Kids product research and customer review analysis

In today's rapidly growing and highly competitive e-commerce industry, it is becoming increasingly important for sellers to effectively select products, improve customer experience, and ultimately be able to increase their market sales and strengthen their brand. Amazon review analysis and consumer research can provide key insights into customer sentiment, preferences and behaviors that can help sellers make informed decisions on product selection and marketing strategies. By utilizing tools such as sentiment analysis, voice of customer, feedback analysis, product research, audience research, competitor analysis and Amazon ratings & reviews data to gain a better understanding of the customer base it becomes possible to create more targeted campaigns that meet customer needs and drive customer satisfaction.

Total ASIN: 12
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Average Ratings
Total Reviews
This insight is based on the data from the best seller products. The top 5 of them are:

Sales, a key metric of costs and profits for any business, is the most intuitive and accessible data. With established social media platforms and advertising channels providing detailed insight in regards to website traffic, understanding consumer sentiment--i.e., volume--is one of the more challenging areas to analyze. Volume refers how people express their opinions on our brand's products/services/marketing efforts via various touchpoints; these voices come together as an aggregate that can tell us what consumers need or expect from us – why consumers make purchases with us over others.

Based on the data provided, it seems that the Amazon BSR product in the Kids category has a high level of customer satisfaction. With an average rating of 4.75 out of 5 and a total of 165 reviews, it's clear that many customers have had positive experiences with this product. As for advice, it's important to continue to monitor customer feedback and address any issues or concerns that may arise. Additionally, it may be helpful to encourage satisfied customers to leave reviews and share their positive experiences with others. This can help to build a strong reputation for the product and increase sales over time.

Target your customers through customer profile

Voice of customer analysis and audience research are key elements when targeting customers through customer profile. By leveraging Amazon review analysis and other data sources, sellers can gain insights into their customers preferences and behaviors, which can be used to craft targeted solutions and develop a successful product profile. Additionally, this data can also be used to create more effective campaigns that attract the right customers and boost sales.

Customer Profile
The consumer group most commonly mentioned is son, the most commonly moment of use is christmas, the most common location is dirt road, the most common behavior is race . By focusing on these key consumer characteristics, it is possible to identify pain points associated with consumer usage scenarios.
X-axis:topic. Y-axis:mentions. Red:reviews of 1-3 stars. Green:reviews of 4-5 stars

Based on the data provided, it seems that the product is primarily used by children, with the top three mentions being "son," "grandson," and "kid." The product is also used for racing and riding, with three mentions each. In terms of usage locations, the product is used on dirt roads, paved roads, and trails, with one mention each. From this data, we can conclude that the product is likely a type of vehicle or transportation device that is popular among children for racing and riding. It can be used on a variety of surfaces, including dirt roads, paved roads, and trails. As for customer profile suggestions, it would be wise to target parents and grandparents who are looking for a fun and safe way for their children or grandchildren to race and ride. Marketing efforts could focus on the durability and safety features of the product, as well as its versatility in terms of usage locations. Additionally, targeting areas with a high concentration of dirt roads, paved roads, and trails could be a good strategy for reaching potential customers.

Ship products your customers love through sentiment analysis

Through sentiment analysis, businesses can uncover consumer dissatisfaction with products, automatically decompose NR and PR, and present product quality issues, packaging suggestions, marketing loopholes, and inadequate service in a digitalized format. By finding problems in VOC and combining them with a set of quality problem solving processes (CTQs), businesses can form a closed loop from problem to action, thereby achieving continuous iteration and optimization of product quality. In addition, analyzing customer emotion data can help companies foresee emerging trends ahead of competitors and tailor their products to meet customers' needs.

Customer Sentiment
The top 5 negative reviews are boot, fit, felt, area of the boot, buckle. The most mentioned elements about boot are do not fit(9.09%), do not fit my daughter calf is(9.09%).
The top 5 positive reviews are boot, fit, look, 3 buckle, bike. The most mentioned elements about boot are comfortable(14.29%), good quality(10.71%).
do not fit9.09%
do not fit my daughter calf is9.09%
dusty from rid9.09%
not a high quality9.09%
area of the boot9.09%
good quality10.71%
fit well7.14%
are not bad to brake in3.57%
3 buckle3.57%
Product pros and cons based on Amazon reviews. Consumers' sentiments which represent their opinions are identified using AI.

