales.

Customer Profile
The consumer group most commonly mentioned is son, the most commonly moment of use is everyday, the most common location is gym, the most common behavior is judo . By focusing on these key consumer characteristics, it is possible to identify pain points associated with consumer usage scenarios.
X-axis:topic. Y-axis:mentions. Red:reviews of 1-3 stars. Green:reviews of 4-5 stars

Based on the data provided, it is evident that the top three users of this product are the son, kid, and daughter, with the son being mentioned the most (14 mentions), followed by the kid and daughter (both with 10 mentions). This suggests that the product is popular among children and teenagers, particularly those involved in activities like Judo. When it comes to the places where this product is commonly used, the top three locations are the gym (3 mentions), home dojo (3 mentions), and school (2 mentions). This indicates that the product is utilized in various settings, including formal training environments like the gym and school, as well as personal spaces like home dojos. Regarding the usage of the product, Judo stands out as the primary activity associated with it, with 14 mentions. This suggests that the product is specifically designed for Judo practitioners and is likely tailored to meet their needs. Additionally, washing the product is mentioned three times, indicating that it requires regular cleaning or maintenance. Based on this analysis, the customer profile for this product can be inferred as parents or guardians who have children involved in Judo or martial arts. They are likely looking for a durable and reliable product that can withstand the demands of Judo training. These customers may prioritize functionality, comfort, and ease of cleaning when selecting a product. To cater to this customer profile, it would be beneficial to emphasize the durability and quality of the product, highlighting its suitability for Judo training. Additionally, providing information on how to properly clean and maintain the product could be helpful. Offering customization options, such as different sizes or colors, might also appeal to customers looking for a personalized experience.

Ship products your customers love through sentiment analysis

Through sentiment analysis, businesses can uncover consumer dissatisfaction with products, automatically decompose NR and PR, and present product quality issues, packaging suggestions, marketing loopholes, and inadequate service in a digitalized format. By finding problems in VOC and combining them with a set of quality problem solving processes (CTQs), businesses can form a closed loop from problem to action, thereby achieving continuous iteration and optimization of product quality. In addition, analyzing customer emotion data can help companies foresee emerging trends ahead of competitors and tailor their products to meet customers' needs.

Customer Sentiment
The top 5 negative reviews are belt, pant, material, size, drawstring on the pant. The most mentioned elements about belt are small(13.21%), short(5.66%).
The top 5 positive reviews are belt, material, gi, color, quality. The most mentioned elements about belt are good quality(12.40%), thick(3.10%).
do not look great quality1.89%
frequently loosen itself1.89%
drawstring on the pant3.77%
good quality12.40%
Product pros and cons based on Amazon reviews. Consumers' sentiments which represent their opinions are identified using AI.

Based on the data provided, it seems that the belt is the most mentioned aspect of the Judo category, both in terms of pros and cons. While the belt is mentioned as a pro aspect by 23.26% of respondents, it is also mentioned as a con by 24.53% of respondents. Other common cons mentioned include the pant, material, size, drawstring on the pant, gi, color, and quality. Overall, it appears that there is a mixed sentiment towards the Judo category. While some people appreciate the belt and other aspects of the category, others have concerns about various aspects of the products, such as the materials used and the quality of the items. To improve product development and selection in this category, it may be helpful to focus on addressing some of the common concerns mentioned by respondents. For example, manufacturers could consider using higher-quality materials or improving the design of the pants to address concerns about the drawstring or sizing. Additionally, it may be helpful to gather more detailed feedback from customers to better understand their needs and preferences, and to use this information to inform product development and selection decisions.

Make the smartest sales decisions through Buyers Motivation

Making the smartest sales decisions requires understanding and responding to the voice of customer. This can be achieved by leveraging buyer motivation data, conducting competitor analysis, and engaging in thorough product research. Companies should seek to understand customer needs and preferences through surveys and feedback, analyze data from past purchases, and track market trends in order to develop effective pricing strategies. Additionally, businesses must focus on providing value to customers through competitive prices, relevant discounts, quality products, convenient services, and superior customer service. By taking into account buyer motivation and focusing on delivering value, businesses can make informed decisions that will lead to long-term success.

Buyers Motivation
Gain insight into the judgment of consumers (Top 5) when making purchase decisions, and optimize marketing strategies in a targeted manner.
gi quality is comparable to shureido1

Based on the data provided, it seems that customers in the Judo category are primarily motivated to buy products based on the product description. This could be because Judo is a technical sport that requires specific equipment, and customers want to ensure they are purchasing the right product for their needs. Additionally, brand reputation and recommendations from friends also play a role in the decision-making process, but to a lesser extent. To optimize Amazon listings for Judo products, it would be important to focus on creating detailed and accurate product descriptions that highlight the technical specifications and benefits of the product. Including high-quality images and videos can also help customers better understand the product and make an informed decision. Additionally, leveraging positive brand reputation and customer reviews can help build trust and credibility with potential buyers.

Understand customers need for prioritizing what to build next

Companies should prioritize what to build next by understanding their customers' needs. Amazon review analysis can help businesses better understand customer sentiment, while product research and competitor analysis can give insights into current and upcoming trends in the market. Moreover, customer expectations should be taken into account when developing new products or features. Ultimately, prioritizing what to build next based on an in-depth understanding of customer needs will enable a company to develop successful products that maintain customer satisfaction and loyalty.

