Knitting & Crochet product research and customer review analysis

In today's rapidly growing and highly competitive e-commerce industry, it is becoming increasingly important for sellers to effectively select products, improve customer experience, and ultimately be able to increase their market sales and strengthen their brand. Amazon review analysis and consumer research can provide key insights into customer sentiment, preferences and behaviors that can help sellers make informed decisions on product selection and marketing strategies. By utilizing tools such as sentiment analysis, voice of customer, feedback analysis, product research, audience research, competitor analysis and Amazon ratings & reviews data to gain a better understanding of the customer base it becomes possible to create more targeted campaigns that meet customer needs and drive customer satisfaction.

Total ASIN: 12
No Image
Average Ratings
Total Reviews
This insight is based on the data from the best seller products. The top 5 of them are:

Sales, a key metric of costs and profits for any business, is the most intuitive and accessible data. With established social media platforms and advertising channels providing detailed insight in regards to website traffic, understanding consumer sentiment--i.e., volume--is one of the more challenging areas to analyze. Volume refers how people express their opinions on our brand's products/services/marketing efforts via various touchpoints; these voices come together as an aggregate that can tell us what consumers need or expect from us – why consumers make purchases with us over others.

Based on the data provided, it seems that the knitting and crochet products in the Amazon BSR (Best Sellers Rank) category have received positive customer feedback. With an average rating of 4.7 out of 5 and a total of 14,101 reviews, it indicates a high level of customer satisfaction. The high average rating suggests that customers are generally pleased with the quality, functionality, and overall experience of the knitting and crochet products in this category. The significant number of reviews also indicates that these products are popular and have been purchased and reviewed by a large number of customers. Based on this information, it can be concluded that the knitting and crochet products in this category are well-received by customers and are likely to meet their expectations. However, it is important to note that individual preferences may vary, and it's always a good idea to read through a range of reviews to get a comprehensive understanding of the product's pros and cons. As for advice, if you are considering purchasing a knitting or crochet product from this category, it would be beneficial to read the reviews carefully. Look for reviews that mention specific features or qualities that are important to you, and consider the overall consensus among customers. Additionally, it may be helpful to compare different products within the category to find the one that best suits your needs and preferences. Remember, customer satisfaction is subjective, so it's essential to consider your own requirements and preferences when making a purchasing decision.

Target your customers through customer profile

Voice of customer analysis and audience research are key elements when targeting customers through customer profile. By leveraging Amazon review analysis and other data sources, sellers can gain insights into their customers preferences and behaviors, which can be used to craft targeted solutions and develop a successful product profile. Additionally, this data can also be used to create more effective campaigns that attract the right customers and boost sales.

Customer Profile
The consumer group most commonly mentioned is kid, the most commonly moment of use is christmas, the most common location is restaurant, the most common behavior is crocheting . By focusing on these key consumer characteristics, it is possible to identify pain points associated with consumer usage scenarios.
X-axis:topic. Y-axis:mentions. Red:reviews of 1-3 stars. Green:reviews of 4-5 stars

Based on the data provided, it seems that the majority of users who mention this product are parents or grandparents who enjoy crocheting and gifting their creations to their children or grandchildren. The top three mentioned users are "kid," "daughter," and "granddaughter," which suggests that these individuals are the primary recipients of the crocheted gifts. In terms of where the product is used, the top three places mentioned are restaurants, craft stores, and blankets. While it's unclear why restaurants are mentioned so frequently, it's possible that some users enjoy crocheting while waiting for their food or while dining out with friends. Craft stores make sense as a popular location, as this is likely where many users purchase their supplies. The mention of blankets suggests that many users enjoy crocheting blankets, either for personal use or as gifts. The top two usages of the product are crocheting and gift-giving, which reinforces the idea that many users enjoy creating handmade gifts for their loved ones. This data suggests that the customer profile for this product is likely older individuals who enjoy crafting and have a strong desire to create meaningful gifts for their family members. Based on this analysis, some suggestions for the customer profile might include targeting older individuals who have children or grandchildren. Marketing efforts could focus on the idea of creating handmade gifts that are both practical and sentimental. Additionally, highlighting the versatility of the product (i.e. its ability to be used for blankets, scarves, hats, etc.) could help attract a wider range of customers.

Ship products your customers love through sentiment analysis

Through sentiment analysis, businesses can uncover consumer dissatisfaction with products, automatically decompose NR and PR, and present product quality issues, packaging suggestions, marketing loopholes, and inadequate service in a digitalized format. By finding problems in VOC and combining them with a set of quality problem solving processes (CTQs), businesses can form a closed loop from problem to action, thereby achieving continuous iteration and optimization of product quality. In addition, analyzing customer emotion data can help companies foresee emerging trends ahead of competitors and tailor their products to meet customers' needs.

Customer Sentiment
The top 5 negative reviews are yarn, hook, color, handle, white. The most mentioned elements about yarn are slim(1.57%), bulky(0.66%).
The top 5 positive reviews are color, yarn, hook, case, fabric. The most mentioned elements about color are good(9.44%), look good(2.50%).
hard to work with0.58%
allow crochet texture and pattern to pop0.08%
easily at every turn this0.08%
look good2.50%
Product pros and cons based on Amazon reviews. Consumers' sentiments which represent their opinions are identified using AI.

Based on the data provided, it seems that yarn is the most commonly mentioned con aspect across all products in the Knitting & Crochet category. This suggests that customers may have difficulty with the quality or texture of the yarn used in these products. Additionally, the color of the product is mentioned frequently as both a pro and a con aspect, indicating that customers have strong opinions about the visual appeal of these items. In terms of product development and selection, it may be beneficial for companies in this category to focus on improving the quality of their yarn and offering a wider variety of colors to appeal to a broader range of customers. Additionally, it may be helpful to consider offering products with different types of hooks or handles to accommodate different preferences and skill levels. Overall, by addressing these common concerns and offering a more diverse range of products, companies in the Knitting & Crochet category may be able to better meet the needs and preferences of their customers.

