In today's rapidly growing and highly competitive e-commerce industry, it is becoming increasingly important for sellers to effectively select products, improve customer experience, and ultimately be able to increase their market sales and strengthen their brand. Amazon review analysis and consumer research can provide key insights into customer sentiment, preferences and behaviors that can help sellers make informed decisions on product selection and marketing strategies. By utilizing tools such as sentiment analysis, voice of customer, feedback analysis, product research, audience research, competitor analysis and Amazon ratings & reviews data to gain a better understanding of the customer base it becomes possible to create more targeted campaigns that meet customer needs and drive customer satisfaction.
Sales, a key metric of costs and profits for any business, is the most intuitive and accessible data. With established social media platforms and advertising channels providing detailed insight in regards to website traffic, understanding consumer sentiment--i.e., volume--is one of the more challenging areas to analyze. Volume refers how people express their opinions on our brand's products/services/marketing efforts via various touchpoints; these voices come together as an aggregate that can tell us what consumers need or expect from us – why consumers make purchases with us over others.
Based on the data provided, it appears that the Amazon BSR product in the Keyboard Cases category has a total of 6027 reviews but an average rating of NaN (not a number). This could be due to a variety of reasons, such as a technical issue with the rating system or a lack of consistent ratings across all reviews. Without a clear average rating, it is difficult to determine the level of customer satisfaction with this product. However, the fact that there are over 6000 reviews suggests that it is a popular item among Amazon customers. If you are considering purchasing this product, it may be helpful to read through some of the reviews to get a better sense of its quality and performance. Look for reviews that provide specific details about the product's features and any issues that customers have experienced. Additionally, it may be worth reaching out to the seller or manufacturer to ask for more information about the average rating and any steps they are taking to address the issue. This can help you make a more informed decision about whether or not to purchase the product.
Target your customers through customer profile
Voice of customer analysis and audience research are key elements when targeting customers through customer profile. By leveraging Amazon review analysis and other data sources, sellers can gain insights into their customers preferences and behaviors, which can be used to craft targeted solutions and develop a successful product profile. Additionally, this data can also be used to create more effective campaigns that attract the right customers and boost sales.
Based on the data provided, it seems that the majority of users who mention this product are parents with children, particularly daughters. This suggests that the product may be marketed towards families with school-aged children who need a keyboard case for their devices. The top places to use the product are school, lap, and desk, which indicates that the product is likely used for educational purposes. Additionally, the top two usages of the product are travel and typing, which suggests that the product is portable and convenient for on-the-go use. Given this information, it may be beneficial for the company to target parents who are looking for a durable and portable keyboard case for their children's devices. The marketing strategy could focus on the convenience and practicality of the product for educational purposes, as well as its portability for travel. Additionally, the company could consider offering different colors or designs to appeal to children's preferences.
Ship products your customers love through sentiment analysis
Through sentiment analysis, businesses can uncover consumer dissatisfaction with products, automatically decompose NR and PR, and present product quality issues, packaging suggestions, marketing loopholes, and inadequate service in a digitalized format. By finding problems in VOC and combining them with a set of quality problem solving processes (CTQs), businesses can form a closed loop from problem to action, thereby achieving continuous iteration and optimization of product quality. In addition, analyzing customer emotion data can help companies foresee emerging trends ahead of competitors and tailor their products to meet customers' needs.
Cons | |
|---|---|
| keyboard | 22.15% |
| stop work after 2 week | 1.52% |
| do not work | 1.29% |
| mess up | 1.22% |
| is not attach | 1.07% |
| small | 0.84% |
| case | 12.40% |
| key | 9.67% |
| trackpad | 4.34% |
| product | 3.04% |
Pros | |
|---|---|
| keyboard | 22.28% |
| good | 3.00% |
| easy to start use | 1.92% |
| comfortable | 1.26% |
| good quality | 1.08% |
| easy to connect | 0.94% |
| case | 21.86% |
| battery life | 9.93% |
| key | 6.79% |
| product | 3.89% |
Based on the data provided, it is clear that the keyboard is the most frequently mentioned aspect in both the pros and cons of keyboard cases. The top con aspect mentioned is the keyboard, accounting for 22.15% of the negative feedback, while the top pro aspect mentioned is also the keyboard, accounting for 22.28% of the positive feedback. Cons: The most common cons mentioned are related to the keyboard, case, key, trackpad, and overall product. This suggests that users have concerns about the quality, functionality, and design of these keyboard cases. Additionally, battery life is mentioned as a con for the tip, indicating that it may be an area for improvement. Pros: On the positive side, the keyboard is also the most praised aspect, indicating that when it performs well, users appreciate it. This suggests that a good keyboard experience is highly valued by customers. Suggestions for Product Development and Selection: Based on the feedback, it is crucial for manufacturers to focus on improving the keyboard aspect of their keyboard cases. This could involve enhancing the quality, responsiveness, and comfort of the keys. Additionally, addressing concerns related to the case, key, trackpad, and overall product design would be beneficial. When selecting a keyboard case, customers should prioritize models that have positive feedback regarding the keyboard. It is also important to consider other factors such as the case quality, key functionality, and trackpad performance. Checking reviews and comparing different products can help in making an informed decision. Overall, the sentiment analysis suggests that the keyboard is a critical aspect of keyboard cases, with both positive and negative feedback revolving around it. By addressing the cons and further improving the keyboard experience, manufacturers can enhance the overall satisfaction of their customers.
