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Knobs product research and customer review analysis

In today's rapidly growing and highly competitive e-commerce industry, it is becoming increasingly important for sellers to effectively select products, improve customer experience, and ultimately be able to increase their market sales and strengthen their brand. Amazon review analysis and consumer research can provide key insights into customer sentiment, preferences and behaviors that can help sellers make informed decisions on product selection and marketing strategies. By utilizing tools such as sentiment analysis, voice of customer, feedback analysis, product research, audience research, competitor analysis and Amazon ratings & reviews data to gain a better understanding of the customer base it becomes possible to create more targeted campaigns that meet customer needs and drive customer satisfaction.

Total ASIN: 11
2023/01/17
Top 1
Top 2
Top 3
Top 4
Average Ratings
4.2
Total Reviews
2,159
This insight is based on the data from the best seller products. The top 5 of them are:
Abfer 5" Heavy Weighted Shift Knob, Aluminum Alloy Car Gear Lever Stick Shifter Handle Fit Most Automatic Manual Vehicle (Black)
B077D4HVHS
AUTUT Universal Elastic Silicone Car Automatic Gear Shift Knob Cover Car Shifter Protector, Black
B081G82VKR
Mishimoto MMSK-BK Weighted Shift Knob Black
B08WL6FL1Y
YIUIY Round Ball Shift Knob Universal Dragon Gear Shift Knob 5 6 Speed for Manual Automatic Vehicles with Adapters (4-Star)
B09FJRRJSG
RYANSTAR Gear Shift Knob Sword Shift Knobs Katana Samural Shift Gear Lever Universal Fit for Manual Cars Most Automatic Cars with 4 Adapters Red + Black
B01HG92REY

Sales, a key metric of costs and profits for any business, is the most intuitive and accessible data. With established social media platforms and advertising channels providing detailed insight in regards to website traffic, understanding consumer sentiment--i.e., volume--is one of the more challenging areas to analyze. Volume refers how people express their opinions on our brand's products/services/marketing efforts via various touchpoints; these voices come together as an aggregate that can tell us what consumers need or expect from us – why consumers make purchases with us over others.

Based on the data provided, it seems that the average rating for knobs on Amazon is 4.24, based on a total of 2159 reviews. This indicates that overall, customers are relatively satisfied with the knobs in this category. A rating of 4.24 out of 5 suggests that the majority of customers have had positive experiences with the knobs they purchased. This indicates that the quality, functionality, and overall satisfaction level of these products are generally good. However, it's important to note that customer satisfaction can vary from person to person, and individual experiences may differ. It's always a good idea to read through a variety of reviews to get a comprehensive understanding of the product's pros and cons. Based on this data, my advice would be to consider the following when purchasing knobs: 1. Read customer reviews: Take the time to read through a range of reviews to get a better understanding of the product's strengths and weaknesses. Look for patterns in the feedback to identify any potential issues or common concerns. 2. Consider your specific needs: Different knobs may be suitable for different purposes. Consider the specific requirements of your project or use case, such as the material, size, and design of the knobs, to ensure they meet your expectations. 3. Compare options: Look for a variety of knob options within the category and compare their features, prices, and customer reviews. This will help you make an informed decision and choose the best product for your needs. Remember, customer satisfaction is subjective, and personal preferences can vary. By considering these factors and doing thorough research, you can increase the likelihood of finding knobs that meet your expectations and provide a satisfactory experience.

Target your customers through customer profile

Voice of customer analysis and audience research are key elements when targeting customers through customer profile. By leveraging Amazon review analysis and other data sources, sellers can gain insights into their customers preferences and behaviors, which can be used to craft targeted solutions and develop a successful product profile. Additionally, this data can also be used to create more effective campaigns that attract the right customers and boost sales.

