Mackerel product research and customer review analysis

In today's rapidly growing and highly competitive e-commerce industry, it is becoming increasingly important for sellers to effectively select products, improve customer experience, and ultimately be able to increase their market sales and strengthen their brand. Amazon review analysis and consumer research can provide key insights into customer sentiment, preferences and behaviors that can help sellers make informed decisions on product selection and marketing strategies. By utilizing tools such as sentiment analysis, voice of customer, feedback analysis, product research, audience research, competitor analysis and Amazon ratings & reviews data to gain a better understanding of the customer base it becomes possible to create more targeted campaigns that meet customer needs and drive customer satisfaction.

Total ASIN: 11
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Average Ratings
Total Reviews
This insight is based on the data from the best seller products. The top 5 of them are:

Sales, a key metric of costs and profits for any business, is the most intuitive and accessible data. With established social media platforms and advertising channels providing detailed insight in regards to website traffic, understanding consumer sentiment--i.e., volume--is one of the more challenging areas to analyze. Volume refers how people express their opinions on our brand's products/services/marketing efforts via various touchpoints; these voices come together as an aggregate that can tell us what consumers need or expect from us – why consumers make purchases with us over others.

Based on the data provided, it seems that the Amazon BSR product in the Mackerel category has a high level of customer satisfaction. With an average rating of 4.46 out of 5 and a total of 1512 reviews, it suggests that customers are generally happy with the product. However, it's important to note that there may be some outliers or biases in the reviews, so it's always a good idea to read through them carefully and consider the overall trend rather than just individual ratings. If you're considering purchasing this product, it's a good idea to read through the reviews and see if there are any common issues or concerns that customers have raised. Additionally, you may want to compare this product to others in the same category to see if there are any notable differences in terms of price, quality, or features. Overall, it seems that this Amazon BSR product in the Mackerel category has a high level of customer satisfaction, but it's always a good idea to do your research and read through reviews before making a purchase.

Target your customers through customer profile

Voice of customer analysis and audience research are key elements when targeting customers through customer profile. By leveraging Amazon review analysis and other data sources, sellers can gain insights into their customers preferences and behaviors, which can be used to craft targeted solutions and develop a successful product profile. Additionally, this data can also be used to create more effective campaigns that attract the right customers and boost sales.

Customer Profile
The consumer group most commonly mentioned is dog, the most commonly moment of use is everyday, the most common location is grocery store, the most common behavior is lunch . By focusing on these key consumer characteristics, it is possible to identify pain points associated with consumer usage scenarios.
X-axis:topic. Y-axis:mentions. Red:reviews of 1-3 stars. Green:reviews of 4-5 stars

Based on the data provided, it is evident that the top three mentioned users are dog, husband, and cat, with dog being the most frequently mentioned. This suggests that the product, which falls under the category of Mackerel, is popular among pet owners, particularly those who have dogs. It is worth noting that the husband and cat also received a significant number of mentions, indicating a broader appeal to households with different types of pets. When it comes to the places where this product is commonly used, the top three mentions include the grocery store, grocery, and pantry. This suggests that customers are likely to purchase this product from a retail store, such as a grocery store, and store it in their pantry for later use. This information can be valuable for marketing and distribution strategies, as it highlights the importance of having a strong presence in grocery stores and ensuring availability in the pantry section. In terms of usage, the product is primarily associated with lunch and snack. This indicates that customers are incorporating it into their meals, either as a main component of their lunch or as a convenient snack option. This insight can be utilized to develop targeted marketing campaigns that emphasize the product's versatility and suitability for both mealtime and snacking occasions. Based on this analysis, the customer profile for this product can be described as pet owners, particularly those with dogs, who prioritize convenience and quality when it comes to their pets' meals. They are likely to be health-conscious individuals who value the nutritional benefits of incorporating Mackerel into their pets' diets. Additionally, they are likely to be busy individuals who appreciate the convenience of having a readily available product that can be used for both lunch and snack purposes. To further cater to this customer profile, it would be beneficial to highlight the product's nutritional value, convenience, and versatility in marketing materials. Additionally, exploring partnerships with pet-related influencers or organizations could help reach a wider audience of pet owners. Providing recipe ideas and meal plans that incorporate the product could also be a valuable resource for customers looking to enhance their pets' diets.

Ship products your customers love through sentiment analysis

Through sentiment analysis, businesses can uncover consumer dissatisfaction with products, automatically decompose NR and PR, and present product quality issues, packaging suggestions, marketing loopholes, and inadequate service in a digitalized format. By finding problems in VOC and combining them with a set of quality problem solving processes (CTQs), businesses can form a closed loop from problem to action, thereby achieving continuous iteration and optimization of product quality. In addition, analyzing customer emotion data can help companies foresee emerging trends ahead of competitors and tailor their products to meet customers' needs.

