Keepsakes product research and customer review analysis

In today's rapidly growing and highly competitive e-commerce industry, it is becoming increasingly important for sellers to effectively select products, improve customer experience, and ultimately be able to increase their market sales and strengthen their brand. Amazon review analysis and consumer research can provide key insights into customer sentiment, preferences and behaviors that can help sellers make informed decisions on product selection and marketing strategies. By utilizing tools such as sentiment analysis, voice of customer, feedback analysis, product research, audience research, competitor analysis and Amazon ratings & reviews data to gain a better understanding of the customer base it becomes possible to create more targeted campaigns that meet customer needs and drive customer satisfaction.

Total ASIN: 11
2023/02/21
Top 1
Top 2
Top 3
Average Ratings
4.8
Total Reviews
5,921
This insight is based on the data from the best seller products. The top 5 of them are:
Kate & Milo My First Valentine's Day Fill-in Photo Prop, Baby's First Holiday Customizable Board, Newborn Picture Sign with Marker, Gift for New and Expecting Moms, Red Heart
B0BL436V1X
beiens Soft Baby Books, High Contrast Black and White Books NonToxic Fabric Touch and Feel Crinkle Cloth Books Early Educational Stimulation Toys for Infants Toddlers, Baby Girl & Baby Boy Gift Animal
B093PPQY4S
Kate & Milo Baby Monthly Milestone Marker Discs
B0BL6133QM

Sales, a key metric of costs and profits for any business, is the most intuitive and accessible data. With established social media platforms and advertising channels providing detailed insight in regards to website traffic, understanding consumer sentiment--i.e., volume--is one of the more challenging areas to analyze. Volume refers how people express their opinions on our brand's products/services/marketing efforts via various touchpoints; these voices come together as an aggregate that can tell us what consumers need or expect from us – why consumers make purchases with us over others.

Based on the data provided, it seems that the Keepsakes product in question has a high level of customer satisfaction. With an average rating of 4.8 out of 5 and a total of 5921 reviews, it is clear that many customers have had positive experiences with this product. As an AI language model, I don't have access to the specific product details or reviews, but based on the data provided, it is safe to assume that this product is well-liked by customers. This high level of satisfaction could be due to a variety of factors, such as the quality of the product, its usefulness, or its sentimental value. If you are considering purchasing this Keepsakes product, it is likely a good choice based on the high customer satisfaction ratings. However, it is always important to read through the reviews and product details carefully to ensure that it meets your specific needs and expectations. Additionally, it is important to keep in mind that individual experiences may vary, so it is always a good idea to approach any purchase with a critical eye.

Target your customers through customer profile

Voice of customer analysis and audience research are key elements when targeting customers through customer profile. By leveraging Amazon review analysis and other data sources, sellers can gain insights into their customers preferences and behaviors, which can be used to craft targeted solutions and develop a successful product profile. Additionally, this data can also be used to create more effective campaigns that attract the right customers and boost sales.

Customer Profile
The consumer group most commonly mentioned is daughter, the most commonly moment of use is christmas, the most common location is hospital, the most common behavior is gift give . By focusing on these key consumer characteristics, it is possible to identify pain points associated with consumer usage scenarios.
Who
When
Where
What
X-axis:topic. Y-axis:mentions. Red:reviews of 1-3 stars. Green:reviews of 4-5 stars

Based on the data provided, it seems that the product in question is a keepsake item that is primarily marketed towards parents with young children, particularly daughters and sons. The fact that "infant" is also one of the top mentioned users suggests that the product may be geared towards babies and very young children specifically. In terms of where the product is used, hospitals are the most frequently mentioned location, which could indicate that the product is often given as a gift to new parents in a hospital setting. However, it's worth noting that "house" and "room" are also mentioned, which suggests that the product may be used as a decorative item in a child's bedroom or in other areas of the home. The fact that "gift give" and "baby shower gift" are the top two usage categories suggests that the product is often given as a gift, particularly for baby showers. This could indicate that the product is seen as a sentimental or meaningful gift that is appropriate for new parents or parents-to-be. Based on this data, it seems that the ideal customer profile for this product would be parents or soon-to-be parents who are looking for a sentimental keepsake item to commemorate their child's early years. The fact that daughters and sons are the top mentioned users suggests that the product may be particularly appealing to parents who have children in this age range. Additionally, the fact that the product is often given as a gift could indicate that it is also popular among friends and family members who are looking for a meaningful baby shower or new baby gift.

Ship products your customers love through sentiment analysis

Through sentiment analysis, businesses can uncover consumer dissatisfaction with products, automatically decompose NR and PR, and present product quality issues, packaging suggestions, marketing loopholes, and inadequate service in a digitalized format. By finding problems in VOC and combining them with a set of quality problem solving processes (CTQs), businesses can form a closed loop from problem to action, thereby achieving continuous iteration and optimization of product quality. In addition, analyzing customer emotion data can help companies foresee emerging trends ahead of competitors and tailor their products to meet customers' needs.

