Main product research and customer review analysis

In today's rapidly growing and highly competitive e-commerce industry, it is becoming increasingly important for sellers to effectively select products, improve customer experience, and ultimately be able to increase their market sales and strengthen their brand. Amazon review analysis and consumer research can provide key insights into customer sentiment, preferences and behaviors that can help sellers make informed decisions on product selection and marketing strategies. By utilizing tools such as sentiment analysis, voice of customer, feedback analysis, product research, audience research, competitor analysis and Amazon ratings & reviews data to gain a better understanding of the customer base it becomes possible to create more targeted campaigns that meet customer needs and drive customer satisfaction.

Total ASIN: 10
Top 1
Top 2
Top 3
Top 4
Average Ratings
Total Reviews
This insight is based on the data from the best seller products. The top 5 of them are:
Dorman 635-518 Engine Rear Main Seal Cover Compatible with Select Models
Performance Tool W84019 Upper Rear Main Seal Remover/Inst
635-518 Rear Main Seal Kit 4.8 5.3 6.0 6.2 Fit For Chevy GMC 12633579 12639250
FEL-PRO BS 40634 Rear Main Seal Set
Ford Racing M-6701-B302 Rear Main Seal for 5.0L Engine

Sales, a key metric of costs and profits for any business, is the most intuitive and accessible data. With established social media platforms and advertising channels providing detailed insight in regards to website traffic, understanding consumer sentiment--i.e., volume--is one of the more challenging areas to analyze. Volume refers how people express their opinions on our brand's products/services/marketing efforts via various touchpoints; these voices come together as an aggregate that can tell us what consumers need or expect from us – why consumers make purchases with us over others.

Based on the provided data, it seems that the average rating for the product on Amazon is 4.49, which indicates a relatively high level of customer satisfaction. Additionally, with a total of 294 reviews, it suggests that there is a significant number of customers who have purchased and reviewed the product. The fact that the average rating is above 4 out of 5 suggests that the majority of customers are satisfied with their purchase. This indicates that the product is likely meeting or exceeding their expectations, as they have taken the time to leave positive reviews. Considering the high number of reviews, it is important to note that customer satisfaction is a crucial aspect of the product's success. The positive ratings and reviews indicate that customers are happy with their purchase, which can lead to increased sales and positive word-of-mouth recommendations. Based on this information, my advice would be to continue focusing on maintaining the high level of customer satisfaction. This can be achieved by consistently delivering a quality product, addressing any customer concerns or issues promptly, and actively seeking feedback to further improve the product. Additionally, it would be beneficial to encourage satisfied customers to leave reviews on Amazon, as positive reviews can help attract more potential buyers and increase the product's visibility. Overall, the data suggests that the product is performing well in terms of customer satisfaction. By continuing to prioritize customer happiness and leveraging positive reviews, the product has the potential to further succeed in its category on Amazon.

Target your customers through customer profile

Voice of customer analysis and audience research are key elements when targeting customers through customer profile. By leveraging Amazon review analysis and other data sources, sellers can gain insights into their customers preferences and behaviors, which can be used to craft targeted solutions and develop a successful product profile. Additionally, this data can also be used to create more effective campaigns that attract the right customers and boost sales.

Customer Profile
No Data
X-axis:topic. Y-axis:mentions. Red:reviews of 1-3 stars. Green:reviews of 4-5 stars

Based on the data provided, we can draw a few conclusions and make some suggestions about the customer profile. Firstly, in terms of users, the top three mentioned are "relative," "son," and "wives." This suggests that the product may have a broad appeal within families, with different members utilizing it for various purposes. Secondly, when it comes to the top three places to use the product, "car" is mentioned the most, followed by "Miata" and "truck." This indicates that the product is commonly used in vehicles, particularly in cars like the Miata and trucks. It could be inferred that the product is suitable for a wide range of vehicles, including both smaller and larger ones. Thirdly, the top two usages of the product are "clutch" and "adjust the angle." This implies that the product is likely related to vehicle mechanics or adjustments, specifically involving the clutch and angle adjustments. This information could be useful in understanding the specific needs and preferences of the customers. Based on these findings, we can suggest that the customer profile for this product is likely to be individuals who are interested in automotive maintenance and modifications. They may include family members, such as sons and wives, who are involved in the upkeep and customization of their vehicles. These customers are likely to own cars, with a particular interest in models like the Miata, as well as trucks. They may have a basic understanding of vehicle mechanics, specifically related to the clutch and angle adjustments. To cater to this customer profile, it would be beneficial to provide clear instructions and demonstrations on how to use the product for clutch-related tasks and angle adjustments. Additionally, marketing efforts could focus on highlighting the product's compatibility with various vehicle types, emphasizing its versatility and ease of use. Offering additional accessories or complementary products that enhance the customization or maintenance experience could also be a valuable strategy.