Customer Sentiment
The top 5 negative reviews are sardine, product, fish, lemon flavor, filet. The most mentioned elements about sardine are dry(4.23%), big(2.82%).
The top 5 positive reviews are flavor, taste, mackerel, fish, sardine. The most mentioned elements about flavor are good(9.54%), rich(4.31%).
dark meat1.41%
lemon flavor4.23%
like like0.92%
Product pros and cons based on Amazon reviews. Consumers' sentiments which represent their opinions are identified using AI.

Based on the data provided, it seems that the category being analyzed is Mackerel. The top con aspect mentioned most frequently is sardine, accounting for 16.90% of the cons mentioned. The top five cons of the vacuum-packed mackerel are sardine, product, fish, lemon flavor, and filet. On the other hand, the top pro aspect mentioned most frequently is flavor, accounting for 18.77% of the pros mentioned. From this data, we can conclude that the flavor of mackerel is generally well-received, as it is the most commonly mentioned positive aspect. However, there are several cons associated with this category. The most frequently mentioned cons are related to sardine, product quality, fish, lemon flavor, and filet. It's important to note that the mention of sardine as both a pro and a con aspect might indicate some confusion or mixed opinions among consumers. To improve product development and selection, it would be beneficial to address the cons mentioned. Firstly, it may be worth investigating the concerns related to sardine, as it appears to be a significant factor in both positive and negative aspects. Understanding why it is mentioned as a con could help in refining the product or addressing any potential issues. Additionally, improving product quality and addressing any concerns related to fish, lemon flavor, and filet could enhance the overall customer experience. Furthermore, it would be valuable to gather more specific feedback from consumers to gain a deeper understanding of their preferences and expectations. This could be done through surveys, focus groups, or online reviews. By actively listening to customer feedback and incorporating their suggestions, it becomes possible to develop and select mackerel products that align better with consumer preferences and expectations.

Make the smartest sales decisions through Buyers Motivation

Making the smartest sales decisions requires understanding and responding to the voice of customer. This can be achieved by leveraging buyer motivation data, conducting competitor analysis, and engaging in thorough product research. Companies should seek to understand customer needs and preferences through surveys and feedback, analyze data from past purchases, and track market trends in order to develop effective pricing strategies. Additionally, businesses must focus on providing value to customers through competitive prices, relevant discounts, quality products, convenient services, and superior customer service. By taking into account buyer motivation and focusing on delivering value, businesses can make informed decisions that will lead to long-term success.

Buyers Motivation
Gain insight into the judgment of consumers (Top 5) when making purchase decisions, and optimize marketing strategies in a targeted manner.
low sodium2
can mackerel1
easy to open with the flexible foil lid rather than the traditional hard top pull tab1

Based on the data provided, it seems that customers primarily buy this product due to its product description, followed by price and brand reputation. The product description being the top feature suggests that customers are highly influenced by the information provided about the product, such as its features, benefits, and usage instructions. Some possible reasons why the product description is the top feature could be that customers want to ensure they are purchasing the right type of mackerel, understand its quality, and know how it can be used in various recipes. A well-written and detailed product description can help customers make informed decisions and feel confident about their purchase. Based on this information, some suggestions for Amazon listing optimization could include: 1. Enhance the product description: Ensure that the product description is comprehensive, accurate, and highlights the unique selling points of the mackerel. Include information about its taste, texture, nutritional value, and any certifications it may have. 2. Use high-quality images: Include clear and appealing images of the mackerel to give customers a visual representation of the product. Show different angles, packaging, and any additional features that may be relevant. 3. Highlight customer reviews: Incorporate positive customer reviews that specifically mention the product description. This can help build trust and credibility among potential buyers. 4. Optimize pricing strategy: While price is not the top motivator, it is still a significant factor for customers. Ensure that the price is competitive and aligns with the perceived value of the product. 5. Leverage brand reputation: If the brand has a positive reputation, emphasize it in the listing. Mention any awards, certifications, or accolades that the brand has received to instill confidence in potential buyers. Remember, these suggestions are based on the provided data, and it's always important to continuously monitor customer feedback and adapt your listing optimization strategies accordingly.

Understand customers need for prioritizing what to build next

Companies should prioritize what to build next by understanding their customers' needs. Amazon review analysis can help businesses better understand customer sentiment, while product research and competitor analysis can give insights into current and upcoming trends in the market. Moreover, customer expectations should be taken into account when developing new products or features. Ultimately, prioritizing what to build next based on an in-depth understanding of customer needs will enable a company to develop successful products that maintain customer satisfaction and loyalty.