Make the smartest sales decisions through Buyers Motivation

Making the smartest sales decisions requires understanding and responding to the voice of customer. This can be achieved by leveraging buyer motivation data, conducting competitor analysis, and engaging in thorough product research. Companies should seek to understand customer needs and preferences through surveys and feedback, analyze data from past purchases, and track market trends in order to develop effective pricing strategies. Additionally, businesses must focus on providing value to customers through competitive prices, relevant discounts, quality products, convenient services, and superior customer service. By taking into account buyer motivation and focusing on delivering value, businesses can make informed decisions that will lead to long-term success.

Buyers Motivation
Gain insight into the judgment of consumers (Top 5) when making purchase decisions, and optimize marketing strategies in a targeted manner.
2mm hook5

Based on the data provided, it seems that customers in the Knitting & Crochet category are primarily motivated by the product description when making a purchase. This could be because these customers are looking for specific materials, colors, or patterns to use in their knitting or crochet projects. Additionally, price is also a significant factor, which suggests that customers are looking for good value for their money. Brand reputation is mentioned less frequently, which could indicate that customers in this category are more focused on the quality and features of the product itself rather than the reputation of the brand. To optimize Amazon listings in this category, sellers should focus on creating detailed and accurate product descriptions that highlight the key features and benefits of their products. They should also consider offering competitive pricing and showcasing customer reviews to build trust and credibility with potential buyers. Additionally, sellers could consider offering a variety of colors and patterns to appeal to a wider range of customers.

Understand customers need for prioritizing what to build next

Companies should prioritize what to build next by understanding their customers' needs. Amazon review analysis can help businesses better understand customer sentiment, while product research and competitor analysis can give insights into current and upcoming trends in the market. Moreover, customer expectations should be taken into account when developing new products or features. Ultimately, prioritizing what to build next based on an in-depth understanding of customer needs will enable a company to develop successful products that maintain customer satisfaction and loyalty.

Customer Expectations
By understanding the specific reasons, manufacturers and retailers can develop products and marketing strategies that effectively address these needs and wants.
TopicMentionsReview Snippets
skein big7
big skein
skein big
full-sized skein
case big
more case
know sooner7
big size
hook deep
hook help
n hook
short hook
hook longer5
hook last long
hook last longer
long hook
longer hook
more comfortable hook

Based on the customer expectations mentioned, it seems that customers in the Knitting & Crochet category are looking for soft and thinner products. This suggests that they may be interested in items that are comfortable to wear and easy to work with. Additionally, one customer mentioned a specific color preference, indicating that some customers may be looking for products that are visually appealing or have a specific purpose. To prioritize product development, sellers in this category may want to focus on creating items that are made from soft and lightweight materials. They may also want to consider offering a range of colors and styles to appeal to a wider audience. Additionally, sellers may want to consider offering products that are specifically designed for certain activities or purposes, such as hunting or outdoor activities. In terms of marketing promotion factors, sellers may want to highlight the softness and lightweight nature of their products in their marketing materials. They may also want to emphasize the versatility of their products, showcasing how they can be used for a variety of different activities or purposes. Additionally, sellers may want to consider partnering with influencers or bloggers in the knitting and crochet community to help promote their products and reach a wider audience.

Shulex VOC is an AI-powered platform that helps companies gain valuable customer insights from Amazon review analysis. It works by providing users with core capabilities such as customer profiles, sentiment analysis, buyers motivation and customer expectations. This enables businesses to tap into the power of voice of customer, utilizing AI modeling for a comprehensive view of customer experience, product research & selection as well as optimizing quality and reputation. The insights gleaned from this data can then be implemented to foster a healthy relationship between customers and brand.


Amazon Reviews

Beautiful yarn to make doilies. The yarn doesn't split easily while crocheting. The yarn is very white with a slight shine. The mint color is beautiful too. It is easy to work with for a beginner like me.
Four StarsNov. 2016
Love, love this yarn, it is pricey but it makes a lovely dishcloth.
Five StarsJun. 2017
Just as expected.
Jim and Robyn
What I received is NOT as described. The description said it was an 8 ounce skein of yarn for $9.55. What arrived was a 3.5 ounce skein. VERY disappointed.
Great stuff!Sept. 2019
Perfect for amigurumi! Doesn’t easily unravel, beautiful shine, I got almost every color!
Muy suave y el color es bello
Great feel to this yarn in finished project
I love cotton yarn. And I love the huge variety of effects you can achieve when you use the right yarn for the job. I was surprised by the hand, or feel of the fabric swatch I made with the 24/7. It's very firm, and a bit stiff at first. Entirely different from I Love This Cotton, for instance. Both 100% cotton, both considered a worsted weight (#4), but not interchangeable. It looks mercerized, a treatment that adds strength and shine, but can also make it look more like rope. I have used four of the colors, and they're saturated yet understated. I think this yarn is perfect for a summer sun hat, market bag, slippers, and even for hand weaving (weft). I would not recommend this yarn if you're going to make baby clothes (Paton's Grace is a better choice), a scarf, anything that needs a tender fabric. The amount of yardage isn't great for the price either, probably because the fibers are densely spun and heavy. So, for tender, silky cotton, look elsewhere. For strong, rope like cotton, you might like the 24/7.
Gladys Monzon
So softJan. 2019
Used this yarn for dishcloths. So incredibly soft. Will definitely reorder.

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