Kendo product research and customer review analysis

In today's rapidly growing and highly competitive e-commerce industry, it is becoming increasingly important for sellers to effectively select products, improve customer experience, and ultimately be able to increase their market sales and strengthen their brand. Amazon review analysis and consumer research can provide key insights into customer sentiment, preferences and behaviors that can help sellers make informed decisions on product selection and marketing strategies. By utilizing tools such as sentiment analysis, voice of customer, feedback analysis, product research, audience research, competitor analysis and Amazon ratings & reviews data to gain a better understanding of the customer base it becomes possible to create more targeted campaigns that meet customer needs and drive customer satisfaction.

Total ASIN: 10
Top 1
Top 2
Top 3
Top 4
Average Ratings
Total Reviews
This insight is based on the data from the best seller products. The top 5 of them are:
E-BOGU 100% Cotton Kendo gi, Available in Navy Blue and White, Martial Arts Jacket, Top Only
E-BOGU Musashi Kendo Keikogi
E-BOGU Light Weight Navy Blue Summer Kendo Kendogi
Japan Kendo Aikido Hapkido Martial Arts Clothing Sportswear Hakama for Mens Women Traditional Clothing
Generic Kendo mentenugui「mushin」【cyusentenugui】… B08FDF3MXH (Purple)

Sales, a key metric of costs and profits for any business, is the most intuitive and accessible data. With established social media platforms and advertising channels providing detailed insight in regards to website traffic, understanding consumer sentiment--i.e., volume--is one of the more challenging areas to analyze. Volume refers how people express their opinions on our brand's products/services/marketing efforts via various touchpoints; these voices come together as an aggregate that can tell us what consumers need or expect from us – why consumers make purchases with us over others.

Based on the data provided, it seems that the average rating for Kendo products on Amazon is 4.57 out of 5, which indicates a relatively high level of customer satisfaction. With a total of 50 reviews, it suggests that there is a decent amount of feedback available for potential buyers to make informed decisions. The high average rating suggests that customers are generally satisfied with their Kendo purchases. This positive feedback could be attributed to factors such as product quality, performance, and customer service. It's worth noting that the specific products within the Kendo category may vary, so it's important to consider individual reviews and ratings for a more accurate assessment. Based on this information, my advice would be to continue maintaining the high level of customer satisfaction by consistently delivering quality products and excellent customer service. Encouraging customers to leave reviews and ratings can also help build trust and provide valuable feedback for further improvement. Additionally, monitoring customer feedback regularly and addressing any concerns or issues promptly can help maintain a positive reputation and ensure continued customer satisfaction.

Target your customers through customer profile

Voice of customer analysis and audience research are key elements when targeting customers through customer profile. By leveraging Amazon review analysis and other data sources, sellers can gain insights into their customers preferences and behaviors, which can be used to craft targeted solutions and develop a successful product profile. Additionally, this data can also be used to create more effective campaigns that attract the right customers and boost sales.

Customer Profile
The consumer group most commonly mentioned is kid, the most commonly moment of use is summer, the most common location is strip shopping center, the most common behavior is practice aikido . By focusing on these key consumer characteristics, it is possible to identify pain points associated with consumer usage scenarios.
X-axis:topic. Y-axis:mentions. Red:reviews of 1-3 stars. Green:reviews of 4-5 stars

Based on the data provided, we can draw a few conclusions and make some suggestions about the customer profile for the Kendo product. Firstly, it seems that the product is being mentioned by users such as "kid" and "son." This suggests that the product may be popular among younger individuals or those with children who are interested in activities like Kendo. It would be beneficial to target marketing efforts towards this demographic, highlighting the benefits of the product for kids and their parents. Secondly, the mention of a "strip shopping center" as a top place to use the product indicates that it may be suitable for both indoor and outdoor settings. This versatility could be emphasized in marketing materials, showcasing how the product can be used in various locations, whether it's a dedicated training facility or an open space. Regarding the usage of the product, the fact that "practice aikido" is mentioned twice suggests that there may be a connection or overlap between Kendo and Aikido practitioners. This could be an opportunity to explore partnerships or collaborations with Aikido dojos or instructors, as there may be a shared interest among their respective communities. Lastly, the mention of "keep class dojo up" indicates that the product may have relevance in a classroom or educational setting. This suggests that targeting schools or educational institutions could be a viable strategy, promoting the benefits of Kendo as a physical activity that also instills discipline and focus. In conclusion, the data suggests that the customer profile for the Kendo product may include younger individuals, parents with children, Aikido practitioners, and those involved in educational settings. By tailoring marketing efforts towards these demographics and highlighting the product's versatility, benefits, and potential partnerships, the company can effectively reach and engage with their target audience.

