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Lifting Cushions product research and customer review analysis

In today's rapidly growing and highly competitive e-commerce industry, it is becoming increasingly important for sellers to effectively select products, improve customer experience, and ultimately be able to increase their market sales and strengthen their brand. Amazon review analysis and consumer research can provide key insights into customer sentiment, preferences and behaviors that can help sellers make informed decisions on product selection and marketing strategies. By utilizing tools such as sentiment analysis, voice of customer, feedback analysis, product research, audience research, competitor analysis and Amazon ratings & reviews data to gain a better understanding of the customer base it becomes possible to create more targeted campaigns that meet customer needs and drive customer satisfaction.

Total ASIN: 10
2023/01/19
Top 1
Top 2
Top 3
Top 4
Average Ratings
4.1
Total Reviews
8,671
This insight is based on the data from the best seller products. The top 5 of them are:
Donut Pillow Hemorrhoid Tailbone Cushion – Large Black Seat Cushion Pain Relief for Coccyx, Prostate, Sciatica, Pelvic Floor, Pressure Sores, Pregnancy, Perineal Surgery, Postpartum Recovery
B0B61478T9
DMI 18-inch Convoluted Molded Foam Ring Donut Pillow Seat Cushion for Hemorrhoids, Back Pain, Tailbone Relief Cushion, Plaid
B000G015Y4
bonmedico Orthopedic Booster Seat Cushion - 18 x 13 x 3.1 Plush Memory Foam Raiser Chair Cushions for Height Boost, Travel and Work - Padded Foam Support Pillow for Office, Car, Home and Wheelchair
B07RWHWGGC
Carex Upeasy Seat Assist Plus - Chair Lift And Sofa Stand Assist - Portable Lifting Seat For Persons 200 Pounds to 340 Pounds, Provides 70% Assistance
B0009MFUVS
PAZ WEAN Front and Back Board
B08Q848C3K

Sales, a key metric of costs and profits for any business, is the most intuitive and accessible data. With established social media platforms and advertising channels providing detailed insight in regards to website traffic, understanding consumer sentiment--i.e., volume--is one of the more challenging areas to analyze. Volume refers how people express their opinions on our brand's products/services/marketing efforts via various touchpoints; these voices come together as an aggregate that can tell us what consumers need or expect from us – why consumers make purchases with us over others.

Based on the data provided, it seems that the Lifting Cushions category on Amazon has a relatively high customer satisfaction rating. With an average rating of 4.14 out of 5 and a total of 8671 reviews, it suggests that customers are generally happy with their purchases in this category. However, it's important to note that this data only represents a snapshot in time and may not be indicative of the overall quality of products in this category. It's always a good idea to read through individual reviews and do your own research before making a purchase. If you're considering buying a lifting cushion, my advice would be to look for products with a high number of positive reviews and ratings. Additionally, pay attention to any negative reviews and see if there are any common issues or complaints that customers have mentioned. This can help you make a more informed decision and ensure that you're getting a product that meets your needs and expectations.

Target your customers through customer profile

Voice of customer analysis and audience research are key elements when targeting customers through customer profile. By leveraging Amazon review analysis and other data sources, sellers can gain insights into their customers preferences and behaviors, which can be used to craft targeted solutions and develop a successful product profile. Additionally, this data can also be used to create more effective campaigns that attract the right customers and boost sales.

Customer Profile
The consumer group most commonly mentioned is mother, the most commonly moment of use is everyday, the most common location is car, the most common behavior is drive . By focusing on these key consumer characteristics, it is possible to identify pain points associated with consumer usage scenarios.
Who
When
Where
What
X-axis:topic. Y-axis:mentions. Red:reviews of 1-3 stars. Green:reviews of 4-5 stars

Based on the data provided, it seems that the lifting cushion product is primarily used by individuals who spend a lot of time sitting, particularly in a car or office chair. The top three users of the product are mothers, husbands, and fathers, suggesting that the product may be popular among middle-aged individuals with families. The fact that "drive" is the top usage of the product also supports the idea that it is primarily used by individuals who spend a lot of time sitting in a car. "Travel" is the second most common usage, which could suggest that the product is also popular among individuals who frequently take long trips. Given this information, it may be beneficial for the company to target their marketing efforts towards middle-aged individuals with families who spend a lot of time sitting, particularly in a car or office chair. They may also want to emphasize the product's benefits for long drives and travel. Additionally, the company could consider expanding their product line to include other types of cushions or ergonomic products that would appeal to this demographic.