Customer Profile
The consumer group most commonly mentioned is son, the most commonly moment of use is cold winter, the most common location is car, the most common behavior is drive . By focusing on these key consumer characteristics, it is possible to identify pain points associated with consumer usage scenarios.
Who
When
Where
What
X-axis:topic. Y-axis:mentions. Red:reviews of 1-3 stars. Green:reviews of 4-5 stars

Based on the data provided, it is evident that the top three users of this product are the son, friend, and husband. The son has the highest number of mentions, followed by the friend and then the husband. This suggests that the product is popular among younger individuals, possibly those who are passionate about cars or enjoy modifying them. When it comes to the top three places to use this product, the car takes the lead with a significant number of mentions, followed by specific car models such as Honda and Miata. This indicates that the product is primarily used in automobiles, particularly in Honda and Miata vehicles. It is worth noting that Honda is a well-known car brand, while Miata refers to the Mazda MX-5 Miata, a popular sports car model. In terms of usage, the top two mentions are "drive" and "shift." This implies that the product is likely a knob used for controlling or enhancing the driving experience, such as a gear shift knob or a steering wheel knob. Based on this analysis, we can suggest a potential customer profile. The ideal customer for this product is likely a young car enthusiast who enjoys modifying their vehicle. They may have a particular interest in Honda or Miata cars and are passionate about driving and the overall experience it offers. This customer profile may be interested in products that enhance the aesthetics or functionality of their car's interior, such as stylish gear shift knobs or unique steering wheel knobs. To cater to this customer profile, it would be beneficial to focus marketing efforts on platforms and communities where car enthusiasts gather, such as automotive forums, social media groups, or car shows. Additionally, collaborating with Honda or Miata enthusiasts' clubs or organizing events targeting this specific audience could help increase brand visibility and attract potential customers. Furthermore, offering a range of knob designs that cater to different car models and personal preferences would be advantageous. Providing options that are both visually appealing and functional, such as ergonomic designs or customizable features, could help attract and retain customers within this niche market. Overall, understanding the top users, places of use, and usage patterns of the product allows for a targeted approach in marketing and product development, ensuring that the customer profile is well-served and satisfied.

Ship products your customers love through sentiment analysis

Through sentiment analysis, businesses can uncover consumer dissatisfaction with products, automatically decompose NR and PR, and present product quality issues, packaging suggestions, marketing loopholes, and inadequate service in a digitalized format. By finding problems in VOC and combining them with a set of quality problem solving processes (CTQs), businesses can form a closed loop from problem to action, thereby achieving continuous iteration and optimization of product quality. In addition, analyzing customer emotion data can help companies foresee emerging trends ahead of competitors and tailor their products to meet customers' needs.

Customer Sentiment
The top 5 negative reviews are knob, adapter, product, shifter, button. The most mentioned elements about knob are is not thread all the way through(1.35%), stick out a bit(1.01%).
The top 5 positive reviews are weight, shift knob, feel, knob, product. The most mentioned elements about weight are good(8.60%), feel good in this situation(0.42%).
Cons
knob9.80%
is not thread all the way through1.35%
stick out a bit1.01%
break within 2 month of have this0.34%
broken/bent out of shape0.34%
burn your hand in summer0.34%
adapter7.77%
product4.39%
shifter4.05%
button3.72%
Pros
weight10.90%
good8.60%
feel good in this situation0.42%
accurate0.21%
allow you to feel the shift0.21%
clean up the shift flow0.21%
shift knob10.48%
feel9.43%
knob7.97%
product5.66%
Product pros and cons based on Amazon reviews. Consumers' sentiments which represent their opinions are identified using AI.

Based on the data provided, it seems that the category of knobs has both pros and cons. The top pro aspect mentioned most is weight, which suggests that customers appreciate knobs that have a good weight to them. On the other hand, the top con aspect mentioned most is knob, which suggests that customers have issues with the design or functionality of the knob. Looking at the top 5 cons mentioned, it seems that customers have issues with the adapter, product, shifter, and button as well. This suggests that there may be a need for improvement in the overall design and functionality of knobs, as customers seem to have issues with multiple aspects of the product. In terms of product development and selection, it may be helpful for manufacturers to focus on creating knobs that are both functional and aesthetically pleasing. Additionally, it may be helpful to conduct further research to determine what specific issues customers have with knobs, and to address those issues in future product development. Overall, it seems that there is room for improvement in the category of knobs, and manufacturers may benefit from taking a closer look at customer feedback to inform their product development and selection.

