Macaroni & Cheese product research and customer review analysis

In today's rapidly growing and highly competitive e-commerce industry, it is becoming increasingly important for sellers to effectively select products, improve customer experience, and ultimately be able to increase their market sales and strengthen their brand. Amazon review analysis and consumer research can provide key insights into customer sentiment, preferences and behaviors that can help sellers make informed decisions on product selection and marketing strategies. By utilizing tools such as sentiment analysis, voice of customer, feedback analysis, product research, audience research, competitor analysis and Amazon ratings & reviews data to gain a better understanding of the customer base it becomes possible to create more targeted campaigns that meet customer needs and drive customer satisfaction.

Total ASIN: 14
Top 1
Top 2
Top 3
Top 4
Average Ratings
Total Reviews
This insight is based on the data from the best seller products. The top 5 of them are:
Kraft Original Macaroni & Cheese Dinner with Cauliflower Added to the Pasta (5.5 oz Box)
Velveeta Shells & Cheese Mini Shell Pasta & Cheese Sauce Meal (10.1 oz Box) (Pack of 5)
Kraft Original Easy Microwavable Macaroni and Cheese Cups (4 ct Pack, 2.05 oz Cups)
Kraft Deluxe White Cheddar & Garlic & Herbs Macaroni & Cheese Dinner, Thanksgiving And Christmas Dinner (11.9 Oz Box)
Velveeta Original Easy Mac Shells and Cheese, 2.39 Ounce (Pack of 4)

Sales, a key metric of costs and profits for any business, is the most intuitive and accessible data. With established social media platforms and advertising channels providing detailed insight in regards to website traffic, understanding consumer sentiment--i.e., volume--is one of the more challenging areas to analyze. Volume refers how people express their opinions on our brand's products/services/marketing efforts via various touchpoints; these voices come together as an aggregate that can tell us what consumers need or expect from us – why consumers make purchases with us over others.

Based on the data provided, it appears that the Macaroni & Cheese product on Amazon has a high number of reviews (9320), but the average rating is not available (NaN). This could be due to a variety of reasons, such as the product being relatively new or not having enough reviews to generate an average rating. Without an average rating, it is difficult to determine the level of customer satisfaction with the product. However, the high number of reviews suggests that the product is popular among customers. It is possible that customers are satisfied with the product, but without an average rating, it is impossible to say for sure. If you are considering purchasing this Macaroni & Cheese product on Amazon, it is important to read through the reviews carefully to get a sense of what customers are saying about the product. Look for patterns in the reviews, such as common complaints or praises, to help you make an informed decision. Additionally, it may be helpful to reach out to the seller or manufacturer to ask for more information about the product, such as the ingredients or cooking instructions. This can help you determine if the product is right for you and your needs.

Target your customers through customer profile

Voice of customer analysis and audience research are key elements when targeting customers through customer profile. By leveraging Amazon review analysis and other data sources, sellers can gain insights into their customers preferences and behaviors, which can be used to craft targeted solutions and develop a successful product profile. Additionally, this data can also be used to create more effective campaigns that attract the right customers and boost sales.

Customer Profile
The consumer group most commonly mentioned is kid, the most commonly moment of use is everyday, the most common location is microwave, the most common behavior is snack . By focusing on these key consumer characteristics, it is possible to identify pain points associated with consumer usage scenarios.
X-axis:topic. Y-axis:mentions. Red:reviews of 1-3 stars. Green:reviews of 4-5 stars

Based on the data provided, it seems that the customer profile for this product is likely families with children, as "kid" is the most frequently mentioned user and "snack" and "lunch" are the top two usages. Additionally, the product is commonly used in the microwave, suggesting that convenience is a key factor for these customers. To further appeal to this customer profile, the brand could consider offering more kid-friendly flavors or packaging options, as well as emphasizing the convenience and ease of preparation in their marketing materials. They could also consider partnering with grocery stores to offer in-store promotions or samples to attract families while they are shopping. Overall, the data suggests that this product is most popular among busy families looking for a quick and easy meal or snack option for their children. By tailoring their marketing and product offerings to this demographic, the brand could potentially increase their sales and customer loyalty.

Ship products your customers love through sentiment analysis

Through sentiment analysis, businesses can uncover consumer dissatisfaction with products, automatically decompose NR and PR, and present product quality issues, packaging suggestions, marketing loopholes, and inadequate service in a digitalized format. By finding problems in VOC and combining them with a set of quality problem solving processes (CTQs), businesses can form a closed loop from problem to action, thereby achieving continuous iteration and optimization of product quality. In addition, analyzing customer emotion data can help companies foresee emerging trends ahead of competitors and tailor their products to meet customers' needs.

Customer Sentiment
The top 5 negative reviews are noodle, cheese, pasta, portion, shell. The most mentioned elements about noodle are hard(1.13%), small(0.75%).
The top 5 positive reviews are taste, flavor, meal, mac and cheese, cheese. The most mentioned elements about taste are good(19.82%), tasty(0.79%).
decent enough0.10%
mac and cheese4.34%
Product pros and cons based on Amazon reviews. Consumers' sentiments which represent their opinions are identified using AI.

