Keyboards product research and customer review analysis

In today's rapidly growing and highly competitive e-commerce industry, it is becoming increasingly important for sellers to effectively select products, improve customer experience, and ultimately be able to increase their market sales and strengthen their brand. Amazon review analysis and consumer research can provide key insights into customer sentiment, preferences and behaviors that can help sellers make informed decisions on product selection and marketing strategies. By utilizing tools such as sentiment analysis, voice of customer, feedback analysis, product research, audience research, competitor analysis and Amazon ratings & reviews data to gain a better understanding of the customer base it becomes possible to create more targeted campaigns that meet customer needs and drive customer satisfaction.

Total ASIN: 10
2023/01/04
Top 1
Top 2
Top 3
Top 4
Average Ratings
4.6
Total Reviews
28,535
This insight is based on the data from the best seller products. The top 5 of them are:

Sales, a key metric of costs and profits for any business, is the most intuitive and accessible data. With established social media platforms and advertising channels providing detailed insight in regards to website traffic, understanding consumer sentiment--i.e., volume--is one of the more challenging areas to analyze. Volume refers how people express their opinions on our brand's products/services/marketing efforts via various touchpoints; these voices come together as an aggregate that can tell us what consumers need or expect from us – why consumers make purchases with us over others.

Based on the data provided, it appears that the average rating for the Keyboards category on Amazon BSR is not available (NaN), but there are a total of 28,535 reviews for products in this category. It is difficult to draw a conclusion about customer satisfaction without knowing the distribution of ratings and reviews across individual products within the category. However, some general advice for customers looking to purchase a keyboard on Amazon would be to carefully read through reviews and ratings for individual products before making a purchase. Look for products with a high number of positive reviews and ratings, and pay attention to any common complaints or issues mentioned by reviewers. Additionally, consider purchasing from reputable brands or sellers with a track record of providing high-quality products and good customer service.

Target your customers through customer profile

Voice of customer analysis and audience research are key elements when targeting customers through customer profile. By leveraging Amazon review analysis and other data sources, sellers can gain insights into their customers preferences and behaviors, which can be used to craft targeted solutions and develop a successful product profile. Additionally, this data can also be used to create more effective campaigns that attract the right customers and boost sales.

Customer Profile
The consumer group most commonly mentioned is wife, the most commonly moment of use is daily, the most common location is desk, the most common behavior is type . By focusing on these key consumer characteristics, it is possible to identify pain points associated with consumer usage scenarios.
Who
When
Where
What
X-axis:topic. Y-axis:mentions. Red:reviews of 1-3 stars. Green:reviews of 4-5 stars

Based on the data provided, it is evident that the top three users of the product are the wife, husband, and kid. The wife has the highest number of mentions (157), followed by the husband (110) and the kid (89). This suggests that the product appeals to a wide range of users within a family setting. In terms of usage, the top three places where the product is used are the desk (522 mentions), office (387 mentions), and home office (172 mentions). This indicates that the product is primarily used in work or study environments, emphasizing its functionality and suitability for professional settings. The two most common uses of the product are typing (338 mentions) and travel (200 mentions). This suggests that the product is versatile and can be used both for regular typing tasks and on-the-go, making it convenient for users who frequently travel or work remotely. Based on this analysis, the customer profile for this product can be described as individuals who value functionality, versatility, and convenience. They are likely to be professionals or students who require a reliable keyboard for work or study purposes. The product's appeal to different family members indicates that it can cater to a wide range of age groups and preferences. To further enhance the customer profile, it would be beneficial to gather more data on specific features or qualities that users appreciate about the product. This could help in tailoring marketing strategies and product development to better meet the needs and preferences of the target audience. Additionally, conducting surveys or interviews with customers could provide valuable insights into their specific pain points and desires, allowing for further improvements and customization of the product.

