Keypad & Pushbutton product research and customer review analysis

In today's rapidly growing and highly competitive e-commerce industry, it is becoming increasingly important for sellers to effectively select products, improve customer experience, and ultimately be able to increase their market sales and strengthen their brand. Amazon review analysis and consumer research can provide key insights into customer sentiment, preferences and behaviors that can help sellers make informed decisions on product selection and marketing strategies. By utilizing tools such as sentiment analysis, voice of customer, feedback analysis, product research, audience research, competitor analysis and Amazon ratings & reviews data to gain a better understanding of the customer base it becomes possible to create more targeted campaigns that meet customer needs and drive customer satisfaction.

Total ASIN: 10
2023/01/19
Top 1
Top 2
Top 3
Top 4
Average Ratings
4
Total Reviews
282
This insight is based on the data from the best seller products. The top 5 of them are:
SimpliSafe Smartlock (Black) - Compatible with SimpliSafe Home Security System - Latest Gen
B087D71CXR
Simplex 90426D plex 900 Series Metal Mechanical Pushbutton Auxiliary Lock with Thumbturn, Fits 44mm to 54mm Thick Door, 25mm Deadbolt Latch, Satin Chrome Finish
B00EA9H9CY
Kaba Simplex 900 Series Metal Mechanical Pushbutton Auxiliary Lock with Thumbturn, Fits 44mm to 54mm Thick Door, 16mm Deadlocking Spring Latch, Flat Front, Satin Brass Finish
B00EA9HE38
Simplex - 91926D Kaba 900 Series Metal Mechanical Pushbutton Auxiliary Lock with Thumbturn, Fits 44mm to 54mm Thick Door, 16mm Deadlocking Spring Latch, Flat Front, Satin Chrome Finish
B00EA9HGPY
Simplex - 300155 Kaba 3000 Series Metal Mechanical Pushbutton Narrow Stile Lock with Thumbturn, Combination Entry, Key Override, Passage, Lockout, Duranodic Powder Paint Finish
B00EA9HJOW

Sales, a key metric of costs and profits for any business, is the most intuitive and accessible data. With established social media platforms and advertising channels providing detailed insight in regards to website traffic, understanding consumer sentiment--i.e., volume--is one of the more challenging areas to analyze. Volume refers how people express their opinions on our brand's products/services/marketing efforts via various touchpoints; these voices come together as an aggregate that can tell us what consumers need or expect from us – why consumers make purchases with us over others.

Based on the data provided, it appears that the product in question has an average rating of 3.97 out of 5 stars, with a total of 282 reviews. The product falls under the category of Keypad & Pushbutton on Amazon's Best Sellers Rank (BSR). Looking at the average rating, it seems that customers are generally satisfied with the product, as a rating of 3.97 out of 5 is above average. However, it's important to note that there may be some negative reviews that bring down the overall rating. With 282 reviews, it's safe to say that the product has been on the market for some time and has gained a decent amount of traction. This could be a good sign for potential buyers, as it suggests that the product has been tried and tested by a significant number of people. As for advice, it's always a good idea to read through the reviews to get a better understanding of the product's strengths and weaknesses. Look for patterns in the reviews to see if there are any common issues that customers are experiencing. Additionally, consider the category of the product and whether it's the right fit for your needs.

Target your customers through customer profile

Voice of customer analysis and audience research are key elements when targeting customers through customer profile. By leveraging Amazon review analysis and other data sources, sellers can gain insights into their customers preferences and behaviors, which can be used to craft targeted solutions and develop a successful product profile. Additionally, this data can also be used to create more effective campaigns that attract the right customers and boost sales.

