LED Strip Lights product research and customer review analysis

In today's rapidly growing and highly competitive e-commerce industry, it is becoming increasingly important for sellers to effectively select products, improve customer experience, and ultimately be able to increase their market sales and strengthen their brand. Amazon review analysis and consumer research can provide key insights into customer sentiment, preferences and behaviors that can help sellers make informed decisions on product selection and marketing strategies. By utilizing tools such as sentiment analysis, voice of customer, feedback analysis, product research, audience research, competitor analysis and Amazon ratings & reviews data to gain a better understanding of the customer base it becomes possible to create more targeted campaigns that meet customer needs and drive customer satisfaction.

Total ASIN: 10
Top 1
Average Ratings
Total Reviews
This insight is based on the data from the best seller products. The top 5 of them are:
Govee RGBIC LED Strip Lights, 32.8ft Smart LED Lights for Bedroom, Bluetooth LED Lights APP Control, DIY Multiple Colors on One Line, Color Changing LED Lights Music Sync for Gaming Room, Indoor

Sales, a key metric of costs and profits for any business, is the most intuitive and accessible data. With established social media platforms and advertising channels providing detailed insight in regards to website traffic, understanding consumer sentiment--i.e., volume--is one of the more challenging areas to analyze. Volume refers how people express their opinions on our brand's products/services/marketing efforts via various touchpoints; these voices come together as an aggregate that can tell us what consumers need or expect from us – why consumers make purchases with us over others.

Based on the data provided, it seems that the LED Strip Lights product on Amazon has a high level of customer satisfaction. With an average rating of 4.5 out of 5 and a total of 32,423 reviews, it is clear that many customers have purchased and enjoyed this product. As an AI language model, I would advise potential customers to read through the reviews carefully to get a better understanding of the product's strengths and weaknesses. It is also important to consider the specific needs and preferences of the individual before making a purchase. Additionally, it may be helpful to compare this product with similar products in the same category to ensure that it is the best fit for the customer's needs.

Target your customers through customer profile

Voice of customer analysis and audience research are key elements when targeting customers through customer profile. By leveraging Amazon review analysis and other data sources, sellers can gain insights into their customers preferences and behaviors, which can be used to craft targeted solutions and develop a successful product profile. Additionally, this data can also be used to create more effective campaigns that attract the right customers and boost sales.

Customer Profile
The consumer group most commonly mentioned is daughter, the most commonly moment of use is christmas, the most common location is room, the most common behavior is gift give . By focusing on these key consumer characteristics, it is possible to identify pain points associated with consumer usage scenarios.
X-axis:topic. Y-axis:mentions. Red:reviews of 1-3 stars. Green:reviews of 4-5 stars

Based on the data provided, it seems that the LED Strip Lights are most commonly used in rooms and bedrooms, with walls being the third most popular location. Additionally, it appears that the product is often given as a gift, particularly for birthdays. In terms of the users, daughters are mentioned the most frequently, followed by sons and then kids in general. This suggests that parents may be purchasing the LED Strip Lights for their children's rooms or as gifts for their children's birthdays. Based on this information, it seems that the customer profile for this product may be parents who are looking for a fun and practical way to decorate their children's rooms. They may be interested in purchasing LED Strip Lights as a gift for their child's birthday or as a way to add some ambiance to their child's room. To appeal to this customer profile, it may be helpful to highlight the versatility of the LED Strip Lights and their ability to create a fun and personalized atmosphere in any room. Additionally, emphasizing the ease of installation and the various color options available may also be effective in attracting this customer base.

Ship products your customers love through sentiment analysis

Through sentiment analysis, businesses can uncover consumer dissatisfaction with products, automatically decompose NR and PR, and present product quality issues, packaging suggestions, marketing loopholes, and inadequate service in a digitalized format. By finding problems in VOC and combining them with a set of quality problem solving processes (CTQs), businesses can form a closed loop from problem to action, thereby achieving continuous iteration and optimization of product quality. In addition, analyzing customer emotion data can help companies foresee emerging trends ahead of competitors and tailor their products to meet customers' needs.

Customer Sentiment
The top 5 negative reviews are remote, light, adhesive, remote control, color. The most mentioned elements about remote are do not work(4.91%), would not work(2.18%).
The top 5 positive reviews are light, color, remote, adhesive, app. The most mentioned elements about light are good(8.23%), bright(6.76%).
Tools & Home Improvement > Lighting & Ceiling Fans > Novelty Lighting > LED Strip Lights
do not work4.91%
would not work2.18%
do not display the correct color0.88%
stop work after a few month0.63%
remote control3.32%
look good2.89%
easy to install2.16%
easy to put up and0.84%
Product pros and cons based on Amazon reviews. Consumers' sentiments which represent their opinions are identified using AI.

Based on the data provided, it seems that the LED Strip Lights category has both pros and cons. The top pro aspect mentioned most is light, which suggests that customers appreciate the brightness and illumination provided by these lights. However, the top con aspect mentioned most is remote, which indicates that customers may have difficulty using the remote control to operate the lights. Other common cons mentioned include issues with adhesive, color, and app functionality. These cons suggest that customers may have difficulty with installation and customization of the lights. However, it's worth noting that the cons mentioned are relatively minor compared to the pros, and overall sentiment towards LED Strip Lights appears to be positive. To improve product development and selection, manufacturers could focus on improving the remote control functionality and adhesive quality of their LED Strip Lights. Additionally, offering a wider range of color options and improving app functionality could help to address some of the other common cons mentioned. Overall, it's important for manufacturers to listen to customer feedback and make improvements accordingly to ensure continued customer satisfaction.