Ship products your customers love through sentiment analysis

Through sentiment analysis, businesses can uncover consumer dissatisfaction with products, automatically decompose NR and PR, and present product quality issues, packaging suggestions, marketing loopholes, and inadequate service in a digitalized format. By finding problems in VOC and combining them with a set of quality problem solving processes (CTQs), businesses can form a closed loop from problem to action, thereby achieving continuous iteration and optimization of product quality. In addition, analyzing customer emotion data can help companies foresee emerging trends ahead of competitors and tailor their products to meet customers' needs.

Customer Sentiment
The top 5 negative reviews are keyboard, key, mouse, button, touchpad. The most mentioned elements about keyboard are small(1.76%), stick(1.72%).
The top 5 positive reviews are keyboard, key, battery life, battery, design. The most mentioned elements about keyboard are comfortable(3.59%), good(2.12%).
Cons
keyboard24.98%
small1.76%
stick1.72%
do not work1.66%
stop work after 2 week1.10%
lose connection0.69%
key20.30%
mouse3.39%
button1.94%
touchpad1.93%
Pros
keyboard28.65%
comfortable3.59%
good2.12%
good quality1.59%
solid1.53%
silent1.37%
key15.54%
battery life8.08%
battery3.37%
design3.17%
Product pros and cons based on Amazon reviews. Consumers' sentiments which represent their opinions are identified using AI.

Based on the data provided, it appears that the keyboard is both the most commonly mentioned pro and con aspect of keyboards. This suggests that while the keyboard is an essential component of a computer, it can also be a source of frustration for users. The top 5 cons mentioned include the keyboard, key, mouse, button, and touchpad. These issues likely stem from the fact that keyboards are used extensively and can wear out over time, leading to issues with responsiveness and accuracy. On the other hand, the top 1 pro aspect mentioned is also the keyboard, indicating that when a keyboard is functioning properly, it is a critical component of a positive user experience. In terms of product development and selection, manufacturers should focus on improving the durability and responsiveness of keyboards to address the most commonly mentioned cons. Additionally, offering a variety of keyboard options, such as ergonomic designs or customizable key layouts, could help users find a keyboard that better suits their needs and preferences. Finally, manufacturers should prioritize user testing and feedback to ensure that their products are meeting the needs and expectations of their customers.

Make the smartest sales decisions through Buyers Motivation

Making the smartest sales decisions requires understanding and responding to the voice of customer. This can be achieved by leveraging buyer motivation data, conducting competitor analysis, and engaging in thorough product research. Companies should seek to understand customer needs and preferences through surveys and feedback, analyze data from past purchases, and track market trends in order to develop effective pricing strategies. Additionally, businesses must focus on providing value to customers through competitive prices, relevant discounts, quality products, convenient services, and superior customer service. By taking into account buyer motivation and focusing on delivering value, businesses can make informed decisions that will lead to long-term success.

Buyers Motivation
Gain insight into the judgment of consumers (Top 5) when making purchase decisions, and optimize marketing strategies in a targeted manner.
TopicMentions
others77
wireless13
backlit display10
ergonomic9
quiet8

Based on the data above, it seems that customers are primarily motivated to buy keyboards based on the product description. This makes sense, as keyboards are a highly technical product and customers want to know exactly what they're getting before making a purchase. Additionally, brand reputation and price are also important factors, but they are not as significant as the product description. Some reasons why product description is the top feature could be that customers want to know the specific features of the keyboard, such as the type of switches, the layout, and any additional features like backlighting or programmable keys. They may also want to know about the build quality and durability of the keyboard. To optimize an Amazon listing for keyboards, it would be important to focus on creating a detailed and informative product description. This could include bullet points highlighting the key features of the keyboard, as well as high-quality images and videos demonstrating the product in action. Additionally, it may be helpful to include customer reviews and ratings to build trust and credibility with potential buyers. Finally, pricing should be competitive, but not the primary focus, as customers are more interested in the quality and features of the keyboard.

Understand customers need for prioritizing what to build next

Companies should prioritize what to build next by understanding their customers' needs. Amazon review analysis can help businesses better understand customer sentiment, while product research and competitor analysis can give insights into current and upcoming trends in the market. Moreover, customer expectations should be taken into account when developing new products or features. Ultimately, prioritizing what to build next based on an in-depth understanding of customer needs will enable a company to develop successful products that maintain customer satisfaction and loyalty.

