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Makeup Cleansing Water product research and customer review analysis

In today's rapidly growing and highly competitive e-commerce industry, it is becoming increasingly important for sellers to effectively select products, improve customer experience, and ultimately be able to increase their market sales and strengthen their brand. Amazon review analysis and consumer research can provide key insights into customer sentiment, preferences and behaviors that can help sellers make informed decisions on product selection and marketing strategies. By utilizing tools such as sentiment analysis, voice of customer, feedback analysis, product research, audience research, competitor analysis and Amazon ratings & reviews data to gain a better understanding of the customer base it becomes possible to create more targeted campaigns that meet customer needs and drive customer satisfaction.

Total ASIN: 10
Top 1
Top 2
Top 3
Top 4
Average Ratings
Total Reviews
This insight is based on the data from the best seller products. The top 5 of them are:
Neutrogena Makeup Melting Nourishing Micellar Milk with 7% Emollient-Vitamin Complex, Soothing Fragrance-Free Eye, Lip & Face Makeup Remover for Sensitive & Dry Skin, Oil-Free, 6.7 fl. oz
Neutrogena Gentle Oil-Free Eye Makeup Remover & Cleanser for Sensitive Eyes, Non-Greasy Makeup Remover, Removes Waterproof Mascara, Dermatologist & Ophthalmologist Tested, 3 x 5.5 fl. oz
Garnier SkinActive Micellar Water for Oily Skin, Facial Cleanser & Makeup Remover, 13.5 fl. oz, 2 count (Packaging May Vary)
KISSME HEROINE MAKE Speedy Mascara Remover from Japan, 1 pack
La Roche-Posay Respectissime Waterproof Eye Makeup Remover, Won't Irritate Sensitive Skin-Fragrance Free, 4.2 Fl Oz (Pack of 1)

Sales, a key metric of costs and profits for any business, is the most intuitive and accessible data. With established social media platforms and advertising channels providing detailed insight in regards to website traffic, understanding consumer sentiment--i.e., volume--is one of the more challenging areas to analyze. Volume refers how people express their opinions on our brand's products/services/marketing efforts via various touchpoints; these voices come together as an aggregate that can tell us what consumers need or expect from us – why consumers make purchases with us over others.

Based on the data provided, it appears that the Makeup Cleansing Water product on Amazon has a high level of customer satisfaction. With an average rating of 4.52 out of 5 and a total of 11,145 reviews, it suggests that many customers have had positive experiences with the product. As an AI language model, I cannot provide specific advice on the product itself, but generally speaking, it is always a good idea to read through customer reviews before making a purchase. This can help you get a better sense of the product's strengths and weaknesses, as well as any potential issues that other customers have experienced. Additionally, it's important to consider your own skin type and needs when selecting a makeup cleansing water, as different products may work better for different people.

Target your customers through customer profile

Voice of customer analysis and audience research are key elements when targeting customers through customer profile. By leveraging Amazon review analysis and other data sources, sellers can gain insights into their customers preferences and behaviors, which can be used to craft targeted solutions and develop a successful product profile. Additionally, this data can also be used to create more effective campaigns that attract the right customers and boost sales.

Customer Profile
The consumer group most commonly mentioned is friend, the most commonly moment of use is everyday, the most common location is house, the most common behavior is remove any makeup . By focusing on these key consumer characteristics, it is possible to identify pain points associated with consumer usage scenarios.
X-axis:topic. Y-axis:mentions. Red:reviews of 1-3 stars. Green:reviews of 4-5 stars