Ship products your customers love through sentiment analysis

Through sentiment analysis, businesses can uncover consumer dissatisfaction with products, automatically decompose NR and PR, and present product quality issues, packaging suggestions, marketing loopholes, and inadequate service in a digitalized format. By finding problems in VOC and combining them with a set of quality problem solving processes (CTQs), businesses can form a closed loop from problem to action, thereby achieving continuous iteration and optimization of product quality. In addition, analyzing customer emotion data can help companies foresee emerging trends ahead of competitors and tailor their products to meet customers' needs.

Customer Sentiment
The top 5 negative reviews are product, color, low one, material, fabric. The most mentioned elements about product are defect(11.11%), off white(11.11%).
The top 5 positive reviews are fabric, color, couture, craftmanship, craftsmanship. The most mentioned elements about fabric are good quality(18.18%), do not have the wide waffle texture(9.09%).
off white11.11%
run small11.11%
low one11.11%
good quality18.18%
do not have the wide waffle texture9.09%
make pretty sturdy9.09%
Product pros and cons based on Amazon reviews. Consumers' sentiments which represent their opinions are identified using AI.

Based on the data provided, it seems that the Kendo category has both positive and negative aspects. The top pro mentioned is the fabric, which suggests that customers appreciate the quality of the materials used in Kendo products. However, the top con mentioned is also related to the product, which could indicate that there are issues with the design or functionality of Kendo items. The other cons mentioned include color, low quality, and craftsmanship, which could suggest that there are opportunities for improvement in these areas. Customers may be looking for more variety in color options, higher quality materials, and better attention to detail in the crafting of Kendo products. To address these concerns, Kendo could focus on product development and selection that prioritizes high-quality materials, attention to detail, and a wider range of color options. Additionally, Kendo could consider gathering more feedback from customers to better understand their needs and preferences, and use this information to inform future product development. By addressing these concerns and focusing on customer satisfaction, Kendo could improve its reputation and attract more loyal customers.

Make the smartest sales decisions through Buyers Motivation

Making the smartest sales decisions requires understanding and responding to the voice of customer. This can be achieved by leveraging buyer motivation data, conducting competitor analysis, and engaging in thorough product research. Companies should seek to understand customer needs and preferences through surveys and feedback, analyze data from past purchases, and track market trends in order to develop effective pricing strategies. Additionally, businesses must focus on providing value to customers through competitive prices, relevant discounts, quality products, convenient services, and superior customer service. By taking into account buyer motivation and focusing on delivering value, businesses can make informed decisions that will lead to long-term success.

Buyers Motivation
Gain insight into the judgment of consumers (Top 5) when making purchase decisions, and optimize marketing strategies in a targeted manner.
No Data
No data

Based on the mentions of undefined, undefined, and undefined, it seems that customers are motivated to buy this product in the Kendo category for various reasons. To conclude the buyer motivation for this category, it appears that customers are likely attracted to the product due to its quality, functionality, and possibly its competitive pricing. When it comes to the top feature of the product, the product description plays a crucial role. A well-written and informative product description can effectively communicate the unique selling points, benefits, and features of the product. It helps customers understand what they can expect from the product and why it stands out from other options in the market. Based on the given data, here are a few reasons why the product description might be the top feature: 1. Clarity: A clear and concise product description helps customers quickly understand what the product offers and how it can meet their needs. 2. Detailed Information: Providing detailed information about the product's specifications, materials used, dimensions, and any additional features can help customers make an informed purchasing decision. 3. Unique Selling Points: Highlighting the unique aspects of the product, such as its durability, design, or any special features, can make it more appealing to potential buyers. To optimize the Amazon listing based on the given data, here are a few suggestions: 1. Use Keywords: Incorporate relevant keywords in the product title, bullet points, and product description to improve visibility in search results. 2. Highlight Benefits: Focus on the benefits that customers can derive from using the product. Explain how it can solve their problems or enhance their experience. 3. Use High-Quality Images: Include high-resolution images that showcase the product from different angles, highlighting its key features and details. 4. Include Customer Reviews: Display positive customer reviews and ratings to build trust and credibility among potential buyers. 5. Offer Competitive Pricing: If the data suggests that pricing is a motivating factor, consider offering competitive pricing or highlighting any discounts or promotions. Remember, these suggestions are based on the provided data, and it's important to continuously monitor customer feedback, analyze sales data, and adapt the listing optimization strategy accordingly.

