Kidney product research and customer review analysis

In today's rapidly growing and highly competitive e-commerce industry, it is becoming increasingly important for sellers to effectively select products, improve customer experience, and ultimately be able to increase their market sales and strengthen their brand. Amazon review analysis and consumer research can provide key insights into customer sentiment, preferences and behaviors that can help sellers make informed decisions on product selection and marketing strategies. By utilizing tools such as sentiment analysis, voice of customer, feedback analysis, product research, audience research, competitor analysis and Amazon ratings & reviews data to gain a better understanding of the customer base it becomes possible to create more targeted campaigns that meet customer needs and drive customer satisfaction.

Total ASIN: 12
Top 1
Top 2
Top 3
Top 4
Average Ratings
Total Reviews
This insight is based on the data from the best seller products. The top 5 of them are:
Organic Dark Red Kidney Beans, 10 Pounds - Non-GMO, Kosher, Raw, Sproutable, Vegan
Morinaga Ogura An (Sweetened Red Beans) 15.16 Oz (12 pack)
Organic Navy Beans, 1 Pound - Non-GMO, Kosher, Raw, Vegan, Bulk
Camellia Brand Dried Red Kidney Beans, 1 Pound (6 Pack)
Organic Navy Beans, 15 Pounds - Non-GMO, Kosher, Raw, Vegan, Bulk

Sales, a key metric of costs and profits for any business, is the most intuitive and accessible data. With established social media platforms and advertising channels providing detailed insight in regards to website traffic, understanding consumer sentiment--i.e., volume--is one of the more challenging areas to analyze. Volume refers how people express their opinions on our brand's products/services/marketing efforts via various touchpoints; these voices come together as an aggregate that can tell us what consumers need or expect from us – why consumers make purchases with us over others.

Based on the data provided, it seems that the average rating for kidney-related products on Amazon is 4.65, which indicates a relatively high level of customer satisfaction. With a total of 702 reviews, it suggests that there is a significant number of customers who have purchased and reviewed kidney products on the platform. The high average rating suggests that customers are generally satisfied with the kidney products available on Amazon. This could be attributed to the quality, effectiveness, and overall positive experience that customers have had with these products. Based on this information, my advice would be to continue focusing on maintaining the quality and effectiveness of kidney products. It is crucial to ensure that customers' expectations are met or exceeded consistently. Additionally, encouraging customers to leave reviews after their purchase can help in building trust and attracting more potential buyers. Monitoring customer feedback and addressing any concerns or issues promptly is also important. This will help in maintaining a high level of customer satisfaction and ensuring that the kidney products offered on Amazon continue to meet the needs and expectations of customers in this category.

Target your customers through customer profile

Voice of customer analysis and audience research are key elements when targeting customers through customer profile. By leveraging Amazon review analysis and other data sources, sellers can gain insights into their customers preferences and behaviors, which can be used to craft targeted solutions and develop a successful product profile. Additionally, this data can also be used to create more effective campaigns that attract the right customers and boost sales.

Customer Profile
The consumer group most commonly mentioned is family, the most commonly moment of use is everyday, the most common location is louisiana, the most common behavior is make rice . By focusing on these key consumer characteristics, it is possible to identify pain points associated with consumer usage scenarios.
X-axis:topic. Y-axis:mentions. Red:reviews of 1-3 stars. Green:reviews of 4-5 stars

Based on the data provided, it seems that the customers who are most interested in this product are likely to be individuals who prioritize family and close relationships, as evidenced by the high number of mentions of "family" and "husband." Additionally, the fact that "friend" was also mentioned several times suggests that these customers may also value social connections and enjoy sharing their experiences with others. In terms of location, it appears that the product is particularly popular in Louisiana and New Orleans, which may suggest that customers in this region have a particular affinity for kidney beans and rice dishes. The fact that "grocery" was also mentioned several times suggests that these customers are likely to be regular grocery shoppers who are looking for convenient and versatile ingredients to use in their cooking. Finally, the fact that the top two uses of the product are to make rice and cook canned red kidney beans suggests that customers are likely to be interested in quick and easy meal solutions that are also nutritious and flavorful. Based on this analysis, it may be helpful for the company to focus their marketing efforts on customers who prioritize family and social connections, as well as those who are interested in quick and easy meal solutions. Additionally, they may want to consider targeting customers in Louisiana and New Orleans specifically, as these regions appear to be particularly receptive to kidney beans and rice dishes. Finally, they may want to highlight the versatility and convenience of the product, emphasizing its ability to be used in a variety of different recipes and meal types.

Ship products your customers love through sentiment analysis

Through sentiment analysis, businesses can uncover consumer dissatisfaction with products, automatically decompose NR and PR, and present product quality issues, packaging suggestions, marketing loopholes, and inadequate service in a digitalized format. By finding problems in VOC and combining them with a set of quality problem solving processes (CTQs), businesses can form a closed loop from problem to action, thereby achieving continuous iteration and optimization of product quality. In addition, analyzing customer emotion data can help companies foresee emerging trends ahead of competitors and tailor their products to meet customers' needs.