Customer Sentiment
The top 5 negative reviews are clay, ink, ink pad, print, product. The most mentioned elements about clay are crack(2.38%), bulky(1.55%).
The top 5 positive reviews are product, frame, clay, instruction, ink. The most mentioned elements about product are easy to use(6.15%), good quality(0.88%).
Cons
clay22.83%
crack2.38%
bulky1.55%
dry0.95%
crack while dry0.71%
bad0.59%
ink14.39%
ink pad7.02%
print5.95%
product4.64%
Pros
product11.71%
easy to use6.15%
good quality0.88%
good0.73%
less mess0.73%
easy0.59%
frame9.52%
clay9.08%
instruction6.73%
ink3.95%
Product pros and cons based on Amazon reviews. Consumers' sentiments which represent their opinions are identified using AI.

Based on the data provided, it seems that the top con aspect mentioned most frequently in the category of Keepsakes is clay, accounting for 22.83% of the mentions. Additionally, the top five cons of vacuum in this category are clay, ink, ink pad, print, and product. On the other hand, the top pro aspect mentioned most is the product itself, accounting for 11.71% of the mentions. The top five cons of the tip are product, frame, clay, instruction, and ink. Based on this information, it appears that clay is a significant concern for customers in the Keepsakes category, as it is mentioned as a con in both the vacuum and tip aspects. This suggests that there might be issues related to the quality, usability, or durability of the clay used in these products. Additionally, ink and print are mentioned as cons, indicating potential problems with the printing process or the quality of the final result. On the positive side, the product itself is mentioned as a pro aspect, indicating that customers appreciate the overall concept or idea behind Keepsakes. However, it is important to note that the specific features or qualities that make the product appealing are not mentioned in the given data. To improve product development and selection in this category, it would be beneficial to address the concerns related to clay, ink, and print. This could involve sourcing higher-quality materials, improving the printing process, or providing clearer instructions for customers. Additionally, understanding the specific aspects of the product that customers appreciate the most can help in further enhancing those features and marketing them effectively. Overall, the sentiment analysis suggests that while there are some concerns with certain aspects of Keepsakes, there is also potential for improvement and customer satisfaction by addressing these issues and capitalizing on the positive aspects of the product.

Make the smartest sales decisions through Buyers Motivation

Making the smartest sales decisions requires understanding and responding to the voice of customer. This can be achieved by leveraging buyer motivation data, conducting competitor analysis, and engaging in thorough product research. Companies should seek to understand customer needs and preferences through surveys and feedback, analyze data from past purchases, and track market trends in order to develop effective pricing strategies. Additionally, businesses must focus on providing value to customers through competitive prices, relevant discounts, quality products, convenient services, and superior customer service. By taking into account buyer motivation and focusing on delivering value, businesses can make informed decisions that will lead to long-term success.

Buyers Motivation
Gain insight into the judgment of consumers (Top 5) when making purchase decisions, and optimize marketing strategies in a targeted manner.
TopicMentions
others7
easy to use2
a guarantee that1
come with two stand for the imprint1
cool1

Based on the data provided, it seems that customers primarily buy products in the Keepsakes category due to the product description. This suggests that customers are highly influenced by the information provided about the product. A well-written and detailed product description can effectively communicate the features, benefits, and unique selling points of the item, which helps customers make informed purchasing decisions. Some reasons why the product description is the top feature could be: 1. Information: Customers rely on the product description to understand the item's purpose, materials used, dimensions, and any other relevant details. A comprehensive description helps customers determine if the product meets their needs. 2. Trust: A detailed product description builds trust with customers. It shows that the seller has taken the time to provide accurate information, which can increase confidence in the product's quality and authenticity. 3. Differentiation: In the Keepsakes category, where sentimental value is often important, a well-crafted product description can highlight the unique aspects of the item. This can help customers differentiate between similar products and choose the one that resonates with them the most. Based on this information, here are some suggestions for Amazon listing optimization: 1. Focus on Product Description: Ensure that the product description is detailed, engaging, and accurately represents the item. Highlight the key features, benefits, and emotional appeal of the keepsake to capture customers' attention. 2. Use High-Quality Images: Complement the product description with high-resolution images that showcase the keepsake from different angles. This will provide customers with a visual representation of the product, enhancing their understanding and desire to purchase. 3. Include Customer Reviews: Incorporate positive customer reviews that specifically mention the product description. This can further reinforce the importance of the description and build trust among potential buyers. 4. Optimize Pricing: While price is not the top motivator in this category, it is still a factor. Ensure that the pricing is competitive and aligned with the perceived value of the keepsake. Consider offering discounts or promotions to attract more customers. Remember, continuously monitoring customer feedback and adapting your listing based on their preferences and needs is crucial for ongoing success.

Understand customers need for prioritizing what to build next

Companies should prioritize what to build next by understanding their customers' needs. Amazon review analysis can help businesses better understand customer sentiment, while product research and competitor analysis can give insights into current and upcoming trends in the market. Moreover, customer expectations should be taken into account when developing new products or features. Ultimately, prioritizing what to build next based on an in-depth understanding of customer needs will enable a company to develop successful products that maintain customer satisfaction and loyalty.