Make the smartest sales decisions through Buyers Motivation

Making the smartest sales decisions requires understanding and responding to the voice of customer. This can be achieved by leveraging buyer motivation data, conducting competitor analysis, and engaging in thorough product research. Companies should seek to understand customer needs and preferences through surveys and feedback, analyze data from past purchases, and track market trends in order to develop effective pricing strategies. Additionally, businesses must focus on providing value to customers through competitive prices, relevant discounts, quality products, convenient services, and superior customer service. By taking into account buyer motivation and focusing on delivering value, businesses can make informed decisions that will lead to long-term success.

Buyers Motivation
Gain insight into the judgment of consumers (Top 5) when making purchase decisions, and optimize marketing strategies in a targeted manner.
TopicMentions
others4
aesthetic1
color1
knob that is1
metal adaptor instead of plastic1

Based on the data provided, it seems that customers primarily buy knobs based on the product description. This indicates that customers are highly motivated by the information provided about the product. The product description plays a crucial role in helping customers understand the features, benefits, and specifications of the knobs, which ultimately influences their purchasing decision. There could be several reasons why the product description is the top feature for buyers in this category. Firstly, knobs come in various styles, sizes, and materials, so customers rely on the product description to ensure they are purchasing the right type of knob for their specific needs. Additionally, the product description may highlight any unique or innovative features that differentiate the knobs from competitors, giving customers a better understanding of the product's value. To optimize the Amazon listing based on this data, it is important to focus on enhancing the product description. Here are a few suggestions: 1. Provide detailed and accurate information: Ensure that the product description includes all relevant details about the knobs, such as dimensions, materials, finishes, and any special features. This will help customers make informed decisions. 2. Highlight key benefits: Emphasize the advantages of using the knobs, such as improved functionality, durability, or ease of installation. This will help customers understand the value they will gain from purchasing the product. 3. Use high-quality images: Include clear and visually appealing images that showcase the knobs from different angles. This will give customers a better idea of the product's appearance and help them visualize how it will look in their space. 4. Incorporate customer reviews: Include positive customer reviews in the product description to build trust and credibility. This can help potential buyers feel more confident in their decision to purchase the knobs. By optimizing the product description with these suggestions, you can better meet the needs and expectations of customers, ultimately increasing the likelihood of sales in the knobs category.

Understand customers need for prioritizing what to build next

Companies should prioritize what to build next by understanding their customers' needs. Amazon review analysis can help businesses better understand customer sentiment, while product research and competitor analysis can give insights into current and upcoming trends in the market. Moreover, customer expectations should be taken into account when developing new products or features. Ultimately, prioritizing what to build next based on an in-depth understanding of customer needs will enable a company to develop successful products that maintain customer satisfaction and loyalty.

Customer Expectations
By understanding the specific reasons, manufacturers and retailers can develop products and marketing strategies that effectively address these needs and wants.
TopicMentionsReview Snippets
big3
big
big in size
4 last2
last
adapter2
adapter
correct adapter
big diameter2
large diameter
big heavy2
heavy
change manufacture good quality control2
good quality control
good quality quality control
heavier2
heavier
heavier longer
last long2
last long
more2
more
6 pack1
cover 6 pack