Ship products your customers love through sentiment analysis

Through sentiment analysis, businesses can uncover consumer dissatisfaction with products, automatically decompose NR and PR, and present product quality issues, packaging suggestions, marketing loopholes, and inadequate service in a digitalized format. By finding problems in VOC and combining them with a set of quality problem solving processes (CTQs), businesses can form a closed loop from problem to action, thereby achieving continuous iteration and optimization of product quality. In addition, analyzing customer emotion data can help companies foresee emerging trends ahead of competitors and tailor their products to meet customers' needs.

Customer Sentiment
The top 5 negative reviews are seal, tool, case, gear, adjustable gear mechanism. The most mentioned elements about seal are leak(4.17%), break off from the cam(2.08%).
The top 5 positive reviews are case, color, part, side, adjustment. The most mentioned elements about case are good look(8.33%), good quality(8.33%).
break off from the cam2.08%
instal backwards2.08%
is not strong enough to hold the liquid2.08%
not press in fully2.08%
adjustable gear mechanism2.08%
good look8.33%
good quality8.33%
look good2.78%
cover the entirety of the color portion of the phone2.78%
Product pros and cons based on Amazon reviews. Consumers' sentiments which represent their opinions are identified using AI.

Based on the data provided, it seems that the main category has both pros and cons. The top pro aspect mentioned most is the case, which suggests that customers appreciate a well-designed and functional case for their product. On the other hand, the top con aspect mentioned most is the seal, which indicates that customers may have issues with the seal of the product. Other cons mentioned include the tool, gear, adjustable gear mechanism, color, and adjustment. These cons suggest that customers may have issues with the functionality and design of the product. However, it's important to note that these cons are not mentioned as frequently as the top pro and con aspects. To improve product development and selection, it may be helpful to focus on improving the seal of the product, as this is the top con aspect mentioned most. Additionally, it may be beneficial to consider customer feedback regarding the tool, gear, adjustable gear mechanism, color, and adjustment to make improvements in these areas as well. Overall, the sentiment analysis suggests that the main category has both positive and negative aspects, and there is room for improvement in certain areas. By addressing customer concerns and feedback, product developers and selectors can create a more well-rounded and functional product that meets the needs and expectations of their customers.

Make the smartest sales decisions through Buyers Motivation

Making the smartest sales decisions requires understanding and responding to the voice of customer. This can be achieved by leveraging buyer motivation data, conducting competitor analysis, and engaging in thorough product research. Companies should seek to understand customer needs and preferences through surveys and feedback, analyze data from past purchases, and track market trends in order to develop effective pricing strategies. Additionally, businesses must focus on providing value to customers through competitive prices, relevant discounts, quality products, convenient services, and superior customer service. By taking into account buyer motivation and focusing on delivering value, businesses can make informed decisions that will lead to long-term success.

Buyers Motivation
Gain insight into the judgment of consumers (Top 5) when making purchase decisions, and optimize marketing strategies in a targeted manner.
No Data
No data

Based on the mentions of undefined, undefined, and undefined, it seems that customers are motivated to buy this product for various reasons. To draw a conclusion about buyer motivation for this category, we can assume that customers are looking for a product that offers specific features or benefits that are not clearly mentioned in the provided data. However, since the product description is mentioned as the top feature, it suggests that customers are primarily influenced by the information provided in the product description. This indicates that a well-written and informative product description is crucial for attracting and convincing potential buyers. To optimize the Amazon listing based on the given data, here are a few suggestions: 1. Highlight key features: Ensure that the product description clearly highlights the unique features and benefits of the product. This will help customers understand why it stands out from similar products in the market. 2. Use persuasive language: Craft the product description in a way that appeals to the target audience. Use persuasive language to emphasize the value and advantages of the product, making it more enticing for potential buyers. 3. Include customer reviews: Incorporate positive customer reviews and testimonials in the product description. This social proof can build trust and credibility, encouraging more customers to make a purchase. 4. Optimize keywords: Conduct keyword research to identify relevant and popular search terms related to the product. Incorporate these keywords naturally throughout the product description to improve its visibility in search results. 5. Provide clear and accurate information: Ensure that the product description provides all the necessary details about the product, such as dimensions, materials, and specifications. This helps customers make informed decisions and reduces the likelihood of returns or negative reviews. By implementing these optimization strategies, you can enhance the product's visibility, attract more potential buyers, and increase the chances of converting them into satisfied customers.