Make the smartest sales decisions through Buyers Motivation
Making the smartest sales decisions requires understanding and responding to the voice of customer. This can be achieved by leveraging buyer motivation data, conducting competitor analysis, and engaging in thorough product research. Companies should seek to understand customer needs and preferences through surveys and feedback, analyze data from past purchases, and track market trends in order to develop effective pricing strategies. Additionally, businesses must focus on providing value to customers through competitive prices, relevant discounts, quality products, convenient services, and superior customer service. By taking into account buyer motivation and focusing on delivering value, businesses can make informed decisions that will lead to long-term success.
| Topic | Mentions |
|---|---|
| others | 37 |
| keyboard | 5 |
| touch screen | 3 |
| trackpad | 3 |
| touchpad | 2 |
Based on the data provided, it seems that customers primarily buy keyboard cases based on the product description. This suggests that customers are highly motivated by the information provided about the product, such as its features, compatibility, and quality. A well-written and detailed product description can effectively communicate the benefits and functionality of the keyboard case, helping customers make informed purchasing decisions. Some reasons why product description is the top feature could include: 1. Information: Customers want to know the specific features, materials, and design of the keyboard case before making a purchase. A detailed product description can provide this information, giving customers confidence in their decision. 2. Compatibility: Customers need to ensure that the keyboard case is compatible with their specific device. A clear product description can outline the compatible models, reducing any confusion or potential returns. 3. Quality: Customers want to know about the durability, materials used, and overall quality of the keyboard case. A well-written product description can highlight these aspects, instilling trust in the product's reliability. Based on these findings, some suggestions for Amazon listing optimization could be: 1. Enhance product descriptions: Ensure that the product description is comprehensive, highlighting all the key features, benefits, and specifications of the keyboard case. Use clear and concise language to convey the information effectively. 2. Include high-quality images: Supplement the product description with high-resolution images that showcase the keyboard case from different angles. This can help customers visualize the product and understand its design and functionality better. 3. Incorporate customer reviews: Display positive customer reviews prominently on the listing page. This can provide social proof and build trust among potential buyers, reinforcing the product's quality and reliability. 4. Optimize pricing strategy: While price is not the top motivator in this case, it is still a factor. Conduct market research to ensure that the pricing is competitive and aligns with the value offered by the keyboard case. Consider offering discounts or bundle deals to attract more customers. By focusing on improving the product description, utilizing high-quality visuals, leveraging customer reviews, and optimizing pricing, you can enhance the Amazon listing for keyboard cases and increase customer engagement and conversions.
Understand customers need for prioritizing what to build next
Companies should prioritize what to build next by understanding their customers' needs. Amazon review analysis can help businesses better understand customer sentiment, while product research and competitor analysis can give insights into current and upcoming trends in the market. Moreover, customer expectations should be taken into account when developing new products or features. Ultimately, prioritizing what to build next based on an in-depth understanding of customer needs will enable a company to develop successful products that maintain customer satisfaction and loyalty.
| Topic | Mentions | Review Snippets |
|---|---|---|
| last long | 14 | last long last awhile lasting long |
| backlight | 8 | backlighting backlit back light back lite backlight |
| good | 6 | good |
| more | 5 | more |
| more color & style | 5 | more color |
| work | 5 | work |
| fix | 4 | fix |
| hold up | 4 | hold up |
| lighter | 4 | lighter thinner lighter |
| big magnet or strong | 3 | magnet strong |
Based on the customer expectations mentioned, it is clear that durability and longevity are the most important factors for customers when it comes to keyboard cases. This suggests that sellers should prioritize developing products that are made from high-quality materials and are designed to withstand wear and tear over time. Backlighting is also a key consideration for customers, indicating that they value the ability to use their keyboard case in low-light conditions. This suggests that sellers should consider incorporating backlighting features into their products, or at the very least, ensuring that their products are compatible with keyboards that have backlighting capabilities. Finally, the fact that "good" was mentioned six times suggests that customers are looking for a product that is of high quality overall. This could include factors such as ease of use, comfort, and aesthetics. Sellers should therefore prioritize developing products that are not only durable and functional, but also aesthetically pleasing and easy to use. In terms of marketing promotion factors, sellers should focus on highlighting the durability and longevity of their products, as well as any backlighting features they may have. They should also emphasize the overall quality of their products, and consider using customer reviews and testimonials to showcase the positive experiences of previous customers. Overall, by prioritizing product development factors such as durability, backlighting, and overall quality, and by emphasizing these features in their marketing efforts, sellers can better meet the expectations of customers in the keyboard case category.
Shulex VOC is an AI-powered platform that helps companies gain valuable customer insights from Amazon review analysis. It works by providing users with core capabilities such as customer profiles, sentiment analysis, buyers motivation and customer expectations. This enables businesses to tap into the power of voice of customer, utilizing AI modeling for a comprehensive view of customer experience, product research & selection as well as optimizing quality and reputation. The insights gleaned from this data can then be implemented to foster a healthy relationship between customers and brand.
