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Keyboard Skins product research and customer review analysis

In today's rapidly growing and highly competitive e-commerce industry, it is becoming increasingly important for sellers to effectively select products, improve customer experience, and ultimately be able to increase their market sales and strengthen their brand. Amazon review analysis and consumer research can provide key insights into customer sentiment, preferences and behaviors that can help sellers make informed decisions on product selection and marketing strategies. By utilizing tools such as sentiment analysis, voice of customer, feedback analysis, product research, audience research, competitor analysis and Amazon ratings & reviews data to gain a better understanding of the customer base it becomes possible to create more targeted campaigns that meet customer needs and drive customer satisfaction.

Total ASIN: 9
2023/01/03
Top 1
Top 2
Top 3
Top 4
Average Ratings
4.6
Total Reviews
8,054
This insight is based on the data from the best seller products. The top 5 of them are:

Sales, a key metric of costs and profits for any business, is the most intuitive and accessible data. With established social media platforms and advertising channels providing detailed insight in regards to website traffic, understanding consumer sentiment--i.e., volume--is one of the more challenging areas to analyze. Volume refers how people express their opinions on our brand's products/services/marketing efforts via various touchpoints; these voices come together as an aggregate that can tell us what consumers need or expect from us – why consumers make purchases with us over others.

Based on the provided data for a Keyboard Skins product on Amazon, it seems that the average ratings are not available (NaN), but there have been a total of 8054 reviews. Since the average rating is not provided, it is difficult to determine the exact level of customer satisfaction for this product. However, the fact that there are a significant number of reviews suggests that there is a considerable level of interest in this Keyboard Skins product. It could indicate that customers are actively engaging with the product and sharing their experiences. To gain a better understanding of customer satisfaction, it would be helpful to analyze the content of the reviews. Look for patterns in the feedback, paying attention to both positive and negative aspects mentioned by customers. This analysis can provide insights into the strengths and weaknesses of the product, as well as any common issues or concerns raised by customers. Based on this information, here are a few general pieces of advice: 1. Encourage customers to leave reviews: Since the number of reviews is already quite high, it shows that customers are willing to share their experiences. Continue to encourage customers to leave reviews, as this will help potential buyers make informed decisions. 2. Address any negative feedback: Pay close attention to any negative feedback mentioned in the reviews. Identify recurring issues and work towards resolving them. This will not only improve customer satisfaction but also enhance the overall quality of the product. 3. Highlight positive aspects: Identify the positive aspects mentioned by customers in their reviews. Use this feedback to emphasize the strengths of the product in your marketing efforts. Positive reviews can be a powerful tool for attracting new customers. Remember, it is important to conduct a more detailed analysis of the reviews to gain a comprehensive understanding of customer satisfaction. This will help you make more informed decisions and improve the overall quality of the product.

Target your customers through customer profile

Voice of customer analysis and audience research are key elements when targeting customers through customer profile. By leveraging Amazon review analysis and other data sources, sellers can gain insights into their customers preferences and behaviors, which can be used to craft targeted solutions and develop a successful product profile. Additionally, this data can also be used to create more effective campaigns that attract the right customers and boost sales.

Customer Profile
The consumer group most commonly mentioned is husband, the most commonly moment of use is night, the most common location is keyboard, the most common behavior is type . By focusing on these key consumer characteristics, it is possible to identify pain points associated with consumer usage scenarios.
Who
When
Where
What
X-axis:topic. Y-axis:mentions. Red:reviews of 1-3 stars. Green:reviews of 4-5 stars

Based on the data provided, it is evident that the husband is the most frequent user of the Keyboard Skins, with 41 mentions, followed by the friend with 27 mentions, and the daughter with 24 mentions. This suggests that the product is popular among family members, particularly the husband. In terms of usage, the keyboard is the most common place to use the Keyboard Skins, with 77 mentions, followed by the laptop with 17 mentions, and the desk with 14 mentions. This indicates that customers primarily use the product to protect and enhance their keyboards, emphasizing its importance in maintaining the quality and longevity of their devices. The top two usages of the product are typing, with 156 mentions, and cleaning the laptop keyboard, with 28 mentions. This implies that customers value the Keyboard Skins for its practicality in enhancing typing experience and facilitating easy maintenance. Based on this analysis, the customer profile for the Keyboard Skins can be described as someone who values the protection and maintenance of their keyboard, primarily using it for typing purposes. They are likely to be tech-savvy individuals who spend a significant amount of time on their laptops and prioritize cleanliness and functionality. To cater to this customer profile, it would be beneficial to emphasize the durability and quality of the Keyboard Skins, highlighting their ability to enhance typing experience and protect against spills, dust, and wear. Additionally, providing cleaning instructions or offering complementary cleaning products could further appeal to customers who prioritize cleanliness. Considering the popularity of the product among family members, offering bundle deals or discounts for multiple purchases could encourage customers to buy Keyboard Skins for their loved ones as well. This would help expand the customer base and increase brand loyalty. Overall, understanding the customer profile and their specific needs will enable targeted marketing strategies and product improvements, ensuring customer satisfaction and long-term success in the Keyboard Skins market.

