Keyboard & Mice Accessories product research and customer review analysis

In today's rapidly growing and highly competitive e-commerce industry, it is becoming increasingly important for sellers to effectively select products, improve customer experience, and ultimately be able to increase their market sales and strengthen their brand. Amazon review analysis and consumer research can provide key insights into customer sentiment, preferences and behaviors that can help sellers make informed decisions on product selection and marketing strategies. By utilizing tools such as sentiment analysis, voice of customer, feedback analysis, product research, audience research, competitor analysis and Amazon ratings & reviews data to gain a better understanding of the customer base it becomes possible to create more targeted campaigns that meet customer needs and drive customer satisfaction.

Total ASIN: 10
Top 1
Average Ratings
Total Reviews
This insight is based on the data from the best seller products. The top 5 of them are:
Leather Desk Pad Protector,Mouse Pad,Office Desk Mat, Non-Slip PU Leather Desk Blotter,Laptop Desk Pad,Waterproof Desk Writing Pad for Office and Home (Turquoise,31.5" x 15.7")

Sales, a key metric of costs and profits for any business, is the most intuitive and accessible data. With established social media platforms and advertising channels providing detailed insight in regards to website traffic, understanding consumer sentiment--i.e., volume--is one of the more challenging areas to analyze. Volume refers how people express their opinions on our brand's products/services/marketing efforts via various touchpoints; these voices come together as an aggregate that can tell us what consumers need or expect from us – why consumers make purchases with us over others.

Based on the data provided, it seems that the average rating for Keyboard & Mice Accessories on Amazon is quite high at 4.7 out of 5. This indicates a generally high level of customer satisfaction with these products. Additionally, the fact that there are a total of 31,977 reviews suggests that there is a significant customer base for this category. Given the positive average rating and the large number of reviews, it can be inferred that customers are generally happy with the Keyboard & Mice Accessories available on Amazon. This high level of satisfaction could be attributed to factors such as product quality, functionality, durability, and value for money. Based on this information, my advice would be to continue offering a wide range of high-quality Keyboard & Mice Accessories on Amazon. It would also be beneficial to focus on maintaining the high level of customer satisfaction by consistently delivering products that meet or exceed customer expectations. Additionally, actively encouraging customers to leave reviews can help build trust and attract more potential buyers. Furthermore, it would be wise to monitor customer feedback and address any negative reviews or concerns promptly. This will demonstrate a commitment to customer satisfaction and help maintain a positive reputation in the market. Overall, the data suggests that the Keyboard & Mice Accessories category on Amazon is performing well in terms of customer satisfaction. By continuing to prioritize product quality and customer service, sellers in this category can further enhance their success on the platform.

Target your customers through customer profile

Voice of customer analysis and audience research are key elements when targeting customers through customer profile. By leveraging Amazon review analysis and other data sources, sellers can gain insights into their customers preferences and behaviors, which can be used to craft targeted solutions and develop a successful product profile. Additionally, this data can also be used to create more effective campaigns that attract the right customers and boost sales.

Customer Profile
The consumer group most commonly mentioned is son, the most commonly moment of use is everyday, the most common location is desk, the most common behavior is game . By focusing on these key consumer characteristics, it is possible to identify pain points associated with consumer usage scenarios.
X-axis:topic. Y-axis:mentions. Red:reviews of 1-3 stars. Green:reviews of 4-5 stars

Based on the data provided, it is evident that the product, Keyboard & Mice Accessories, is most frequently associated with the following user profiles, places of use, and usage scenarios: 1. User Profiles: - Son: With 275 mentions, it seems that sons are the primary users of this product. They likely use it for various purposes, such as work, gaming, or general computer usage. - Friend: With 138 mentions, friends are also significant users of this product. They might borrow or use it when visiting or spending time with the owner. - Husband: With 128 mentions, husbands are another prominent user group. They likely use the product for work, gaming, or other computer-related activities. 2. Places of Use: - Desk: With 2846 mentions, it is clear that the product is primarily used at desks. This suggests that it is commonly used in office or study environments. - Office: With 418 mentions, the product is also used in traditional office settings. This indicates that it is suitable for professional use. - Home Office: With 211 mentions, the product is used in home office setups. This implies that it is popular among individuals who work remotely or have a dedicated workspace at home. 3. Usage Scenarios: - Game/Gaming: With a combined total of 1047 mentions, it is evident that gaming is a significant use case for this product. This suggests that it offers features or functionalities that enhance the gaming experience. - Work/General Computer Usage: While not explicitly mentioned, it can be inferred that the product is also used for work or general computer-related tasks. This is supported by the high number of mentions for desks, offices, and home offices. Based on this analysis, it is recommended to target the following customer profiles: - Gamers: Given the high mentions of gaming-related usage, marketing efforts should focus on highlighting features that enhance gaming performance, such as programmable keys, customizable lighting, or ergonomic design. - Professionals: With mentions of desks, offices, and home offices, professionals who require a reliable and efficient keyboard and mouse setup should be targeted. Emphasize features like durability, comfort, and productivity-enhancing functionalities. - Tech-savvy individuals: Friends and sons are also prominent users, indicating a tech-savvy audience. Consider highlighting advanced features, compatibility with different devices, and customization options to appeal to this group. Additionally, it would be beneficial to conduct further research to understand the specific needs and preferences of these user profiles. This could involve surveys, focus groups, or analyzing customer feedback to gain insights that can inform product development and marketing strategies.

