In today's rapidly growing and highly competitive e-commerce industry, it is becoming increasingly important for sellers to effectively select products, improve customer experience, and ultimately be able to increase their market sales and strengthen their brand. Amazon review analysis and consumer research can provide key insights into customer sentiment, preferences and behaviors that can help sellers make informed decisions on product selection and marketing strategies. By utilizing tools such as sentiment analysis, voice of customer, feedback analysis, product research, audience research, competitor analysis and Amazon ratings & reviews data to gain a better understanding of the customer base it becomes possible to create more targeted campaigns that meet customer needs and drive customer satisfaction.
Sales, a key metric of costs and profits for any business, is the most intuitive and accessible data. With established social media platforms and advertising channels providing detailed insight in regards to website traffic, understanding consumer sentiment--i.e., volume--is one of the more challenging areas to analyze. Volume refers how people express their opinions on our brand's products/services/marketing efforts via various touchpoints; these voices come together as an aggregate that can tell us what consumers need or expect from us – why consumers make purchases with us over others.
Based on the data provided, it appears that the average rating for the Keyboards category on Amazon BSR is not available (NaN), but there are a total of 28,535 reviews for products in this category. It is difficult to draw a conclusion about customer satisfaction without knowing the distribution of ratings and reviews across individual products within the category. However, some general advice for customers looking to purchase a keyboard on Amazon would be to carefully read through reviews and ratings for individual products before making a purchase. Look for products with a high number of positive reviews and ratings, and pay attention to any common complaints or issues mentioned by reviewers. Additionally, consider purchasing from reputable brands or sellers with a track record of providing high-quality products and good customer service.
Target your customers through customer profile
Voice of customer analysis and audience research are key elements when targeting customers through customer profile. By leveraging Amazon review analysis and other data sources, sellers can gain insights into their customers preferences and behaviors, which can be used to craft targeted solutions and develop a successful product profile. Additionally, this data can also be used to create more effective campaigns that attract the right customers and boost sales.
Based on the data provided, it is evident that the top three users of the product are the wife, husband, and kid. The wife has the highest number of mentions (157), followed by the husband (110) and the kid (89). This suggests that the product appeals to a wide range of users within a family setting. In terms of usage, the top three places where the product is used are the desk (522 mentions), office (387 mentions), and home office (172 mentions). This indicates that the product is primarily used in work or study environments, emphasizing its functionality and suitability for professional settings. The two most common uses of the product are typing (338 mentions) and travel (200 mentions). This suggests that the product is versatile and can be used both for regular typing tasks and on-the-go, making it convenient for users who frequently travel or work remotely. Based on this analysis, the customer profile for this product can be described as individuals who value functionality, versatility, and convenience. They are likely to be professionals or students who require a reliable keyboard for work or study purposes. The product's appeal to different family members indicates that it can cater to a wide range of age groups and preferences. To further enhance the customer profile, it would be beneficial to gather more data on specific features or qualities that users appreciate about the product. This could help in tailoring marketing strategies and product development to better meet the needs and preferences of the target audience. Additionally, conducting surveys or interviews with customers could provide valuable insights into their specific pain points and desires, allowing for further improvements and customization of the product.
Ship products your customers love through sentiment analysis
Through sentiment analysis, businesses can uncover consumer dissatisfaction with products, automatically decompose NR and PR, and present product quality issues, packaging suggestions, marketing loopholes, and inadequate service in a digitalized format. By finding problems in VOC and combining them with a set of quality problem solving processes (CTQs), businesses can form a closed loop from problem to action, thereby achieving continuous iteration and optimization of product quality. In addition, analyzing customer emotion data can help companies foresee emerging trends ahead of competitors and tailor their products to meet customers' needs.
|do not work||1.66%|
|stop work after 2 week||1.10%|
Based on the data provided, it appears that the keyboard is both the most commonly mentioned pro and con aspect of keyboards. This suggests that while the keyboard is an essential component of a computer, it can also be a source of frustration for users. The top 5 cons mentioned include the keyboard, key, mouse, button, and touchpad. These issues likely stem from the fact that keyboards are used extensively and can wear out over time, leading to issues with responsiveness and accuracy. On the other hand, the top 1 pro aspect mentioned is also the keyboard, indicating that when a keyboard is functioning properly, it is a critical component of a positive user experience. In terms of product development and selection, manufacturers should focus on improving the durability and responsiveness of keyboards to address the most commonly mentioned cons. Additionally, offering a variety of keyboard options, such as ergonomic designs or customizable key layouts, could help users find a keyboard that better suits their needs and preferences. Finally, manufacturers should prioritize user testing and feedback to ensure that their products are meeting the needs and expectations of their customers.