Based on the data provided, it is evident that the top three users of the Makeup Cleansing Water are friend, daughter, and wife, with friend being mentioned the most (71 mentions), followed closely by daughter (60 mentions) and wife (57 mentions). This suggests that the product is popular among women and is commonly used by individuals in their personal relationships. When it comes to the places where this product is used, the top three locations are the house (13 mentions), gym (10 mentions), and cabinet (8 mentions). This indicates that the product is versatile and can be used in various settings, including at home, during workouts, and while traveling. In terms of usage, the two most common purposes for the Makeup Cleansing Water are to remove any makeup (231 mentions) and specifically to remove mascara (128 mentions). This highlights the effectiveness of the product in thoroughly cleansing the face and removing stubborn makeup, particularly mascara. Based on this analysis, the customer profile for the Makeup Cleansing Water can be described as women who value convenience and efficiency in their skincare routine. They are likely to be individuals who wear makeup regularly, including mascara, and prioritize a thorough cleansing process. They may also lead active lifestyles, as indicated by the mentions of using the product at the gym. To cater to this customer profile, it would be beneficial to emphasize the product's effectiveness in removing all types of makeup, particularly mascara, in marketing campaigns. Additionally, highlighting the convenience of using the product at home, during workouts, and while traveling can further appeal to this customer segment. Offering travel-sized packaging or promoting the product as a gym essential could also be effective strategies to target this customer profile.

Ship products your customers love through sentiment analysis

Through sentiment analysis, businesses can uncover consumer dissatisfaction with products, automatically decompose NR and PR, and present product quality issues, packaging suggestions, marketing loopholes, and inadequate service in a digitalized format. By finding problems in VOC and combining them with a set of quality problem solving processes (CTQs), businesses can form a closed loop from problem to action, thereby achieving continuous iteration and optimization of product quality. In addition, analyzing customer emotion data can help companies foresee emerging trends ahead of competitors and tailor their products to meet customers' needs.

Customer Sentiment
The top 5 negative reviews are product, pad, mascara, bottle, cap. The most mentioned elements about product are do not remove the makeup well(3.13%), oily on my skin(1.56%).
The top 5 positive reviews are product, mascara, remove makeup, makeup remover, pad. The most mentioned elements about product are gentle(2.13%), do not irritate my eye(1.90%).
do not remove the makeup well3.13%
oily on my skin1.56%
cause my eye to burn quite a bit1.41%
do not work well on remove waterproof eyeliner and mascara that well1.25%
bother my eye0.78%
do not irritate my eye1.90%
do not irritate my skin0.95%
take my makeup up off nicely0.95%
remove makeup/dirt well0.87%
remove makeup5.06%
makeup remover4.03%
Product pros and cons based on Amazon reviews. Consumers' sentiments which represent their opinions are identified using AI.

Based on the data provided, it seems that the Makeup Cleansing Water category has both positive and negative aspects. Let's start with the cons. The top con mentioned most frequently, accounting for 22.34% of the responses, is related to a specific product. Additionally, the top five cons include issues with the pad, mascara, bottle, and cap. These cons suggest that customers may have encountered problems with the effectiveness of the product, the applicator, or the packaging. On the other hand, the top pro aspect mentioned most frequently, accounting for 23.72% of the responses, is also related to the product. This indicates that there are positive aspects to the Makeup Cleansing Water category, which customers appreciate. Based on this information, it is clear that product development and selection are crucial for improving customer satisfaction. To address the cons, it would be beneficial to focus on improving the specific product that received the most negative feedback. Additionally, addressing issues with the pad, mascara, bottle, and cap would help enhance the overall user experience. To further improve the category, it would be wise to consider customer feedback regarding the cons related to removing makeup, makeup remover, and pads. This suggests that customers may have experienced difficulties in effectively removing makeup or using the product with other makeup removal methods. By addressing these concerns, the Makeup Cleansing Water category can become more appealing to customers. In summary, the Makeup Cleansing Water category has both positive and negative aspects. To enhance customer satisfaction, it is important to address the cons related to the specific product, as well as issues with the pad, mascara, bottle, and cap. Additionally, considering customer feedback regarding makeup removal and pads can further improve the category.

