Knits & Tees product research and customer review analysis

In today's rapidly growing and highly competitive e-commerce industry, it is becoming increasingly important for sellers to effectively select products, improve customer experience, and ultimately be able to increase their market sales and strengthen their brand. Amazon review analysis and consumer research can provide key insights into customer sentiment, preferences and behaviors that can help sellers make informed decisions on product selection and marketing strategies. By utilizing tools such as sentiment analysis, voice of customer, feedback analysis, product research, audience research, competitor analysis and Amazon ratings & reviews data to gain a better understanding of the customer base it becomes possible to create more targeted campaigns that meet customer needs and drive customer satisfaction.

Total ASIN: 10
Top 1
Top 2
Top 3
Top 4
Average Ratings
Total Reviews
This insight is based on the data from the best seller products. The top 5 of them are:
GINKANA Women's Nursing Hoodie Sweatshirt Long Sleeves Breastfeeding Maternity Tops Casual Clothes
Ekouaer Women's Nursing Tops 3 Pack for Breastfeeding Shits Maternity Clothes Double Layer Pregnancy Tee Postpartum Shirt
Maternity Hoodie Long Sleeves Shirt Casual Vneck Top Pregnancy Sweatshirt Tunics
Bhome Nursing Hoodie Long Sleeves Shirt Casual Breastfeeding Top Sweatshirt
GINKANA Womens Nursing Hoodie Top Sweatshirt Long Sleeve Button Decoration Pockets Shirts Tunic Top

Sales, a key metric of costs and profits for any business, is the most intuitive and accessible data. With established social media platforms and advertising channels providing detailed insight in regards to website traffic, understanding consumer sentiment--i.e., volume--is one of the more challenging areas to analyze. Volume refers how people express their opinions on our brand's products/services/marketing efforts via various touchpoints; these voices come together as an aggregate that can tell us what consumers need or expect from us – why consumers make purchases with us over others.

Based on the data provided, it seems that the average rating for Knits & Tees products on Amazon is 4.47, which indicates a relatively high level of customer satisfaction. With a total of 5199 reviews, it suggests that there is a significant number of customers who have purchased and reviewed these products. The high average rating implies that customers are generally pleased with the Knits & Tees products in this category. It indicates that the majority of customers have had positive experiences and are satisfied with their purchases. This level of satisfaction is a positive sign for potential buyers, as it suggests that they are likely to have a good experience as well. Based on this information, my advice would be to consider purchasing Knits & Tees products from this category on Amazon. However, it's always a good idea to read individual reviews to get a better understanding of the specific features, quality, and fit of the products you are interested in. Additionally, consider checking for any recent reviews to ensure that the quality and customer satisfaction have remained consistent over time.

Target your customers through customer profile

Voice of customer analysis and audience research are key elements when targeting customers through customer profile. By leveraging Amazon review analysis and other data sources, sellers can gain insights into their customers preferences and behaviors, which can be used to craft targeted solutions and develop a successful product profile. Additionally, this data can also be used to create more effective campaigns that attract the right customers and boost sales.

Customer Profile
The consumer group most commonly mentioned is mother, the most commonly moment of use is everyday, the most common location is around the house, the most common behavior is nurses . By focusing on these key consumer characteristics, it is possible to identify pain points associated with consumer usage scenarios.
X-axis:topic. Y-axis:mentions. Red:reviews of 1-3 stars. Green:reviews of 4-5 stars

Based on the data provided, it is evident that the product in question, belonging to the Knits & Tees category, is primarily associated with the users "mother," "daughter," and "infant." The mother is mentioned the most, with 124 mentions, followed by the daughter with 62 mentions and the infant with 49 mentions. This suggests that the product is popular among women and their children, particularly infants. In terms of usage, the product is commonly used around the house, as indicated by 77 mentions. Other frequently mentioned places include the house itself (35 mentions) and the hospital (15 mentions). This implies that the product is versatile and suitable for various settings, from everyday use at home to potential use in medical environments. Furthermore, the data highlights the significance of nurses in relation to the product, with 394 mentions of nurses and 191 mentions of nurse. This suggests that the product is relevant to the nursing profession, indicating potential benefits or applications for healthcare professionals. Based on this analysis, it can be inferred that the customer profile for this product is likely to be mothers and daughters, with a particular focus on infants. The product's versatility makes it suitable for use around the house, including in healthcare settings such as hospitals. Additionally, the high number of mentions related to nurses suggests that the product may have features or benefits that cater to the needs of healthcare professionals. To further understand the customer profile, it would be beneficial to gather additional data on the age range of the mothers and daughters, their specific needs or preferences, and any other relevant demographic information. This would help in tailoring marketing strategies, product features, and messaging to better meet the needs and interests of the target audience.