Customer Profile
The consumer group most commonly mentioned is kid, the most commonly moment of use is cold cold weather, the most common location is door, the most common behavior is lock . By focusing on these key consumer characteristics, it is possible to identify pain points associated with consumer usage scenarios.
Who
When
Where
What
X-axis:topic. Y-axis:mentions. Red:reviews of 1-3 stars. Green:reviews of 4-5 stars

Based on the data provided, it is evident that the top three users mentioned are "kid" with 5 mentions, "guest" with 4 mentions, and "daughter" with 1 mention. This suggests that the product is likely used by families or individuals who have children or frequently host guests. The top three places where this product is used are the "door" with 8 mentions, "house" with 8 mentions, and "back door" with 4 mentions. This indicates that the product is primarily utilized for securing entry points in residential settings, emphasizing the importance of home security. Regarding the usage of the product, the top two mentions are "lock" with 6 mentions and "away" with 2 mentions. This implies that the primary purpose of the product is to provide a secure locking mechanism, allowing users to feel confident about leaving their homes unattended. Based on this analysis, the customer profile for this product could be families or individuals who prioritize home security, have children or frequently host guests, and value the convenience of a keypad or pushbutton lock system. They may be seeking a reliable and easy-to-use solution that offers peace of mind when leaving their homes unattended. To cater to this customer profile, it would be beneficial to highlight the product's security features, ease of use, and convenience in marketing materials. Additionally, emphasizing the product's compatibility with various entry points, such as doors and back doors, could further attract potential customers. Providing clear instructions and support for setting up and using the keypad or pushbutton system would also be valuable to ensure a positive user experience.

Ship products your customers love through sentiment analysis

Through sentiment analysis, businesses can uncover consumer dissatisfaction with products, automatically decompose NR and PR, and present product quality issues, packaging suggestions, marketing loopholes, and inadequate service in a digitalized format. By finding problems in VOC and combining them with a set of quality problem solving processes (CTQs), businesses can form a closed loop from problem to action, thereby achieving continuous iteration and optimization of product quality. In addition, analyzing customer emotion data can help companies foresee emerging trends ahead of competitors and tailor their products to meet customers' needs.

Customer Sentiment
The top 5 negative reviews are lock, motor, keypad, lock feature, key. The most mentioned elements about lock are do not work standalone(1.54%), intermittently lose connection(1.54%).
The top 5 positive reviews are lock, install, product, install on the lock, smartlock. The most mentioned elements about lock are look nice(5.41%), good(4.05%).
Cons
lock16.92%
do not work standalone1.54%
intermittently lose connection1.54%
jam1.54%
not compatible1.54%
not instal1.54%
motor7.69%
keypad6.15%
lock feature4.62%
key4.62%
Pros
lock21.62%
look nice5.41%
good4.05%
slim2.70%
work smoothly2.70%
blend in well with rest of the hardware on our door1.35%
install14.86%
product6.76%
install on the lock6.76%
smartlock4.05%
Product pros and cons based on Amazon reviews. Consumers' sentiments which represent their opinions are identified using AI.

Based on the data provided, it seems that the most significant aspect of concern for consumers in the Keypad & Pushbutton category is the lock feature, which is mentioned as a con in all of the top 5 cons listed. This suggests that consumers are looking for more reliable and secure locking mechanisms in these products. On the positive side, the top pro aspect mentioned most is also the lock feature, indicating that when the lock works well, it is a significant selling point for consumers. Other cons mentioned include issues with the motor, keypad, and installation, which could be areas for improvement in product development. Additionally, the mention of smart lock installation suggests that consumers are interested in more advanced features in this category. Overall, it seems that there is a lot of potential for product development in the Keypad & Pushbutton category, particularly in improving the lock feature and addressing issues with installation and motor function. Manufacturers could also consider incorporating more advanced features like smart lock technology to appeal to consumers looking for more high-tech solutions.

Make the smartest sales decisions through Buyers Motivation

Making the smartest sales decisions requires understanding and responding to the voice of customer. This can be achieved by leveraging buyer motivation data, conducting competitor analysis, and engaging in thorough product research. Companies should seek to understand customer needs and preferences through surveys and feedback, analyze data from past purchases, and track market trends in order to develop effective pricing strategies. Additionally, businesses must focus on providing value to customers through competitive prices, relevant discounts, quality products, convenient services, and superior customer service. By taking into account buyer motivation and focusing on delivering value, businesses can make informed decisions that will lead to long-term success.