Understand customers need for prioritizing what to build next

Companies should prioritize what to build next by understanding their customers' needs. Amazon review analysis can help businesses better understand customer sentiment, while product research and competitor analysis can give insights into current and upcoming trends in the market. Moreover, customer expectations should be taken into account when developing new products or features. Ultimately, prioritizing what to build next based on an in-depth understanding of customer needs will enable a company to develop successful products that maintain customer satisfaction and loyalty.

Customer Expectations
By understanding the specific reasons, manufacturers and retailers can develop products and marketing strategies that effectively address these needs and wants.
TopicMentionsReview Snippets
Need better quality control1
quality control attention to detail
bristle good quality1
bristle good quality
more instruction
last long1
last long
package good make1
package good make
tool 1.5-2x thickness in construction 1
tool 1.5-2x thickness in construction

Analysis of Customer Expectations for the Main category: Based on the provided information, it seems that the customer expectations for the Main category are undefined. Since there are no specific mentions or details about what customers expect, it becomes challenging to analyze their expectations accurately. However, we can still provide some general suggestions to sellers regarding product development prioritization and marketing promotion factors. 1. Market Research: Conduct thorough market research to understand the needs and preferences of your target audience within the Main category. This will help you identify the key features, benefits, and qualities that customers are looking for in products. 2. Competitive Analysis: Analyze your competitors' offerings within the Main category. Identify any gaps or areas where you can differentiate your products to meet customer expectations better. This will help you prioritize product development efforts. 3. Customer Surveys and Feedback: Engage with your existing customers and potential buyers to gather their feedback and suggestions. Conduct surveys or interviews to understand their expectations, pain points, and desired improvements. This information will guide your product development decisions. 4. Quality and Reliability: Customers often expect products in the Main category to be of high quality and reliable. Prioritize product development efforts that focus on enhancing the durability, performance, and overall quality of your offerings. 5. Value for Money: Customers appreciate products that provide value for their money. Consider offering competitive pricing, attractive discounts, or bundled deals to make your products more appealing and meet customer expectations in terms of affordability. 6. Clear Communication: Ensure that your marketing promotions clearly communicate the unique selling points and benefits of your products within the Main category. Highlight how your offerings address customer needs and provide solutions to their problems. 7. Brand Reputation: Build a strong brand reputation by consistently delivering on customer expectations. Prioritize marketing efforts that focus on building trust, showcasing positive customer reviews, and highlighting any certifications or awards that validate the quality of your products. 8. Customer Support: Provide excellent customer support to address any queries, concerns, or issues that customers may have. A responsive and helpful customer support team can significantly impact customer satisfaction and loyalty. Remember, these suggestions are general in nature, and it's crucial to gather specific customer insights to tailor your product development and marketing strategies accordingly.

Shulex VOC is an AI-powered platform that helps companies gain valuable customer insights from Amazon review analysis. It works by providing users with core capabilities such as customer profiles, sentiment analysis, buyers motivation and customer expectations. This enables businesses to tap into the power of voice of customer, utilizing AI modeling for a comprehensive view of customer experience, product research & selection as well as optimizing quality and reputation. The insights gleaned from this data can then be implemented to foster a healthy relationship between customers and brand.


Amazon Reviews

Brady Perry
One StarApr. 2018
NICEOct. 2021
The part itself is great. Fits perfect, no leaks. The job getting to it however is not for the faint of heart. This is a bear of a job on a 4wd. Exhaust, crossmembers, transmission, starter, I’m sure I’m forgetting something but it all has to come out or at least moved. I imagine the job would be much easier on a 2wd.
See pic. Seal is not pressed in fully. I did not want to press it in further myself because Sealant had been used when the seal was originally put in. Now that it’s dry it would probably create a leak on that surface if the seal was moved. Scratches on the gasket mating surface Instruction say use tool 635-000, well that tool is 65$. That is not clearly stated in the listing. It is critical that this seal be centered and installed 100% correctly or it will leak. Also install this seal dry, no lube. (Buy a seal with the thin protector used for instillation). Do not use inferior parts, or short cuts on install. This job is too involved to mess it up. Don’t do this job twice.
Jeremy cramer
Great product fits perfect
james freeman
Cover was bad! Could not get it to align correctly with alignment tool on 3 different tries. Crankshaft had a binding spot once bolts were torqued. Could not return because I was past 30 days. Cleaned up original cover replaced gasket and seal, and Installed with alignment tool works great. Dorman’s quality has went to crap here lately, very disappointing!
NiceAug. 2016
Worked great
Walt B.
Good value.Jun. 2021
Just like the OEMs .always trusted Dorman.
Great product at a very reasonable price, shipping was in a timely manor and would recommend to do business again!
FitsOct. 2019
Perfect for for 01 Chevy suburban 2500

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