Keyboard & Mouse Combos product research and customer review analysis

In today's rapidly growing and highly competitive e-commerce industry, it is becoming increasingly important for sellers to effectively select products, improve customer experience, and ultimately be able to increase their market sales and strengthen their brand. Amazon review analysis and consumer research can provide key insights into customer sentiment, preferences and behaviors that can help sellers make informed decisions on product selection and marketing strategies. By utilizing tools such as sentiment analysis, voice of customer, feedback analysis, product research, audience research, competitor analysis and Amazon ratings & reviews data to gain a better understanding of the customer base it becomes possible to create more targeted campaigns that meet customer needs and drive customer satisfaction.

Total ASIN: 10
2023/01/18
Top 1
Top 2
Top 3
Top 4
Average Ratings
4.6
Total Reviews
18,147
This insight is based on the data from the best seller products. The top 5 of them are:

Sales, a key metric of costs and profits for any business, is the most intuitive and accessible data. With established social media platforms and advertising channels providing detailed insight in regards to website traffic, understanding consumer sentiment--i.e., volume--is one of the more challenging areas to analyze. Volume refers how people express their opinions on our brand's products/services/marketing efforts via various touchpoints; these voices come together as an aggregate that can tell us what consumers need or expect from us – why consumers make purchases with us over others.

Based on the data provided, it appears that the average rating for this Amazon BSR product in the Keyboard & Mouse Combos category is not available (NaN). However, there are a total of 18147 reviews for this product, which suggests that it is a popular item among customers. Without knowing the specific product, it is difficult to determine customer satisfaction. However, the high number of reviews indicates that many customers have purchased and used this product. It would be helpful to read through some of the reviews to get a better understanding of what customers like and dislike about the product. If you are considering purchasing this product, my advice would be to read through the reviews carefully and pay attention to any common themes or issues that customers have mentioned. Additionally, it may be helpful to compare this product to other similar products in the same category to ensure that you are getting the best value for your money.

Target your customers through customer profile

Voice of customer analysis and audience research are key elements when targeting customers through customer profile. By leveraging Amazon review analysis and other data sources, sellers can gain insights into their customers preferences and behaviors, which can be used to craft targeted solutions and develop a successful product profile. Additionally, this data can also be used to create more effective campaigns that attract the right customers and boost sales.

Customer Profile
The consumer group most commonly mentioned is wife, the most commonly moment of use is everyday, the most common location is office, the most common behavior is type . By focusing on these key consumer characteristics, it is possible to identify pain points associated with consumer usage scenarios.
Who
When
Where
What
X-axis:topic. Y-axis:mentions. Red:reviews of 1-3 stars. Green:reviews of 4-5 stars

Based on the data provided, it seems that the Keyboard & Mouse Combos product is most commonly used in office settings, particularly at a desk or home office. The top three users of the product are the wife, kid, and husband, with the wife being mentioned the most frequently. The two most common uses of the product are for typing and gaming. From this data, we can infer that the typical customer profile for this product is likely someone who works in an office or has a home office setup. They may have a family, with both children and a spouse who also use the product. The fact that gaming is also a common use suggests that this customer profile may also include gamers or individuals who use their computer for entertainment purposes. Based on these findings, some suggestions for the customer profile could include marketing the product as a versatile option for both work and play, highlighting its durability and ease of use for families with multiple users, and emphasizing its compatibility with gaming setups. Additionally, targeting office workers and those who work from home could be a successful strategy, as these individuals are likely to be in the market for a reliable keyboard and mouse combo.

Ship products your customers love through sentiment analysis

Through sentiment analysis, businesses can uncover consumer dissatisfaction with products, automatically decompose NR and PR, and present product quality issues, packaging suggestions, marketing loopholes, and inadequate service in a digitalized format. By finding problems in VOC and combining them with a set of quality problem solving processes (CTQs), businesses can form a closed loop from problem to action, thereby achieving continuous iteration and optimization of product quality. In addition, analyzing customer emotion data can help companies foresee emerging trends ahead of competitors and tailor their products to meet customers' needs.

Customer Sentiment
The top 5 negative reviews are keyboard, mouse, key, product, space bar. The most mentioned elements about keyboard are do not work(2.29%), stop work after 2 week(1.75%).
The top 5 positive reviews are keyboard, mouse, key, battery life, product. The most mentioned elements about keyboard are good(4.49%), comfortable(3.77%).
Cons
keyboard27.14%
do not work2.29%
stop work after 2 week1.75%
lose connection1.48%
not a loud1.40%
quiet1.36%
mouse26.20%
key10.17%
product2.17%
space bar2.01%
Pros
keyboard28.69%
good4.49%
comfortable3.77%
silent3.48%
comfortable to use1.65%
work good with my1.14%
mouse26.14%
key10.49%
battery life4.41%
product2.39%
Product pros and cons based on Amazon reviews. Consumers' sentiments which represent their opinions are identified using AI.