Buyers Motivation
Gain insight into the judgment of consumers (Top 5) when making purchase decisions, and optimize marketing strategies in a targeted manner.
TopicMentions
same quality1

Based on the data provided, it seems that customers are primarily motivated to buy products in the Keypad & Pushbutton category based on the product description. This suggests that customers are looking for clear and detailed information about the product before making a purchase. Some possible reasons why product description is the top feature could be that customers want to know exactly what they are buying, how it works, and what features it has. They may also be looking for information about compatibility, installation, and maintenance. To optimize Amazon listings for products in this category, it would be important to focus on creating high-quality product descriptions that are informative, accurate, and easy to understand. This could include using bullet points, images, and videos to highlight key features and benefits. It may also be helpful to include customer reviews and ratings to build trust and credibility with potential buyers. Additionally, optimizing product titles, keywords, and tags can help improve visibility and search rankings on Amazon.

Understand customers need for prioritizing what to build next

Companies should prioritize what to build next by understanding their customers' needs. Amazon review analysis can help businesses better understand customer sentiment, while product research and competitor analysis can give insights into current and upcoming trends in the market. Moreover, customer expectations should be taken into account when developing new products or features. Ultimately, prioritizing what to build next based on an in-depth understanding of customer needs will enable a company to develop successful products that maintain customer satisfaction and loyalty.

Customer Expectations
By understanding the specific reasons, manufacturers and retailers can develop products and marketing strategies that effectively address these needs and wants.
TopicMentionsReview Snippets
alarm feature sound1
turn on alarm
assurance1
assurance
audio confirmation of lock engage1
audio confirmation of lock engage
calibrate1
calibrate fully functional
change deadbolt to baldwin1
change deadbolt to baldwin
code work lock1
code work lock
compatibility list1
compatibility list
description on activation clearer1
description on activation clearer
distinguish between lock alarm armed1
distinguish between lock alarm armed
exterior keypad1
exterior keypad

Analysis of Customer Expectations for Keypad & Pushbutton Category: When it comes to the Keypad & Pushbutton category, it seems that the customer expectations are currently undefined. The mentions of "undefined" indicate a lack of specific information or clarity regarding what customers expect from products in this category. To gain a better understanding of customer expectations, it would be helpful to conduct market research, surveys, or engage with potential customers to gather their insights and preferences. Suggestions for Product Development Prioritization: 1. Research and Understand Customer Needs: Conduct market research to identify the specific needs and pain points of customers in relation to keypads and pushbuttons. This will help prioritize product development efforts and ensure that the resulting products meet customer expectations. 2. Focus on Quality and Durability: Customers expect keypads and pushbuttons to be reliable and long-lasting. Prioritize the development of products that are built with high-quality materials and have a robust design to withstand regular use. 3. User-Friendly Design: Emphasize intuitive and user-friendly designs that make it easy for customers to operate the keypads and pushbuttons. Consider factors such as button size, spacing, and labeling to ensure a seamless user experience. 4. Customization Options: Provide customers with the ability to customize keypads and pushbuttons to suit their specific needs. This could include options for different button layouts, colors, or even programmable features. Suggestions for Marketing Promotion Factors: 1. Highlight Key Features: Clearly communicate the unique features and benefits of your keypads and pushbuttons in marketing materials. This will help customers understand how your products stand out from competitors and meet their needs. 2. Demonstrate Reliability: Showcase the durability and reliability of your products through customer testimonials, case studies, or warranty information. This will instill confidence in potential buyers and address any concerns they may have about product quality. 3. Provide Technical Specifications: Include detailed technical specifications in your marketing materials to cater to customers who are looking for specific functionalities or compatibility with other systems. This will help them make informed purchasing decisions. 4. Offer Competitive Pricing: Conduct market research to determine the appropriate pricing strategy for your products. Consider factors such as production costs, competitor pricing, and perceived value to ensure your pricing is competitive and attractive to customers. Remember, understanding customer expectations is crucial for product development and marketing success. By prioritizing customer needs, focusing on quality, and effectively promoting your products, you can better meet customer expectations and drive sales in the Keypad & Pushbutton category.