Analysis of Customer Expectations for Knobs: Based on the provided information, it seems that customers have certain expectations when it comes to knobs. The most prominent factors mentioned are "big" (mentioned three times), "4 last" (mentioned twice), and "adapter" (mentioned twice). Let's delve deeper into these expectations and provide some suggestions for product development prioritization and marketing promotion factors. 1. Size and Visibility (Big): Customers seem to value knobs that are larger in size. This suggests that they prefer knobs that are easy to locate and operate. Sellers should consider offering a range of knob sizes to cater to different customer preferences. Additionally, emphasizing the visibility of the knobs in product descriptions and marketing materials can help attract customers who prioritize ease of use. 2. Durability and Quality (4 Last): The mention of "4 last" indicates that customers expect knobs to be durable and long-lasting. Sellers should prioritize the development of knobs that are made from high-quality materials and can withstand regular use without wearing out quickly. Emphasizing the durability and quality of the knobs in marketing campaigns can help build trust and attract customers who value longevity. 3. Compatibility and Adaptability (Adapter): The mention of "adapter" suggests that customers may have a need for knobs that can be easily adapted or attached to different devices or products. Sellers should consider offering knobs with versatile designs or providing adapters that allow customers to use the knobs with a variety of products. Highlighting the adaptability and compatibility of the knobs in product descriptions and marketing materials can help target customers who require flexibility. Suggestions for Product Development Prioritization: 1. Focus on Size Options: Develop a range of knob sizes to cater to different customer preferences. Conduct market research or gather customer feedback to determine the most popular sizes and prioritize their development. 2. Invest in Quality Materials: Prioritize the use of durable and high-quality materials in knob production. Conduct thorough testing to ensure the longevity and reliability of the knobs. 3. Design for Adaptability: Consider developing knobs with versatile designs that can be easily adapted to different products. Alternatively, provide adapters that allow customers to use the knobs with various devices. Suggestions for Marketing Promotion Factors: 1. Highlight Size and Visibility: Emphasize the ease of use and visibility of the knobs in marketing materials. Use visuals and descriptive language to showcase the size and visibility advantages of the knobs. 2. Emphasize Durability and Quality: Communicate the durability and high-quality materials used in the knobs through marketing campaigns. Use testimonials or customer reviews to build trust and credibility. 3. Showcase Compatibility and Adaptability: Highlight the adaptability and compatibility of the knobs with different products or devices. Demonstrate how the knobs can be easily attached or adapted to various applications. By considering these customer expectations and implementing the suggested product development prioritization and marketing promotion factors, sellers can better meet the needs of their customers and differentiate their knob offerings in the market.

Shulex VOC is an AI-powered platform that helps companies gain valuable customer insights from Amazon review analysis. It works by providing users with core capabilities such as customer profiles, sentiment analysis, buyers motivation and customer expectations. This enables businesses to tap into the power of voice of customer, utilizing AI modeling for a comprehensive view of customer experience, product research & selection as well as optimizing quality and reputation. The insights gleaned from this data can then be implemented to foster a healthy relationship between customers and brand.

FAQs

Amazon Reviews

Giovanni V
Purchased
Can’t even put it on because the inside of adapters isn’t threaded and the thing feels really cheap I got the one with the different material “grip” if you’re wondering. Idk about the feel of any of the others but I wont be buying again
melindarae
Purchased
Not sturdyOct. 2021
The parts wobble and it keeps falling off the post
The textured grip part of the handle feels decent (and doesn't get as hot as the metal parts when left in the sun) but the line where the grip is wrapped around was peeling a tiny bit already out of the box. Once I spun it so it was in a spot where I can't feel it much, it hasn't presented any comfort issues. Just be aware if you get one with the grip section.
Rick
Purchased
Looks nice, looks great in my car. Installation is easy, but the sturdiness of the product is crap. Let me explain: it’s 3 pieces, plus the screw holding it together. Imagine a toilet paper roll, a top piece and a bottom piece, and a screw going into the bottom piece going all the through into the top piece where the threads are. This eventually completely fell apart when the screw came loose. (Which was less than a month of use) The top and bottom piece I believe are just snug fitted(maybe a bit of glue?) When I brought it inside, there was grease inside, Which I believe is why it didn’t hold together. I cleaned it up and used JB Weld on the top and bottom pieces, the screw hole and the threads. It’ll probably never fall apart again haha. The item is nice, the construction is nice, it’s just poorly assembled. I’d suggest taking it apart and doing what I did before you install it.
Noe Lopez
Purchased
If you use the supplied adapters, the shifter will sit very tall the only threaded portion the bottom half inch. If you want a lower fitment buy something else or drill and modify it your self. Also the only aluminum peices are the top and bottom the center wrap area is a plastic tube.
Jerry
Purchased
Feels great!Nov. 2022
Slightly weighted not too much just right perfect size aswell
The fit of itApr. 2021
Loved the feel
mason
Purchased
The adapter fit perfectly, the finsh was clean and the overall product was very sturdy
Luis
Purchased
scratchJul. 2022
came with a scratch but beside that its alright

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