Ship products your customers love through sentiment analysis

Through sentiment analysis, businesses can uncover consumer dissatisfaction with products, automatically decompose NR and PR, and present product quality issues, packaging suggestions, marketing loopholes, and inadequate service in a digitalized format. By finding problems in VOC and combining them with a set of quality problem solving processes (CTQs), businesses can form a closed loop from problem to action, thereby achieving continuous iteration and optimization of product quality. In addition, analyzing customer emotion data can help companies foresee emerging trends ahead of competitors and tailor their products to meet customers' needs.

Customer Sentiment
The top 5 negative reviews are pad, mouse pad, mousepad, mouse, edge. The most mentioned elements about pad are slim(1.00%), small(0.72%).
The top 5 positive reviews are mouse pad, size, color, pad, material. The most mentioned elements about mouse pad are feel good(2.15%), good to use(1.39%).
move around0.25%
mouse pad7.09%
mouse pad10.11%
feel good2.15%
good to use1.39%
good size for work0.80%
support my wrist nicely0.68%
smooth along the surface0.66%
Product pros and cons based on Amazon reviews. Consumers' sentiments which represent their opinions are identified using AI.

Based on the data provided, it seems that the most commonly mentioned con aspect in the Keyboard & Mice Accessories category is the pad, accounting for 8.10% of the mentions. Additionally, the top five cons mentioned are pad, mouse pad, mousepad, mouse, and edge. On the other hand, the top pro aspect mentioned is the mouse pad, accounting for 10.11% of the mentions. From this information, we can conclude that the pad, mouse pad, and mouse-related aspects are significant factors influencing sentiment in this category. The cons mentioned suggest that there may be issues with the quality, functionality, or design of these accessories. However, the pro aspect of the mouse pad indicates that it is generally well-received and appreciated by users. To improve product development and selection in this category, it would be beneficial to address the cons mentioned. For example, manufacturers could focus on improving the quality and durability of pads, mouse pads, and mice. Additionally, considering the feedback regarding size, color, and material could help in creating more appealing and user-friendly products. Furthermore, it would be valuable to conduct further research and gather more specific feedback from users to gain a deeper understanding of their preferences and pain points. This could involve conducting surveys, analyzing customer reviews, or engaging in direct communication with customers to gather insights for product development. Overall, by addressing the cons and capitalizing on the positive sentiment towards mouse pads, manufacturers can enhance the overall user experience and satisfaction in the Keyboard & Mice Accessories category.

Make the smartest sales decisions through Buyers Motivation

Making the smartest sales decisions requires understanding and responding to the voice of customer. This can be achieved by leveraging buyer motivation data, conducting competitor analysis, and engaging in thorough product research. Companies should seek to understand customer needs and preferences through surveys and feedback, analyze data from past purchases, and track market trends in order to develop effective pricing strategies. Additionally, businesses must focus on providing value to customers through competitive prices, relevant discounts, quality products, convenient services, and superior customer service. By taking into account buyer motivation and focusing on delivering value, businesses can make informed decisions that will lead to long-term success.

Buyers Motivation
Gain insight into the judgment of consumers (Top 5) when making purchase decisions, and optimize marketing strategies in a targeted manner.
look good3

Based on the data provided, it seems that customers primarily buy products in the Keyboard & Mice Accessories category due to the product description. This suggests that customers highly value detailed and informative descriptions that help them understand the features and benefits of the product before making a purchase. There could be several reasons why product description is the top feature for buyers in this category. Firstly, customers may want to ensure that the product meets their specific needs and requirements. A well-written description can provide them with the necessary information to make an informed decision. Additionally, customers may rely on the product description to compare different options within the category and choose the one that best suits their preferences. To optimize Amazon listings based on this data, it is important to focus on improving the product descriptions. Here are a few suggestions: 1. Provide comprehensive details: Ensure that the product description includes all relevant information about the product, such as its features, specifications, compatibility, and any unique selling points. This will help customers understand the product better and make an informed decision. 2. Use clear and concise language: Write the description in a way that is easy to understand and avoids technical jargon. Use bullet points or subheadings to break down the information into digestible chunks, making it easier for customers to scan through the details. 3. Highlight key benefits: Emphasize the benefits of the product, such as improved functionality, durability, or ease of use. This will help customers see the value in purchasing the product and differentiate it from other options in the market. 4. Include high-quality images: Alongside the description, provide clear and visually appealing images that showcase the product from different angles. This will give customers a better idea of what they can expect and enhance their confidence in making a purchase. By optimizing the product descriptions in these ways, sellers can better meet the needs and motivations of customers in the Keyboard & Mice Accessories category, ultimately increasing the likelihood of making a sale.

