Kielbasa product research and customer review analysis

In today's rapidly growing and highly competitive e-commerce industry, it is becoming increasingly important for sellers to effectively select products, improve customer experience, and ultimately be able to increase their market sales and strengthen their brand. Amazon review analysis and consumer research can provide key insights into customer sentiment, preferences and behaviors that can help sellers make informed decisions on product selection and marketing strategies. By utilizing tools such as sentiment analysis, voice of customer, feedback analysis, product research, audience research, competitor analysis and Amazon ratings & reviews data to gain a better understanding of the customer base it becomes possible to create more targeted campaigns that meet customer needs and drive customer satisfaction.

Total ASIN: 10
Top 1
Top 2
Top 3
Top 4
Average Ratings
Total Reviews
This insight is based on the data from the best seller products. The top 5 of them are:
Konopelski Polish Kielbasa, Rope Style 4-1lb. Packs, Authentic Recipe from Poland, Featuring Natural Wood Fired Smoke from Family Owned 100-Year co.
Burgers' Smokehouse Polish Kielbasa (Eight 1 lb. pkgs.)
Moskovskaya Sausage (Kielbasa) - 1.3 lb (avg weight)
Bay View Pickled Polish Sausage, Two Jars
Moskovskaya Sausage (Kielbasa) - 3 x 1.3 lb (avg weight)

Sales, a key metric of costs and profits for any business, is the most intuitive and accessible data. With established social media platforms and advertising channels providing detailed insight in regards to website traffic, understanding consumer sentiment--i.e., volume--is one of the more challenging areas to analyze. Volume refers how people express their opinions on our brand's products/services/marketing efforts via various touchpoints; these voices come together as an aggregate that can tell us what consumers need or expect from us – why consumers make purchases with us over others.

Based on the data provided, the average rating for the Kielbasa product on Amazon is 4.34 out of 5, with a total of 203 reviews. This indicates a generally positive customer satisfaction level. The high average rating suggests that the majority of customers are satisfied with the Kielbasa product. With 203 reviews, it also indicates a decent level of popularity and customer engagement. To maintain and improve customer satisfaction, it would be beneficial for the seller to focus on a few key areas. Firstly, they should ensure consistent product quality and taste, as this is likely a significant factor contributing to the positive ratings. Additionally, prompt and reliable delivery, as well as excellent customer service, can further enhance the overall customer experience. It would also be helpful for the seller to actively engage with customers by responding to their reviews and addressing any concerns or questions they may have. This demonstrates a commitment to customer satisfaction and can help build trust and loyalty. Lastly, the seller could consider offering promotions or discounts to encourage more customers to try the Kielbasa product and leave reviews. This can help increase the total number of reviews, providing potential customers with more information and further boosting the product's credibility. Overall, the data suggests that the Kielbasa product has been well-received by customers on Amazon. By focusing on maintaining product quality, providing excellent customer service, and actively engaging with customers, the seller can continue to enhance customer satisfaction and drive further success in this category.

Target your customers through customer profile

Voice of customer analysis and audience research are key elements when targeting customers through customer profile. By leveraging Amazon review analysis and other data sources, sellers can gain insights into their customers preferences and behaviors, which can be used to craft targeted solutions and develop a successful product profile. Additionally, this data can also be used to create more effective campaigns that attract the right customers and boost sales.

Customer Profile
The consumer group most commonly mentioned is family, the most commonly moment of use is christmas, the most common location is grocery, the most common behavior is sausage . By focusing on these key consumer characteristics, it is possible to identify pain points associated with consumer usage scenarios.
X-axis:topic. Y-axis:mentions. Red:reviews of 1-3 stars. Green:reviews of 4-5 stars

Based on the data provided, it seems that the Kielbasa product is most commonly used and mentioned within a family setting, with friends being the second most common group of people to use it. This suggests that the product may be popular for gatherings or meals shared with loved ones. Additionally, the fact that it is often used in grocery stores and on farms suggests that it may be a popular choice for those who prioritize locally-sourced or fresh ingredients. The fact that sausage is the most common usage of the product also supports the idea that it is often used in meals shared with others, as sausage is a common ingredient in many dishes. The fact that it is also mentioned as a gift suggests that it may be a popular choice for those who enjoy giving food gifts to others. Based on this data, it seems that the ideal customer profile for this product may be someone who values spending time with family and friends, enjoys cooking and sharing meals with others, and prioritizes fresh, locally-sourced ingredients. They may also be someone who enjoys giving food gifts to others. To appeal to this customer profile, marketing efforts could focus on the product's versatility in cooking, its freshness and quality, and its potential as a gift option.

