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Macrame & Knotting product research and customer review analysis

In today's rapidly growing and highly competitive e-commerce industry, it is becoming increasingly important for sellers to effectively select products, improve customer experience, and ultimately be able to increase their market sales and strengthen their brand. Amazon review analysis and consumer research can provide key insights into customer sentiment, preferences and behaviors that can help sellers make informed decisions on product selection and marketing strategies. By utilizing tools such as sentiment analysis, voice of customer, feedback analysis, product research, audience research, competitor analysis and Amazon ratings & reviews data to gain a better understanding of the customer base it becomes possible to create more targeted campaigns that meet customer needs and drive customer satisfaction.

Total ASIN: 12
Top 1
Top 2
Top 3
Top 4
Average Ratings
Total Reviews
This insight is based on the data from the best seller products. The top 5 of them are:
Macrame Cotton Cord, 4 Ply Twisted Macrame Yarn, Natural Cotton Cord Perfect Macrame Supplies for Macrame Plant Hangers DIY Crafts (3mm*109yards, Light Brown)
Nook Theory 3mm Macrame Cord 220 Yards - 4mm 5mm Soft Macrame Rope Perfect for Knots - Macrame Supplies for Wall Hangers & Boho Decorations - Cotton Rope - Macrame String (Marlin Blue, 3mm)
NOANTA Beige Macrame Cord 4mm x 109yards, Colored Macrame Rope, Cotton Rope Macrame Yarn, Colorful Cotton Craft Cord for Wall Hanging, Plant Hangers, Crafts, Knitting
flipped 100% Natural Macrame Cotton Cord,3mm x109 Yard Twine String Cord Colored Cotton Rope Craft Cord for DIY Crafts Knitting Plant Hangers Christmas Wedding Décor (Lemon Yellow, 3mm*109yards)
Black Macrame Cord 4mm x 150yards, Colored Macrame Rope, 3 Strand Twisted Cotton Rope Macrame Yarn, Colorful Cotton Craft Cord for Wall Hanging, Plant Hangers, Crafts

Sales, a key metric of costs and profits for any business, is the most intuitive and accessible data. With established social media platforms and advertising channels providing detailed insight in regards to website traffic, understanding consumer sentiment--i.e., volume--is one of the more challenging areas to analyze. Volume refers how people express their opinions on our brand's products/services/marketing efforts via various touchpoints; these voices come together as an aggregate that can tell us what consumers need or expect from us – why consumers make purchases with us over others.

Based on the data provided, it appears that the Macrame & Knotting product on Amazon has a high level of customer satisfaction. With an average rating of 4.68 out of 5 and a total of 3161 reviews, it suggests that customers are generally happy with the product. As an AI language model, I would advise that it is important to continue to monitor customer feedback and address any issues that arise promptly. It is also important to continue to provide high-quality products and excellent customer service to maintain this level of satisfaction. Additionally, it may be helpful to encourage customers to leave reviews and provide feedback to help improve the product and overall customer experience.

Target your customers through customer profile

Voice of customer analysis and audience research are key elements when targeting customers through customer profile. By leveraging Amazon review analysis and other data sources, sellers can gain insights into their customers preferences and behaviors, which can be used to craft targeted solutions and develop a successful product profile. Additionally, this data can also be used to create more effective campaigns that attract the right customers and boost sales.