Customer Expectations
By understanding the specific reasons, manufacturers and retailers can develop products and marketing strategies that effectively address these needs and wants.
TopicMentionsReview Snippets
backlight89
backlit
backlight
back light
backlighting
back-lit
last long55
last long
last forever
last long long
backlit keyboard53
backlit key
key backlit
backlit keyboard
keyboard backlit
back-lit keyboard
good42
good
longer lasting21
last longer
more20
more
keyboard16
keyboard
keyboard work
know sooner13
sooner
work13
work
fix13
fix

Based on the customer expectations mentioned, it is clear that backlighting is a crucial feature for keyboards. This is evident from the fact that it was mentioned 89 times, which is significantly higher than the other two expectations. Customers want keyboards that are easy to use in low-light conditions, and backlighting is the solution to this problem. The second most important expectation is that the keyboard should last long. This is understandable since customers want to invest in a product that will serve them for a long time. Therefore, sellers should prioritize the durability of their keyboards during product development. The third expectation is a backlit keyboard, which is related to the first expectation. Customers want a keyboard that is easy to use in low-light conditions, and a backlit keyboard is the solution to this problem. Therefore, sellers should consider incorporating this feature into their keyboards. In terms of product development prioritization, sellers should focus on improving the durability of their keyboards and incorporating backlighting features. This will help them meet the expectations of their customers and provide them with a product that is both durable and easy to use in low-light conditions. In terms of marketing promotion factors, sellers should highlight the durability and backlighting features of their keyboards. They should also emphasize the benefits of using a backlit keyboard, such as increased productivity and reduced eye strain. Additionally, sellers can offer promotions and discounts to attract customers and increase sales. Overall, sellers should prioritize the durability and backlighting features of their keyboards during product development and marketing promotion. By doing so, they can meet the expectations of their customers and provide them with a product that is both functional and durable.

Shulex VOC is an AI-powered platform that helps companies gain valuable customer insights from Amazon review analysis. It works by providing users with core capabilities such as customer profiles, sentiment analysis, buyers motivation and customer expectations. This enables businesses to tap into the power of voice of customer, utilizing AI modeling for a comprehensive view of customer experience, product research & selection as well as optimizing quality and reputation. The insights gleaned from this data can then be implemented to foster a healthy relationship between customers and brand.