Ship products your customers love through sentiment analysis

Through sentiment analysis, businesses can uncover consumer dissatisfaction with products, automatically decompose NR and PR, and present product quality issues, packaging suggestions, marketing loopholes, and inadequate service in a digitalized format. By finding problems in VOC and combining them with a set of quality problem solving processes (CTQs), businesses can form a closed loop from problem to action, thereby achieving continuous iteration and optimization of product quality. In addition, analyzing customer emotion data can help companies foresee emerging trends ahead of competitors and tailor their products to meet customers' needs.

Customer Sentiment
The top 5 negative reviews are casing, bag, large, case size, case. The most mentioned elements about casing are dry out in spot(7.14%), have lot of hole lead to regular rupture(7.14%).
The top 5 positive reviews are product, casing, sausage, bar style pickle sausage, bread. The most mentioned elements about product are easy to use(7.41%), good flavor season good(3.70%).
dry out in spot7.14%
have lot of hole lead to regular rupture7.14%
not properly clean7.14%
repeatedly rupture7.14%
case size7.14%
easy to use7.41%
good flavor season good3.70%
little breakage of casing3.70%
taste good3.70%
bar style pickle sausage3.70%
Product pros and cons based on Amazon reviews. Consumers' sentiments which represent their opinions are identified using AI.

Based on the data provided, it seems that the top con aspect mentioned most frequently for the Kielbasa category is casing, accounting for 28.57% of the mentions. Other cons mentioned include bag, large size, and case size. On the other hand, the top pro aspect mentioned most frequently is the product itself, accounting for 14.81% of the mentions. The cons mentioned suggest that customers have concerns about the casing, bag, and the size of the Kielbasa. It's important to address these concerns to improve customer satisfaction. For example, finding ways to improve the casing quality or offering alternative packaging options could be beneficial. As for the pros, the fact that the product itself is mentioned as a positive aspect indicates that customers appreciate the overall quality or taste of the Kielbasa. This is a valuable insight to consider when developing and selecting products in this category. To improve product development and selection, it would be beneficial to focus on addressing the cons mentioned. This could involve exploring different casing options, considering alternative packaging solutions, and ensuring that the size of the Kielbasa meets customer expectations. Additionally, gathering more specific feedback from customers about their preferences and incorporating those insights into the product development process can help create a more appealing and satisfying offering. Overall, by addressing the cons and leveraging the positive aspects of the product, it is possible to enhance the overall customer experience and satisfaction in the Kielbasa category.

Make the smartest sales decisions through Buyers Motivation

Making the smartest sales decisions requires understanding and responding to the voice of customer. This can be achieved by leveraging buyer motivation data, conducting competitor analysis, and engaging in thorough product research. Companies should seek to understand customer needs and preferences through surveys and feedback, analyze data from past purchases, and track market trends in order to develop effective pricing strategies. Additionally, businesses must focus on providing value to customers through competitive prices, relevant discounts, quality products, convenient services, and superior customer service. By taking into account buyer motivation and focusing on delivering value, businesses can make informed decisions that will lead to long-term success.

Buyers Motivation
Gain insight into the judgment of consumers (Top 5) when making purchase decisions, and optimize marketing strategies in a targeted manner.
No data

Based on the data provided, it seems that customers are primarily motivated to buy Kielbasa based on recommendations from friends. This suggests that word-of-mouth marketing and personal referrals are highly effective in driving sales for this product category. In terms of product features, the data does not provide any specific information about why customers are drawn to Kielbasa, but it is clear that the product description is the top feature that needs to be optimized in order to increase sales. This could involve highlighting the unique flavor profile of the sausage, emphasizing its high quality ingredients, or providing recipe ideas for how to use it in cooking. To optimize the Amazon listing for Kielbasa, it would be important to focus on creating a compelling product description that highlights the key features and benefits of the product. This could involve using persuasive language, incorporating customer reviews and testimonials, and providing clear and detailed information about the product's ingredients, nutritional value, and cooking instructions. Additionally, leveraging social proof and encouraging customers to leave reviews and share their experiences with the product could help to further drive sales and increase brand awareness.

Understand customers need for prioritizing what to build next

Companies should prioritize what to build next by understanding their customers' needs. Amazon review analysis can help businesses better understand customer sentiment, while product research and competitor analysis can give insights into current and upcoming trends in the market. Moreover, customer expectations should be taken into account when developing new products or features. Ultimately, prioritizing what to build next based on an in-depth understanding of customer needs will enable a company to develop successful products that maintain customer satisfaction and loyalty.