Make the smartest sales decisions through Buyers Motivation
Making the smartest sales decisions requires understanding and responding to the voice of customer. This can be achieved by leveraging buyer motivation data, conducting competitor analysis, and engaging in thorough product research. Companies should seek to understand customer needs and preferences through surveys and feedback, analyze data from past purchases, and track market trends in order to develop effective pricing strategies. Additionally, businesses must focus on providing value to customers through competitive prices, relevant discounts, quality products, convenient services, and superior customer service. By taking into account buyer motivation and focusing on delivering value, businesses can make informed decisions that will lead to long-term success.
Based on the data above, it seems that customers are primarily motivated to buy keyboards based on the product description. This makes sense, as keyboards are a highly technical product and customers want to know exactly what they're getting before making a purchase. Additionally, brand reputation and price are also important factors, but they are not as significant as the product description. Some reasons why product description is the top feature could be that customers want to know the specific features of the keyboard, such as the type of switches, the layout, and any additional features like backlighting or programmable keys. They may also want to know about the build quality and durability of the keyboard. To optimize an Amazon listing for keyboards, it would be important to focus on creating a detailed and informative product description. This could include bullet points highlighting the key features of the keyboard, as well as high-quality images and videos demonstrating the product in action. Additionally, it may be helpful to include customer reviews and ratings to build trust and credibility with potential buyers. Finally, pricing should be competitive, but not the primary focus, as customers are more interested in the quality and features of the keyboard.
Understand customers need for prioritizing what to build next
Companies should prioritize what to build next by understanding their customers' needs. Amazon review analysis can help businesses better understand customer sentiment, while product research and competitor analysis can give insights into current and upcoming trends in the market. Moreover, customer expectations should be taken into account when developing new products or features. Ultimately, prioritizing what to build next based on an in-depth understanding of customer needs will enable a company to develop successful products that maintain customer satisfaction and loyalty.
last long long
Based on the customer expectations mentioned, it is clear that backlighting is a crucial feature for keyboards. This is evident from the fact that it was mentioned 89 times, which is significantly higher than the other two expectations. Customers want keyboards that are easy to use in low-light conditions, and backlighting is the solution to this problem. The second most important expectation is that the keyboard should last long. This is understandable since customers want to invest in a product that will serve them for a long time. Therefore, sellers should prioritize the durability of their keyboards during product development. The third expectation is a backlit keyboard, which is related to the first expectation. Customers want a keyboard that is easy to use in low-light conditions, and a backlit keyboard is the solution to this problem. Therefore, sellers should consider incorporating this feature into their keyboards. In terms of product development prioritization, sellers should focus on improving the durability of their keyboards and incorporating backlighting features. This will help them meet the expectations of their customers and provide them with a product that is both durable and easy to use in low-light conditions. In terms of marketing promotion factors, sellers should highlight the durability and backlighting features of their keyboards. They should also emphasize the benefits of using a backlit keyboard, such as increased productivity and reduced eye strain. Additionally, sellers can offer promotions and discounts to attract customers and increase sales. Overall, sellers should prioritize the durability and backlighting features of their keyboards during product development and marketing promotion. By doing so, they can meet the expectations of their customers and provide them with a product that is both functional and durable.
Shulex VOC is an AI-powered platform that helps companies gain valuable customer insights from Amazon review analysis. It works by providing users with core capabilities such as customer profiles, sentiment analysis, buyers motivation and customer expectations. This enables businesses to tap into the power of voice of customer, utilizing AI modeling for a comprehensive view of customer experience, product research & selection as well as optimizing quality and reputation. The insights gleaned from this data can then be implemented to foster a healthy relationship between customers and brand.