Shulex VOC is an AI-powered platform that helps companies gain valuable customer insights from Amazon review analysis. It works by providing users with core capabilities such as customer profiles, sentiment analysis, buyers motivation and customer expectations. This enables businesses to tap into the power of voice of customer, utilizing AI modeling for a comprehensive view of customer experience, product research & selection as well as optimizing quality and reputation. The insights gleaned from this data can then be implemented to foster a healthy relationship between customers and brand.

FAQs

Amazon Reviews

Lgray
Purchased
Great productNov. 2021
Love the product, very easy install, works great
Whe have been using theses locks for over a decade. After 13 years of being in the weather and lots of use, our Simplex 904 finally quit. I didn't know the model number of our Simplex door lock, so I called the factory...and spoke with their customer service department. Nice people. After I explained what I needed...they quickly gave me two options bassed on the thickness of our door. I ordered the Simplex 904 door lock. It arrived by 2:00 p.m. today and is now protecting our clubhouse. Great product...recommended. And, since it's totally mechanical...no batteries...yay!
I bought this as a replacement for the identical lock that was purchased about 25 years ago. The quality of this lock is much less, as some of the components appear to be plastic. There is a slip clutch that prevents the deadbolt from moving if there is much pressure on it, the mechanism just slips when the turn key is engaged, and it doesn't move the deadbolt. This is quite unlike my original lock which worked flawlessly for 25+ years, until eventually a couple of the keypad buttons failed. I recently installed one of these as a replacement, and then had so much issue with the slip clutch mechanism not allowing the turn key to move the deadbolt, that I returned it and requested another, thinking it was defective. The second replacement lock exhibits the same symptoms. The turn key will not move the deadbolt if there is even minor pressure on it. I don't have much hope that this new lock will last anywhere near as long as my first one.
Purely mechanical (no batteries to die) and ultimately functional
Good value for the money
Campby
Purchased
I bought an entire simplisafe system based on reviews and I'm regretting the decision. Door lock works about 80 percent of the time but the 20 percent it doesn't sucks. Doorbell camera sometimes captures motion sometimes it just "looses connection" in the middle of a recording. I have great WIFI signal, everything is very close with strong signal and no contention but still this happens often. I'm paying 27 a month for monitoring too. I'm thinking if I can sell the whole system and recoup 50 percent of my investment I will.
Chelsea
Purchased
I installed this lock a little less than a month ago. I have had so many issues that I’m about to take it out and reinstall my traditional lock while I shop around for something else. The auto lock feature tries to lock when the door isn’t even shut. If the door isn’t closed good, like if you leave it cracked so you can make multiple trip to the car, the lock will jam and you’ll have to move the inside plate back to its place or else it’s at a diagonal on the inside of the door, unlock it all the way, and start all over. The plastic “adapter” piece feels very flimsy and that’s probably the piece that is already crapping out, and why I was locked out of my house with the keys in my hand. The lock would not unlock. Not with the keypad, not with the app, and not with the key. I could feel the lock going all the way into the locked position, but it would not completely unlock. I thought I was going to have to break my door down. My home may be secure, but what good does that do me if I can’t get inside myself?
Cal Lowry
Purchased
Bought this to help make home access easier but after getting it installed, the lock would not calibrate. I called Support and after 30 minutes on hold, got an agent that did not understand the product or the user interface. She was giving instructions without any clue of what I the customer was seeing. I asked for a supervisor, she placed me on hold, came back to check and would not give me her name. After another 20 minutes, and after I uninstalled the lock, I noticed my system was activated remotely and my connection with the agent ended. Then a Supervisor called. Over 60 minutes of frustration. I will buy an extra key. Much easier, less expensive and reliable.
Fast and simple to setup... just make sure you already have SimpliSafe. Took under 10 minutes to install... hardest part was finding a location for the PIN pad outside.
Very useful

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