FAQs

Amazon Reviews

T.W. Cook
Purchased
I have tried everything I can think of to get flow to recognize this keyboard - my MX Master 3 mouse works fine on both systems; while the keyboard is paired and working fine with both systems, neither will allow me to add it - doesn't show up under the pulldown for flow compatible keyboards despite having updated to the latest beta of options+ on both systems. I can switch between systems with the keys, but flow is the reason I bought this one despite having a perfectly reasonable keyboard already. The look, feel, and performance of the keyboard is otherwise fine. Update: logitech support basically says reboot all your computers until it works - that didn't help; flow still doesn't recognize the keyboard. Update2: logitech support finally escalated to someone who got me the right version of logitech options (the default one and the beta both failed in that regard). Now it works with flow, but pushing the keyboard buttons doesn't switch both keyboard and mouse, which is annoying but not fatal. Anyway, giving back a couple of stars now that it works. The actual keyboard is great, by the way - good typing feel, layout, etc.
Claire Menck
Purchased
I love this keyboard. It is very solid and feels substantial when you hold it. Straight out of the box is connected immediately to my Mac. The keys have a nice silky feel to them and they make a satisfying, quick "click." There is also a slight angle on this keyboard that makes it ergonomically comfortable. I don't game, so no idea how that would be, but I do write a lot and this is absolutely great for that. It's also very attractive. I have nothing negative to say, so if you need a nice small bluetooth keyboard that is aesthetically pleasing and works great... this is it!
Gatefan1565
Purchased
I was looking for a compact keyboard to carry with me, on the go. I have a Samsung Galaxy Fold 3 and access to Samsung Dex and an ASUS 15 inch portable monitor. I wanted a keyboard I could use easily with those devices to mimic a PC experience away from home. I also have other Logitech products so the MX Keys Mini wasn't a hard choice. This keyboard has been fun to use. Connection - Connecting to my phone was simple. I turned it on and my phone immediately found it and connected easily. When I turn the keyboard on now, it automatically syncs with my phone. I have not experienced any lag or connection issues when using this. Typing - It has been great. I am not the fastest typer in the world but I am above average. The keys feel great when typing and I have not had any issues with input not being recognized. If you press it, it shows up. Back-lit - I enjoy having a back-lit keyboard. While you cannot turn off the back light, you do have the option to dim or brighten it. The light is a bright white color (not a yellow white). The back light will also time out and go dark if not used for a certain amount of time. The keyboard also seems to have a sensor built into it because it will light up if your hand gets close to the keyboard. Moving the keyboard will also light it up. Angle - This keyboard has one angle with the way it was made. It does not have any feet to change the angle and it cannot go flat. For now, the angle has been ok for me. Power - It has a built in rechargeable battery. I charged it when I got in and that was on November 20th. I have used it for a grand total of about 3-4 hrs. I have yet to recharge it. Recharging is simple as it takes a USB-C cable and I have plenty of those. Overall, this has been a great keyboard for me. It is portable, easy to use, and feels great.
I have tried a number of portable keyboards over the years and while most are lightweight and compact they all seem to lack the feel and placement needed to get the best typing experience. This Logitech keyboard really provides an excellent typing experience in a compact package. The keys have nice feedback and they are rather large and easy to access. The backlighting is nice and bright (albeit the fading effect is a little annoying). The icing on the cake is that this easily switches between 3 different devices. I can seamlessly transition from my personal desktop to my work laptop without the need for another keyboard or a KVM switch. The price is on the high side for a portable keyboard but considering the quality and the functionality, this is well worth the premium.
Joe
Purchased
Logitech has done a great job with its keyboards. I own the craft keyboard and bought this for my mother-in-law. I thought that the MX Keys mini had the same look and feel as my craft as well as the awesome build quality but in a much smaller design. This is the keyboard to get when you need one on the go. I like these over the Apple keyboard. Both my mother-in-law and I use are keyboards on Mac OS and not have had any problems.
Man Asura
Purchased
This keyboard is very frustrating, its bluetooth doesn't pair with my windows 7, although I use "LOGITECH Bolt USB Receiver": but it doesn't pair either, I tried to plug in usb-c cable to use the keyboard, but found out The keyboard's usb-c cable doesn't support data, I can't use the keyboard, so I have to return the keyboard!
QK Shopper
Purchased
Had it for a day. Have the larger one too. It’s great. This one? Not so great. Connecting it to a Dell XPS. I can use fn and arrow up down for page up and down, but I have not found a way to do home and end functions. I was working in a 700 page document today. Disappointing.
