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Lighting Accessories product research and customer review analysis

In today's rapidly growing and highly competitive e-commerce industry, it is becoming increasingly important for sellers to effectively select products, improve customer experience, and ultimately be able to increase their market sales and strengthen their brand. Amazon review analysis and consumer research can provide key insights into customer sentiment, preferences and behaviors that can help sellers make informed decisions on product selection and marketing strategies. By utilizing tools such as sentiment analysis, voice of customer, feedback analysis, product research, audience research, competitor analysis and Amazon ratings & reviews data to gain a better understanding of the customer base it becomes possible to create more targeted campaigns that meet customer needs and drive customer satisfaction.

Total ASIN: 17
Top 1
Top 2
Top 3
Top 4
Average Ratings
Total Reviews
This insight is based on the data from the best seller products. The top 5 of them are:
Rockville RLB80 Universal Travel Bag Fits 4x Slim Par Lights+Controller+Cables
IBVIVIC High Capacity Gig Band Cable File Bag, 600D Oxford With with Adjustable Dividers and Double Separate Bags, for Cords, Sound Equipment, DJ Gear, Musician Accessories
25 ft Flexible DMX Cable, JLPOW Gold-Plated 3 Pin Signal XLR Male to Female DMX Cable Wire, Best for DJ Stage Lighting Moving Head Lights Par Light (4 Pack)
MFL. 6.6 ft Flexible DMX Cable 3 Pin Signal XLR Male to Female Cable Wire for Stage Lighting DJ Lights, 4 Pack
Stage Lights KisMee DJ Club Disco Party Lights Strobe Lights Sound Activated for Xmas Bar Halloween Decorations Karaoke Pub KTV Dance Gift Birthday Wedding (Northern Lights)

Sales, a key metric of costs and profits for any business, is the most intuitive and accessible data. With established social media platforms and advertising channels providing detailed insight in regards to website traffic, understanding consumer sentiment--i.e., volume--is one of the more challenging areas to analyze. Volume refers how people express their opinions on our brand's products/services/marketing efforts via various touchpoints; these voices come together as an aggregate that can tell us what consumers need or expect from us – why consumers make purchases with us over others.

Target your customers through customer profile

Voice of customer analysis and audience research are key elements when targeting customers through customer profile. By leveraging Amazon review analysis and other data sources, sellers can gain insights into their customers preferences and behaviors, which can be used to craft targeted solutions and develop a successful product profile. Additionally, this data can also be used to create more effective campaigns that attract the right customers and boost sales.

Customer Profile
The consumer group most commonly mentioned is kid, the most commonly moment of use is holiday, the most common location is room, the most common behavior is party . By focusing on these key consumer characteristics, it is possible to identify pain points associated with consumer usage scenarios.
X-axis:topic. Y-axis:mentions. Red:reviews of 1-3 stars. Green:reviews of 4-5 stars

Based on the data provided, it seems that the target customer profile for this lighting accessory product is likely to be young adults or teenagers who enjoy hosting parties or attending gigs. The fact that "kid" is the top user mentioned suggests that this product may be popular among younger individuals. Additionally, the top two usages of the product being parties and gigs further supports this idea. The top three places to use the product are all indoor locations, with "room" being the most frequently mentioned. This suggests that the product is primarily intended for indoor use, which could be useful information for marketing and advertising efforts. Overall, it seems that the target customer for this product is likely to be someone who enjoys hosting or attending indoor parties or events, such as young adults or teenagers. To appeal to this demographic, marketing efforts could focus on the product's ability to enhance the atmosphere of a party or event, as well as its ease of use and versatility in different indoor settings. Additionally, highlighting the product's affordability and durability could also be effective in attracting this demographic.

Ship products your customers love through sentiment analysis

Through sentiment analysis, businesses can uncover consumer dissatisfaction with products, automatically decompose NR and PR, and present product quality issues, packaging suggestions, marketing loopholes, and inadequate service in a digitalized format. By finding problems in VOC and combining them with a set of quality problem solving processes (CTQs), businesses can form a closed loop from problem to action, thereby achieving continuous iteration and optimization of product quality. In addition, analyzing customer emotion data can help companies foresee emerging trends ahead of competitors and tailor their products to meet customers' needs.

Customer Sentiment
The top 5 negative reviews are remote, bag, light, divider, zipper. The most mentioned elements about remote are would not work(3.60%), a few reach(0.90%).
The top 5 positive reviews are light, bag, remote, color, cable. The most mentioned elements about light are good(3.30%), bright(2.36%).
Musical Instruments > Live Sound & Stage > Lighting Equipment & Accessories > Lighting Accessories
would not work3.60%
a few reach0.90%
come apart0.90%
come a variety of different mode0.94%
cool pattern0.47%
Product pros and cons based on Amazon reviews. Consumers' sentiments which represent their opinions are identified using AI.