Ship products your customers love through sentiment analysis

Through sentiment analysis, businesses can uncover consumer dissatisfaction with products, automatically decompose NR and PR, and present product quality issues, packaging suggestions, marketing loopholes, and inadequate service in a digitalized format. By finding problems in VOC and combining them with a set of quality problem solving processes (CTQs), businesses can form a closed loop from problem to action, thereby achieving continuous iteration and optimization of product quality. In addition, analyzing customer emotion data can help companies foresee emerging trends ahead of competitors and tailor their products to meet customers' needs.

Customer Sentiment
The top 5 negative reviews are cushion, pillow, product, foam, seat. The most mentioned elements about cushion are hard(4.22%), uncomfortable(2.55%).
The top 5 positive reviews are cushion, pillow, product, lap cushion, seat. The most mentioned elements about cushion are warmth ease the pain(2.38%), right firmness(1.87%).
Health & Household > Medical Supplies & Equipment > Mobility & Daily Living Aids > Mobility Aids & Equipment > Lifting Cushions
Cons
cushion19.42%
hard4.22%
uncomfortable2.55%
too soft1.89%
firm1.78%
not comfortable1.22%
pillow13.54%
product5.77%
foam4.66%
seat4.55%
Pros
cushion20.68%
warmth ease the pain2.38%
right firmness1.87%
soft1.59%
great quality1.59%
give lot of support and comfort1.51%
pillow17.29%
product8.93%
lap cushion4.83%
seat3.82%
Product pros and cons based on Amazon reviews. Consumers' sentiments which represent their opinions are identified using AI.

Based on the data provided, it seems that the cushion is the most important aspect of lifting cushions, both in terms of pros and cons. While it is mentioned as a pro aspect slightly more often than as a con, it is still the top concern for consumers overall. Other cons mentioned include the pillow, product, foam, and seat, while the top pro aspect is the cushion itself. To improve product development and selection, it would be wise to focus on improving the cushion aspect of lifting cushions. This could involve using higher quality materials, improving the design to better support the user, or adding additional features to enhance comfort. Additionally, it may be helpful to address some of the other cons mentioned, such as the pillow or lap cushion, to create a more well-rounded product that meets the needs of a wider range of consumers. By addressing these concerns and improving the overall quality of lifting cushions, it is likely that sales and customer satisfaction will increase.

Make the smartest sales decisions through Buyers Motivation

Making the smartest sales decisions requires understanding and responding to the voice of customer. This can be achieved by leveraging buyer motivation data, conducting competitor analysis, and engaging in thorough product research. Companies should seek to understand customer needs and preferences through surveys and feedback, analyze data from past purchases, and track market trends in order to develop effective pricing strategies. Additionally, businesses must focus on providing value to customers through competitive prices, relevant discounts, quality products, convenient services, and superior customer service. By taking into account buyer motivation and focusing on delivering value, businesses can make informed decisions that will lead to long-term success.

Buyers Motivation
Gain insight into the judgment of consumers (Top 5) when making purchase decisions, and optimize marketing strategies in a targeted manner.
TopicMentions
others43
comfortable2
2 hole1
amaze1
comfort1

Based on the data provided, it seems that customers are primarily motivated to buy lifting cushions based on the product description. This suggests that customers are looking for detailed information about the product, including its features, benefits, and specifications. There are several reasons why product description is the top feature for lifting cushions. First, lifting cushions are a specialized product that requires a certain level of knowledge and understanding to use effectively. Customers are likely looking for detailed information about the product to ensure that it meets their needs and expectations. Second, lifting cushions are often used by people with mobility issues or disabilities, which means that customers may be looking for specific features or benefits that will help them with their daily activities. Finally, lifting cushions may be a relatively new or unfamiliar product for many customers, which means that they may need more information to make an informed purchasing decision. Based on this data, there are several suggestions for optimizing an Amazon listing for lifting cushions. First, it is important to provide a detailed and informative product description that highlights the features, benefits, and specifications of the product. This can help customers understand what the product does and how it can help them. Second, it may be helpful to include customer reviews or testimonials that provide social proof and demonstrate the effectiveness of the product. Finally, it may be useful to include images or videos that show the product in use and highlight its key features and benefits.