Ship products your customers love through sentiment analysis

Through sentiment analysis, businesses can uncover consumer dissatisfaction with products, automatically decompose NR and PR, and present product quality issues, packaging suggestions, marketing loopholes, and inadequate service in a digitalized format. By finding problems in VOC and combining them with a set of quality problem solving processes (CTQs), businesses can form a closed loop from problem to action, thereby achieving continuous iteration and optimization of product quality. In addition, analyzing customer emotion data can help companies foresee emerging trends ahead of competitors and tailor their products to meet customers' needs.

Customer Sentiment
The top 5 negative reviews are material, shirt, sleeve, fabric, fit. The most mentioned elements about material are slim(6.13%), easily stain by breast milk(1.75%).
The top 5 positive reviews are shirt, material, fabric, color, fit. The most mentioned elements about shirt are comfortable(5.82%), soft(5.47%).
easily stain by breast milk1.75%
fit well2.74%
Product pros and cons based on Amazon reviews. Consumers' sentiments which represent their opinions are identified using AI.

Based on the data provided, it seems that the category of Knits & Tees has both pros and cons. The top pro aspect mentioned most frequently is the shirt, accounting for 21.70% of the positive feedback. This suggests that customers appreciate the overall design, style, or comfort of the shirts in this category. On the other hand, the top con aspect mentioned most frequently is the material, which accounts for 17.58% of the negative feedback. This indicates that customers have concerns about the quality, durability, or feel of the materials used in these knits and tees. Additionally, other cons mentioned include issues with the shirt's fit, sleeve, fabric, and color. To improve product development and selection in this category, it would be beneficial to focus on addressing the mentioned cons. Firstly, considering the material aspect, it would be important to ensure that high-quality materials are used, providing durability and a pleasant feel. Secondly, addressing fit issues and considering different body types can enhance customer satisfaction. Additionally, paying attention to sleeve design, fabric selection, and color options can help cater to a wider range of preferences. By addressing these cons and emphasizing the positive aspects, such as the popular shirt design, the category of Knits & Tees can be improved to better meet customer expectations and preferences.

Make the smartest sales decisions through Buyers Motivation

Making the smartest sales decisions requires understanding and responding to the voice of customer. This can be achieved by leveraging buyer motivation data, conducting competitor analysis, and engaging in thorough product research. Companies should seek to understand customer needs and preferences through surveys and feedback, analyze data from past purchases, and track market trends in order to develop effective pricing strategies. Additionally, businesses must focus on providing value to customers through competitive prices, relevant discounts, quality products, convenient services, and superior customer service. By taking into account buyer motivation and focusing on delivering value, businesses can make informed decisions that will lead to long-term success.

Buyers Motivation
Gain insight into the judgment of consumers (Top 5) when making purchase decisions, and optimize marketing strategies in a targeted manner.
100 % cotton1
baggy loung ey fit1

Based on the data provided, it seems that customers are primarily motivated to buy Knits & Tees based on the product description. This makes sense, as customers want to know exactly what they are buying and what features the product has before making a purchase. Additionally, the fact that the product is recommended by friends and has a reasonable price point are also important factors in the decision-making process. To optimize Amazon listings for Knits & Tees, it would be important to focus on creating detailed and accurate product descriptions that highlight the key features and benefits of the product. This could include information about the fabric, fit, and style of the garment, as well as any unique features that set it apart from other products in the category. Additionally, it may be helpful to include customer reviews and ratings to provide social proof and build trust with potential buyers. Finally, pricing should be competitive and clearly displayed to help customers make informed purchasing decisions.