Based on the data provided, it seems that the top con aspect mentioned most frequently in the Macaroni & Cheese category is "noodle," accounting for 9.43% of the mentions. Additionally, the top five cons of vacuum are "noodle," "cheese," "pasta," "portion," and "shell." On the other hand, the top pro aspect mentioned most frequently is "taste," accounting for 21.79% of the mentions. From this information, we can conclude that the main drawback of Macaroni & Cheese products is related to the quality or characteristics of the noodles. It appears that customers have concerns about the type of noodle used, as well as the cheese, pasta, portion size, and shell. On the positive side, the taste is highly appreciated by consumers. To improve product development and selection in this category, it would be beneficial to address the cons mentioned. Consider using higher-quality noodles that are more appealing to customers. Additionally, pay attention to the cheese used, ensuring it meets the expectations of consumers. It may also be helpful to offer a variety of portion sizes to cater to different preferences. Lastly, consider the shape and texture of the pasta, as well as the overall flavor profile, to enhance the overall experience. By addressing these cons and focusing on maintaining the excellent taste, Macaroni & Cheese products can be further improved and better meet the expectations of customers.

Make the smartest sales decisions through Buyers Motivation

Making the smartest sales decisions requires understanding and responding to the voice of customer. This can be achieved by leveraging buyer motivation data, conducting competitor analysis, and engaging in thorough product research. Companies should seek to understand customer needs and preferences through surveys and feedback, analyze data from past purchases, and track market trends in order to develop effective pricing strategies. Additionally, businesses must focus on providing value to customers through competitive prices, relevant discounts, quality products, convenient services, and superior customer service. By taking into account buyer motivation and focusing on delivering value, businesses can make informed decisions that will lead to long-term success.

Buyers Motivation
Gain insight into the judgment of consumers (Top 5) when making purchase decisions, and optimize marketing strategies in a targeted manner.

Based on the data provided, it seems that customers are primarily motivated to buy Macaroni & Cheese based on price, brand reputation, and product description. However, the product description stands out as the top feature influencing their purchasing decision. There could be several reasons why the product description is the most important factor for buyers in this category. Firstly, Macaroni & Cheese is a widely available product, and customers may be looking for specific details about the ingredients, cooking instructions, or any unique features that differentiate one brand from another. A well-written and informative product description can help customers make an informed choice. To optimize Amazon listings based on this data, here are a few suggestions: 1. Highlight key product features: Ensure that the product description clearly highlights the unique selling points of the Macaroni & Cheese, such as the quality of ingredients, any special flavors, or dietary considerations (e.g., gluten-free, organic). 2. Provide cooking instructions: Many customers may be looking for convenience and ease of preparation. Including clear and concise cooking instructions in the product description can help customers understand how to prepare the Macaroni & Cheese. 3. Use persuasive language: Craft the product description in a way that appeals to customers' emotions and desires. Highlight the delicious taste, creamy texture, or any other desirable qualities that make the Macaroni & Cheese stand out. 4. Include customer reviews: Incorporate positive customer reviews in the product description to build trust and credibility. Customers often rely on the experiences of others when making purchasing decisions. 5. Optimize for search: Use relevant keywords in the product description to improve visibility in search results. Consider what terms customers might use when searching for Macaroni & Cheese and incorporate them naturally into the description. By focusing on these optimization strategies, sellers can enhance the product description to better meet the needs and expectations of customers, ultimately increasing the likelihood of purchase.

Understand customers need for prioritizing what to build next

Companies should prioritize what to build next by understanding their customers' needs. Amazon review analysis can help businesses better understand customer sentiment, while product research and competitor analysis can give insights into current and upcoming trends in the market. Moreover, customer expectations should be taken into account when developing new products or features. Ultimately, prioritizing what to build next based on an in-depth understanding of customer needs will enable a company to develop successful products that maintain customer satisfaction and loyalty.

Customer Expectations
By understanding the specific reasons, manufacturers and retailers can develop products and marketing strategies that effectively address these needs and wants.
TopicMentionsReview Snippets
large portion size8
portion large
portion size big
portion size large
portion big
portion size tad big
more cheese7
more cheese
more cheese taste
more velveeta cheese
more cheese flavor
large size4
big size
large in size
large size
taste good
taste how
big box3
big box
more sauce3
more sauce
tad more sauce
expiration date3
expiration date
not long expiration date