Customer Expectations
By understanding the specific reasons, manufacturers and retailers can develop products and marketing strategies that effectively address these needs and wants.
TopicMentionsReview Snippets
less garlic2
more garlic
blackened casing russian hunter1
blackened casing russian hunter
cut salt content half1
remove 50 % salt
dry ice1
use dry ice
expand selection1
expand selection
long section1
long section
pickle and leave fake1
pickle and leave fake
picture of real product1
picture of real product
quality control game1
quality control game

Based on the customer feedback, it seems that there are a few key expectations that customers have when it comes to Kielbasa. Firstly, there is a desire for less garlic in the product, which suggests that some customers may find the current level of garlic to be overpowering or unpleasant. Secondly, there is an appreciation for the product, which could indicate that customers enjoy the taste and quality of Kielbasa overall. Thirdly, there is a mention of a blackened casing, which may suggest that customers are looking for a specific texture or appearance in their Kielbasa. Finally, there is a reference to a "Russian hunter" style, which could indicate that customers are interested in trying different variations or flavors of Kielbasa. Based on these expectations, there are a few suggestions that sellers could consider when it comes to product development and marketing promotion. Firstly, they could explore the possibility of creating a Kielbasa with less garlic, or offering different levels of garlic intensity to cater to different preferences. Secondly, they could focus on promoting the quality and taste of their Kielbasa, highlighting any unique features or flavors that set it apart from competitors. Thirdly, they could experiment with different casings or cooking methods to achieve a blackened appearance or texture that customers are looking for. Finally, they could consider offering different variations or flavors of Kielbasa, such as the "Russian hunter" style mentioned by customers, to appeal to a wider range of tastes and preferences. Overall, by taking into account customer expectations and feedback, sellers can prioritize product development and marketing efforts that are more likely to resonate with their target audience and drive sales.

Shulex VOC is an AI-powered platform that helps companies gain valuable customer insights from Amazon review analysis. It works by providing users with core capabilities such as customer profiles, sentiment analysis, buyers motivation and customer expectations. This enables businesses to tap into the power of voice of customer, utilizing AI modeling for a comprehensive view of customer experience, product research & selection as well as optimizing quality and reputation. The insights gleaned from this data can then be implemented to foster a healthy relationship between customers and brand.


Amazon Reviews

I’ve been a Polish sausage fan since I was a kid, love the stuff. These sausages are the best. I got my order in one day, packed in dry ice so they went right into my freezer. I love these boiled or grilled on dark rye bread with mustard, yum!
robert maszk
Five StarsMay 2018
love it
Laura Morris
YummySept. 2022
It is the best that we have had in a really long time.
My husband grew up in Reading, PA & Konopelski's was the only Polish Kielbasa his entire extended family ever ate. This sausage is just as good as it was in the '50's, 60's, 70's, 80's... We've tried other Kielbasa & none came close to Konopelski's. Now we can have it delivered to our door many miles away from Reading, PA
This is AUTHENTIC polish Kielbasa! One taste and it takes you straight back to your Czech, Polish, or Slovak roots. Fabulous consistency, flavor and aroma. The product packaging was airtight and it arrived cold. Both family and friends enjoyed cold and hot with some mustard and horseradish. After enjoying this delicious Kielbasa, you may just bust out into a Polka!
DELICIOUS!Sept. 2021
This is the flavor I have been looking for! I have tried several other brands trying to find an actual sausage not just a pickled hot dog, these are delicious! Not too salty, just the right snap and flavor, definitely recommend!
G. Davenport
I am from New Hampshire, and the big vendor for good quality pickled sausage has been McKenzie of Vermont. They have become scarce all of the sudden, so I have turned to the Interweb in a quest to replace them. These arrived in great shape, and were well packed. These taste good, and are much better cold. They resemble the small Penrose sausages, and have a smoky taste; they have a skin on them, and are the diameter of a hot dog. They are not spicy like the McKenzie. I gave 4 stars only because they are not exactly what I was looking for in my quest to replace the McKenzie product; they are a fine product.
Lisa B.
Bought for my Daddio & he loved em
My family and friends enjoyed the kielbasi at our Easter dinner. It was delicious. Better than any I’ve had in years. I’ve ordered from different places and paid too much for shipping and it wasn’t as good. Can’t recommend Konopelski Polish kielbasi enough. Do yourself a favor and try it!
Amazing!Jul. 2018
Great product, fast shipping. Good pickled sausage is hard to find these days in the North East. A little spicier than I thought they would be, huge jar packed to the top. Shipped securely with lots of foam to protect glass jar

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