Customer Expectations
By understanding the specific reasons, manufacturers and retailers can develop products and marketing strategies that effectively address these needs and wants.
TopicMentionsReview Snippets
big9
big
big size
large
additional ink pad8
two ink pad
extra ink pad paper
in different ink pad size
normal ink pad
old fashioned ink pad
work7
work
more cardstock6
more card stock
more big cardstock
more paper card
more papercards
clay soft5
clay
clay soft
hard clay
soft clay or different medium
hold more paper5
more paper
know sooner5
sooner
use sooner
more5
more
more clay bar5
more clay
more heavy clay
dry4
dry
dry hard

Analysis of Customer Expectations for the Keepsakes Category: Based on the provided information, it is evident that customers have certain expectations when it comes to keepsakes. The most frequently mentioned expectations include the size of the keepsake (mentioned 9 times), the availability of an additional ink pad (mentioned 8 times), and the quality of the work (mentioned 7 times). 1. Size: Customers seem to value larger keepsakes, which may indicate a desire for more space to capture memories or include multiple elements. Sellers should consider offering a range of sizes to cater to different customer preferences. 2. Additional Ink Pad: The repeated mention of an additional ink pad suggests that customers appreciate the convenience of having a spare or replacement ink pad for their keepsake. Sellers could consider including an extra ink pad with their products or offering it as an optional add-on. 3. Quality of Work: Customers expect high-quality craftsmanship and attention to detail in their keepsakes. Sellers should prioritize ensuring that their products are well-made, durable, and visually appealing. This may involve using quality materials, employing skilled artisans, and implementing rigorous quality control measures. Suggestions for Product Development Prioritization: 1. Size Options: Consider offering a variety of sizes for keepsakes to cater to different customer preferences. This could include small, medium, and large options, allowing customers to choose the size that best suits their needs. 2. Ink Pad Inclusion: Evaluate the feasibility of including an additional ink pad with each keepsake. This could be a value-added feature that sets your products apart from competitors and enhances customer satisfaction. 3. Customization Options: Explore the possibility of offering customization options for keepsakes. This could involve allowing customers to choose different colors, fonts, or designs, enabling them to create a truly personalized keepsake. Marketing Promotion Factors: 1. Highlight Size Options: Emphasize the range of sizes available for keepsakes in your marketing materials. This can attract customers who are specifically looking for larger or smaller keepsakes and showcase the versatility of your product line. 2. Showcase Quality: Use high-resolution images and detailed descriptions to showcase the quality of your keepsakes. Highlight the craftsmanship, attention to detail, and durability of your products to instill confidence in potential customers. 3. Emphasize Additional Ink Pad: Promote the inclusion of an extra ink pad as a unique selling point. Highlight the convenience it offers and how it enhances the overall customer experience. By understanding and addressing these customer expectations, sellers can prioritize their product development efforts and tailor their marketing strategies to effectively promote their keepsakes in the market.

Shulex VOC is an AI-powered platform that helps companies gain valuable customer insights from Amazon review analysis. It works by providing users with core capabilities such as customer profiles, sentiment analysis, buyers motivation and customer expectations. This enables businesses to tap into the power of voice of customer, utilizing AI modeling for a comprehensive view of customer experience, product research & selection as well as optimizing quality and reputation. The insights gleaned from this data can then be implemented to foster a healthy relationship between customers and brand.

FAQs

Amazon Reviews

heidi keller
Purchased
No no noFeb. 2021
This is right from the shipping box. It was already used!!! Unacceptable to say the least
Chelsey
Purchased
Really coolDec. 2019
Honestly a great product. I would recommend waiting until the baby is asleep so you can get everything centered and pushed down without making it all blurry. I would even maybe buy 2 just in case you flop with the first set like I did lol I eventually got a great handprint of my newborn which I am using for a tattoo.
JasMoMama
Purchased
it’s okDec. 2019
It has been two months since I use it. Ink hasn’t dried yet. But it’s easy to use.
Bekkers
Purchased
I used this for my two kids (cats) paws, and they came out great. It took a few tries for each one, but eventually I got one I liked. I did cut the two cards that came in the box in half. That way I had 4 tries per cat to be safe since I knew the kiddos wouldn't cooperate. Lol Definitely worth the money!
Roxana
Purchased
No mess!Apr. 2021
No mess, no cleaning! I loved it, and got a few prints out of them..
Jleighk
Purchased
as describedMar. 2019
cute little package can be used as gift. everything in box to use. clear insructions
Jayness
Purchased
It took me a minute to figure out how to use this but once I did it was fabulous! The instructions were just pictures. I only wish it was reusable as I have several kids! My only complaint is the price is high for a one time use item.
not worth itSept. 2020
It was a good concept but poorly made product. Once we did the outline of her foot there wasn't enough ink for her hand so in the print of her hand you can still see the print of her foot
MomminLa
Purchased
I gave this three stars because the ink NEVER really dries. I have had it on the paper for two weeks now and if I put my finger on it I will have ink residue. I’m scared to close memory book so I have decided to put scotch tape over it. Simple to use and mess free.
Diego Pizarro
Purchased
No messOct. 2019
This leaves a perfect ink print. However it's also sensitive as in it left the scratches of my babie's nails on the paper. But it worked well, and no mess!

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