Customer Expectations
By understanding the specific reasons, manufacturers and retailers can develop products and marketing strategies that effectively address these needs and wants.
TopicMentionsReview Snippets
bone last3
big can2
can big
pack in water2
pack in water
avoid quantity control issue1
avoid quantity control issue
back in stock1
in stock
canned fish1
canned fish
cheap per can1
cheap per can
consistently specify mercury content limit or type1
consistently specify mercury content limit or type

Analysis of Customer Expectations for Mackerel Category: Based on the customer mentions, it seems that customers have certain expectations when it comes to Mackerel products. The three most frequently mentioned expectations are "bone last," "big can," and "cat." Let's delve into each of these expectations and provide some suggestions for product development prioritization and marketing promotion factors. 1. Bone Last: Customers seem to prefer Mackerel products that are boneless or have minimal bones. This expectation likely stems from the convenience and ease of consumption. To meet this expectation, sellers should prioritize offering boneless Mackerel options or invest in processes that effectively remove bones from the product. Emphasize the boneless feature in product descriptions and packaging to attract customers who value this aspect. 2. Big Can: The mention of "big can" suggests that customers desire larger-sized Mackerel cans. This expectation could be driven by the desire for value for money or the need to cater to larger households. Sellers should consider offering Mackerel products in larger can sizes to meet this expectation. By providing bigger cans, you can appeal to customers who prefer to buy in bulk or those who have larger families to feed. 3. Cat: The mention of "cat" indicates that customers may be purchasing Mackerel products for their feline companions. This expectation suggests an opportunity for sellers to cater specifically to cat owners. Consider developing Mackerel products that are specifically marketed as cat food or include information on the packaging about its suitability for cats. Collaborating with pet stores or veterinarians for promotion could also help target this specific customer segment. Suggestions for Product Development Prioritization and Marketing Promotion Factors: 1. Boneless Variants: Prioritize the development of boneless Mackerel products or invest in efficient bone removal processes. Highlight the boneless feature in product descriptions and packaging to attract customers who value convenience and ease of consumption. 2. Larger Can Sizes: Consider offering Mackerel products in larger can sizes to cater to customers who prefer to buy in bulk or have larger households. Promote the value for money aspect of these larger cans to attract customers seeking cost-effective options. 3. Cat-Friendly Marketing: Develop Mackerel products specifically marketed as cat food or suitable for feline consumption. Include information on packaging about its suitability for cats. Collaborate with pet stores or veterinarians to promote these products to cat owners. By addressing these customer expectations and incorporating them into product development and marketing strategies, sellers can better meet the needs and preferences of their target audience in the Mackerel category.

Shulex VOC is an AI-powered platform that helps companies gain valuable customer insights from Amazon review analysis. It works by providing users with core capabilities such as customer profiles, sentiment analysis, buyers motivation and customer expectations. This enables businesses to tap into the power of voice of customer, utilizing AI modeling for a comprehensive view of customer experience, product research & selection as well as optimizing quality and reputation. The insights gleaned from this data can then be implemented to foster a healthy relationship between customers and brand.


Amazon Reviews

Mikey Reno
Super delicious and so convenient
Not fishy in taste, better if you add white onions and, a splash of lime or lemon juice
Russ W
I have had several cans and I am very pleased! Excellent quality. I will be getting more for sure.
This is my second order. There are 2 large skinless pieces in the can filled with olive oil and Mckerel oil . Good to eat with bread for breakfast.
Looks good, tastes good (especially with mustard), and assists with cholesterol control for a healthy cardiovascular system.
I've enjoyed eating a large variety of mackerel, herring, and sardines for a few decades now including several great ones from Amazon. I fell prey to the Safe Catch marketing and got a 12-pack of their mackerel, and it's some of the worst canned fish I've had. The fish is compacted into one lump rather than individual fish like all other brands, it's soft and mealy rather than firm and flakey, the smell and taste are strongly fishy in an unfresh way (not the good pungency from quality canned fish), and the "olive oil" is nothing more than a watery runny liquid with way too much salt added. Tried a 2nd can today to give them a fair chance and I'm done. Since Amazon refuses to stand by this product (no returns allowed) they are going into the garbage.
L. Parker
This is a good quality brand of mackerel. The flavor is pleasing - tasty and mild. Not fishy at all. Generous quantity. I will continue to buy this and would recommend it to anyone who likes mackerel.
Got this a week ago after trying out some canned sardines and wow it's a night and day difference. This stuff is delicious and actually has great texture. I may be a bit biased since I enjoy the taste of mackerel. Been using this for my keto diet since it hits all the right notes of high fat (healthy fats) and average protein. Also no carbs. I just toss it in a bowl of frozen veggies, microwave for like a minute and a half and boom, perfect keto meal.
Tasty.Oct. 2021
So. Damn. Tasty.
Lynn Bradshaw
Love itSept. 2022
First experience eating mackerel

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