Customer Profile
The consumer group most commonly mentioned is daughter, the most commonly moment of use is christmas, the most common location is house, the most common behavior is macrame project . By focusing on these key consumer characteristics, it is possible to identify pain points associated with consumer usage scenarios.
X-axis:topic. Y-axis:mentions. Red:reviews of 1-3 stars. Green:reviews of 4-5 stars

Based on the data provided, it seems that the majority of users who mention this product are daughters, followed by friends and mothers. This suggests that the product may be popular among younger women who are interested in macrame and knotting. In terms of where the product is used, the top location is the house, which is not surprising given that macrame is often a hobby that is done at home. Hobby Lobby and the basement are also popular locations, which suggests that users may be purchasing the product specifically for their macrame projects. Speaking of macrame projects, it is clear that this is the primary usage of the product, with over 130 mentions. This indicates that the product is likely marketed towards people who are interested in macrame and knotting, and who are looking for high-quality materials to use in their projects. Based on this data, it is likely that the customer profile for this product is a young woman who is interested in macrame and knotting as a hobby. She may be purchasing the product for herself or as a gift for a friend or family member who shares her interests. To appeal to this customer profile, the product should be marketed as high-quality and suitable for a variety of macrame projects. Additionally, the marketing should be targeted towards younger women who are interested in crafts and DIY projects.

Ship products your customers love through sentiment analysis

Through sentiment analysis, businesses can uncover consumer dissatisfaction with products, automatically decompose NR and PR, and present product quality issues, packaging suggestions, marketing loopholes, and inadequate service in a digitalized format. By finding problems in VOC and combining them with a set of quality problem solving processes (CTQs), businesses can form a closed loop from problem to action, thereby achieving continuous iteration and optimization of product quality. In addition, analyzing customer emotion data can help companies foresee emerging trends ahead of competitors and tailor their products to meet customers' needs.

Customer Sentiment
The top 5 negative reviews are cord, color, product, end, rope. The most mentioned elements about cord are slim(4.49%), start to fray(2.86%).
The top 5 positive reviews are color, cord, cording, quality, rope. The most mentioned elements about color are good(14.93%), look good(4.39%).
start to fray2.86%
bad quality2.04%
not 3mm1.63%
look good4.39%
Product pros and cons based on Amazon reviews. Consumers' sentiments which represent their opinions are identified using AI.

Based on the data provided, it seems that the most commonly mentioned con aspect in the Macrame & Knotting category is the cord, accounting for 31.43% of the mentions. Additionally, the top five cons mentioned for vacuum are cord, color, product, end, and rope. On the other hand, the top pro aspect mentioned most is color, accounting for 29.74% of the mentions. The top five cons of the tip are color, cord, cording, quality, and rope. Based on this information, we can conclude that the cord is a significant concern for customers in the Macrame & Knotting category. It appears to be a common issue across different products, including vacuums and tips. Color, on the other hand, is mentioned as a pro aspect, indicating that customers appreciate a wide range of color options. To improve product development and selection in this category, it would be beneficial to address the cord-related concerns. This could involve developing cords that are more durable, tangle-free, or easier to work with. Additionally, since color is mentioned as a pro aspect, offering a diverse selection of colors could be a way to attract more customers. Overall, the sentiment analysis suggests that while there are some cons related to the cord and other factors like color and quality, there is also a positive aspect associated with color. By addressing the cons and leveraging the pro aspect, product developers and sellers can enhance the overall customer experience in the Macrame & Knotting category.

Make the smartest sales decisions through Buyers Motivation

Making the smartest sales decisions requires understanding and responding to the voice of customer. This can be achieved by leveraging buyer motivation data, conducting competitor analysis, and engaging in thorough product research. Companies should seek to understand customer needs and preferences through surveys and feedback, analyze data from past purchases, and track market trends in order to develop effective pricing strategies. Additionally, businesses must focus on providing value to customers through competitive prices, relevant discounts, quality products, convenient services, and superior customer service. By taking into account buyer motivation and focusing on delivering value, businesses can make informed decisions that will lead to long-term success.