Based on the data provided, it seems that the most significant aspect of the Kids category is the boot, with both the top pro and con aspects being related to it. The top cons mentioned are boot, fit, felt, area of the boot, and buckle, while the top pro is the boot itself. It appears that the fit of the product is a major concern for customers, as it is mentioned in both the top pro and con aspects. Additionally, the look of the product is mentioned as a con, which suggests that customers may be looking for a more aesthetically pleasing design. To improve product development and selection, it may be beneficial to focus on improving the fit of the product and addressing concerns related to the area of the boot and buckle. Additionally, incorporating more visually appealing designs may help to address the concerns related to the look of the product. Overall, it is important to prioritize customer feedback and make changes accordingly to ensure that the product meets the needs and expectations of the target audience.

Make the smartest sales decisions through Buyers Motivation

Making the smartest sales decisions requires understanding and responding to the voice of customer. This can be achieved by leveraging buyer motivation data, conducting competitor analysis, and engaging in thorough product research. Companies should seek to understand customer needs and preferences through surveys and feedback, analyze data from past purchases, and track market trends in order to develop effective pricing strategies. Additionally, businesses must focus on providing value to customers through competitive prices, relevant discounts, quality products, convenient services, and superior customer service. By taking into account buyer motivation and focusing on delivering value, businesses can make informed decisions that will lead to long-term success.

Buyers Motivation
Gain insight into the judgment of consumers (Top 5) when making purchase decisions, and optimize marketing strategies in a targeted manner.
No data

Based on the data provided, it appears that customers in the Kids category are primarily motivated by price when making purchasing decisions. This suggests that they are likely looking for affordable options when shopping for products in this category. Given that the top feature mentioned is product description, it is important for sellers to ensure that their listings provide clear and detailed information about the product. This can include information about the product's features, materials, and intended use, as well as any safety information that may be relevant for children's products. To optimize their Amazon listings, sellers should focus on creating compelling product descriptions that highlight the key features and benefits of their products. They may also want to consider offering competitive pricing and promotions to attract price-sensitive customers in this category. Additionally, sellers can leverage customer reviews and ratings to build trust and credibility with potential buyers.

Understand customers need for prioritizing what to build next

Companies should prioritize what to build next by understanding their customers' needs. Amazon review analysis can help businesses better understand customer sentiment, while product research and competitor analysis can give insights into current and upcoming trends in the market. Moreover, customer expectations should be taken into account when developing new products or features. Ultimately, prioritizing what to build next based on an in-depth understanding of customer needs will enable a company to develop successful products that maintain customer satisfaction and loyalty.

Customer Expectations
By understanding the specific reasons, manufacturers and retailers can develop products and marketing strategies that effectively address these needs and wants.
TopicMentionsReview Snippets
break in more comfortable1
comfort improve break-in
buckle buckle harder
fit same1
fit as well
is not short1
toe area1
heel toe area