Customer Sentiment
The top 5 negative reviews are bean, can, condition of the can, popeyes, quality. The most mentioned elements about bean are old(26.09%), after 5 minute they start to shrivel and peel(4.35%).
The top 5 positive reviews are bean, flavor, taste, quality, kidney bean. The most mentioned elements about bean are good quality(2.68%), clean(1.79%).
after 5 minute they start to shrivel and peel4.35%
bad quality4.35%
crumble apart4.35%
do not cook4.35%
condition of the can4.35%
good quality2.68%
good flavor1.79%
taste delicious1.79%
kidney bean3.57%
Product pros and cons based on Amazon reviews. Consumers' sentiments which represent their opinions are identified using AI.

Based on the data provided, it seems that the top con aspect mentioned most frequently in the category of Kidney is "bean," which is mentioned 56.52% of the time. Additionally, the top 5 cons of the vacuum are "bean," "can," "condition of the can," "popeyes," and "quality." On the other hand, the top pro aspect mentioned most frequently is also "bean," but it is mentioned only 24.11% of the time. The top 5 cons of the tip are "bean," "flavor," "taste," "quality," and "kidney bean." Based on this information, it appears that the presence of beans is both a pro and a con aspect in this category. While some people appreciate the inclusion of beans, others seem to have concerns about them, such as their flavor, taste, and quality. The condition of the can and the brand "Popeyes" are also mentioned as cons, indicating potential issues with packaging and specific product choices. To improve product development and selection in this category, it would be beneficial to address the concerns related to beans. This could involve ensuring consistent quality, enhancing flavor and taste, and offering a variety of options to cater to different preferences. Additionally, addressing the issues with the can's condition and considering alternative brands or suppliers might help improve customer satisfaction. Overall, the sentiment analysis suggests a mixed sentiment towards the Kidney category, with both positive and negative aspects associated with beans. By addressing the cons and capitalizing on the pros, product developers can work towards creating a more appealing and satisfying product for consumers.

Make the smartest sales decisions through Buyers Motivation

Making the smartest sales decisions requires understanding and responding to the voice of customer. This can be achieved by leveraging buyer motivation data, conducting competitor analysis, and engaging in thorough product research. Companies should seek to understand customer needs and preferences through surveys and feedback, analyze data from past purchases, and track market trends in order to develop effective pricing strategies. Additionally, businesses must focus on providing value to customers through competitive prices, relevant discounts, quality products, convenient services, and superior customer service. By taking into account buyer motivation and focusing on delivering value, businesses can make informed decisions that will lead to long-term success.

Buyers Motivation
Gain insight into the judgment of consumers (Top 5) when making purchase decisions, and optimize marketing strategies in a targeted manner.

Based on the data provided, it seems that customers primarily buy this product due to its product description, which accounts for 71.43% of mentions. This suggests that the way the product is described plays a crucial role in attracting buyers. The remaining 28.57% of mentions indicate that recommendations from friends also influence purchasing decisions to some extent. The fact that the product description is the top feature indicates that customers rely heavily on the information provided to make informed decisions. A well-written and detailed product description can effectively communicate the benefits, features, and value of the product, helping customers understand its relevance to their needs. It is likely that customers find the product description compelling enough to convince them to make a purchase. Based on this information, optimizing the Amazon listing for this product should focus on enhancing the product description. Here are some suggestions: 1. Highlight key features: Ensure that the product description clearly outlines the unique features and benefits of the product. This will help customers understand why it stands out from other options in the market. 2. Use persuasive language: Craft the product description in a way that appeals to the target audience. Use persuasive language to emphasize the value and advantages of the product, making it more enticing for potential buyers. 3. Provide comprehensive information: Make sure the product description includes all relevant details, such as specifications, usage instructions, and any additional information that customers may find useful. This will help them make an informed decision and reduce the likelihood of returns or dissatisfaction. 4. Incorporate customer reviews: Consider including snippets of positive customer reviews within the product description. This can add social proof and build trust, as potential buyers can see that others have had a positive experience with the product. By optimizing the product description based on these suggestions, you can increase the likelihood of attracting and converting potential customers on Amazon.

Understand customers need for prioritizing what to build next

Companies should prioritize what to build next by understanding their customers' needs. Amazon review analysis can help businesses better understand customer sentiment, while product research and competitor analysis can give insights into current and upcoming trends in the market. Moreover, customer expectations should be taken into account when developing new products or features. Ultimately, prioritizing what to build next based on an in-depth understanding of customer needs will enable a company to develop successful products that maintain customer satisfaction and loyalty.