Based on the data provided, it seems that the most common con aspect mentioned by customers in the Lighting Accessories category is remote control, followed by bag, light, divider, zipper, color, and cable. On the other hand, the most common pro aspect mentioned is light. The cons mentioned by customers suggest that they may have issues with the functionality and design of the products. For example, the remote control may not work properly, the bag may not be durable enough, and the zipper may be difficult to use. These issues can lead to frustration and dissatisfaction among customers. However, the fact that light is the most common pro aspect mentioned suggests that customers value products that are bright and provide good illumination. This is an important consideration for product development and selection. To improve the products in this category, manufacturers should focus on addressing the common cons mentioned by customers. For example, they could improve the design of the remote control, use more durable materials for the bag, and make the zipper easier to use. Additionally, they should continue to prioritize the brightness and quality of the light, as this is clearly an important factor for customers. Overall, the data suggests that there is room for improvement in the Lighting Accessories category, but also that there is potential for products that provide good illumination and address common customer concerns.

Make the smartest sales decisions through Buyers Motivation

Making the smartest sales decisions requires understanding and responding to the voice of customer. This can be achieved by leveraging buyer motivation data, conducting competitor analysis, and engaging in thorough product research. Companies should seek to understand customer needs and preferences through surveys and feedback, analyze data from past purchases, and track market trends in order to develop effective pricing strategies. Additionally, businesses must focus on providing value to customers through competitive prices, relevant discounts, quality products, convenient services, and superior customer service. By taking into account buyer motivation and focusing on delivering value, businesses can make informed decisions that will lead to long-term success.

Buyers Motivation
Gain insight into the judgment of consumers (Top 5) when making purchase decisions, and optimize marketing strategies in a targeted manner.
charge them1
pattern light1
use them for hour1

Understand customers need for prioritizing what to build next

Companies should prioritize what to build next by understanding their customers' needs. Amazon review analysis can help businesses better understand customer sentiment, while product research and competitor analysis can give insights into current and upcoming trends in the market. Moreover, customer expectations should be taken into account when developing new products or features. Ultimately, prioritizing what to build next based on an in-depth understanding of customer needs will enable a company to develop successful products that maintain customer satisfaction and loyalty.

Customer Expectations
By understanding the specific reasons, manufacturers and retailers can develop products and marketing strategies that effectively address these needs and wants.
TopicMentionsReview Snippets
more color & style2
more color
bag several year1
bag last 10 year
battery power chord longer1
longer power chord
built-in spot light system1
built-in spot light system
bulky remote1
bulky remote
cable longer1
cable longer
carry horizontally1
carry horizontally
clean between stove counter1
clean between stove counter
clean out nose hole1
clean out nose hole

Shulex VOC is an AI-powered platform that helps companies gain valuable customer insights from Amazon review analysis. It works by providing users with core capabilities such as customer profiles, sentiment analysis, buyers motivation and customer expectations. This enables businesses to tap into the power of voice of customer, utilizing AI modeling for a comprehensive view of customer experience, product research & selection as well as optimizing quality and reputation. The insights gleaned from this data can then be implemented to foster a healthy relationship between customers and brand.


Amazon Reviews

Worked greatAug. 2021
Worked right out of the box!
Description is deceiving! Ordered this product only assuming it was as advertised! Transmitter & receiver! Not the case! Very disappointed I lost work over this “typo” when only the receiver arrived.
I had the wireless DMX controller RockForce W2 but wanted something i can hookup to my ONXY laptop and this was a perfect solution to use with my ARTnet device giving DMX output and make rockville lights work.
Great!Nov. 2018
Exactly what I needed! We are doing a weekly event in a rented place, so laying cables permanently is not possible. This worked just as expected. I'm having 6 moving heads, 6 Wash lights and a hazer all chained up in one tree. I plugged one receiver in the first light and the transmitter in my chauvet 512DMX controller which is sitting with me now in the very back. There is no delay and no cutting out. This is such a help improving light experience.
Igor A.
exelenteSept. 2018
funciona exelentemente y sin retardos ,muy confiable .
Does not work, dead out of box, only one worked, and it was a receiver. definitely not a good buy. contacted customer care and nobody seems to care to help fix this issue ive gotten NO RESPONSE
they workMay 2019
definitely easier to use than stringing a couple of hundred feet of cable. while these are pretty much the same size as a dmx connector, just a little longer, i have two concerns: 1) the antenna assembly seems a bit on the fragile side and 2) the power connect that plugs into the shell is *VERY* small. with those caveats, i'm probably going to purchase three or four additional receivers to help cut down even further on cable runs.
These wireless DMX cables are some of the coolest things I've ever used. No more 100' cables awkwardly running inside the wall, up the ceiling, and down the other wall. These work perfectly right out of the box and I've never had an issue with them. They sync up automatically and give you the freedom of choosing multiple channels based on different colors. So easy! Great product.
Works well with my analog controller (OBEY70) and is very responsive. I had to 'sync' the Tx and Rx, as they were on different channels out of the box (check the color LEDs on each before complaining of 'no connect' issues). I run 1 less LONG cable to my Light stand - (My use: controller, transmitter, receiver, fixture 'A' then connect all others with proper DMX cables and a terminator at the end of my chain)
Don't buy.Mar. 2018
Horrible. Did not work. I have used many other wireless DMX before and this one does not measure up. Made sure correct channels were synced, it shows transmitting and recieving but zero connection and none of the lights register a DMX signal. Don't waste time or money.

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