Based on the data provided, it appears that the keyboard is the most significant aspect of Keyboard & Mouse Combos, both in terms of positive and negative feedback. The top 1 con aspect mentioned most is the keyboard, while the top 1 pro aspect mentioned most is also the keyboard. This suggests that the quality of the keyboard is a crucial factor in determining the overall satisfaction of customers with this product category. The top 5 cons mentioned most frequently are keyboard, mouse, key, product, and space bar. This indicates that customers have issues with the quality and functionality of the keyboard and mouse, as well as the overall design and build of the product. The battery life is also a concern for some customers. On the positive side, the top 1 pro aspect mentioned most is the keyboard, indicating that customers appreciate a high-quality keyboard that is comfortable to use and responsive. Other positive aspects of Keyboard & Mouse Combos may include ease of use, compatibility with different devices, and value for money. To improve product development and selection in this category, manufacturers should focus on improving the quality and functionality of the keyboard and mouse. This could include using higher-quality materials, improving the design and layout of the keys, and incorporating features that enhance the user experience. Manufacturers should also consider offering a range of products that cater to different customer needs and preferences, such as ergonomic designs or wireless options. By addressing the most common cons and emphasizing the most appreciated pros, manufacturers can create a more satisfying product for customers in this category.

Make the smartest sales decisions through Buyers Motivation

Making the smartest sales decisions requires understanding and responding to the voice of customer. This can be achieved by leveraging buyer motivation data, conducting competitor analysis, and engaging in thorough product research. Companies should seek to understand customer needs and preferences through surveys and feedback, analyze data from past purchases, and track market trends in order to develop effective pricing strategies. Additionally, businesses must focus on providing value to customers through competitive prices, relevant discounts, quality products, convenient services, and superior customer service. By taking into account buyer motivation and focusing on delivering value, businesses can make informed decisions that will lead to long-term success.

Buyers Motivation
Gain insight into the judgment of consumers (Top 5) when making purchase decisions, and optimize marketing strategies in a targeted manner.
TopicMentions
others40
quiet11
quiet keyboard6
keyboard5
mouse4

Based on the data provided, it seems that customers are primarily motivated to buy keyboard and mouse combos based on the product description, followed by brand reputation and price. This suggests that customers are looking for detailed information about the product before making a purchase, and are willing to pay a premium for a well-known brand. There are several reasons why product description is the top feature for this category. Firstly, keyboard and mouse combos are often complex products with many features and functions, so customers need detailed information to make an informed decision. Secondly, customers may be looking for specific features or specifications, such as ergonomic design or wireless connectivity, which can only be communicated through a detailed product description. To optimize Amazon listings for keyboard and mouse combos, sellers should focus on creating detailed and informative product descriptions that highlight the key features and benefits of the product. This could include detailed specifications, high-quality images, and customer reviews. Additionally, sellers should focus on building a strong brand reputation through positive customer feedback and reviews, as this is a key factor in customer decision-making. Finally, sellers should consider pricing their products competitively, while still emphasizing the unique features and benefits of their product.

Understand customers need for prioritizing what to build next

Companies should prioritize what to build next by understanding their customers' needs. Amazon review analysis can help businesses better understand customer sentiment, while product research and competitor analysis can give insights into current and upcoming trends in the market. Moreover, customer expectations should be taken into account when developing new products or features. Ultimately, prioritizing what to build next based on an in-depth understanding of customer needs will enable a company to develop successful products that maintain customer satisfaction and loyalty.

Customer Expectations
By understanding the specific reasons, manufacturers and retailers can develop products and marketing strategies that effectively address these needs and wants.
TopicMentionsReview Snippets
last long29
last long
last near long
mouse large23
mouse big
mouse large
mouse full size
full size mouse
mouse large more ergonomic mouse
good21
good
work15
work
longer lasting12
last longer
backlit keyboard11
backlit keyboard
keyboard backlit
back lit keyboard model
backlighting on keyboard
key back lit
big9
big
mouse8
mouse
mouse good
good mouse
back button7
back button
forward back button
back forward button
forward back side button
mouse back button
backlight7
backlit
back light
backlight
backlighting
red backlight