Buyers Motivation
Gain insight into the judgment of consumers (Top 5) when making purchase decisions, and optimize marketing strategies in a targeted manner.
color selection1
cord length1
cord quality1

Based on the data provided, it seems that customers are primarily motivated to buy products in the Macrame & Knotting category based on the product description. This is likely because customers want to know exactly what they are purchasing and what they can expect from the product. Additionally, price is also a significant factor, as customers want to ensure they are getting a good value for their money. Finally, a small percentage of customers may be influenced by recommendations from friends. Given that product description is the top feature driving customer purchases, it is important for sellers to optimize their Amazon listings accordingly. Some suggestions for optimization might include: 1. Providing detailed and accurate product descriptions that highlight the unique features and benefits of the product. 2. Using high-quality images and videos to showcase the product and its uses. 3. Including customer reviews and ratings to build trust and credibility with potential buyers. 4. Offering competitive pricing and promotions to attract price-sensitive customers. 5. Encouraging satisfied customers to leave reviews and share their experiences with others. By focusing on these optimization strategies, sellers can increase their visibility and appeal to customers in the Macrame & Knotting category, ultimately driving more sales and revenue.

Understand customers need for prioritizing what to build next

Companies should prioritize what to build next by understanding their customers' needs. Amazon review analysis can help businesses better understand customer sentiment, while product research and competitor analysis can give insights into current and upcoming trends in the market. Moreover, customer expectations should be taken into account when developing new products or features. Ultimately, prioritizing what to build next based on an in-depth understanding of customer needs will enable a company to develop successful products that maintain customer satisfaction and loyalty.

Customer Expectations
By understanding the specific reasons, manufacturers and retailers can develop products and marketing strategies that effectively address these needs and wants.
TopicMentionsReview Snippets
more color6
more color
big spool3
big spool
more white3
cord not like
large size2
large size
macrame cord2
macrame cord
picture help thickness2
picture help thickness

Based on the information provided, it is unclear what specific customer expectations are for the Macrame & Knotting category. However, as a general analysis, customers who are interested in this category may be looking for high-quality materials, unique designs, and clear instructions for creating their own macrame and knotting projects. To meet these expectations, sellers in this category should prioritize product development by sourcing high-quality materials and creating unique designs that stand out from competitors. Additionally, providing clear and easy-to-follow instructions for customers can help build trust and loyalty. In terms of marketing promotion factors, sellers should focus on showcasing the quality and uniqueness of their products through visually appealing images and videos. Social media platforms such as Instagram and Pinterest can be effective for reaching potential customers in this category. Additionally, offering promotions or discounts to first-time customers can help incentivize them to try out your products. Overall, by prioritizing product development and effective marketing strategies, sellers in the Macrame & Knotting category can meet customer expectations and stand out in a competitive market.

Shulex VOC is an AI-powered platform that helps companies gain valuable customer insights from Amazon review analysis. It works by providing users with core capabilities such as customer profiles, sentiment analysis, buyers motivation and customer expectations. This enables businesses to tap into the power of voice of customer, utilizing AI modeling for a comprehensive view of customer experience, product research & selection as well as optimizing quality and reputation. The insights gleaned from this data can then be implemented to foster a healthy relationship between customers and brand.


Amazon Reviews

Cord is good quality and good colors. It is good to use for crocheting baskets. Photo is basket made with sage green cord. There is some variation in the size of the different colors, but all I ordered were at least 3mm. Prompt shipping and good customer service.
rugAug. 2022
good for a rug
High qualityDec. 2019
Very high-quality great color
Great qualityOct. 2020
Fast shipping and good quality
Tammie H.
NiceOct. 2022
Good quality, great price and soft.
CordJan. 2021
Good cord
Good quality but the colors are deceiving. “Light blue” is actually a mint color and the “light green,” which looks like a light teal in the product image is actually a very pretty sage color. They’re not at all what I was hoping for, but I’ll keep them and use them for a different project because they are lovely and good quality, just not the colors I was after.
DecentApr. 2021
Overall, a decent price for the amount you get. The only issue I had was that as I began to use it I noticed that some thread was dirty and there was a section of the cord that was tied together with tape. Disappointed in that but overall decent.
Great CordMar. 2022
Great Cord
Jennifer V.
Buena calidadDec. 2021

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