Understand customers need for prioritizing what to build next

Companies should prioritize what to build next by understanding their customers' needs. Amazon review analysis can help businesses better understand customer sentiment, while product research and competitor analysis can give insights into current and upcoming trends in the market. Moreover, customer expectations should be taken into account when developing new products or features. Ultimately, prioritizing what to build next based on an in-depth understanding of customer needs will enable a company to develop successful products that maintain customer satisfaction and loyalty.

Customer Expectations
By understanding the specific reasons, manufacturers and retailers can develop products and marketing strategies that effectively address these needs and wants.
TopicMentionsReview Snippets
big size
large size25
large size
big size
medium size
last long20
last long
last awhile
know sooner18
A little bit more thick.11
more thick
more thickness
thick more
thicker and slicker
wider around10
2 year ago9
year ago

Analysis of Customer Expectations for Keyboard & Mice Accessories: Based on the mentioned customer expectations, it is clear that customers value products that are big, thinner, and of large size in the Keyboard & Mice Accessories category. These expectations can guide sellers in their product development prioritization and marketing promotion efforts. Here are some suggestions: 1. Size and Ergonomics: Customers seem to prefer larger-sized accessories, which could indicate a desire for more comfortable and ergonomic products. Sellers should prioritize developing accessories that offer enhanced comfort and support during prolonged use. 2. Thin Design: Thinner accessories are also in demand, suggesting that customers appreciate sleek and lightweight options. Sellers should consider developing products that are not only visually appealing but also practical and easy to carry. 3. Customization Options: Offering a range of sizes and designs can cater to different customer preferences. Sellers could consider providing customizable options, such as adjustable keyboards or mice with interchangeable parts, to meet individual needs. 4. Durability and Quality: While not explicitly mentioned, customers generally expect products to be durable and of high quality. Sellers should prioritize developing accessories that are built to last, using robust materials and reliable manufacturing processes. 5. Marketing Promotion: To effectively promote these products, sellers should highlight the key features that align with customer expectations. Emphasize the size, thinness, and large size options in marketing materials, product descriptions, and visuals. Additionally, consider showcasing the ergonomic benefits, customization options, and durability to attract potential buyers. 6. Customer Education: Educating customers about the benefits of larger, thinner, and large-sized accessories can help them understand why these features are valuable. Sellers can create informative content, such as blog posts or videos, that explain the advantages of these product characteristics and how they enhance the overall user experience. By aligning their product development and marketing strategies with these customer expectations, sellers can better meet the needs and preferences of their target audience in the Keyboard & Mice Accessories category.

Shulex VOC is an AI-powered platform that helps companies gain valuable customer insights from Amazon review analysis. It works by providing users with core capabilities such as customer profiles, sentiment analysis, buyers motivation and customer expectations. This enables businesses to tap into the power of voice of customer, utilizing AI modeling for a comprehensive view of customer experience, product research & selection as well as optimizing quality and reputation. The insights gleaned from this data can then be implemented to foster a healthy relationship between customers and brand.


Amazon Reviews

Maddy Pike
Nice desk matFeb. 2022
I bought this to have somewhat of a softer surface for my hands/wrist while sitting at the computer all day. Works great and the color is great. The only thing is that it doesn’t lay flat because of how tightly it is rolled for shipping
Janne K.
It's okNov. 2021
Top surface started fraying within 2 weeks of use
Nice!Sept. 2022
Thanks for item
BuenoDec. 2021
Buena calidad pero se ensucia rápido..
Little roughJan. 2023
The desk pad is cool overall but a little rough, also gets dusty and little hard to clean. Overall nice just too pricy for such quality
PrettyMay 2021
Perfect for work space
Brian W.
Not much to say about a mouse pad, but very large perfect size though for fps gaming and I'm sure others but that's mainly what I use it for. Quality material! Only thing for me that makes it not perfect, the mat just seems like it has a bit more friction than others. I don't know if it's because of the thickness or just the material they use but it's not bad at all just not quite as fast as some that I have used.
I purchased this desk pad in Oct 2020. I have used it for 3 months. It is just what I wanted. It is protecting my desk. It is soft to touch, so it's comfortable when I am typing on my computer. It cleans up easily. I'm glad I bought this.
I purchased a new desk and the wood grain is rough which makes resting your arms or elbows on it uncomfortable. This desk mat was the perfect solution. Great, high-quality material. I purchased it in purple because it looked like it would match my white and rose gold keyboard and it does. Wireless mouse works well on it, too.
Very nice!Dec. 2020
I love the rose color. Goes well with my white desk. It does what is made for.

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