Based on the customer expectations mentioned, it seems that customers are primarily looking for a keyboard and mouse combo that is durable and long-lasting. This is evident from the fact that the phrase "last long" was mentioned 29 times. Customers are likely looking for a product that will not break down or malfunction easily, and that will provide them with reliable performance over time. Another important factor for customers seems to be the size of the mouse. The phrase "mouse large" was mentioned 23 times, indicating that customers are looking for a mouse that is comfortable to use and fits well in their hand. This suggests that sellers should prioritize the design and ergonomics of the mouse when developing new products. Finally, customers are looking for a product that is simply "good." This could mean a variety of things, but it likely includes factors such as ease of use, compatibility with different devices, and overall performance. Sellers should focus on creating a product that meets these basic expectations, while also offering additional features or benefits that set their product apart from competitors. In terms of product development prioritization, sellers should focus on creating a durable and reliable product that meets the basic expectations of customers. This could include using high-quality materials, designing the product for easy maintenance and repair, and testing the product thoroughly before release. When it comes to marketing promotion factors, sellers should emphasize the durability and reliability of their product, as well as the comfort and ergonomics of the mouse. They could also highlight any additional features or benefits that their product offers, such as customizable buttons or wireless connectivity. Overall, sellers should focus on creating a product that meets the basic expectations of customers while also offering unique features or benefits that set their product apart from competitors.

Shulex VOC is an AI-powered platform that helps companies gain valuable customer insights from Amazon review analysis. It works by providing users with core capabilities such as customer profiles, sentiment analysis, buyers motivation and customer expectations. This enables businesses to tap into the power of voice of customer, utilizing AI modeling for a comprehensive view of customer experience, product research & selection as well as optimizing quality and reputation. The insights gleaned from this data can then be implemented to foster a healthy relationship between customers and brand.

FAQs

Amazon Reviews

Brittney P.
Purchased
I have had this keyboard less than 6 months and I have a constant ding. The sound you get when you connect a keyboard for the first time. It happens all day and night. It is driving me crazy. I am buying a new keyboard but this is total BS. They keyboard was over $60.
Isabel
Purchased
I got this for ergonomic reasons but it barely does that unless you have light need for it. But the worst part is how loud the keys are when you type. I had my coworker stand 10 ft away and he could still hear me typing. No thanks.
CTA
Purchased
Keyboard is nice, nice rise to it, no battery meter (there is a test function that shows battery is green, maybe it changes to yellow and then red as batteries deplete?) no lights showing Caps Lock or Num Lock on. A bit pricey considering missing features.
LI JIAN
Purchased
I bought this for less than a year. About 6 months having it, it started to lag. On my mac. First it's the mouse moving slower than my hand speed, then it get worse, the keyboard takes 2-3 seconds to start showing what i typed, and many times not even responding. I had to move the mouse, try to make my mac "realize" the movement, then typing. Most of the time it's working when i start up the computer, but when the computer is on for a while, for example if i'm watching a movie, in the middle trying to pause by pressing space bar, there's no reaction. I recently bought a new PC, and replaced brand new batteries for both the mouse and keyboard, still lagging! It's actually worse because now my computer is in sleep mode, moving the mouse doesn't even wake it up! This is not a cheap set and now i have to buy something new. really hates it!
Paul 1946
Purchased
I was initially frustrated with this purchase as it was a no original packaging purchase from amazon. No instructions just the keyboard and mouse. I could not get it to work and was all set to return it to amazon as faulty but on second glance noticed a dongle in the base of the mouse battery compartment. I plugged the mouse dongle into my computer usb port and it worked! I think it might be useful for the good people at amazon to put some kind of a note about where to find the dongle might save them some return issues down the road. I love this keyboard with the ergonomic keys.
Rev Robb
Purchased
Cannot type as fast as I like to as the keyboard cannot keep up. Has a lag to it which can cause some issues when you're a quick typer. Definitely would not use it for gaming. Has a very comfortable feel to it overall, and the design isn't too bad. Wish the keys were a little less in depth.
Replaced an earlier model which I used for a decade.
Leaf Wisp🍃
Purchased
I had one that I took to work because I hated the keyboard that was provided with the desktop I was using. Then I was set up to work a hybrid schedule, with a laptop at home, so I purchased another cordless keyboard and mouse set for my home office. I love them both; they make my job so much easier to do because the keyboard fits my hands. I think the only downside is that the delete key is probably larger than it should be - on other keyboards, the "end" key (which I use a lot!) is located below the delete key. Because I am used to that, instead of going to the end of the typing line, I end up deleting what I just typed! So watch that. Otherwise, I love this set!
Neely
Purchased
I love this combination. I hope they never stop making the keyboard how it’s slanted for comfort. The price is right and the quality is great! Definitely a good buy.
Alison
Purchased
This keyboard has really helped my sore fingers, however I am now on my second keyboard. I ordered one in April 2021 and it recently stopped working. The second arrived yesterday and there is a key missing. Since my home printer is not working, I can't print a label and send back, so it looks like I am stuck with it. If this one stops working, I won't be ordering another.

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