Understand customers need for prioritizing what to build next

Companies should prioritize what to build next by understanding their customers' needs. Amazon review analysis can help businesses better understand customer sentiment, while product research and competitor analysis can give insights into current and upcoming trends in the market. Moreover, customer expectations should be taken into account when developing new products or features. Ultimately, prioritizing what to build next based on an in-depth understanding of customer needs will enable a company to develop successful products that maintain customer satisfaction and loyalty.

Customer Expectations
By understanding the specific reasons, manufacturers and retailers can develop products and marketing strategies that effectively address these needs and wants.
TopicMentionsReview Snippets
more color & style12
more color
size up12
size up
2 size down8
size down
2 size up
size down 1 size
sleeve inch longer8
sleeve longer
small size8
small size
large size6
big size
size large
large size
out shirt
shirt both
shirt like
work shirt
in all color5
in every color

Based on the customer feedback, it seems that customers are looking for more variety in terms of color and style options for Knits & Tees. Additionally, there were a significant number of mentions for sizing up, indicating that customers may be looking for more inclusive sizing options. Finally, there were also several mentions for longer length options, suggesting that customers may be looking for more versatile pieces that can be worn in a variety of settings. To address these customer expectations, sellers may want to prioritize product development efforts towards creating a wider range of color and style options for their Knits & Tees. Additionally, offering more inclusive sizing options could help to attract a wider range of customers and increase sales. Finally, offering longer length options could help to make these pieces more versatile and appealing to a wider range of customers. In terms of marketing promotion factors, sellers may want to focus on highlighting the variety of color and style options available for their Knits & Tees, as well as the inclusive sizing options and versatility of these pieces. Social media platforms such as Instagram and Pinterest could be effective channels for showcasing these features and reaching a wider audience. Additionally, offering promotions or discounts on new color and style options could help to generate buzz and drive sales.

Shulex VOC is an AI-powered platform that helps companies gain valuable customer insights from Amazon review analysis. It works by providing users with core capabilities such as customer profiles, sentiment analysis, buyers motivation and customer expectations. This enables businesses to tap into the power of voice of customer, utilizing AI modeling for a comprehensive view of customer experience, product research & selection as well as optimizing quality and reputation. The insights gleaned from this data can then be implemented to foster a healthy relationship between customers and brand.


Amazon Reviews

NY Shopper
Too annoyingJun. 2021
Too much fabric to deal with while trying to unsnap my nursing bra with a fussy baby yelling. Also annoying to deal with all the fabric while trying to put a haakaa on one side with a baby fussing on the other.
Very convenient for breastfeeding!
The t-shirt itself is a little thin but the overall function and purpose of the shirt is great. There is easy access to nurse and the shirt doesn’t look too nursing specific so it is versatile.
I like one of the shirts. The other two are a thicker different material.
Breast milk permanently stains the shirt. Therefore serves no purpose as a nursing shirt except for around the house when you don’t plan on seeing anybody. Photo was taken after the shirt was washed twice with stain remover. Otherwise shirt looks and fits well, but good luck not getting any breast milk on a nursing shirt!
Postpartum weight 160 and I’m 5’5”, I ordered a large and it fits perfectly. Any larger in weight and I’d go to an XL to feel comfortable while recovering and getting to pre-baby size. Nursing feature is easy to use and fabric is light and soft.
Took awhile to arrive, but worth the wait. Versatile style and very cute. Love all the different colors. My DIL asked for the link so she could get a couple more. Reasonable price that she can afford while out on maternity.
GreatJan. 2020
So comfy and makes breast feeding easy
It fits as expected and as you would want it to fit. Not too tight and not too loose! It is very light material (which is what I wanted) so it isn’t very warm but does the job!
Don’t trust the size chart! I ordered the size that the measurements said would fit and it ended up coming about 2 sizes too small. Sad, because it looked like it was going to be cute and comfy. The texture of the cloth is very cotton-ish, which I’ve had a hard time finding in nursing tops.

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