Make the smartest sales decisions through Buyers Motivation

Making the smartest sales decisions requires understanding and responding to the voice of customer. This can be achieved by leveraging buyer motivation data, conducting competitor analysis, and engaging in thorough product research. Companies should seek to understand customer needs and preferences through surveys and feedback, analyze data from past purchases, and track market trends in order to develop effective pricing strategies. Additionally, businesses must focus on providing value to customers through competitive prices, relevant discounts, quality products, convenient services, and superior customer service. By taking into account buyer motivation and focusing on delivering value, businesses can make informed decisions that will lead to long-term success.

Buyers Motivation
Gain insight into the judgment of consumers (Top 5) when making purchase decisions, and optimize marketing strategies in a targeted manner.
oil free7

Based on the data provided, it seems that customers are primarily motivated to buy Makeup Cleansing Water based on the product description. This suggests that customers are looking for detailed information about the product, such as its ingredients, benefits, and how to use it. Other factors that influence customer purchasing decisions include recommendations from friends and advertising attraction. This suggests that customers are also influenced by social proof and marketing efforts. To optimize an Amazon listing for Makeup Cleansing Water, it would be important to focus on creating a detailed and informative product description. This could include highlighting the key benefits of the product, providing information about its ingredients and how to use it, and including customer reviews and ratings. Additionally, leveraging social proof through customer testimonials and influencer partnerships could help to increase sales. Finally, investing in targeted advertising campaigns could help to attract new customers and increase visibility for the product.

Understand customers need for prioritizing what to build next

Companies should prioritize what to build next by understanding their customers' needs. Amazon review analysis can help businesses better understand customer sentiment, while product research and competitor analysis can give insights into current and upcoming trends in the market. Moreover, customer expectations should be taken into account when developing new products or features. Ultimately, prioritizing what to build next based on an in-depth understanding of customer needs will enable a company to develop successful products that maintain customer satisfaction and loyalty.

Customer Expectations
By understanding the specific reasons, manufacturers and retailers can develop products and marketing strategies that effectively address these needs and wants.
TopicMentionsReview Snippets
last long12
last long
last longer
gentle eye makeup remover10
effectively remove eye makeup
eye makeup remover remove eye makeup
eye makeup remover remove mascara
good and faster makeup remove product
good gentle make up remover
big bottle7
large bottle
big size bottle
bottle big
bottle small
large size bottle
know sooner5
remove makeup5
remove mascara
remove make up
remove makeup quickly thoroughly
remove waterproof makeup
is not expensive4
is not expensive
is not pricey
big size
butt pad big3
pad big
pad large
do not stop make3
never quit make
never stop make
never stop make it

Analysis of Customer Expectations for Makeup Cleansing Water: Based on the customer feedback, it is evident that there are three key expectations for Makeup Cleansing Water: longevity, gentleness, and a large bottle size. Let's delve into each expectation and provide some suggestions for product development prioritization and marketing promotion factors. 1. Longevity (12 mentions): Customers highly value a Makeup Cleansing Water that lasts long. This indicates a desire for a product that effectively removes makeup without requiring excessive amounts or frequent repurchasing. To meet this expectation, sellers should focus on developing formulations that are highly efficient in removing makeup, even with minimal product usage. Emphasize the long-lasting aspect of the product in marketing campaigns, highlighting its ability to provide extended use and value for money. 2. Gentle Eye Makeup Remover (10 mentions): Customers specifically mention the need for a gentle eye makeup remover. This suggests that they are looking for a product that effectively removes eye makeup without causing irritation or discomfort. Sellers should prioritize developing formulations that are specifically designed for sensitive areas like the eyes. Highlight the product's gentle nature in marketing materials, emphasizing its ability to effectively remove eye makeup while being safe and non-irritating. 3. Big Bottle (7 mentions): Customers express a preference for Makeup Cleansing Water that comes in a larger bottle size. This indicates a desire for a product that offers a generous quantity, reducing the need for frequent repurchasing. Sellers should consider offering larger bottle options to cater to this expectation. Promote the larger bottle size as a value proposition, emphasizing the convenience and cost-effectiveness it provides. Product Development Prioritization Suggestions: Based on the customer expectations, sellers should prioritize the following aspects in product development: 1. Formulation efficiency: Focus on developing highly efficient formulations that effectively remove makeup with minimal product usage. 2. Eye-friendly formulation: Prioritize the development of gentle formulations specifically designed for removing eye makeup without causing irritation. 3. Packaging options: Consider offering larger bottle sizes to cater to customers who prefer a bigger quantity. Marketing Promotion Factors: To effectively promote Makeup Cleansing Water, sellers should consider the following factors: 1. Highlight longevity: Emphasize the long-lasting nature of the product, showcasing its ability to provide extended use and value for money. 2. Emphasize gentleness: Highlight the product's gentle nature, particularly its effectiveness in removing eye makeup without causing irritation or discomfort. 3. Value proposition: Promote the larger bottle size as a convenient and cost-effective option, reducing the need for frequent repurchasing. By aligning product development and marketing strategies with these customer expectations, sellers can better cater to their target audience and differentiate their Makeup Cleansing Water in the market.