Customer Expectations
By understanding the specific reasons, manufacturers and retailers can develop products and marketing strategies that effectively address these needs and wants.
TopicMentionsReview Snippets
adult title or keywords1
adult title or keywords
good belt
long last1
last long last
slim long1
slim long
arm long easy to bend1
long arm

Analysis of Customer Expectations for Judo: Based on the provided information, it seems that customers have expressed three main expectations for Judo products: longer length, adult title or keywords, and the inclusion of a belt. Let's delve into each expectation and provide some suggestions for product development prioritization and marketing promotion factors. 1. Longer Length: Customers have mentioned the desire for longer Judo products. This could refer to Judo uniforms (gi) or other related equipment. To address this expectation, sellers should consider offering Judo uniforms in various lengths, ensuring that they cater to customers of different heights and body types. Additionally, sellers could explore the possibility of offering customizable options, allowing customers to choose the length that suits them best. 2. Adult Title or Keywords: Customers have indicated an interest in adult-oriented Judo products, possibly referring to titles or keywords associated with more advanced or professional levels of Judo. To meet this expectation, sellers should consider developing a range of products specifically targeted towards adult practitioners. This could include advanced training materials, specialized equipment, or even exclusive events or workshops tailored to adult Judo enthusiasts. By emphasizing the adult aspect, sellers can attract and cater to this specific customer segment. 3. Belt: The mention of a belt suggests that customers expect Judo products to include this essential accessory. Sellers should ensure that their Judo uniforms come with belts included, as this is a fundamental part of the Judo uniform. Additionally, sellers could consider offering a variety of belt colors, allowing customers to choose based on their rank or personal preference. This would provide customers with more options and enhance their overall experience. Suggestions for Product Development Prioritization and Marketing Promotion Factors: 1. Length Options: Prioritize the development of Judo uniforms with different length options to cater to customers of varying heights and body types. Highlight this feature in marketing materials to attract customers seeking longer Judo products. 2. Adult-Oriented Products: Allocate resources towards developing advanced training materials, specialized equipment, and exclusive events or workshops targeted specifically at adult Judo practitioners. Emphasize the adult aspect in marketing campaigns to capture the attention of this customer segment. 3. Belt Inclusion: Ensure that Judo uniforms come with belts included as a standard feature. Consider offering a range of belt colors to provide customers with more choices. Highlight the inclusion of belts in marketing materials to showcase the completeness of the product. 4. Customer Education: Invest in marketing efforts that educate customers about the importance of longer length options, adult-oriented products, and the significance of belts in Judo. This will help customers understand the value of these features and increase their likelihood of making a purchase. By addressing these customer expectations and incorporating the suggested product development prioritization and marketing promotion factors, sellers can better meet the needs of Judo enthusiasts and enhance their overall experience with the brand.

Shulex VOC is an AI-powered platform that helps companies gain valuable customer insights from Amazon review analysis. It works by providing users with core capabilities such as customer profiles, sentiment analysis, buyers motivation and customer expectations. This enables businesses to tap into the power of voice of customer, utilizing AI modeling for a comprehensive view of customer experience, product research & selection as well as optimizing quality and reputation. The insights gleaned from this data can then be implemented to foster a healthy relationship between customers and brand.


Amazon Reviews

Very LONGJan. 2019
I ordered a 7 and it is very long (just as they said it was). Great quality. Wash before hemming. It did shrink.
Starts off big like most new gis, so I put it thru one wash. First thing I noticed was the shorter drawstrings on the pants, this makes it harder to tie a good knot. I'm not fat but I think this could be problem for those with some stomach bulge. I replaced the drawstring with one from an old torn up pants of another gi and found that this gi's drawstring was 4" shorter than my other. It's only the first day using it, but so far I found the top body gi to have softened, the pants though still have stiff feel. I don't notice that issue while training just after I've taken it off.
Great gi!Oct. 2021
Thick, good material. The unbleached is nice. Generously sized.
Bought this for a light weight aikido gi. Material is comfortable and soft. I probably wouldn’t use this for judo, as I think it would likely be a bit light. Pros: - Soft, comfortable - No logos - Reasonably well cut - Price Cons: - Shrinks up a bit more than expected. In other brands, I tend to buy a 4 and shrink them up to fit. My wife tends to get a 3 and then shrink to fit. In this case, after shrinking, this gi fits my wife better than me. - The shrink up puckers the fabric on the pants. It’s not a problem, but does make for a perpetual wrinkly look.
Fits great. 000 is perfect for 44” tall 40lb kid. Pants were about 6” too long but easy to hem.
I ordered a size four. I am 5'6 and 200lbs. When i tried it on, it fit perfectly for my build. I seen other reviews that said the gi fit too big but that was what I was counting on. This gi is nice and light. I would definitely buy this gi again.
Arrived quick. Material is lightweight/ thin. Not recommended for serious training. Some of the seams are loose. Length wise they went to my 12 year old daughters mid calves.
GreatApr. 2015
This is a great uniform for a beginner judo player. The price is outstanding, I don't think you can get a better price anywhere else. My daughter wears this to uniform to class and it takes a beating, so far and it has yet to show signs of wear and tear.
Family of 3
My son is 6 years old and 4' tall. The 000 fit him perfectly. He is on the thin side (49lbs.) and we really had to cinch the waist using the drawstring. The length is perfect. The pants just skim the ground. The thickness was better than I expected - actually very nice?

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