Analysis of Customer Expectations for Macaroni & Cheese: Based on the customer feedback, it is evident that there are three key expectations for Macaroni & Cheese: more cheese, large portion size, and affordability. These factors play a crucial role in shaping customer preferences and influencing their purchasing decisions. Let's delve deeper into each expectation: 1. More Cheese: Customers have expressed a strong desire for a rich and cheesy flavor in their Macaroni & Cheese. This indicates that sellers should prioritize using high-quality cheese and ensuring that the cheese-to-pasta ratio is generous. Experimenting with different types of cheese or offering customizable options could also be beneficial. 2. Large Portion Size: Customers value a substantial portion size when it comes to Macaroni & Cheese. This suggests that sellers should consider offering larger serving sizes to cater to customers who prefer a hearty meal. Providing options for both single servings and family-sized portions could help meet the diverse needs of customers. 3. Affordability: Price plays a significant role in customer expectations, with affordability being mentioned frequently. Sellers should focus on offering competitive pricing without compromising on quality. Exploring cost-effective ingredients or packaging options could help maintain an attractive price point for customers. Suggestions for Product Development Prioritization and Marketing Promotion Factors: 1. Cheese Varieties: Consider introducing variations of Macaroni & Cheese that feature different types of cheese, such as cheddar, mozzarella, or even gourmet options. This can cater to customers with diverse taste preferences and elevate the overall experience. 2. Portion Options: Offer a range of portion sizes, including single servings, family-sized packs, and catering options. This allows customers to choose according to their needs, whether they are dining alone or hosting a gathering. 3. Value Deals: Create promotional offers or value deals that combine Macaroni & Cheese with complementary items like garlic bread, salad, or beverages. This can attract customers looking for a complete meal package and provide them with added value for their money. 4. Marketing Communication: Emphasize the use of high-quality cheese, highlighting its richness and flavor in marketing campaigns. Showcase the portion sizes and affordability of your Macaroni & Cheese to appeal to customers seeking a satisfying and budget-friendly meal option. By addressing these customer expectations and incorporating the suggested product development and marketing strategies, sellers can enhance their offerings and better meet the needs of their target audience in the Macaroni & Cheese category.

Shulex VOC is an AI-powered platform that helps companies gain valuable customer insights from Amazon review analysis. It works by providing users with core capabilities such as customer profiles, sentiment analysis, buyers motivation and customer expectations. This enables businesses to tap into the power of voice of customer, utilizing AI modeling for a comprehensive view of customer experience, product research & selection as well as optimizing quality and reputation. The insights gleaned from this data can then be implemented to foster a healthy relationship between customers and brand.


Amazon Reviews

Five StarsSept. 2014
as described
This is not so much about the quality of the product. Most people love it or hate kids love it. However, and I may be wrong here, but if this is a standard sized box they sell for at or around 65 cents a box at our local store...that would make the cost of 24 boxes $ even with free shipping I wouldn't come out ahead.
We have enjoyed Kraft macaroni & cheese for over 20 years. However, we are going organic to avoid processed foods & have switched to We are also eliminating microwave foods after learning the microwave kills most of the nutrition.
Five StarsJul. 2014
great price!
Four StarsJul. 2014
Kraft is overpriced.
What do you say about america's favorite, that they don't already know, kids love it, dads love it, moms love it, and all those teens and young adults you wish would settle down love it... what can I say ?
Couldn't beat the price. This is classic Kraft - great quality.
We go through a few of these each month. Everything from plain old mac and cheese to cheeseburger mac, to tuna mac, to chicken mac, to pasta salad, to a half a dozen other Italian-esque dishes. It's the base for a lot of different flavors/meals! I often cook for my extended family and this is one that's always in our pantry. Pizza mac, one of my creations, is a huge hit! If you want the absolute best mac and cheese, mix two boxes of this with a plain box of Hamburger Helper Ultimate Cheeseburger Macaroni. No hamburger, just the boxed mix. It's gourmet mac and cheese that keeps folks coming back!
exactly what you expect at a better price bought in bulk. only buy kraft
This has been a favorite at our house for years now. It is quickly prepared, tastes pretty good for a ready mixed box product and if you have some left over you can put it in the fridge and it is even better the next day. Now this is not to say that I prefer this stuff to the home-made variety and the different varieties of that variety my wife, there is no comparison truth be told, but over the years, raising a family, raising grand children and odd and long working hours have not always allowed my wife and I to cook scratch meals all of the time. This product fills in the gaps quite nicely. It makes a great side dish for many, many meals. We always have several boxes of it on hand for those busy days and our four grandsons are perfectly capable of cooking this stuff their selves. Sometimes they will be in our house either all night or most of the night when they are home from school and the four will cook three or four boxes of this mac and cheese at once for a "snack." They are great about cleaning up their own messes so this is fine with us. The price here, if you get free shipping, is quite competitive and can only be bested (where we live) when it is on sale or when we make our monthly trip to the local military installation and shop at the commissary (We are retired military). Even then, the price is not all that much different. We have tried other brands form time to time and while they are pretty good for the most part, they simply do not taste like this particular product does. This is a good product, it has an excellent self-life so we are able to stock up on it and as a matter of fact we have a goodly bunch of it in our "emergency food supply" we keep incase of power outages or being snowed in. (You can cook it quite well on the top of the wood heated stove we found). I like this product and must admit that I have to have a fix of it myself from time to time...snacks and all that you know. Don Blankenship The Ozarks

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