Analysis of Customer Expectations for Kids Category: Based on the mentioned customer expectations for the Kids category, it is clear that comfort, buckle, and fit are important factors to consider. Let's delve deeper into each expectation: 1. Break-in more comfortable: Parents want their kids to have comfortable shoes that don't require a lengthy break-in period. This suggests that sellers should focus on offering shoes with soft and flexible materials that provide immediate comfort. Additionally, incorporating features like cushioning and adjustable straps can enhance the overall comfort level. 2. Buckle: The mention of a buckle indicates that customers prefer shoes with secure closures. Sellers should prioritize offering shoes with reliable buckle systems that are easy for kids to use independently. This could include options like Velcro straps, quick-release buckles, or even innovative magnetic closures. 3. Fit: Parents want shoes that fit well on their children's feet. It is crucial for sellers to provide accurate sizing information and offer a range of sizes to accommodate different foot shapes. Additionally, incorporating adjustable features like elastic bands or removable insoles can help achieve a better fit for growing feet. Suggestions for Product Development Prioritization and Marketing Promotion Factors: 1. Comfort as a priority: Given the emphasis on comfort, sellers should prioritize product development by focusing on materials that are soft, breathable, and flexible. Conducting thorough testing and incorporating feedback from parents and children can help ensure that the shoes meet the desired comfort expectations. 2. Secure closures: Sellers should invest in developing shoes with reliable and child-friendly buckle systems. This could involve researching and implementing innovative closure mechanisms that are both secure and easy for kids to handle independently. 3. Customizable fit options: Offering shoes with adjustable features can cater to a wider range of foot sizes and shapes. Sellers should consider incorporating elastic bands, removable insoles, or other adjustable elements to provide a more personalized fit for children. 4. Marketing promotion: When promoting products in this category, sellers should highlight the comfort, secure closures, and customizable fit options. Utilize marketing channels that reach parents, such as parenting blogs, social media platforms, and targeted online advertisements. Additionally, leveraging positive customer reviews and testimonials can help build trust and credibility. By prioritizing comfort, secure closures, and customizable fit options, sellers can meet customer expectations in the Kids category and effectively promote their products to the target audience.

Shulex VOC is an AI-powered platform that helps companies gain valuable customer insights from Amazon review analysis. It works by providing users with core capabilities such as customer profiles, sentiment analysis, buyers motivation and customer expectations. This enables businesses to tap into the power of voice of customer, utilizing AI modeling for a comprehensive view of customer experience, product research & selection as well as optimizing quality and reputation. The insights gleaned from this data can then be implemented to foster a healthy relationship between customers and brand.


Amazon Reviews

This was a gift for my grandson, since he got a motorcycle I got these to keep him safe.
Can’t go wrong. Mother of 3!! Spent over $120 on my first sons pair or riding boots. These seem to be a better fit & better quality for my youngest!!
These boots are perfect. They are a little difficult to get all strapped in, but they should be. All of the clasps are sturdy and high quality - and once you get them strapped in they aren’t going anywhere. Starting with the thick Velcro, then securing one clasp at a time from the bottom, you can loosen the straps a bit if you need to. They are nice and heavy and high quality. With a steel toe and heavy duty materials to protect you, I feel safe wearing these as I dirt bike. They are on par with most other motorcycle boots you can find, without breaking the bank like the better known brands. I feel safe and comfortable in these and I would highly recommend them!
 I had surgery on my left knee and was having problems walking and Severe back pain. I put the first boot on and stood up..OMG INSTANT RELIEF. I put the other boot on and MY BACK FELT SO GOOD !! I CAN BALANCE ON MY INJURED KNEE !! EVEN STAND ON MY TIPTOES WITHOUT MUCH EFFORT. AND THEY CAME IN 3 DAYS !! EXCELLLLENT !!!
Wrong sizeApr. 2022
They were too big... Couldn't figure out the size chart so went with what they recommended
They arrived today and this is my initial opinion. My 8 year old wears a size 2 shoe. I bought size 3. He says they're comfortable. He seems to walk well in them for how ridged they are. The 3 buckles are adjustable and I was able to tighten them around his leg. They go almost to his knee and they are solid. I bought myself size 6. I wear 7.5-8 in women's. There is plenty of room in the toe but they are tight around the top of my foot and fully extended around my leg, and a little tight. The top rim isn't padded at all. That's ok for my boy who will be tucking his pants in. I have dual sport type pants that don't tuck in. Maybe if I had tall socks it would be ok. I will most likely keep the pair I bought for my boy and return mine. It was worth a try to buy kids boots for myself but prob not going to work.
Tara S
AwesomeMay 2019
Super awesome deal! My son loves them more than his other brand boots.
mxuteuk user
Great fit with excellent protection for your lower leg area.
Sweet boots!Jan. 2019
These are sweet boots. Get dirty quick, but that’s what they’re for, right?
Ellen Laut
The boots were a Christmas gift for my grandson, he loved them.

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