Shulex VOC is an AI-powered platform that helps companies gain valuable customer insights from Amazon review analysis. It works by providing users with core capabilities such as customer profiles, sentiment analysis, buyers motivation and customer expectations. This enables businesses to tap into the power of voice of customer, utilizing AI modeling for a comprehensive view of customer experience, product research & selection as well as optimizing quality and reputation. The insights gleaned from this data can then be implemented to foster a healthy relationship between customers and brand.


Amazon Reviews

I was looking for something to remove my waterproof makeup as a one step in the shower and this was not it. I've used more than a few times. Just mascara and it was a no. Still had to wash my face again. Full face make up and I had to wash a couple times. If I hadn't used some I would return it. Will not purchase again.
April Conger
These do not remove eye makeup, plus they are rough and scratchy. Baby oil works better than these.
angel flower
I don’t wear a ton of make up but I like to use makeup remover pads to catch any leftover liner under my eyes after I wash my face. I had to rub entirely too hard to remove the traces left over. (I don’t use waterproof liner or any mascara.) They are too gentle for me. I’ll stick to the normal neutrogena removers. They work well.
good productJan. 2014
It's an amazing product. smells good, works good, worth the money. Would recommend it. Would buy it again next time.
The Morellas
In order to test this product, I used it as directed, and then followed up with a make up wipe. Since this product claims to remove make up, I was expecting to see an almost clean wipe. What actually happened is that all of my make up came off on the wipe. I think this product perhaps slightly lifted some of the make up. That’s the best I can say
Overall I like Neutrogena and currently use several of their products. I like that the Micellar Milk comes in a pump bottle and that it wasn't drying to my skin. My foundation is a 24hr wear foundation [Estee Lauder Double Wear] that's a challenge to remove. Olay water-activated cleansing cloths have been my go-to cleanser for this foundation for years. Deciding to test this Neutrogena cleanser, I used it first, rinsed my face, and used an Olay cloth to see if any foundation remained. The Neutrogena only removed about 90%, as there were traces of foundation on the Olay cloth. It's a decent cleanser with a pleasant fragrance that, I think, will remove CC, BB creams, and lighter-weight foundations that aren't long-wearing. It just doesn't remove 100% of long-wearing foundations.
Sue Harig
I heard a lot about this product and thought it was hype, but it wasn't. Great produce. Best I have tried and I have tried high and low end.
V. Ignatova
My favorite make up remover! No alcohol , so it doesn't bother my eyes or skin. Takes off the dirt off your face like no other solution will. Give it a try, you wouldn't regret it!
I'm on the fence about this product. I used as directed but somehow not all the make-up was removed. The product is very light and it smells good. I wouldn't recommend it if you wear heavy make-up.
GreatApr. 2014
I am using it for many years already, I love this thing. I like to remove makeup without water in the evening and this product does it really well. It's very light, doesn't leave sticky feeling or any residue. I read that it cannot be used as a toner, so make sure you use with toner after using this product

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