Make the smartest sales decisions through Buyers Motivation

Making the smartest sales decisions requires understanding and responding to the voice of customer. This can be achieved by leveraging buyer motivation data, conducting competitor analysis, and engaging in thorough product research. Companies should seek to understand customer needs and preferences through surveys and feedback, analyze data from past purchases, and track market trends in order to develop effective pricing strategies. Additionally, businesses must focus on providing value to customers through competitive prices, relevant discounts, quality products, convenient services, and superior customer service. By taking into account buyer motivation and focusing on delivering value, businesses can make informed decisions that will lead to long-term success.

Buyers Motivation
Gain insight into the judgment of consumers (Top 5) when making purchase decisions, and optimize marketing strategies in a targeted manner.
work with alexa4
music sync feature3

Based on the data provided, it seems that customers are primarily motivated to buy LED strip lights based on the product description. This makes sense, as LED strip lights are a relatively technical product and customers want to ensure that they are getting the right product for their needs. The fact that price is only mentioned 16% of the time suggests that customers are willing to pay a premium for a product that meets their needs. Some possible reasons why product description is the top feature could include the fact that customers want to know the length, color, and brightness of the LED strip lights before making a purchase. They may also want to know if the lights are waterproof, if they come with a remote control, and if they can be cut to fit a specific space. Based on this data, some suggestions for Amazon listing optimization could include: 1. Make sure that the product description is clear, detailed, and easy to understand. Use bullet points and images to highlight the most important features of the product. 2. Include customer reviews and ratings on the product page to help build trust and credibility with potential buyers. 3. Use keywords in the product title and description to help improve search rankings and make it easier for customers to find the product. 4. Consider offering a variety of LED strip lights in different lengths, colors, and brightness levels to appeal to a wider range of customers. Overall, it seems that customers are primarily motivated to buy LED strip lights based on the product description, so it's important to make sure that this feature is optimized for maximum impact.

Understand customers need for prioritizing what to build next

Companies should prioritize what to build next by understanding their customers' needs. Amazon review analysis can help businesses better understand customer sentiment, while product research and competitor analysis can give insights into current and upcoming trends in the market. Moreover, customer expectations should be taken into account when developing new products or features. Ultimately, prioritizing what to build next based on an in-depth understanding of customer needs will enable a company to develop successful products that maintain customer satisfaction and loyalty.

Customer Expectations
By understanding the specific reasons, manufacturers and retailers can develop products and marketing strategies that effectively address these needs and wants.
TopicMentionsReview Snippets
brighter bright
brighter true
colour brighter
last long33
last long
last longer
last awhile
last forever
last last long
adhesive strong21
adhesive strong
good adhesive
adhesive good
adhesive hold up
Adhesion could be better15
adhesion good
adhesion strong
more adhesive
adhesion improve
adhesion is not good
big brighter14
cord longer12
longer cord
cord longer
power cord longer
cord long
longer outlet cord

Shulex VOC is an AI-powered platform that helps companies gain valuable customer insights from Amazon review analysis. It works by providing users with core capabilities such as customer profiles, sentiment analysis, buyers motivation and customer expectations. This enables businesses to tap into the power of voice of customer, utilizing AI modeling for a comprehensive view of customer experience, product research & selection as well as optimizing quality and reputation. The insights gleaned from this data can then be implemented to foster a healthy relationship between customers and brand.


Amazon Reviews

These lights are excellent. They stick extremely well to my wall and I love programming them for different effects. I also love the app where people can share their pattern creations and you can use them on your lights. I will be buying more. Some people have mentioned that they don’t turn off 100% and I have noticed that that is true but you can only see it in a completely black room and I like it. It gives me a star effect. I don’t know if it will shorten the life of these lights or not. I guess we will see.
Nice productOct. 2022
Product is nice
i’ve had them up for about a month not even and one side slightly flickers just enough to bother everyone who comes in my room now but i can’t rip them down and return them because they won’t be sticky still if i take them down.
That One Guy
Not good!Aug. 2022
 UPDATE: Half the strip has started to flicker and go out in less than a month with a few hours a day of use! Not happy! My skepticism seems to have been on point. Such a let down. I was a bit skeptical because of the price point but OMG!! These lights blew me away! They're so good I bought the same brand for my TV. The app settings are virtually endless too! The mic sensitivity is on point and works well with the music, the brightness is really good as well. The adhesive seemed to be pretty good. But I used some extra strips every few feet because I didn't want to do it later if they fell. I highly recommend thses lights.
Jorel Ramirez
I brought these to replace the other led strips that kept falling, the strips felt like paper and didn’t have a very responsive remote. It kept falling but with Govee 10/10 plus using my phone to turn it on and see the different colors pop up at my finger tips and see it interact with music is incredible. Def recommend
Leds are bright and tape adhesive is superior to others Ive tried. Wish I tried Govee first.
Let me say I’m just totally blown away with how cool these are. Putting them on was simple and the brightness even beats my Cozy Lady lights. No remote to lose and controlled by the Govee Home app! These are true, professional quality and offer stunning, vibrant colors with an insane amount of pre programmed scenes along with full customization. Most importantly, you can assign a different color to each segment of tape. Absolutely perfect in every way possible. I placed in my studio around my window and along the baseboard. So go ahead and grab you some of these you’ll be glad you did!
F. McLaughlin
My son is really happy with your product. The variety of colors it manages, at the touch of a finger on the phone’s remote is impressive.
Very easy to install, with included alcohol pads to clean the surface with. The app is easy to navigate and very user-friendly. The included remote also makes it convenient to change the colors of you don’t have access to the app. The strips are bright and the adhesive is very strong.
Nice lightsSept. 2022
32 feet is bigger than you think. They're fairly easy to install if you take your time. They get pretty bright and pretty dim and I like the customizability. Wish they went a little dimmer for night time but being able to turn on/off individual sections makes up for it.

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