Ship products your customers love through sentiment analysis

Through sentiment analysis, businesses can uncover consumer dissatisfaction with products, automatically decompose NR and PR, and present product quality issues, packaging suggestions, marketing loopholes, and inadequate service in a digitalized format. By finding problems in VOC and combining them with a set of quality problem solving processes (CTQs), businesses can form a closed loop from problem to action, thereby achieving continuous iteration and optimization of product quality. In addition, analyzing customer emotion data can help companies foresee emerging trends ahead of competitors and tailor their products to meet customers' needs.

Customer Sentiment
The top 5 negative reviews are cover, key, keyboard cover, keyboard, product. The most mentioned elements about cover are slim(1.22%), not clear(0.65%).
The top 5 positive reviews are keyboard, fit, keyboard cover, cover, product. The most mentioned elements about keyboard are fit well(5.16%), protect(4.23%).
Cons
cover12.94%
slim1.22%
not clear0.65%
constantly slide off while use0.49%
moves/slides around when you move0.49%
do not fit0.41%
key9.93%
keyboard cover9.76%
keyboard6.51%
product4.31%
Pros
keyboard15.49%
fit well5.16%
protect4.23%
minimize the noise level1.57%
clean1.52%
stay put0.29%
fit14.55%
keyboard cover11.55%
cover11.11%
product5.11%
Product pros and cons based on Amazon reviews. Consumers' sentiments which represent their opinions are identified using AI.

Based on the data provided, it seems that the top con aspect mentioned most frequently in the category of Keyboard Skins is the cover, which covers approximately 12.94% of the cons mentioned. Additionally, the key, keyboard cover, keyboard, and product are also mentioned as cons. On the other hand, the top pro aspect mentioned most frequently is the keyboard, accounting for approximately 15.49% of the pros mentioned. From this data, we can conclude that the cover is a significant concern for users when it comes to Keyboard Skins. It is important to address this issue and ensure that the cover provided with the product is of high quality and fits well. Additionally, the key, keyboard cover, and product are mentioned as cons, indicating that users may have experienced issues with these aspects. It would be beneficial to investigate and improve these areas to enhance user satisfaction. On the positive side, the keyboard is mentioned as a pro aspect most frequently. This suggests that users appreciate the quality and functionality of the keyboard when using Keyboard Skins. This is a valuable insight that can be leveraged to further enhance the product's strengths. In terms of product development and selection, it is crucial to focus on improving the cover aspect, as it is the top con mentioned. Ensuring a well-fitting and durable cover will likely lead to increased customer satisfaction. Additionally, addressing the issues related to the key, keyboard cover, and product will help in providing a better overall user experience. When selecting Keyboard Skins, it is important to consider the quality and functionality of the keyboard as a key pro aspect. Look for products that prioritize these features to ensure a positive user experience. Overall, by addressing the cons and leveraging the pros, product development and selection in the category of Keyboard Skins can be improved to meet user expectations and enhance customer satisfaction.

Make the smartest sales decisions through Buyers Motivation

Making the smartest sales decisions requires understanding and responding to the voice of customer. This can be achieved by leveraging buyer motivation data, conducting competitor analysis, and engaging in thorough product research. Companies should seek to understand customer needs and preferences through surveys and feedback, analyze data from past purchases, and track market trends in order to develop effective pricing strategies. Additionally, businesses must focus on providing value to customers through competitive prices, relevant discounts, quality products, convenient services, and superior customer service. By taking into account buyer motivation and focusing on delivering value, businesses can make informed decisions that will lead to long-term success.

Buyers Motivation
Gain insight into the judgment of consumers (Top 5) when making purchase decisions, and optimize marketing strategies in a targeted manner.
TopicMentions
others24
compatible2
thinner2
claim to be1
clear1

Based on the data provided, it seems that customers primarily buy keyboard skins due to the product description. This suggests that customers are highly influenced by the information provided about the product, such as its features, compatibility, and quality. A well-written and detailed product description can effectively communicate the benefits and advantages of the keyboard skin, making it more appealing to potential buyers. Some reasons why the product description is the top feature could be: 1. Information: Customers want to know exactly what they are purchasing, and a comprehensive product description provides them with the necessary details about the keyboard skin. 2. Compatibility: Keyboard skins need to fit specific models, and a detailed product description helps customers ensure that the skin they are buying is compatible with their keyboard. 3. Quality: Customers want to understand the material, durability, and overall quality of the keyboard skin, which can be effectively conveyed through a well-written product description. Based on this information, here are some suggestions for Amazon listing optimization: 1. Detailed Descriptions: Ensure that the product description is thorough, highlighting the key features, benefits, and specifications of the keyboard skin. Include information about compatibility, material, design, and any unique selling points. 2. Clear and Concise Language: Use language that is easy to understand and avoids technical jargon. Make sure the description is accessible to a wide range of customers. 3. Visuals: Include high-quality images that showcase the keyboard skin from different angles. This helps customers visualize the product and understand its appearance. 4. Customer Reviews: Encourage customers to leave reviews and ratings for the product. Positive reviews can further validate the quality and effectiveness of the keyboard skin. 5. Competitive Pricing: While price was not the top motivator in this case, it is still an important factor for many customers. Ensure that the price of the keyboard skin is competitive compared to similar products in the market. By optimizing the product listing with these suggestions, you can enhance the appeal of the keyboard skin to potential buyers and increase the likelihood of making a sale.