Understand customers need for prioritizing what to build next

Companies should prioritize what to build next by understanding their customers' needs. Amazon review analysis can help businesses better understand customer sentiment, while product research and competitor analysis can give insights into current and upcoming trends in the market. Moreover, customer expectations should be taken into account when developing new products or features. Ultimately, prioritizing what to build next based on an in-depth understanding of customer needs will enable a company to develop successful products that maintain customer satisfaction and loyalty.

Customer Expectations
By understanding the specific reasons, manufacturers and retailers can develop products and marketing strategies that effectively address these needs and wants.
TopicMentionsReview Snippets
add more color1
more color
blue fabric thinner1
blue tie match fabric
matching pant1
match pant

Based on the customer feedback, it seems that there are three main expectations for Kendo products: more color options, thinner blue fabric, and longer length. To prioritize product development, sellers should consider which of these expectations are most feasible and likely to have the biggest impact on customer satisfaction. For example, adding more color options may be relatively easy to do and could attract more customers who are looking for variety in their Kendo gear. Thinning the blue fabric may be more challenging, but could be worth the effort if it improves the comfort and performance of the product. Lengthening the product may be the most difficult to achieve, but could be a key selling point for customers who struggle to find Kendo gear that fits them well. In terms of marketing promotion factors, sellers should highlight any improvements or changes they make to their products based on customer feedback. For example, if a seller adds more color options, they could advertise this as a way to personalize and customize the Kendo experience. If they thin the blue fabric, they could emphasize the improved comfort and flexibility of the product. If they lengthen the product, they could market this as a way to accommodate a wider range of body types and sizes. Overall, by listening to customer feedback and prioritizing product development and marketing efforts accordingly, sellers can improve customer satisfaction and attract more customers to their Kendo products.

Shulex VOC is an AI-powered platform that helps companies gain valuable customer insights from Amazon review analysis. It works by providing users with core capabilities such as customer profiles, sentiment analysis, buyers motivation and customer expectations. This enables businesses to tap into the power of voice of customer, utilizing AI modeling for a comprehensive view of customer experience, product research & selection as well as optimizing quality and reputation. The insights gleaned from this data can then be implemented to foster a healthy relationship between customers and brand.


Amazon Reviews

Very good!!Jan. 2020
The fitting is expected for someone with zero body fat so if you have an athletic build or are a little over weight order a size larger. Great color, the lighter material is perfect for summer training.
frank ramos
Three StarsJan. 2018
the material is great is somewhat small, xl is like size 41/2 lol. like material.
Bill Harmon
Three StarsOct. 2017
I like the ZooBoo product but would others to consider a size above your normal measurements.
The product was defective. It frayed oit
Peter Moen
They changed the design from the photo. The ties are now white. It’s a bad look. They should go back to the blue ties that match the fabric. Everything else is fine. The large old design also has thicker fabric. The new xl has a thinner fabric. Small differences.
Buy largerAug. 2019
Good quality but small; it would be nice to have matching pants also
Although you may need to size up, this is an outstanding kendogi / noragi. The blue-white star patterns are actually woven into the fabric of the kendogi, making it remarkable to look at up close. Please keep in mind that this style of decorated kendogi is not really intended for heavy-duty kendo use - it is more decorative or just to be worn as a jacket or noragi. For a full-on heavy kendogi go for the ZooBoo solid color one.
Five StarsSept. 2017
It fit as expected, and its visually pretty. But... The reason I gave only 3 stars is due to the quality of the fabric. The couture seems resistant but the fabric its too thin for a regular keikogi. I already had a thin "summer" keikogi before and it ripped after a few months of intense use. I'm expecting this one will rip too. Unfortunately. the description of this product doesn't say anything clear about being a thinner keikogi. So yeah, you can easily make the mistake of "buy a pig in a poke" Sad. =/ ps: I think they changed the description after my review.
well done, a great buy for any true Sensei, well but together thanks well done, a great buy for any true Sensei, well but together thanks

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