Understand customers need for prioritizing what to build next

Companies should prioritize what to build next by understanding their customers' needs. Amazon review analysis can help businesses better understand customer sentiment, while product research and competitor analysis can give insights into current and upcoming trends in the market. Moreover, customer expectations should be taken into account when developing new products or features. Ultimately, prioritizing what to build next based on an in-depth understanding of customer needs will enable a company to develop successful products that maintain customer satisfaction and loyalty.

Customer Expectations
By understanding the specific reasons, manufacturers and retailers can develop products and marketing strategies that effectively address these needs and wants.
TopicMentionsReview Snippets
soft20
soft
softer
thinner19
thicker
less thick
large size12
large
big size
large for big men
large size
know sooner11
sooner
realize sooner
big wider10
wider
long wider
wider or big size
hole big9
hole large
hole big
hole in big
large 'hole
back cushion7
cushion
cushion give relief
more comfortable7
more comfortable
more comfort
more comfort on
more comfortable sit
firm6
firm
firm cusion
more6
more

Based on the customer expectations mentioned, it seems that the customers are looking for lifting cushions that are soft, thinner, and come in a large size. Softness is a key factor for customers as it ensures comfort while using the cushion. Thinner cushions are preferred as they are easier to handle and store. Large size cushions are preferred as they provide better support and coverage. To prioritize product development, sellers should focus on creating cushions that are soft and comfortable to use. They should also consider making cushions that are thinner and easier to handle, without compromising on the comfort factor. Additionally, creating cushions in larger sizes can help cater to the needs of customers who require more support. In terms of marketing promotion factors, sellers should highlight the softness and comfort factor of their cushions in their marketing campaigns. They should also emphasize the convenience of using thinner cushions and the benefits of using larger size cushions. Providing customer reviews and testimonials can also help build trust and credibility among potential customers. Finally, offering competitive pricing and discounts can help attract more customers and increase sales.

Shulex VOC is an AI-powered platform that helps companies gain valuable customer insights from Amazon review analysis. It works by providing users with core capabilities such as customer profiles, sentiment analysis, buyers motivation and customer expectations. This enables businesses to tap into the power of voice of customer, utilizing AI modeling for a comprehensive view of customer experience, product research & selection as well as optimizing quality and reputation. The insights gleaned from this data can then be implemented to foster a healthy relationship between customers and brand.

FAQs

Amazon Reviews

Sara Quigley
Purchased
Great product.
You have to handle these Foams very gently because one strong tug and it will tear a chunk out of them. Comparing to 3 different brands that I've used, they feel good and soft and had helped with my compression but they rip so easily. If you don't have scissors laying near by and you need to custom cut your Foams, a not so strong pull will do the trick. Tear very easily. So handle with care. They also left a residue on my skin that I didn't notice with the other foams, so I recommend wearing a cami between these Foams and your skin. I would recommend them if you are own a budget but don't try to adjust them or pull on them while you are wearing your faja because they will tear.
Z
Purchased
After you buy the item for these amazing reviews. They will msg you to leave a review for a gift card equal price of the item. They will never give it to you, but since they make the process lengthy, people start forgetting about it. Product is soft and breathable at first, but it is not going to hold for long. After 2 wash, it feels like plastic and not breathable. Pulls on my skin. And now I know why I was scammed into buying these with this high price! The fake 5 stars!
Good quality
I recently had a tummy tuck and lipo 360. My compression garment jams into my ribs and was irritating the crap out of my skin, even with the undershirt between so i purchased these foams and while I do wish they were an Inch or two longer and a tad bit wider, they added so much comfort to the girdle wearing process. My compression garment is no longer pressing directly onto my incision which reduces the likelihood of opening up. It also helps to heal smoothly and doesn’t allow for the faja to leave marks on your skin. I fed my posture is also better with them on. They’re nice and fluffy so I do recommend! Comes with 5 so it’s definitely worth the $25. I just wish I would have ordered them sooner!
Desiree G
Purchased
Lipo foamsSept. 2021
Product was well packaged, the foams are really helpful and price is good for quantity!
Came fastApr. 2022
Like
George LeBeau
Purchased
Fine foam but did not match the quality of what my surgeon gave me.
Linda A
Purchased
Great productDec. 2021
Finally was able to get some sleep with this thing Soft durable comfy Best purchase ever
Beth
Purchased
Buyer BEWARE! There is a very strong chemical smell to these foams. I broke out in hives as soon as the foam touched my skin. Amazon needs to do better

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