Understand customers need for prioritizing what to build next

Companies should prioritize what to build next by understanding their customers' needs. Amazon review analysis can help businesses better understand customer sentiment, while product research and competitor analysis can give insights into current and upcoming trends in the market. Moreover, customer expectations should be taken into account when developing new products or features. Ultimately, prioritizing what to build next based on an in-depth understanding of customer needs will enable a company to develop successful products that maintain customer satisfaction and loyalty.

Customer Expectations
By understanding the specific reasons, manufacturers and retailers can develop products and marketing strategies that effectively address these needs and wants.
TopicMentionsReview Snippets
last long11
last long
last awhile
last forever
thinner10
thinner
thicker
clear7
clear
longer lasting6
last longer
more6
more
more transparent6
more transparent
more translucent
slightly more opaque version
know sooner5
sooner
sticker on5
sticker
sticker for
clear cover4
cover more clear
clear with nothing on cover
cover clear
clearer4
more clear
clearer

Based on the customer expectations mentioned, it seems that customers are looking for keyboard skins that are durable, thin, and clear. These expectations suggest that customers are looking for a product that will protect their keyboard while still allowing them to see the keys clearly and maintain the tactile feel of the keyboard. To meet these expectations, sellers should prioritize product development that focuses on creating keyboard skins that are made from high-quality materials that are both durable and thin. Additionally, sellers should focus on creating keyboard skins that are clear and do not obstruct the view of the keys. In terms of marketing promotion factors, sellers should focus on highlighting the durability, thinness, and clarity of their keyboard skins. They should also emphasize the benefits of using a keyboard skin, such as protecting the keyboard from spills and scratches, and maintaining the cleanliness of the keyboard. Overall, by prioritizing product development that meets customer expectations and focusing on marketing promotion factors that highlight the benefits of using a keyboard skin, sellers can increase customer satisfaction and drive sales in this category.

Shulex VOC is an AI-powered platform that helps companies gain valuable customer insights from Amazon review analysis. It works by providing users with core capabilities such as customer profiles, sentiment analysis, buyers motivation and customer expectations. This enables businesses to tap into the power of voice of customer, utilizing AI modeling for a comprehensive view of customer experience, product research & selection as well as optimizing quality and reputation. The insights gleaned from this data can then be implemented to foster a healthy relationship between customers and brand.

FAQs

Amazon Reviews

DLG
Purchased
priceJan. 2022
They work just fine.
Darb1001
Purchased
Pretty chintzy. The cutter went all the way through the backing making removing it a nightmare. It took me over a half hour to do one keyboard.
Kim Craftable
Purchased
Neat productSept. 2020
Love the color and how it sticks well to my laptop and how it keeps the keyboard clean. However, when my backlight is on the letters are off which is a bit annoying to my ocd but I'm dealing with it as it does greatly help with keeping the keyboard clean!
The biggest challenge is removing the stickers from the backer. About a third come off easily. A third come off with the backing still attached (die cutting too deep), and a third are stuck to the edge of the backing strip and have to be cut off (die not cutting deep enough).
JENNIFER
Purchased
Very nice. Now I can repurpose my keyboard and save money on the company. Looks brand new.
Jill W
Purchased
They are not sheer they are black. Worked perfectly for my worn off keys. You can barely tell which keys I had to replace.
Tayeee
Purchased
Great ProductJun. 2020
I purchased (2PCS Pack) PC Keyboard Stickers, Universal English and used on my Mac Keyboard and they have been working great
Carol C.
Purchased
👍Jan. 2021
Wanted the numbers also, but great letters
Lori Hawley
Purchased
These keyboard stickers are absolutely amazing! They applied easily to my keyboard, and the letters are brilliant white and slightly larger than the original letters on my keyboard. There is a slight texture to the stickers, so they feel good to type with. The stickers themselves are black. They even left spaces for the location finders on the "F" and "J" keys so you know where you are when typing. I haven't tried to remove the stickers, but I don't want to! With two sets of stickers for the price of one, this product is a steal! My only complaint is that I waited so long to buy them!
Cristina
Purchased
Perfect fitApr. 2020
Love it!

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