Customer Expectations
By understanding the specific reasons, manufacturers and retailers can develop products and marketing strategies that effectively address these needs and wants.
TopicMentionsReview Snippets
basic cook instruction1
basic cook instruction
cancel automactic shipment1
cancel auto delivery
cheap or free shipping1
shipping cheap
decent price1
good price
do not raise price1
do not increase price.i
fresh sproutable bean1
fresh sproutable bean
gmo free1
organic non gmo
keep fresh1
stay fresh
large size1
large in size

Analysis of Customer Expectations for Kidney Category: Based on the customer feedback, there are a few key expectations that sellers in the Kidney category should consider: 1. Basic Cook Instruction: Customers expect clear and easy-to-follow cooking instructions for kidney-related products. This indicates that many customers may be looking for guidance on how to prepare kidney dishes or incorporate kidney into their meals. Providing simple and detailed cooking instructions can enhance the customer experience and increase the likelihood of repeat purchases. 2. Cancel Automatic Shipment: Some customers express a desire to have the option to cancel automatic shipments. This suggests that sellers should offer flexible subscription plans or clearly communicate the cancellation process to ensure customers feel in control of their purchases. Providing an easy and hassle-free cancellation process can help build trust and loyalty among customers. 3. Cheap or Free Shipping: Customers value affordable or free shipping options. Shipping costs can significantly impact the overall cost of the product, and customers appreciate sellers who offer competitive shipping rates. Sellers should consider optimizing their shipping strategies to provide cost-effective options or explore opportunities to offer free shipping, especially for larger orders or loyal customers. Suggestions for Product Development Prioritization and Marketing Promotion Factors: 1. Recipe Booklet or Online Resources: To address the expectation for basic cook instructions, sellers can consider developing a recipe booklet or providing online resources that offer a variety of kidney recipes. This can help customers explore different ways to prepare kidney dishes and increase their confidence in using the product. 2. Subscription Customization: To cater to customers who want to cancel automatic shipments, sellers should prioritize developing a user-friendly subscription management system. This can include options to easily modify shipment frequency, skip deliveries, or cancel subscriptions altogether. Providing customers with control over their orders can enhance their satisfaction and encourage long-term engagement. 3. Shipping Discounts or Bundles: To meet the expectation of cheap or free shipping, sellers can explore partnerships with shipping providers to negotiate better rates. Additionally, offering shipping discounts for larger orders or bundling kidney products with other related items can incentivize customers to make larger purchases, making it more cost-effective for both the seller and the customer. 4. Educational Content and Social Media Engagement: Sellers can prioritize creating educational content around kidney health, nutrition, and cooking tips. This can be shared through blog posts, social media platforms, or newsletters. Engaging with customers through social media can also help build a community and foster a sense of trust and loyalty. By considering these customer expectations and implementing the suggested strategies, sellers in the Kidney category can enhance their product offerings, improve customer satisfaction, and drive sales growth.

Shulex VOC is an AI-powered platform that helps companies gain valuable customer insights from Amazon review analysis. It works by providing users with core capabilities such as customer profiles, sentiment analysis, buyers motivation and customer expectations. This enables businesses to tap into the power of voice of customer, utilizing AI modeling for a comprehensive view of customer experience, product research & selection as well as optimizing quality and reputation. The insights gleaned from this data can then be implemented to foster a healthy relationship between customers and brand.


Amazon Reviews

My mother is from Louisiana and moved out of state and can't get Blue Runner Red Beans there. This is a very easy and convenient way to send them to her. Thanks!
I ordered 12 cans (2 orders). All cans were dented, but none so bad that they could not be used or opened. The expiration dates are all over 1 year in the future, so they are still good/fresh. The price is fair for being dented. All other pricing at the time was materially higher. I’m satisfied with the purchase. They are only getting 4 stars because the seller did not disclose that the cans were dented. The dented can does not affect how great these taste.
Our family lived in New Orleans for over 20 years and really enjoyed southern Louisiana cuisine (who wouldn't?). Red beans and rice are a New Orleans tradition and this brand is by far the best. So much so, that it is hard to find them in the supermarkets of south-central Texas, where we now live. Yet, you can buy them on Amazon! Great product and thanks to Amazon for making them available.
I’m from LA so I know gumbo and this brand. Excellent but you will need to add seafood, chicken or sausage. It had nearly no okra which is fine in this kind of gumbo. I will buy again
Damaged CansOct. 2020
We received the exact product ordered but 3 of the 6 cans are damaged. The product was packed well for shipping, i.e. 2 boxes and shipping paper, which means that the damage was done before the cans were shipped. I have thrown out 1/2 of my order, so not a good value and I do not recommend ordering this product
Lab Rat
Used these Creole style beans when I made red beans and rice, but then we moved across the country and none of the local stores carried this brand or any style of Creole beans. It's great that I can buy them here on Amazon. Now to find a place that serves catfish
Very Good!Jul. 2022
These red beans are so very good, i love them. I will continue buying these beans. I can not get enough of these red beans, because the are so very good.
We lived in New Orleans, now live in VA, and this brings NOLA straight back to us. If you buy in bulk, the price isn't bad, and these are truly delicious. Never thought I could get excited about beans, but here we are.
DeliciousAug. 2021
It definitely gives your chili that little bit of bite it needs
Five StarsFeb. 2018
best red beans outside of New Orleans

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