This keyboard offers vastly different experiences depending on the operative system you’re using it with. I’ll start with the TL;DR: - Typing experience: Among the best for a low profile non-mechanical keyboard. - The experience on Mac: The familiar Mac keyboard layout you’re already accustomed to. This is the best low profile wireless minimal keyboard for programming and writing on Mac. 5/5. - The experience on PC: A little too minimal for PC, and a little too minimal for a programmer unless you give up on some of the multimedia functionalities. 3/5. The multi-device experience: As good as it get, and with perfect simplicity. Adds a lot to the experience in any device. Over all: My final rating is the mean between the pc and mac experiences, to 4/5. And now my full review: -Typing experience: The build of this keyboard is stellar. It’s very firm and heavier than what it looks, which helps the keyboard to stay in place while typing, but not so much that it would leave a mark on my desk pad. The texture of the keys feels nice and soft to the touch, which adds to the premium feeling. The natural angle of this keyboard makes it really comfortable to write on it, and the travel of the keys is very good for a low profile keyboard. This keyboard gave me the best typing experience any non-mechanical keyboard has given me. The lights are bright enough to look nice during the day, and in the night they give it an amazing look, almost as if the keyboard itself was projected on the desk. But it was somewhat annoying that I couldn’t control the time it takes for the lights to go off, as it feels as if the lights take too little time to turn off. -The experience on Mac: The layout of this keyboard is almost exactly the same as its apple equivalent, with the difference in the placement of the Function key and the fact that this keyboard has a dedicated delete button, so you don’t need to type Fn + Backspace to have the delete function, which is too commonly used to not have a dedicated key for it. This also comes in several colours and not only in white as its equivalent from apple. It’s important to note that this layout permits to perform all the functionalities a keyboard can offer on a mac, as the home, end, page up, and page down keys are not used on mac, and instead commands are used. So no functionality is lacking for writing and programming, and the programable multimedia keys only add to the experience. However, a right control key would’ve made this keyboard the ultimate compact keyboard for mac. The pairing process is extremely easy, but it took me a couple attempts to figure out that I needed to press enter after inputting the numbers the computer asked. But after the initial pairing, just turning on the keyboard is enough to wake my mac, and it pairs almost instantly. The experience using the built in bluetooth of my mac was excellent, with no noticeable lag, and no pairing problems whatsoever in a week of use. All on all, if you are using an apple ecosystem, this is the best keyboard you can purchase, as it functions exactly as its apple equivalent does, with the added feature of being able to switch between your devices. All this with it being only a few dollars more expensive, so there’s no real reason not to prefer this one, so this is a 5/5 star if you use Mac. -The experience on PC: For windows this is more of a casual keyboard, as it lacks important keys for coding and writing. Unless you’re already accustomed to a keyboard this minimal, the full size version of this keyboard is a better experience on PC. This keyboard would’ve been perfect for windows if it were a tenkeyless keyboard or if at least there was an added column to the right with the missing keys to make this still almost as minimal without loosing functionalities. The pairing process for windows was slightly less easy to pair than on mac, but it was still very simple. However, if your pc does not have bluetooth built in, you will need to expend over 30 CAD to get the version with the Logi Bolt usb receiver (The new usb receiver, not the old one) included, or spend 20 CAD in the Logitech store page to get just the receiver. It’s to be noted that the be recovered via the programmable multimedia keys, but at this price point I would expect to use the programable keys for added functionalities instead of recovering missing functionalities. So I find the full size version to be a better option for pc, as it’s the same price as this, it includes the usb receiver, and still preserves the same aesthetic. Given this points, I cannot give more than 3/5 stars on pc for professional use. -The multi-device experience: This experience depends directly on the quality of the built-in bluetooth of your devices, so for me it was very fast and almost flawless. A few times it can take a couple of seconds to change between devices, but this is as good as it gets with the current state of the technology.
I have the full sized MX keyboard and love it! I was hesitant a first because of the price, but the typing experience and backlight made it absolutely worth it. When I was shopping for a new keyboard for a very small desk and saw this new MX Mini model, I immediately purchased it. WOW, instant disappointment as soon as I tried to set it up. There is absolutely no reason at a $99 price point that this keyboard would not come with the new “Bolt” USB receiver. The Bluetooth connection is horrible, and it constantly disconnects. Also there is a delay of a couple key strokes for it to reconnect after a few minutes pause in typing, which means I constantly have to backspace and start over since it missed the first few letters. So basically, Logitech is selling a hundred dollar keyboard that doesn’t work unless you purchase the Bolt receiver for an extra $15. Stay away! Or just go buy the full sized MX instead.
Elman R.
Purchased
For some reason apple decided that users don't need matching keyboard for space gray trackpad, so I have been looking for keyboard. I have tried several other keyboard on the market including Satechi X1 which while looking good on picture are very cheaply made and has terrible battery life and consistently produces multiple key stokes. This keyboard is truly amazing for some one who types a lot, battery life is good and key are from very nice soft touch plastic. I cannot recommend it enough.

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